Section 10.1—Print Advertising

1. High readership

Newspaper

Magazine

2. Low advertising rates

Newspaper

Magazine

3. High production quality

Newspaper

Magazine

4. Which of the following is a benefit of newspaper advertising?

Limited readership

Long shelf life

Low advertising rates

Interactive copy

5. Flexibility

Newspaper

Magazine

6. Wider scope

Newspaper

Magazine

7. What type of advertisement looks like a regular article and provides information on new features or special information?

An advertorial

A directory display ad

A consumer magazine ad

A directory listing

8. What type of advertising needs to promote a property’s special features or its atmosphere?

Directory listings

Trade magazine advertising

Newspaper advertising

Consumer magazine advertising

9. Directories that list hospitality products and services and are published for both individual travelers and travel intermediaries are categorized as:

General

Hotel

Trade

Yellow pages

10. What can help a newspaper ad stand out from the features and other ads surrounding them?

Line drawings or photographs

Well-written, stimulating copy

Small margins that make the most of the allotted space

All of the above

Section 10.1—print Advertising

1. High readership

2.

What first name or nickname would you like us to use?

2. Low advertising rates

3. High production quality

4. Which of the following is a benefit of newspaper advertising?

5. Flexibility

6. Wider scope

7. What type of advertisement looks like a regular article and provides information on new features or special information?

8. What type of advertising needs to promote a property’s special features or its atmosphere?

9. Directories that list hospitality products and services and are published for both individual travelers and travel intermediaries are categorized as:

10. What can help a newspaper ad stand out from the features and other ads surrounding them?