The firm with a reason why buyers prefer their product or service offering.
The buyer with a reasons why the product or service is superior to competing offers.
The firm with a moral code of ethics.
The buyer with a pice point for purchases.
The seller with a price point for purchases.
Cookies need more explanation than other products due to the variety of flavors.
Sally is an overachiever and likes to do more work than necessary.
Sally's firm is serving more than one target market.
Cookies are part of a saturated market.
Cookies are in the mature stage of the product life cycle.
Creates unchangeable plans.
Allows individual departments to create plans independently of other areas of the corporation.
Allows an individual department to determine what's best for it, regardless of the rest of the company.
Helps an organization direct its resources to make the most of opportunities in the marketplace.
The target market.
Marketing environmentally safety products and services in a way that is good for the company.
Utilizing recycled materials for promotional purposes only.
Marketing green spaces, such as parks.
Using the Environmental Protection Agency in marketing efforts.
Marketing environmentally safe products and services in a way that is good for the environment.
Social and cultural
Legal and political
To predict the demographics of a target market
To reflect historically on a companies performance
To give an accurate representation of why a company exists
To create a compelling future-oriented statement of what a company aspires to be