Is Your Travel Business Living Up To Its Potential?

I immediately brief my team. The product is priced and timed well for our market so we get behind the campaign 100% and support it locally.

Nothing. I take a brief mental note and will check out the details if I get any enquiries.

It reminds me that my local paper is waiting for our regular ad, so I rush around and get it sorted using my own product, layout and money.

I’ve never done an escorted tour and wouldn’t know where to start. Too hard.

I advertise the tour locally, hold a customer information evening and send an email out to the other stores in my group asking them for help to sell it.

I send the tour details off to be loaded on all of my brand’s store websites and E-newsletters. I also post up a quick “sales pitch” on our interactive facebook-style intranet so all the staff around the country are motivated to sell my tour.

Confused. It really makes no sense to me and any attempts to find out more have never come to anything.

Elated. I can go ahead and buy that Porsche now! (Maybe not quite yet, but my earn is way better than last year and I can see what I need to sell more of to earn even more).

Indifferent. It probably seems about right, maybe.

Check my results against the monthly benchmarking results for my group and then discuss them with my colleagues on our fortnightly managers conference call.

Phone a couple of colleagues and/or your head office to see how they’re going.

Phone a friend for a wine after work – that’s bound to make it better…

Waste of time & money.

I guess I’ll go along. There are usually some good speakers, although you forget it all pretty quickly once you’re back in the office. Nice to catch up with colleagues.

It will be great to re-energise and learn some new stuff from my peers. I wonder what we'll be asked to present this time. I want to make sure our presentation is the best and really helps the others.

I can rely on my brand’s GM and board to provide unbiased pros & cons of each offer and their recommendation, although ultimately the decision is mine to make for my business.

I go with my group’s deal. It seems OK and I really don’t have any choice.

I get a proposal from each of the GDS’s, but there’s not much difference in product or rebates & benefits so I may as well stick with what I’ve got I think?

Outstanding. They’re there when I need them and they listen and act on my needs without fail. My colleagues offer a wealth of unconditional support.

Average. They don’t really help me, even when I ask, and don’t understand my needs.

Non existent – I pretty much do my own thing.

No.

Yes.

Sort of – I don’t really know if or how I could do better.