Section 10.1—print Advertising
10 Questions
| Total Attempts: 114
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Print advertising opens up a company and its products to a wide range of people both old and young. Test your knowledge by taking this quiz and find out how vast your knowledge is on this subject.
Questions and Answers
- 1.Which of the following is a benefit of newspaper advertising?
- A.
Limited readership
- B.
Long shelf life
- C.
Low advertising rates
- D.
Interactive copy
- 2.Directories that list hospitality products and services and are published for both individual travelers and travel intermediaries are categorized as:
- A.
General
- B.
Hotel
- C.
Trade
- D.
Yellow pages
- 3.What can help a newspaper ad stand out from the features and other ads surrounding them?
- A.
Line drawings or photographs
- B.
Well-written, stimulating copy
- C.
Small margins that make the most of the allotted space
- D.
All of the above
- 4.What type of advertising needs to promote a property’s special features or its atmosphere?
- A.
Directory listings
- B.
Trade magazine advertising
- C.
Newspaper advertising
- D.
Consumer magazine advertising
- 5.What type of advertisement looks like a regular article and provides information on new features or special information?
- A.
An advertorial
- B.
A directory display ad
- C.
A consumer magazine ad
- D.
A directory listing
- 6.High production quality
- A.
Newspaper
- B.
Magazine
- 7.High readership
- A.
Newspaper
- B.
Magazine
- 8.Wider scope
- A.
Newspaper
- B.
Magazine
- 9.Low advertising rates
- A.
Newspaper
- B.
Magazine
- 10.Flexibility
- A.
Newspaper
- B.
Magazine
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