Section 10.1—print Advertising
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High readership
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Newspaper
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Magazine
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Print advertising opens up a company and its products to a wide range of people both old and young. Test your knowledge by taking this quiz and find out how vast your knowledge is on this subject.
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- 2.
Low advertising rates
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Newspaper
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Magazine
Correct Answer
A. Newspaper -
- 3.
High production quality
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Newspaper
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Magazine
Correct Answer
A. Magazine -
- 4.
Which of the following is a benefit of newspaper advertising?
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Limited readership
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Long shelf life
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Low advertising rates
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Interactive copy
Correct Answer
A. Low advertising rates -
- 5.
Flexibility
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Newspaper
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Magazine
Correct Answer
A. Newspaper -
- 6.
Wider scope
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Newspaper
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Magazine
Correct Answer
A. Magazine -
- 7.
What type of advertisement looks like a regular article and provides information on new features or special information?
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An advertorial
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A directory display ad
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A consumer magazine ad
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A directory listing
Correct Answer
A. An advertorial -
- 8.
What type of advertising needs to promote a property’s special features or its atmosphere?
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Directory listings
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Trade magazine advertising
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Newspaper advertising
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Consumer magazine advertising
Correct Answer
A. Consumer magazine advertising -
- 9.
Directories that list hospitality products and services and are published for both individual travelers and travel intermediaries are categorized as:
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General
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Hotel
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Trade
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Yellow pages
Correct Answer
A. Hotel -
- 10.
What can help a newspaper ad stand out from the features and other ads surrounding them?
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Line drawings or photographs
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Well-written, stimulating copy
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Small margins that make the most of the allotted space
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All of the above
Correct Answer
A. Line drawings or photographs -
Quiz Review Timeline (Updated): Oct 5, 2017 +
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Current Version
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Oct 05, 2017Quiz Edited by
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Mar 10, 2009Quiz Created by
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