Entercode Test, Part 1 - Customer

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Entercode Test, Part 1 - Customer

EnterCode Part 1 - Customer. To pass the test you need to answer 7 out of 8 questions correctly, which means a minimum of 88 out of 100 Points. Remember you also need to pass EnterCode test Part 2 - Colleague and EnterCode test Part 3 - Company, Citizenship and Control to become compliant. ([email protected]/* */)


Questions and Answers
  • 1. 
    Who are our customers?
    • A. 

      Every potential user of our product and services.

    • B. 

      The end customer who uses our products and services, but also our partners that we design and develop these products with.

    • C. 

      All potential users of creditcards.

  • 2. 
    How do we get insights about our customer?
    • A. 

      By speaking about them.

    • B. 

      By thinking about them.

    • C. 

      By speaking with them.

  • 3. 
    What does the NPS measure?
    • A. 

      Customer satisfaction

    • B. 

      Customers willingness to promote us

    • C. 

      Our own internal scorecard

  • 4. 
    What are the dimensions that pull apart the segments in Atlas?
    • A. 

      The degree to which a customer is willing to take risk vs their digital advancedness

    • B. 

      The customers age and sex

    • C. 

      The degree to which a customer is controlled vs. spontaneous with regards to spending and borrowing and the level of sophistication with regards to their use of money management tools

  • 5. 
    How is the NPS calculated?
    • A. 

      NPS = % of promoters - % of detractors

    • B. 

      NPS = % of passives + % of promoters

    • C. 

      NPS = (% of passives + % of promoters) - % of detractors

  • 6. 
    What is the main objective with Customer Lifecycle Management?
    • A. 

      Optimise our customers’ behaviors, increase their credit limits and lead them to our products.

    • B. 

      Meet the needs of existing customers, optimise their engagement with us and create loyalty.

    • C. 

      Understand our customers’ needs, behaviours and card usage.

  • 7. 
    What aspect is most important when we make decisions at EnterCard?
    • A. 

      To have a clear and structured business case.

    • B. 

      To secure that we deliver value for the customers and the business.

    • C. 

      To always secure that we do not take any high risks.

  • 8. 
    A local shoe store calls us and wants us to issue a partner branded credit-card, with the possibility to earn extra bonus points in their stores. Is this in line with EnterCard's business model?
    • A. 

      Yes, it is a perfect match and a good opportunity that we will look into further.

    • B. 

      No, we have no experience from the retail industry.

    • C. 

      No, this kind of partner is too small to fit with our partner criterias and make this a profitable business for us.

  • 9. 
    Who are our customers?
    • A. 

      Every potential user of our product and services.

    • B. 

      The end customer who uses our products and services, but also our partners that we design and develop these products with.

    • C. 

      All potential users of creditcards.