Yahoo Certification Test! Trivia Quiz

28 Questions | Total Attempts: 88

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Yahoo Quizzes & Trivia

Yahoo Certification


Questions and Answers
  • 1. 
    You can add what kind of targeted layer to these targeting techniques: Behavioral, Demographic, Ron of Network, Section?
    • A. 

      Geo

    • B. 

      Financial

    • C. 

      Zip Code

  • 2. 
    What type of targeting consists of age and gender?
    • A. 

      DMA

    • B. 

      Demographic

    • C. 

      Behavioral

    • D. 

      Weather

    • E. 

      User

  • 3. 
    Name the three Yahoo! sections where we can provide targeting.
  • 4. 
    What is Knoxville's average CTR for Behavioral Targeting?
    • A. 

      .01%

    • B. 

      .77%

    • C. 

      .10

    • D. 

      DMA

    • E. 

      .17%

  • 5. 
    Name three benefits of Behavioral Targeting from the acronym ARROW.
  • 6. 
    What is Jackie Schaffer's phone number?
    • A. 

      555-4444

    • B. 

      342-5000

    • C. 

      342-6117

    • D. 

      342-6559

  • 7. 
    Online users may be categorized based on what user actions?
  • 8. 
    Fill in the blanks:  _____ and ____ of online activity predicts purchase readiness.
  • 9. 
    Behavioral targeting models different products with different _______  _______?
    • A. 

      Good products

    • B. 

      Newspaper advertising

    • C. 

      User action

    • D. 

      Buying cycles

  • 10. 
    What is Yahoo's average CTR for Run of Network campaigns?
  • 11. 
    Name three sections included in a Yahoo! Run of Network campaign.
  • 12. 
    What is the combined reach in Knoxville of Knoxnews and Yahoo?
    • A. 

      72%

    • B. 

      4 out of 5

    • C. 

      342,651

    • D. 

      45%

  • 13. 
    When did Yahoo! begin its behavioral technology?
    • A. 

      January, 1998

    • B. 

      March, 1979

    • C. 

      December, 2009

    • D. 

      May, 2006

    • E. 

      April, 2007

  • 14. 
    Name two buying signals.
  • 15. 
    Name 3 things you are selling when closing a sale.
  • 16. 
    What does WIIFM stand for?
  • 17. 
    What online tool is most effective in reaching consumers when they are ready to buy?
    • A. 

      Blogs

    • B. 

      Video

    • C. 

      SEM

    • D. 

      BT

    • E. 

      Banners

  • 18. 
    What is an effective tool to helping reach consumers in the consideration phase of buying?  To help drive awareness to your advertisers?
    • A. 

      Behavioral Targeting/Display

    • B. 

      Billboards

    • C. 

      Car Advertising

    • D. 

      Radio

    • E. 

      SEM

  • 19. 
    What is most effective for an advertiser who needs to drive interest to their product or service?
    • A. 

      BT

    • B. 

      SEM

    • C. 

      Targeted advertising

    • D. 

      RON/ROP/ROS

  • 20. 
    Name the six closing techniques associated with NO STAR
  • 21. 
    What type of close is:  "When should your campaign start?"
    • A. 

      Fantastic Close

    • B. 

      Assumptive Close

    • C. 

      Wrong Close

    • D. 

      Opportunity Cost Close

  • 22. 
    Name 2 creative best practices.
  • 23. 
    How much more effective is rich media with video in driving an intent to purchase than simple flash?
    • A. 

      180

    • B. 

      55

    • C. 

      .005

    • D. 

      .01

    • E. 

      4

  • 24. 
    What are the specs of the Monster ad size?
    • A. 

      650x7

    • B. 

      450x90

    • C. 

      425x600

    • D. 

      728x90

  • 25. 
    What are the targeting options with the Monster ad unit?
    • A. 

      RON only

    • B. 

      Sports and Weather

    • C. 

      Maps, Local, and OMG

    • D. 

      KnoxNews.com

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