RTB Essentials, Power Hour, 8/8/2012

The correct answer is the rate of bids missing a bid response required field. Error rate refers to the frequency at which bids do not include a necessary field in the bid response. This could be due to various reasons such as technical issues or human error. Monitoring and minimizing this error rate is important to ensure accurate and complete bid responses.

The AE, which stands for Ad Exchange, is responsible for comparing each bid to the RTB (Real-Time Bidding) rules for the specific zone. It determines whether the bids meet the eligibility criteria to enter the auction. This means that the AE evaluates the bids and decides if they comply with the rules set for the zone, ensuring that only eligible bids are considered for the auction. Therefore, the statement is true.

Seat_id is equivalent to buyer_id.

The typical SLA (Service Level Agreement) for a bid response is 100ms. This means that the system or platform providing the bid response guarantees a response time of 100 milliseconds or less. This is considered a standard benchmark for bid response times and is important for ensuring timely and efficient bidding processes.

There are about 70,000 advertisers classified in REVV.

Blind RTB has a disadvantage in that most blind URLs do not get classified for approval by the DSP. This means that the DSP may not have enough information about the content and quality of the site, which could lead to potential issues in terms of targeting and ad placement. Without proper classification, the DSP may struggle to ensure that the ads are being displayed in appropriate and relevant environments, potentially impacting the effectiveness of the advertising campaign.

The user session is one field used to determine the reserve price or dynamic price floor. This means that the price for an ad placement may vary depending on factors related to the user's session, such as their browsing behavior, demographics, or previous interactions with the website. By analyzing the user session data, advertisers can set a reserve price that ensures they reach their target audience effectively and maximize the value of their ad placements.

Sam Tingleff is the RTB Engineering lead because he is the only name mentioned in the question.

The knowledge base (kb.rubiconproject.com) does not provide information about the fields in the bid loss notification. The bid loss notification is a specific event that occurs when a bid is not successful, and the knowledge base does not cover the details of the fields involved in this notification.

The given statement is false. AE does not assign the advertiser_id to the advertiser passed in the bid response.