SMO And TNW: Social Media Test! Trivia Quiz

_____________ was Mark Zuckerber's roomate at Harvard and the original investor in Facebook, providing $1,000 of seed capital in 2004. 

Ben Mezrich is the author of the Facebook Effect, an authorized journalistic book that takes an in-depth look at Facebook, "the company that is connecting the world." 

• True

• False

________ was a project that Mark Zuckerberg created at Harvard that was like an early "hot or not." It crashed the university servers and almost got him expelled. 

Cameron and Tyler Winklevoss, aka the Winklevi, are still suing Facebook and Mark Zuckerberg because they have not yet been paid a dime for the site concept that they claim Zuckerberg stole from them while at Harvard. 

• True

• False

_________ co-founded Napster while still an undergrad and later became the president of Facebook, offering much valuable advice to Mark Zuckerberg on how to structure the company in order to not lose control. 

All of the following were part of the early founding team of Facebook EXCEPT:

• Eduardo Saverin

• Dustin Moskovitz

• Sean Parker

• Clay Shirky

• Chris Hughes

The various lawsuits surrounding Facebook’s early history—aside from being tantalizing gossip—are of critical interest to scholars of the New Web because of all of the following EXCEPT: 

• Facebook has grown to handle the user data of over 1 billion people

• Facebook now does the kind of work typically handled by governments in terms of archiving the records of citizens

• Facebook is a non-profit organization carefully regulated by the government

• Facebook has a long history of changing its privacy and user policies without any warning or buy in from its users

• All of the above

In his Fora interview, David Kirkpatrick takes issue with Facebook’s policies and philosophy because many of its features are Opt In

• True

• False

In his Fora interview, David Kirkpatrick compares Mark Zuckerberg to Bill Gates for the following specific reason

• Mark Zuckerberg invented poking and Bill Gates invented Windows OS

• Mark Zuckerberg and Bill Gates both wear open toed sandals to important events, like Davos

• Mark Zuckerberg and Bill Gates are animated by a vision to change the world rather than the pursuit of money

• Mark Zuckerberg and Bill Gates were both billionaires before 40 who invested in driverless sports car technology

• None of the above

Gary V endorses ________ as a way to get ahead in social media. This term, taken from MMORPGs like World of Warcraft, implies that you must do a lot of monotonous, reptitive tasks, such as answering hundreds of emails or @ replying every one of your Twitter followers who reaches out to you. 

Reddit is a news ______ whereby users can vote content up or down. 

Reddit is sometimes called "the front page of the _______"

To succeed on social media, Gary V, preaches you need to: 

• Care

• Respond to every email

• Don't think about money

• Build brand equity

• Love people

• Use Twitter more than Facebook

GameTrailers is owned by __________. 

As presented in class, sites you can use to measure your social media influence include: 

• WhoIsYou?

• Brand Yourself

• Hubface

• Klout

• TurboSMO

People aren't following you on Twitter because: 

• You have no user avatar

• You have many @ replies to your followers

• Your updates promote others 15 times for every 1 time you promote yourself/your business

• All of the above

The Heath Brothers say that successful ideas possess the following characteristics: 

• Simple. They get at the core of an idea.

• Unexpected. They grab your attention by surprising you.

• Gross. They make you sick in order to arrest you.

• Emotional. They play on your emotional reaction to create deeper impact

• Monetary. They get you to spend lots of money.

• Story. They engage people with a narrative.

• None of the above

• All of the above

A famous "sticky" idea we discussed in class is the story of the "kidney heist," where the guy gets seduced at a bar then wakes up in a bathtub missing a kidney. This form of sticky idea is called a/an _________. 

According to Seth Godin, to create a movement you need to: 

• Hypnotize consumers with a message flood

• Get people to promote your cause for you

• Get people to become true believers

• Build a community from scratch, like the Beattles did with teenage girls

• Create change by leading

• Amass a certain amount of true fans

• Be a heretic by defying status quo

Seth Godin, in Tribes, says you need ______ true fans to start a movement

__________ is the author of the book, The Tipping Point