A situational analysis (SWOT) (S), Weaknesses (W), Opportunities (O), and Threats (T). Strengths
and Weaknesses cover
internal issues, and Opportunities and
Threats are external or environmental issues. Effective strategic planning requires a careful
analysis of all four areas. The following SWOT analysis will help you to quantify your current
strategic position. This is only a partial SWOT analysis
Questions and Answers
We have no clear strategic direction
We are lacking management depth and talent.
We have a weak market image.
We have high overall costs relative to our competitors.
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