RTB Essentials, Power Hour, 8/8/2012

10 Questions | Total Attempts: 47

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Power Quizzes & Trivia

RTB elements and features of the bidding process


Questions and Answers
  • 1. 
    What is the typical SLA for a bid response?
    • A. 

      50 ms

    • B. 

      100ms

    • C. 

      150ms

    • D. 

      200ms

  • 2. 
    How many advertisers do we have classified in REVV?
    • A. 

      About 50,000

    • B. 

      About 70,000

    • C. 

      About 100,000

    • D. 

      About 200,000

  • 3. 
    AE assigns the advertiser_id to the advertiser passed in the bid response?
    • A. 

      True

    • B. 

      False

  • 4. 
    The AE compares each bid to the RTB rules for the zone and decides whether the bids are eligible to enter the auction.
    • A. 

      True

    • B. 

      False

  • 5. 
    Who is the RTB Engineering lead?
    • A. 

      Sam Tingleff

    • B. 

      Brian Kearns

    • C. 

      Neal Richter

    • D. 

      Steve Hulkower

  • 6. 
    What information can NOT be found in the knowledge base (kb.rubiconproject.com)?
    • A. 

      Fields in the bid request

    • B. 

      Fields in the bid loss notification

    • C. 

      Fields in the bid response

    • D. 

      Datacenter locations

  • 7. 
    What is error rate?
    • A. 

      The rate of uknown advertisers

    • B. 

      The rate of bids missing a bid response required field

    • C. 

      The rate of lost bids

  • 8. 
    What is one field we use to determine the reserve price/dynamic price floor?
    • A. 

      # of ads on the page

    • B. 

      Advertiser that is bidding

    • C. 

      User session

  • 9. 
    What is one disadvantage of Blind RTB?
    • A. 

      We can only blind sites, not zones

    • B. 

      Most blind urls do not get classified for approval by the DSP

    • C. 

      The site won't like their CPMs

  • 10. 
    What is seat_id equivalent to?
    • A. 

      Deal_id

    • B. 

      Buyer_id

    • C. 

      Billable_id

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