SMO And TNW: Social Media Test! Trivia Quiz

Facemash was a project created by Mark Zuckerberg at Harvard that resembled an early version of "hot or not." This project caused the university servers to crash and nearly resulted in Zuckerberg's expulsion.

Malcolm Gladwell is the author of the book "The Tipping Point." This answer is correct because Malcolm Gladwell is a well-known author and journalist who wrote the book, which explores the concept of how ideas and trends become viral and reach a tipping point. His expertise in social psychology and his ability to present complex ideas in an accessible way make him a credible source for this book.

The given statement is false. Cameron and Tyler Winklevoss, also known as the Winklevi, did sue Facebook and Mark Zuckerberg in the past, claiming that Zuckerberg stole their site concept while at Harvard. However, they eventually settled the lawsuit in 2008 for $65 million in cash and stock. Therefore, they were indeed paid for the site concept and are no longer suing Facebook or Mark Zuckerberg.

Sean Parker is the correct answer because he co-founded Napster while still an undergraduate student and later became the president of Facebook. As the president of Facebook, he provided valuable advice to Mark Zuckerberg on how to structure the company in a way that would prevent him from losing control.

The correct answer is "urban legend." This refers to a type of story or myth that is passed down through oral tradition, often involving shocking or bizarre events. Urban legends are known for their ability to stick in people's minds and spread quickly through word of mouth or modern technology. The story of the kidney heist is a classic example of an urban legend, as it involves a shocking and memorable event that captures people's attention and is often shared as a cautionary tale.

Reddit is often referred to as "the front page of the internet" because it is a popular online platform where users can share and discuss various topics, news, and content from all over the internet. It serves as a hub for users to discover and engage with a wide range of information and communities, making it a central and influential platform in the online world.

In Seth Godin's book "Tribes," he mentions that to initiate a movement, an individual needs a certain number of devoted followers. This number is referred to as "true fans." The correct answer options all represent the same numerical value, which is 1000.

Facebook has around 1,000,000,000 users. This is the correct answer because it states the exact number of users on Facebook.

GameTrailers is owned by MTV. This means that MTV is the parent company or owner of GameTrailers.

Eduardo Saverin was Mark Zuckerberg's roommate at Harvard and the original investor in Facebook, providing $1,000 of seed capital in 2004.

Reddit is a platform where users can submit and share various types of content, such as news articles, images, and videos. The key feature of Reddit is the ability for users to vote on the content, either up or down, based on their preferences. This voting system helps to determine the popularity and visibility of the content, making Reddit an effective aggregator of news and other types of information.

Gary V endorses "grinding" as a way to get ahead in social media. The term "grinding" is taken from MMORPGs like World of Warcraft and refers to the act of doing repetitive and monotonous tasks. In the context of social media, it means putting in the effort to complete tasks such as answering numerous emails or replying to every Twitter follower who reaches out. This implies that by consistently and diligently performing these tasks, one can achieve success and progress in the social media realm.

The various lawsuits surrounding Facebook's early history are of critical interest to scholars of the New Web because they provide insights into the company's growth, handling of user data, and changes in privacy and user policies. However, the statement that Facebook is a non-profit organization carefully regulated by the government is incorrect. Facebook is a for-profit company and while it is subject to certain regulations, it is not regulated in the same way as a non-profit organization.

The correct answer is that Mark Zuckerberg and Bill Gates are animated by a vision to change the world rather than the pursuit of money. This is evident from their philanthropic efforts and initiatives aimed at improving education, healthcare, and technology access for underprivileged communities. Both Zuckerberg and Gates have expressed a deep commitment to making a positive impact on society through their respective companies and foundations. They prioritize using their wealth and influence to address global challenges rather than solely focusing on personal financial gain.

Ben Mezrich is not the author of the Facebook Effect. This is a false statement.

Clay Shirky was not part of the early founding team of Facebook. The other options listed - Eduardo Saverin, Dustin Moskovitz, Sean Parker, and Chris Hughes - were all involved in the early stages of Facebook's development and played significant roles in its founding and growth. Clay Shirky is not associated with the founding team of Facebook.

The correct answer is False. The explanation for this is that David Kirkpatrick actually takes issue with Facebook's policies and philosophy because many of its features are Opt Out, not Opt In. Opt In means that users have to actively choose to participate in certain features, while Opt Out means that users are automatically enrolled in certain features and have to actively choose to opt out if they don't want to participate.

Successful ideas possess the characteristics of being simple, unexpected, emotional, and engaging through storytelling. These characteristics allow ideas to effectively communicate and resonate with people, capturing their attention and creating a deeper impact. By getting to the core of an idea, surprising the audience, evoking emotions, and telling a compelling story, successful ideas are able to connect with individuals on a deeper level and leave a lasting impression.

Brand Yourself and Klout are both websites that can be used to measure social media influence. Brand Yourself provides tools and resources to help individuals manage and improve their online presence, including their social media influence. Klout, on the other hand, uses an algorithm to analyze social media activity and assign users a "Klout Score" that represents their influence on various platforms. Both of these sites can be valuable tools for individuals looking to measure and improve their social media influence.

Gary V believes that to succeed on social media, one needs to prioritize caring about others, responding to every email, building brand equity, and loving people. He emphasizes the importance of genuinely caring about your audience and providing value to them. Responding to every email shows attentiveness and a commitment to building relationships. Building brand equity involves creating a strong and recognizable brand that resonates with your audience. Loving people means treating others with kindness and respect, which fosters positive connections and engagement. While Gary V suggests using Twitter more than Facebook, this is not mentioned as a requirement for success on social media.

The correct answer is that you have no user avatar. A user avatar is an important aspect of personalizing your Twitter profile and making it more visually appealing. Without a user avatar, your profile may appear incomplete or unprofessional, which could discourage people from following you. Having a user avatar helps to establish your identity and makes it easier for others to recognize and connect with you on the platform.

To create a movement, according to Seth Godin, it is important to get people to promote your cause for you. This means that individuals should be passionate enough about the cause to voluntarily spread the message and recruit others to join. Additionally, it is crucial to get people to become true believers, as they will be the ones who are deeply committed to the cause and will actively participate in driving the movement forward. Creating change by leading is another important aspect, as it requires taking charge and guiding others towards the desired outcome. Amassing a certain amount of true fans is necessary for the movement to gain momentum and support. Lastly, being a heretic by defying the status quo is crucial in order to challenge existing norms and bring about meaningful change.