Entercode Test, Part 1 - Customer

9 Questions | By Entercard | Last updated: Mar 22, 2022 | Total Attempts: 1235

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Entercode Test, Part 1 - Customer - Quiz

EnterCode Part 1 - Customer. To pass the test you need to answer 7 out of 8 questions correctly, which means a minimum of 88 out of 100 Points. Remember you also need to pass EnterCode test Part 2 - Colleague and EnterCode test Part 3 - Company, Citizenship and Control to become compliant. ([email protected]/* */)

Questions and Answers

1.

Who are our customers?
- A.
  
  Every potential user of our product and services.
- B.
  
  The end customer who uses our products and services, but also our partners that we design and develop these products with.
- C.
  
  All potential users of creditcards.
2.

Who are our customers?
- A.
  
  Every potential user of our product and services.
- B.
  
  The end customer who uses our products and services, but also our partners that we design and develop these products with.
- C.
  
  All potential users of creditcards.
3.

How do we get insights about our customer?
- A.
  
  By speaking about them.
- B.
  
  By thinking about them.
- C.
  
  By speaking with them.
4.

What does the NPS measure?
- A.
  
  Customer satisfaction
- B.
  
  Customers willingness to promote us
- C.
  
  Our own internal scorecard
5.

What are the dimensions that pull apart the segments in Atlas?
- A.
  
  The degree to which a customer is willing to take risk vs their digital advancedness
- B.
  
  The customers age and sex
- C.
  
  The degree to which a customer is controlled vs. spontaneous with regards to spending and borrowing and the level of sophistication with regards to their use of money management tools
6.

How is the NPS calculated?
- A.
  
  NPS = % of promoters - % of detractors
- B.
  
  NPS = % of passives + % of promoters
- C.
  
  NPS = (% of passives + % of promoters) - % of detractors
7.

What is the main objective with Customer Lifecycle Management?
- A.
  
  Optimise our customers’ behaviors, increase their credit limits and lead them to our products.
- B.
  
  Meet the needs of existing customers, optimise their engagement with us and create loyalty.
- C.
  
  Understand our customers’ needs, behaviours and card usage.
8.

What aspect is most important when we make decisions at EnterCard?
- A.
  
  To have a clear and structured business case.
- B.
  
  To secure that we deliver value for the customers and the business.
- C.
  
  To always secure that we do not take any high risks.
9.

A local shoe store calls us and wants us to issue a partner branded credit-card, with the possibility to earn extra bonus points in their stores. Is this in line with EnterCard's business model?
- A.
  
  Yes, it is a perfect match and a good opportunity that we will look into further.
- B.
  
  No, we have no experience from the retail industry.
- C.
  
  No, this kind of partner is too small to fit with our partner criterias and make this a profitable business for us.