Entercode Test, Part 1 - Customer
EnterCode Part 1 - Customer. To pass the test you need to answer 7 out of 8 questions correctly, which means a minimum of 88 out of 100 Points. Remember you also need to pass EnterCode test Part 2 - Colleague and EnterCode test Part 3 - Company, Citizenship and Control to become compliant. ([email protected]/* */)
- 1.
Who are our customers?
- A.
Every potential user of our product and services.
- B.
The end customer who uses our products and services, but also our partners that we design and develop these products with.
- C.
All potential users of creditcards.
Correct Answer
B. The end customer who uses our products and services, but also our partners that we design and develop these products with.Explanation
The correct answer is the end customer who uses our products and services, but also our partners that we design and develop these products with. This answer acknowledges that our customers are not only the individuals who directly use our products and services, but also the partners who collaborate with us in the design and development process. This suggests that our customer base extends beyond just end users, and includes those who contribute to the creation and improvement of our offerings.Rate this question:
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- 2.
How do we get insights about our customer?
- A.
By speaking about them.
- B.
By thinking about them.
- C.
By speaking with them.
Correct Answer
C. By speaking with them.Explanation
To get insights about our customers, speaking with them directly is the most effective approach. By engaging in conversations with our customers, we can gather valuable information, understand their needs and preferences, and gain insights into their behavior and experiences. This direct interaction allows us to ask specific questions, clarify any doubts, and receive real-time feedback, enabling us to make informed decisions and improve our products or services to better meet their expectations.Rate this question:
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- 3.
What does the NPS measure?
- A.
Customer satisfaction
- B.
Customers willingness to promote us
- C.
Our own internal scorecard
Correct Answer
B. Customers willingness to promote usExplanation
The Net Promoter Score (NPS) is a metric used to measure the willingness of customers to recommend a company or its products/services to others. It is based on the belief that customers who are willing to promote a company are more likely to be satisfied and loyal. Therefore, the correct answer is "Customers willingness to promote us." This metric helps businesses assess their customer loyalty and identify areas for improvement.Rate this question:
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- 4.
What are the dimensions that pull apart the segments in Atlas?
- A.
The degree to which a customer is willing to take risk vs their digital advancedness
- B.
The customers age and sex
- C.
The degree to which a customer is controlled vs. spontaneous with regards to spending and borrowing and the level of sophistication with regards to their use of money management tools
Correct Answer
C. The degree to which a customer is controlled vs. spontaneous with regards to spending and borrowing and the level of sophistication with regards to their use of money management toolsExplanation
The dimensions that pull apart the segments in Atlas are the degree to which a customer is controlled vs. spontaneous with regards to spending and borrowing and the level of sophistication with regards to their use of money management tools. This means that customers who are more controlled in their spending and borrowing habits, and who have a higher level of sophistication in using money management tools, will be segmented differently than those who are more spontaneous and less sophisticated in their financial habits.Rate this question:
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- 5.
How is the NPS calculated?
- A.
NPS = % of promoters - % of detractors
- B.
NPS = % of passives + % of promoters
- C.
NPS = (% of passives + % of promoters) - % of detractors
Correct Answer
A. NPS = % of promoters - % of detractorsExplanation
The Net Promoter Score (NPS) is calculated by subtracting the percentage of detractors (customers who give a score of 0-6) from the percentage of promoters (customers who give a score of 9-10). This formula helps measure customer loyalty and satisfaction. The higher the NPS, the more likely a company is to have loyal and satisfied customers.Rate this question:
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- 6.
What is the main objective with Customer Lifecycle Management?
- A.
Optimise our customers’ behaviors, increase their credit limits and lead them to our products.
- B.
Meet the needs of existing customers, optimise their engagement with us and create loyalty.
- C.
Understand our customers’ needs, behaviours and card usage.
Correct Answer
B. Meet the needs of existing customers, optimise their engagement with us and create loyalty.Explanation
The main objective with Customer Lifecycle Management is to meet the needs of existing customers, optimize their engagement with the company, and create loyalty. This involves understanding the customers' needs, behaviors, and card usage in order to provide them with personalized experiences and solutions. By doing so, the company aims to retain customers, increase their satisfaction, and ultimately build a long-term relationship with them.Rate this question:
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- 7.
What aspect is most important when we make decisions at EnterCard?
- A.
To have a clear and structured business case.
- B.
To secure that we deliver value for the customers and the business.
- C.
To always secure that we do not take any high risks.
Correct Answer
B. To secure that we deliver value for the customers and the business.Explanation
The most important aspect when making decisions at EnterCard is to secure that we deliver value for the customers and the business. This means that the decision should not only benefit the company financially, but also provide value and meet the needs of the customers. By prioritizing customer value, EnterCard can ensure long-term success and customer satisfaction, ultimately leading to business growth and profitability.Rate this question:
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- 8.
A local shoe store calls us and wants us to issue a partner branded credit-card, with the possibility to earn extra bonus points in their stores. Is this in line with EnterCard's business model?
- A.
Yes, it is a perfect match and a good opportunity that we will look into further.
- B.
No, we have no experience from the retail industry.
- C.
No, this kind of partner is too small to fit with our partner criterias and make this a profitable business for us.
Correct Answer
C. No, this kind of partner is too small to fit with our partner criterias and make this a profitable business for us.Explanation
The correct answer is "No, this kind of partner is too small to fit with our partner criteria and make this a profitable business for us." This explanation suggests that the shoe store does not meet EnterCard's partner criteria and may not generate enough profit to be a successful venture for EnterCard.Rate this question:
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- 9.
Who are our customers?
- A.
Every potential user of our product and services.
- B.
The end customer who uses our products and services, but also our partners that we design and develop these products with.
- C.
All potential users of creditcards.
Correct Answer
B. The end customer who uses our products and services, but also our partners that we design and develop these products with.Explanation
The correct answer is the end customer who uses our products and services, but also our partners that we design and develop these products with. This answer encompasses both the direct consumers of our products and services, as well as the partners who collaborate with us in creating and improving these offerings. It recognizes that our customers extend beyond just the end users, but also include the organizations and individuals who contribute to the development and distribution of our products.Rate this question:
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