RTB elements and features of the bidding process
50 ms
100ms
150ms
200ms
About 50,000
About 70,000
About 100,000
About 200,000
True
False
True
False
Sam Tingleff
Brian Kearns
Neal Richter
Steve Hulkower
Fields in the bid request
Fields in the bid loss notification
Fields in the bid response
Datacenter locations
The rate of uknown advertisers
The rate of bids missing a bid response required field
The rate of lost bids
# of ads on the page
Advertiser that is bidding
User session
We can only blind sites, not zones
Most blind urls do not get classified for approval by the DSP
The site won't like their CPMs
Deal_id
Buyer_id
Billable_id