Section 10.1—print Advertising

10 Questions | Total Attempts: 114

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Advertising Quizzes & Trivia

Print advertising opens up a company and its products to a wide range of people both old and young. Test your knowledge by taking this quiz and find out how vast your knowledge is on this subject.


Questions and Answers
  • 1. 
    Which of the following is a benefit of newspaper advertising?
    • A. 

      Limited readership

    • B. 

      Long shelf life

    • C. 

      Low advertising rates

    • D. 

      Interactive copy

  • 2. 
    Directories that list hospitality products and services and are published for both individual travelers and travel intermediaries are categorized as:
    • A. 

      General

    • B. 

      Hotel

    • C. 

      Trade

    • D. 

      Yellow pages

  • 3. 
    What can help a newspaper ad stand out from the features and other ads surrounding them?
    • A. 

      Line drawings or photographs

    • B. 

      Well-written, stimulating copy

    • C. 

      Small margins that make the most of the allotted space

    • D. 

      All of the above

  • 4. 
    What type of advertising needs to promote a property’s special features or its atmosphere?  
    • A. 

      Directory listings

    • B. 

      Trade magazine advertising

    • C. 

      Newspaper advertising

    • D. 

      Consumer magazine advertising

  • 5. 
    What type of advertisement looks like a regular article and provides information on new features or special information?   
    • A. 

      An advertorial

    • B. 

      A directory display ad

    • C. 

      A consumer magazine ad

    • D. 

      A directory listing

  • 6. 
    High production quality
    • A. 

      Newspaper

    • B. 

      Magazine

  • 7. 
    High readership
    • A. 

      Newspaper

    • B. 

      Magazine

  • 8. 
    Wider scope
    • A. 

      Newspaper

    • B. 

      Magazine

  • 9. 
    Low advertising rates
    • A. 

      Newspaper

    • B. 

      Magazine

  • 10. 
    Flexibility
    • A. 

      Newspaper

    • B. 

      Magazine