Ultimate Quiz On Travel And Tourism!

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Ultimate Quiz On Travel And Tourism! - Quiz

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Questions and Answers
  • 1. 

    One reason that hotels create guest history records is to provide information for use by the hotel's ________________________staff.

    • A.

      Accounting

    • B.

      Personnel

    • C.

      Housekeeping

    • D.

      Marketing

    Correct Answer
    D. Marketing
    Explanation
    Hotels create guest history records to provide information for use by the hotel's marketing staff. These records contain valuable data about guests' preferences, past stays, and feedback, which can be used to tailor marketing campaigns and offers to specific guest segments. By analyzing this information, the marketing staff can target promotions, personalize communication, and enhance guest loyalty. This enables the hotel to attract repeat guests, increase bookings, and ultimately drive revenue.

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  • 2. 

    Internet Explorer is an example of ______________________software.

    • A.

      Computer server

    • B.

      Bookmark

    • C.

      Web browser

    • D.

      Cookie

    Correct Answer
    C. Web browser
    Explanation
    Internet Explorer is a web browser. It is a software application that allows users to access and navigate the internet. As a web browser, Internet Explorer provides a graphical interface for users to view websites, access web pages, and interact with online content. It supports various features such as tabbed browsing, bookmarks, and downloading files. Internet Explorer was developed by Microsoft and was one of the most widely used web browsers before being replaced by Microsoft Edge.

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  • 3. 

    A hotel wants to purchase computer software that would store, manage, and retrieve customer information in order to better serve customer needs and increase sales.  What type of software should the hotel buy?

    • A.

      Spreadsheet

    • B.

      Database

    • C.

      Word processing

    • D.

      Computer-aided design

    Correct Answer
    B. Database
    Explanation
    The hotel should buy database software because it is designed to store, manage, and retrieve large amounts of data efficiently. This type of software would allow the hotel to store customer information such as contact details, preferences, and purchase history, enabling them to better understand and serve their customers' needs. Additionally, a database can provide valuable insights through data analysis, helping the hotel to identify trends and opportunities to increase sales. Spreadsheet software, word processing software, and computer-aided design software are not specifically designed for managing customer information and would not be as effective in meeting the hotel's needs.

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  • 4. 

    Hospitality and tourism businesses maintain accurate records of their income and expenses in order to comply with the government's _______________________________

    • A.

      Ethic codes

    • B.

      Tax laws

    • C.

      Policies

    • D.

      Objectives

    Correct Answer
    B. Tax laws
    Explanation
    Hospitality and tourism businesses maintain accurate records of their income and expenses in order to comply with the government's tax laws. Tax laws require businesses to accurately report their financial information and pay the appropriate amount of taxes. By maintaining accurate records, businesses can ensure that they are meeting their tax obligations and avoid any penalties or legal issues. Additionally, accurate financial records can also help businesses in managing their finances effectively and making informed decisions.

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  • 5. 

    Maintaining comprehensive records about its customers' purchasing habits helps a company to:

    • A.

      Negotiate with competitors

    • B.

      Plan future business activities

    • C.

      Obtain favorable credit ratings

    • D.

      Increase brand loyalty

    Correct Answer
    B. Plan future business activities
    Explanation
    Maintaining comprehensive records about its customers' purchasing habits helps a company to plan future business activities. By analyzing the data on customer purchasing habits, a company can identify trends, preferences, and patterns. This information can then be used to make informed decisions about product development, marketing strategies, inventory management, and overall business planning. Understanding customer behavior and preferences allows a company to align its activities and offerings with the needs and desires of its target market, ultimately leading to more successful and profitable business outcomes.

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  • 6. 

    One reason why it is important for hospitality and tourism businesses to identify and respond to current business trends is to

    • A.

      Control performance

    • B.

      Remain competitive

    • C.

      Encourage feedback

    • D.

      Improve motivation

    Correct Answer
    B. Remain competitive
    Explanation
    It is important for hospitality and tourism businesses to identify and respond to current business trends in order to remain competitive. By staying updated with the latest trends, businesses can adapt their strategies and offerings to meet the changing demands of customers. This allows them to stay ahead of their competitors and attract more customers. Failing to identify and respond to current trends can result in losing customers to more innovative and competitive businesses.

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  • 7. 

    Companies obtain internal information about their various business activities to operate effectively by monitoring:

    • A.

      Internal records

    • B.

      Trade publications

    • C.

      Industry trends

    • D.

      Government statistics

    Correct Answer
    A. Internal records
    Explanation
    Companies obtain internal information about their various business activities to operate effectively. This information is obtained by monitoring internal records, which include data and documents related to the company's operations, finances, and performance. Internal records provide valuable insights into the company's strengths, weaknesses, and areas for improvement. By analyzing this information, companies can make informed decisions, identify opportunities, and address any issues or challenges that may arise. Monitoring internal records is crucial for maintaining transparency, accountability, and efficiency within the organization.

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  • 8. 

    While conducting an environmental scan, a convention bureau obtained information revealing that consumer confidence was gaining strength in the nation.  This is an example of a(n) ____________________________ factor.

    • A.

      Economic

    • B.

      Demographic

    • C.

      Technological

    • D.

      Political

    Correct Answer
    A. Economic
    Explanation
    This is an example of an economic factor because it pertains to the financial conditions and trends in the nation, specifically the increase in consumer confidence. Economic factors are important to consider in an environmental scan as they can impact the demand for products or services, consumer behavior, and overall market conditions.

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  • 9. 

    Which of the following is a growing trend that is having a significant impact on the hospitality and tourism industry?

    • A.

      Reduced population movements

    • B.

      Flexible work schedules

    • C.

      Decreased diversity

    • D.

      Limited technology

    Correct Answer
    B. Flexible work schedules
    Explanation
    Flexible work schedules are a growing trend that is having a significant impact on the hospitality and tourism industry. This trend allows employees to have more control over their work hours, enabling them to better balance their personal and professional lives. With flexible work schedules, employees can choose to work during peak times, such as weekends and holidays, which are typically busy periods for the hospitality and tourism industry. This helps businesses meet the demands of their customers and ensures a higher level of customer satisfaction. Additionally, flexible work schedules can also attract and retain talented individuals, leading to improved productivity and overall success in the industry.

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  • 10. 

    Which of the following is a true statement about accident prevention?

    • A.

      Employees can reduce their risk for accidents by practicing good health habits.

    • B.

      Motor vehicles are rarely a factor in work-related accidents.

    • C.

      Heavy loads should be lifted by using muscles in the upper arms and back.

    • D.

      It is easier to prevent unsafe acts than unsafe conditions.

    Correct Answer
    A. Employees can reduce their risk for accidents by practicing good health habits.
  • 11. 

    To prevent point-of-sale fraud, businesses usually use

    • A.

      Surveillance equipment to maintain terminals

    • B.

      Procedures for making bank deposits

    • C.

      Guidelines for unlocking display cases

    • D.

      Specific credit-card procedures

    Correct Answer
    D. Specific credit-card procedures
    Explanation
    To prevent point-of-sale fraud, businesses usually implement specific credit-card procedures. These procedures include verifying the customer's identity, checking the card for any signs of tampering or forgery, and following strict protocols for processing payments. By having these specific credit-card procedures in place, businesses can ensure that transactions are secure and minimize the risk of fraudulent activities. Surveillance equipment, bank deposits, and display case unlocking guidelines may also contribute to overall security measures, but specific credit-card procedures are specifically designed to combat point-of-sale fraud.

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  • 12. 

    What do managers often do after a project has been successfully completed?

    • A.

      Give up power

    • B.

      Close the front office

    • C.

      Prepare a report

    • D.

      Provide feedback to vendors

    Correct Answer
    C. Prepare a report
    Explanation
    After a project has been successfully completed, managers often prepare a report. This report serves as a summary of the project, including its objectives, outcomes, and any lessons learned. It provides a comprehensive overview of the project's success and can be used for future reference or to inform stakeholders. The report may also include recommendations for improvements or changes in future projects. Overall, preparing a report allows managers to document and communicate the project's results and achievements.

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  • 13. 

    Obtaining goods that will satisfy the needs and wants of a business's customers is a function of __________________.

    • A.

      Advertising

    • B.

      Selling

    • C.

      Marketing

    • D.

      Purchasing

    Correct Answer
    D. Purchasing
    Explanation
    Purchasing is the correct answer because it refers to the process of acquiring goods or services for a business. By purchasing the right goods, a business can satisfy the needs and wants of its customers. Advertising, selling, and marketing are all important aspects of a business, but they are not directly responsible for obtaining goods to satisfy customer needs.

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  • 14. 

    While an adventure tour guide is leading a white-water rafting group, a group member falls and breaks an ankle.  What are the primary provisions the guide needs to help the injured group member?

    • A.

      Toolbox and flashlight

    • B.

      Medical kit and cellular phone

    • C.

      Map and compass

    • D.

      Prescription pain medication

    Correct Answer
    B. Medical kit and cellular phone
    Explanation
    The primary provisions the guide needs to help the injured group member are a medical kit and a cellular phone. A medical kit will contain essential supplies such as bandages, antiseptics, and splints to provide immediate first aid to the injured person. The cellular phone will allow the guide to call for emergency medical assistance or communicate with the base camp for further instructions and support. These provisions are crucial in ensuring the injured group member receives the necessary medical attention promptly.

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  • 15. 

    Which of the following is a reason why hospitality and tourism businesses try to decrease their operating expenses.

    • A.

      To improve service

    • B.

      To promote efficiency

    • C.

      To expand sales

    • D.

      To increase profit

    Correct Answer
    D. To increase profit
    Explanation
    Hospitality and tourism businesses try to decrease their operating expenses in order to increase profit. By reducing costs, businesses can improve their profit margins and ultimately generate more revenue. This can be achieved through various means such as streamlining operations, negotiating better supplier contracts, or implementing cost-saving measures. By focusing on minimizing expenses, businesses can allocate more resources towards enhancing their services, promoting efficiency, and expanding sales, all of which contribute to increased profitability.

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  • 16. 

    Which of the following would not be part of the responsibilities of a hotel's maintenance department?

    • A.

      Changing a business layout.

    • B.

      Inspecting mechanical equipment.

    • C.

      Selling goods.

    • D.

      Routine repairs.

    Correct Answer
    C. Selling goods.
    Explanation
    The responsibilities of a hotel's maintenance department typically include tasks related to the upkeep and repair of the hotel's physical infrastructure and equipment. This may involve inspecting mechanical equipment, conducting routine repairs, and even changing the layout of certain areas to optimize functionality. However, selling goods is typically not within the purview of a maintenance department. This task is usually handled by the hotel's sales or retail department, which focuses on generating revenue through the sale of products or services.

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  • 17. 

    Access control systems, video systems, and cash-control devices are all:

    • A.

      New inventory trends

    • B.

      Customer interactive systems

    • C.

      Antirobbery systems

    • D.

      Types of electronic games

    Correct Answer
    C. Antirobbery systems
    Explanation
    Access control systems, video systems, and cash-control devices are all categorized as anti-robbery systems because they are designed to prevent and deter theft or robbery incidents. Access control systems restrict unauthorized access to certain areas, video systems provide surveillance and monitoring to detect suspicious activities, and cash-control devices secure and track cash transactions to minimize the risk of robbery. These systems work together to enhance security measures and protect against potential theft or robbery threats.

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  • 18. 

    Businesses that ask several vendors to submit prices before making a purchasing decision are managing:

    • A.

      Bid process

    • B.

      Operating system

    • C.

      Inventory plan

    • D.

      Stock method

    Correct Answer
    A. Bid process
    Explanation
    When businesses ask several vendors to submit prices before making a purchasing decision, they are engaging in a bid process. This process allows the business to compare and evaluate different offers from vendors in order to select the most suitable one. By managing the bid process, businesses can ensure that they are getting the best value for their money and making informed purchasing decisions.

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  • 19. 

    A hotel's employees are usually expected to dress in a manner that reflects:

    • A.

      The business's image

    • B.

      The latest fashions

    • C.

      Their self-concept

    • D.

      Their personal taste

    Correct Answer
    A. The business's image
    Explanation
    Employees in a hotel are typically expected to dress in a manner that reflects the business's image. This means that their attire should align with the overall brand and atmosphere of the hotel, projecting a professional and polished appearance. The way employees dress plays a crucial role in creating a positive impression on guests and maintaining the hotel's reputation. It helps to establish a consistent and cohesive image that reflects the values and standards of the business, ensuring that employees present themselves in a manner that is consistent with the hotel's overall identity.

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  • 20. 

    It is usually most effective for goals to be phrased in ______________________ terms.

    • A.

      Specific

    • B.

      Complex

    • C.

      General

    • D.

      Simple

    Correct Answer
    A. Specific
    Explanation
    Goals should be phrased in specific terms in order to be most effective. When goals are specific, they provide clear direction and focus, making it easier to measure progress and determine when the goal has been achieved. Specific goals also help to eliminate ambiguity and confusion, ensuring that everyone involved understands what needs to be accomplished. By being specific, goals can be broken down into actionable steps, making them more attainable and motivating individuals to work towards them.

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  • 21. 

    Eric earns extra money by giving riding lessons to elementary school students at a summer camp.  Today, one of his young students nearly falls off the horse and starts crying.  Eric isn't sure how to calm the student's nerves.  This is an example of a __________________________ problem.

    • A.

      Work

    • B.

      Personal

    • C.

      Peer

    • D.

      School

    Correct Answer
    A. Work
    Explanation
    This is an example of a work problem because it is related to Eric's job as a riding instructor at a summer camp. The problem arises in the context of his work and involves a situation that occurred while he was giving riding lessons to his students.

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  • 22. 

    One of the most effective methods of locating job leads is asking for tips from

    • A.

      Friends

    • B.

      Retirees

    • C.

      Minors

    • D.

      Nonworkers

    Correct Answer
    A. Friends
    Explanation
    Asking for tips from friends is one of the most effective methods of locating job leads because friends often have knowledge of job openings or can connect you with someone who does. They may be aware of job opportunities in their own companies or industries, or they may have heard about job openings through their own networks. Friends can provide valuable insights, recommendations, and referrals, increasing your chances of finding suitable job leads. Additionally, friends are more likely to have a genuine interest in helping you succeed and may be willing to vouch for your skills and qualifications when recommending you for a job.

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  • 23. 

    Matt just received a letter telling him that someone else had been hired for a job for which Matt had been interviewed.  Since Matt didn't get the job, does he need to write an interview follow-up letter to the company?

    • A.

      No, it's too late to send a follow-up letter.

    • B.

      Yes, he should already have sent a follow-up letter.

    • C.

      Yes, the company will be expecting to hear from him.

    • D.

      No, since Matt wasn't hired, he doesn't need to write.

    Correct Answer
    B. Yes, he should already have sent a follow-up letter.
    Explanation
    The correct answer is "Yes, he should already have sent a follow-up letter." This is because sending a follow-up letter after an interview is considered a professional courtesy and shows continued interest in the position. It is best practice to send the follow-up letter within 24-48 hours after the interview. Since Matt didn't get the job, it is still important for him to send a follow-up letter to thank the company for the opportunity and to express continued interest in future opportunities.

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  • 24. 

    Publications that provide specific information about particular fields and new products and styles are known as:

    • A.

      Consumer panels

    • B.

      Trade journals

    • C.

      Market papers

    • D.

      Consumer surveys

    Correct Answer
    B. Trade journals
    Explanation
    Trade journals are publications that provide specific information about particular fields and new products and styles. Unlike consumer panels, which gather information from a group of consumers, trade journals are targeted towards professionals and experts in specific industries. They serve as a valuable resource for industry professionals to stay updated on the latest trends, developments, and innovations in their respective fields. Market papers and consumer surveys may provide general market information or consumer opinions, but trade journals focus on industry-specific information.

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  • 25. 

    Lisa is opening a new bed and breakfast and might benefit from joining a hospitality trade association because she can:

    • A.

      Discuss personal business with her colleagues

    • B.

      Earn a college degree and become a certified hotelier

    • C.

      Obtain credit to purchase equipment for the business

    • D.

      Network with others who have expertise in the industry

    Correct Answer
    D. Network with others who have expertise in the industry
    Explanation
    Joining a hospitality trade association would allow Lisa to network with others who have expertise in the industry. This can be beneficial for her new bed and breakfast business as she can learn from experienced professionals, gain insights and advice, and potentially form valuable partnerships or collaborations. Networking can provide opportunities for knowledge sharing, staying updated on industry trends, and accessing resources and support that can contribute to the success of her business.

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  • 26. 

    Which of the following is a hospitality and tourism business that focuses its efforts on providing shelter for travelers?

    • A.

      Airline

    • B.

      Motel

    • C.

      Tour wholesaler

    • D.

      Restaurant

    Correct Answer
    B. Motel
    Explanation
    A motel is a hospitality and tourism business that focuses on providing shelter for travelers. Unlike hotels, motels are typically located near highways and offer convenient parking, making them popular among road travelers. Motels usually have rooms with direct external access, allowing guests to easily load and unload their luggage. This type of accommodation is specifically designed to cater to the needs of travelers seeking a comfortable place to stay during their journey.

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  • 27. 

    Which of the following is a factor that may have an effect on the prices of hospitality and tourism products?

    • A.

      Hidden costs

    • B.

      Personal preferences

    • C.

      Transportation

    • D.

      Luggage handling

    Correct Answer
    A. Hidden costs
    Explanation
    Hidden costs can have an effect on the prices of hospitality and tourism products. These costs are additional expenses that are not initially disclosed to the customers but are later added to the final price. They can include taxes, service charges, resort fees, or any other charges that are not included in the advertised price. Hidden costs can significantly impact the overall price of a product or service, making it more expensive for the customers. Therefore, it is important for consumers to be aware of these hidden costs when considering the prices of hospitality and tourism products.

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  • 28. 

    A representative from a local distributor shows you calendars featuring photos of the most scenic locations within the community, a board game developed by the local chamber of commerce, a Fourth of July banner, and a holiday ornament designed by senior citizens.  If your Welcome Center specializes in selling community-based products that can be promoted throughout the year, which would you buy?

    • A.

      Banner

    • B.

      Calendar

    • C.

      Board game

    • D.

      Holiday ornament

    Correct Answer
    C. Board game
    Explanation
    The correct answer is board game. The question states that the Welcome Center specializes in selling community-based products that can be promoted throughout the year. Out of all the options given, the board game is the only product that can be enjoyed and promoted throughout the year. Calendars are typically used for a specific year, banners are specific to Fourth of July, and holiday ornaments are seasonal. However, a board game can be played and promoted throughout the year, making it the best choice for a community-based product.

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  • 29. 

    What is the core product that cruise lines provide passengers?

    • A.

      Food service

    • B.

      Entertainment

    • C.

      Transportation

    • D.

      Luggage handling

    Correct Answer
    C. Transportation
    Explanation
    Cruise lines primarily provide transportation to passengers. They offer a means of travel from one destination to another, often in a luxurious and leisurely manner. While food service, entertainment, and luggage handling are also important aspects of a cruise experience, they are secondary to the core product of transportation.

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  • 30. 

    A large company that owns a chain of economy hotels recently developed plans to start a chain of upscale hotels.  This is an example of

    • A.

      Multicorporate franchising

    • B.

      Market potential

    • C.

      Product extensions

    • D.

      Property management systems

    Correct Answer
    C. Product extensions
    Explanation
    The correct answer is product extensions. This is because the company is expanding its product offerings by developing plans to start a chain of upscale hotels in addition to its existing chain of economy hotels. This expansion is a form of product extension, as it involves introducing a new product (upscale hotels) that is related to and complements the company's existing product line (economy hotels).

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  • 31. 

    Which of the following is a consideration when a restaurant is selecting suppliers?

    • A.

      The dependability of the supplier

    • B.

      The supplier's market share

    • C.

      Operating expenses

    • D.

      Property management systems

    Correct Answer
    A. The dependability of the supplier
    Explanation
    When a restaurant is selecting suppliers, one of the main considerations is the dependability of the supplier. This means that the restaurant needs to ensure that the supplier can consistently provide the necessary products or ingredients on time and in the required quantities. Dependability is crucial for the smooth operation of the restaurant and to meet the demands of its customers. A reliable supplier helps to maintain the restaurant's reputation and ensures that there are no disruptions in the supply chain.

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  • 32. 

    An e-mail consisting of words on a screen that one hotel employee sends to a coworker is an example of:

    • A.

      Nonstatic communication

    • B.

      Noninteractive content

    • C.

      A personalized message

    • D.

      A software program

    Correct Answer
    A. Nonstatic communication
    Explanation
    The given correct answer, "nonstatic communication," refers to the act of exchanging information or messages between individuals electronically. In this case, the email sent by a hotel employee to a coworker involves the transmission of words on a screen, indicating a form of nonstatic communication. It is not considered noninteractive content because email allows for interaction through replies and responses. While the message may be personalized, the focus of the answer is on the mode of communication rather than the content itself. It is also not a software program as it is a means of communication rather than a program.

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  • 33. 

    Which of the following is the purpose of using color in advertising?

    • A.

      To increase circulation

    • B.

      To reduce the cost of the ad

    • C.

      To de-emphasize the product

    • D.

      To affect a mood

    Correct Answer
    D. To affect a mood
    Explanation
    Color is used in advertising to affect a mood. The purpose of using color in advertisements is to evoke certain emotions and feelings in the audience, which can then influence their perception and behavior towards the product or service being advertised. Different colors have different psychological effects, and advertisers strategically choose colors that align with the desired mood or message they want to convey. By using color effectively, advertisers can create a strong emotional connection with the audience and enhance the overall impact and effectiveness of the advertisement.

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  • 34. 

    An important aspect of typography in advertising involves the effective use of 

    • A.

      Art

    • B.

      Type

    • C.

      Writing a signature

    • D.

      Using a large visual

    Correct Answer
    B. Type
    Explanation
    Typography refers to the style and arrangement of text in a visual design. In advertising, the effective use of typography plays a crucial role in conveying the intended message to the target audience. By choosing the right typeface, font size, and layout, advertisers can create visually appealing and impactful designs that capture attention and communicate the brand's personality. Therefore, "type" is the correct answer as it highlights the significance of typography in advertising.

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  • 35. 

    Which of the following often is an important part of creating effective advertising layouts?

    • A.

      Using a large visual

    • B.

      Selecting a slogan

    • C.

      Writing a signature

    • D.

      Developing a message

    Correct Answer
    A. Using a large visual
    Explanation
    Using a large visual is often an important part of creating effective advertising layouts because it helps grab the attention of the audience and make the advertisement visually appealing. A large visual can help convey the message or the product being advertised in a clear and impactful way, making it more likely to resonate with the viewers and leave a lasting impression. Additionally, a large visual can also help create a strong visual hierarchy and guide the viewers' eyes towards the important elements of the advertisement, such as the slogan or the message.

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  • 36. 

    Certain types of drawing media make it possible to:

    • A.

      Modify existing photographs

    • B.

      Produce multimedia presentations

    • C.

      Design meeting announcements

    • D.

      Create interactive communications

    Correct Answer
    A. Modify existing photographs
    Explanation
    The question is asking about the capabilities of certain types of drawing media. Out of the given options, modifying existing photographs is the most relevant capability that can be achieved using drawing media. Drawing media such as photo editing software or tools can be used to make changes to existing photographs, such as retouching, adding effects, or altering certain elements. This option aligns with the purpose of drawing media and the other options mentioned are not directly related to modifying photographs.

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  • 37. 

    Which of the following has a significant impact on the composition of a print ad?

    • A.

      Dialogue

    • B.

      Storyboard

    • C.

      Production costs

    • D.

      Color harmonies

    Correct Answer
    D. Color harmonies
    Explanation
    Color harmonies have a significant impact on the composition of a print ad. The choice of colors and how they are combined can greatly affect the overall visual appeal and effectiveness of the ad. Color harmonies can evoke certain emotions or convey specific messages, influencing how the audience perceives and engages with the ad. By using complementary, analogous, or monochromatic color schemes, advertisers can create a cohesive and visually pleasing design that captures attention and effectively communicates the intended message.

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  • 38. 

    The statement, "For a brochure that tells the whole story of Ebony Resorts, call your local travel agent or 1-800-555-5555," at the end of an advertisement is an example of a:

    • A.

      Slogan

    • B.

      Brand

    • C.

      Seal

    • D.

      Close

    Correct Answer
    D. Close
    Explanation
    The statement, "For a brochure that tells the whole story of Ebony Resorts, call your local travel agent or 1-800-555-5555," at the end of an advertisement is an example of a close. A close is a technique used in advertising to prompt the audience to take a specific action, in this case, calling the travel agent or the provided phone number to request a brochure. It aims to create a sense of urgency and encourage immediate engagement with the advertised product or service.

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  • 39. 

    Before returning an advertisement proof to the newspaper, the advertiser should:

    • A.

      Check for and mark all errors in the ad

    • B.

      Check the prices at competing stores

    • C.

      Make sure enough stock is on hand

    • D.

      Make only the major corrections

    Correct Answer
    A. Check for and mark all errors in the ad
    Explanation
    The correct answer is to check for and mark all errors in the ad. This is important because before submitting the advertisement proof to the newspaper, the advertiser needs to ensure that there are no mistakes or errors in the ad. By carefully reviewing and marking any errors, the advertiser can make sure that the final version of the ad is accurate and free from any mistakes that could negatively impact its effectiveness. Checking for errors is a crucial step in the proofing process to ensure a successful advertisement campaign.

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  • 40. 

    Participating in community outreach activities might be considered a form of:

    • A.

      Customer service

    • B.

      Promotion

    • C.

      Target market

    • D.

      Publicity

    Correct Answer
    B. Promotion
    Explanation
    Participating in community outreach activities can be seen as a form of promotion because it helps to raise awareness and visibility of a company or organization within the community. By engaging with the community and demonstrating a commitment to social responsibility, the company can enhance its reputation and build positive relationships with potential customers. This can ultimately lead to increased brand recognition and customer loyalty, making it an effective promotional strategy.

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  • 41. 

    A travel agent who prepares a factual announcement and asks the media to present it free of charge to the public is

    • A.

      Using a public relations agency

    • B.

      Advertising the business

    • C.

      Using a news release

    • D.

      Setting up an advertising campaign

    Correct Answer
    C. Using a news release
    Explanation
    The correct answer is using a news release. A news release is a document prepared by a travel agent to provide factual information or announcements to the media. The travel agent asks the media to present this information to the public free of charge. This is a common practice in public relations where the travel agent aims to generate publicity and media coverage without having to pay for advertising.

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  • 42. 

    Asking customers to sign a guest book during a restaurant's grand opening provides an opportunity to 

    • A.

      Obtain publicity

    • B.

      Create a mailing list

    • C.

      Work out problems with service

    • D.

      Count how many people attended the event

    Correct Answer
    B. Create a mailing list
    Explanation
    Asking customers to sign a guest book during a restaurant's grand opening provides an opportunity to create a mailing list. By collecting the names and contact information of the customers, the restaurant can build a database of potential customers who can be targeted with future promotions, special offers, and updates about the restaurant. This helps in establishing a direct line of communication with the customers and nurturing customer relationships, ultimately leading to increased business and customer loyalty.

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  • 43. 

    Which of the following is an example of the pyramid type of display arrangement in a restaurant display?

    • A.

      A large basket that contains menu items

    • B.

      Three rows of menu item pictures placed alongside a wall

    • C.

      Many levels of menu items that rise to a narrow point

    • D.

      Shelving that holds an assortment of menu items

    Correct Answer
    C. Many levels of menu items that rise to a narrow point
    Explanation
    Many levels of menu items that rise to a narrow point is an example of the pyramid type of display arrangement in a restaurant display. This arrangement creates a visually appealing display where the menu items are stacked in multiple levels, gradually getting narrower towards the top. This arrangement allows for easy visibility of all the menu items and creates a sense of hierarchy and emphasis on the items at the top.

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  • 44. 

    Presenting fresh merchandise and keeping displays spotless are two important activities in

    • A.

      Maintaining

    • B.

      Moving

    • C.

      Storing

    • D.

      Tearing down

    Correct Answer
    A. Maintaining
    Explanation
    Maintaining refers to the act of preserving or upkeeping something in a good condition. In the context of the question, presenting fresh merchandise and keeping displays spotless are mentioned as important activities. These activities are necessary to ensure that the merchandise remains appealing and attractive to customers. Therefore, the correct answer is maintaining.

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  • 45. 

    Which of the following examples best illustrates the concept of promotion in the hospitality and tourism industry?

    • A.

      American Hawaii Cruise Lines provides an itinerary that includes stops on several islands

    • B.

      Marriott provides a home page on the Web and offers online booking for locations worldwide.

    • C.

      Choice Hotels International offers a range of products from economy to luxury accommodations.

    • D.

      Amazon.com offers its online customers guaranteed Christmas delivery on all in-stock products.

    Correct Answer
    B. Marriott provides a home page on the Web and offers online booking for locations worldwide.
    Explanation
    Marriott providing a home page on the Web and offering online booking for locations worldwide best illustrates the concept of promotion in the hospitality and tourism industry. This is because it showcases their services and offerings to a wide audience through their website, making it convenient for potential customers to access information and make bookings. This promotional strategy helps to increase brand visibility, attract customers, and drive bookings for Marriott's locations globally.

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  • 46. 

    A hotel purchases theater tickets for upcoming plays, arranges discounts at local restaurants, and advertises that, for one price, a guest can stay at the hotel, receive two tickets to a play, and a discount on meals.  This special promotion is known as a(n) ___________________ plan.

    • A.

      Budget

    • B.

      Group

    • C.

      Package

    • D.

      Advertising

    Correct Answer
    C. Package
    Explanation
    The correct answer is "package." A package plan refers to a special promotion offered by the hotel that includes multiple services or products bundled together for one price. In this case, the hotel offers a package that includes a stay at the hotel, two theater tickets, and a discount on meals. This type of promotion is commonly used in the hospitality industry to attract customers and provide added value to their experience.

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  • 47. 

    Servers who can easily sell patrons additional food or beverage items they had not originally planned to buy are using _______________ selling.

    • A.

      Substitute

    • B.

      Inappropriate

    • C.

      Suggestion

    • D.

      High pressure

    Correct Answer
    C. Suggestion
    Explanation
    Servers who can easily sell patrons additional food or beverage items they had not originally planned to buy are using "suggestion" selling. This means that the servers are suggesting additional items to the customers, enticing them to make additional purchases.

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  • 48. 

    Which of the following steps in the selling process would salespersons take first?

    • A.

      Demonstration

    • B.

      Follow-up

    • C.

      Close

    • D.

      Approach

    Correct Answer
    D. Approach
    Explanation
    The first step in the selling process is the approach. This is when salespersons make initial contact with potential customers and establish a connection. It involves greeting the customer, introducing oneself, and creating a positive first impression. The approach sets the stage for the rest of the sales process and helps establish trust and rapport with the customer.

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  • 49. 

    What hospitality service is a hotel employee most likely to recommend to a guest with young children?

    • A.

      Interpreting

    • B.

      Dining

    • C.

      Courier

    • D.

      Baby-sitting

    Correct Answer
    D. Baby-sitting
    Explanation
    A hotel employee is most likely to recommend baby-sitting as a hospitality service to a guest with young children. This recommendation is based on the assumption that the guest may want some time alone or may need assistance in taking care of their children while they engage in other activities. Baby-sitting services provided by the hotel can ensure that the children are well taken care of and provide convenience for the guest.

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  • 50. 

    What is the most efficient way to follow procedures for processing complimentary offers, coupons, and discounts at an amusement park?

    • A.

      Follow the instructions on the computer terminal screen

    • B.

      Keep written instructions in files

    • C.

      Ask the supervisor to demonstrate the process

    • D.

      Look in the operations manual while the customer is waiting

    Correct Answer
    A. Follow the instructions on the computer terminal screen
    Explanation
    The most efficient way to follow procedures for processing complimentary offers, coupons, and discounts at an amusement park is to follow the instructions on the computer terminal screen. This method ensures accuracy and consistency in processing the offers, as the instructions on the screen are likely to be up-to-date and specific to each transaction. It also eliminates the need for keeping written instructions in files or referring to the operations manual, as all the necessary information can be accessed directly on the computer terminal. Asking the supervisor to demonstrate the process may cause delays and may not be necessary if clear instructions are available on the screen.

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Quiz Review Timeline +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 22, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Apr 09, 2012
    Quiz Created by
    SnohomishDECA

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