Entercode Test, Part 1 - Customer
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EnterCode Part 1 - Customer. To pass the test you need to answer 7 out of 8 questions correctly, which means a minimum of 88 out of 100 Points. Remember you also need to pass EnterCode test Part 2 - Colleague and EnterCode test Part 3 - Company, Citizenship and Control to become compliant. ([email protected]/* */)
- 1.Who are our customers?
- A.
Every potential user of our product and services.
- B.
The end customer who uses our products and services, but also our partners that we design and develop these products with.
- C.
All potential users of creditcards.
- 2.How do we get insights about our customer?
- A.
By speaking about them.
- B.
By thinking about them.
- C.
By speaking with them.
- 3.What does the NPS measure?
- A.
Customer satisfaction
- B.
Customers willingness to promote us
- C.
Our own internal scorecard
- 4.What are the dimensions that pull apart the segments in Atlas?
- A.
The degree to which a customer is willing to take risk vs their digital advancedness
- B.
The customers age and sex
- C.
The degree to which a customer is controlled vs. spontaneous with regards to spending and borrowing and the level of sophistication with regards to their use of money management tools
- 5.How is the NPS calculated?
- A.
NPS = % of promoters - % of detractors
- B.
NPS = % of passives + % of promoters
- C.
NPS = (% of passives + % of promoters) - % of detractors
- 6.What is the main objective with Customer Lifecycle Management?
- A.
Optimise our customers’ behaviors, increase their credit limits and lead them to our products.
- B.
Meet the needs of existing customers, optimise their engagement with us and create loyalty.
- C.
Understand our customers’ needs, behaviours and card usage.
- 7.What aspect is most important when we make decisions at EnterCard?
- A.
To have a clear and structured business case.
- B.
To secure that we deliver value for the customers and the business.
- C.
To always secure that we do not take any high risks.
- 8.A local shoe store calls us and wants us to issue a partner branded credit-card, with the possibility to earn extra bonus points in their stores. Is this in line with EnterCard's business model?
- A.
Yes, it is a perfect match and a good opportunity that we will look into further.
- B.
No, we have no experience from the retail industry.
- C.
No, this kind of partner is too small to fit with our partner criterias and make this a profitable business for us.
- 9.Who are our customers?
- A.
Every potential user of our product and services.
- B.
The end customer who uses our products and services, but also our partners that we design and develop these products with.
- C.
All potential users of creditcards.
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