Is your Travel Business Living up to its Potential?

1. Your marketing people send you the details of the next marketing campaign launching in a few days. What do you do?

I immediately brief my team. The product is priced and timed well for our market so we get behind the campaign 100% and support it locally.

Nothing. I take a brief mental note and will check out the details if I get any enquiries.

It reminds me that my local paper is waiting for our regular ad, so I rush around and get it sorted using my own product, layout and money.

About This Quiz

Is Your Travel Business Living Up To Its Potential? - Quiz

This quiz evaluates the strategic decisions in travel business management, focusing on marketing, profitability, and competitive analysis. It's designed for travel business professionals aiming to optimize their operations... see moreand market performance. see less

2. You've put together an escorted tour to your favourite destination and you already have 6 pax confirmed on it, but you need at least 6 more to make it profitable. What do you do?

I’ve never done an escorted tour and wouldn’t know where to start. Too hard.

I advertise the tour locally, hold a customer information evening and send an email out to the other stores in my group asking them for help to sell it.

I send the tour details off to be loaded on all of my brand’s store websites and E-newsletters. I also post up a quick “sales pitch” on our interactive facebook-style intranet so all the staff around the country are motivated to sell my tour.

3. When you receive your monthly override payment you feel:

Confused. It really makes no sense to me and any attempts to find out more have never come to anything.

Elated. I can go ahead and buy that Porsche now! (Maybe not quite yet, but my earn is way better than last year and I can see what I need to sell more of to earn even more).

Indifferent. It probably seems about right, maybe.

4. Your sales are down this month and your forward bookings are looking a bit light. You're keen to know if it's just you, so you:

Check my results against the monthly benchmarking results for my group and then discuss them with my colleagues on our fortnightly managers conference call.

Phone a couple of colleagues and/or your head office to see how they’re going.

Phone a friend for a wine after work – that’s bound to make it better…

5. You've just been given the details of your next regional or national meeting or conference. Your immediate thoughts are:

Waste of time & money.

I guess I’ll go along. There are usually some good speakers, although you forget it all pretty quickly once you’re back in the office. Nice to catch up with colleagues.

It will be great to re-energise and learn some new stuff from my peers. I wonder what we'll be asked to present this time. I want to make sure our presentation is the best and really helps the others.

6. Your GDS contract is up for renewal. What do you do?

I can rely on my brand’s GM and board to provide unbiased pros & cons of each offer and their recommendation, although ultimately the decision is mine to make for my business.

I go with my group’s deal. It seems OK and I really don’t have any choice.

I get a proposal from each of the GDS’s, but there’s not much difference in product or rebates & benefits so I may as well stick with what I’ve got I think?

7. The help & support you receive from your head office and network of colleagues within your brand/group is:

Outstanding. They’re there when I need them and they listen and act on my needs without fail. My colleagues offer a wealth of unconditional support.

Average. They don’t really help me, even when I ask, and don’t understand my needs.

Non existent – I pretty much do my own thing.

8. Are you happy with your business's performance?

No.

Yes.

Sort of – I don’t really know if or how I could do better.

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Current Version
Nov 21, 2023

Quiz Edited by
ProProfs Editorial Team
Jul 24, 2012

Quiz Created by
Worldtravellers

Is Your Travel Business Living Up To Its Potential?