RTB Essentials, Power Hour, 8/8/2012
RTB elements and features of the bidding process
Questions and Answers
- 1.
What is the typical SLA for a bid response?
- A.
50 ms
- B.
100ms
- C.
150ms
- D.
200ms
Correct Answer
B. 100msExplanation
The typical SLA (Service Level Agreement) for a bid response is 100ms. This means that the system or platform providing the bid response guarantees a response time of 100 milliseconds or less. This is considered a standard benchmark for bid response times and is important for ensuring timely and efficient bidding processes.Rate this question:
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- 2.
How many advertisers do we have classified in REVV?
- A.
About 50,000
- B.
About 70,000
- C.
About 100,000
- D.
About 200,000
Correct Answer
B. About 70,000Explanation
There are about 70,000 advertisers classified in REVV.Rate this question:
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- 3.
AE assigns the advertiser_id to the advertiser passed in the bid response?
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
The given statement is false. AE does not assign the advertiser_id to the advertiser passed in the bid response.Rate this question:
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- 4.
The AE compares each bid to the RTB rules for the zone and decides whether the bids are eligible to enter the auction.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
The AE, which stands for Ad Exchange, is responsible for comparing each bid to the RTB (Real-Time Bidding) rules for the specific zone. It determines whether the bids meet the eligibility criteria to enter the auction. This means that the AE evaluates the bids and decides if they comply with the rules set for the zone, ensuring that only eligible bids are considered for the auction. Therefore, the statement is true.Rate this question:
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- 5.
Who is the RTB Engineering lead?
- A.
Sam Tingleff
- B.
Brian Kearns
- C.
Neal Richter
- D.
Steve Hulkower
Correct Answer
A. Sam TingleffExplanation
Sam Tingleff is the RTB Engineering lead because he is the only name mentioned in the question.Rate this question:
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- 6.
What information can NOT be found in the knowledge base (kb.rubiconproject.com)?
- A.
Fields in the bid request
- B.
Fields in the bid loss notification
- C.
Fields in the bid response
- D.
Datacenter locations
Correct Answer
B. Fields in the bid loss notificationExplanation
The knowledge base (kb.rubiconproject.com) does not provide information about the fields in the bid loss notification. The bid loss notification is a specific event that occurs when a bid is not successful, and the knowledge base does not cover the details of the fields involved in this notification.Rate this question:
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- 7.
What is error rate?
- A.
The rate of uknown advertisers
- B.
The rate of bids missing a bid response required field
- C.
The rate of lost bids
Correct Answer
B. The rate of bids missing a bid response required fieldExplanation
The correct answer is the rate of bids missing a bid response required field. Error rate refers to the frequency at which bids do not include a necessary field in the bid response. This could be due to various reasons such as technical issues or human error. Monitoring and minimizing this error rate is important to ensure accurate and complete bid responses.Rate this question:
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- 8.
What is one field we use to determine the reserve price/dynamic price floor?
- A.
# of ads on the page
- B.
Advertiser that is bidding
- C.
User session
Correct Answer
C. User sessionExplanation
The user session is one field used to determine the reserve price or dynamic price floor. This means that the price for an ad placement may vary depending on factors related to the user's session, such as their browsing behavior, demographics, or previous interactions with the website. By analyzing the user session data, advertisers can set a reserve price that ensures they reach their target audience effectively and maximize the value of their ad placements.Rate this question:
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- 9.
What is one disadvantage of Blind RTB?
- A.
We can only blind sites, not zones
- B.
Most blind urls do not get classified for approval by the DSP
- C.
The site won't like their CPMs
Correct Answer
B. Most blind urls do not get classified for approval by the DSPExplanation
Blind RTB has a disadvantage in that most blind URLs do not get classified for approval by the DSP. This means that the DSP may not have enough information about the content and quality of the site, which could lead to potential issues in terms of targeting and ad placement. Without proper classification, the DSP may struggle to ensure that the ads are being displayed in appropriate and relevant environments, potentially impacting the effectiveness of the advertising campaign.Rate this question:
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- 10.
What is seat_id equivalent to?
- A.
Deal_id
- B.
Buyer_id
- C.
Billable_id
Correct Answer
B. Buyer_idExplanation
Seat_id is equivalent to buyer_id.Rate this question:
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