RTB Essentials, Power Hour, 8/8/2012
10 Questions
| Total Attempts: 47
RTB elements and features of the bidding process
Questions and Answers
- 1.What is the typical SLA for a bid response?
- A.
50 ms
- B.
100ms
- C.
150ms
- D.
200ms
- 2.How many advertisers do we have classified in REVV?
- A.
About 50,000
- B.
About 70,000
- C.
About 100,000
- D.
About 200,000
- 3.AE assigns the advertiser_id to the advertiser passed in the bid response?
- A.
True
- B.
False
- 4.The AE compares each bid to the RTB rules for the zone and decides whether the bids are eligible to enter the auction.
- A.
True
- B.
False
- 5.Who is the RTB Engineering lead?
- A.
Sam Tingleff
- B.
Brian Kearns
- C.
Neal Richter
- D.
Steve Hulkower
- 6.What information can NOT be found in the knowledge base (kb.rubiconproject.com)?
- A.
Fields in the bid request
- B.
Fields in the bid loss notification
- C.
Fields in the bid response
- D.
Datacenter locations
- 7.What is error rate?
- A.
The rate of uknown advertisers
- B.
The rate of bids missing a bid response required field
- C.
The rate of lost bids
- 8.What is one field we use to determine the reserve price/dynamic price floor?
- A.
# of ads on the page
- B.
Advertiser that is bidding
- C.
User session
- 9.What is one disadvantage of Blind RTB?
- A.
We can only blind sites, not zones
- B.
Most blind urls do not get classified for approval by the DSP
- C.
The site won't like their CPMs
- 10.What is seat_id equivalent to?
- A.
Deal_id
- B.
Buyer_id
- C.
Billable_id
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