Public Relations Exam 3

30 Questions | Total Attempts: 65

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Customer Care Quizzes & Trivia

Questions and Answers
  • 1. 
    What are the 3 distinct purposes of Corporations?
    • A. 

      Raise capital, sell company stock, and fund expansion

    • B. 

      Objective, means, and purpose

    • C. 

      Make money, take vacations, and steal

    • D. 

      Lobbying, media relations, and staff functions

  • 2. 
    Which specialtiy is NOT one of the major specialties in corporate public relations?
    • A. 

      Media relations

    • B. 

      Staff relations

    • C. 

      Investor relations

    • D. 

      Government relations

  • 3. 
    A line functions include finanace, human resources, legal, and PR
    • A. 

      True

    • B. 

      False

  • 4. 
    ______________  is a fundamental statement of an organization’s business philosophy, goals, values, and social responsibility to its stakeholders. It gives employees a sense of purpose and direction. 
  • 5. 
    What is Values-led business?
    • A. 

      Dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.

    • B. 

      Expresses why an organization exists.

    • C. 

      The idea that business has a responsibility to the people and the society that makes its existence possible.

    • D. 

      Seeks to maximize its impact by integrating socially beneficial actions into as many of activities as possible.

  • 6. 
    Which one of Ben  & Jerry's 3-part missions of the missions statement is "Mission—to operate the company on a sound financial basis of profitable growth, increasing value for our shareholders and career opportunities and financial rewards for our employees."
    • A. 

      Product mission

    • B. 

      Social mission

    • C. 

      Values-led mission

    • D. 

      Economic mission

  • 7. 
    Which statement is not apart of Starbucks company mission statement
    • A. 

      Provide a great work environment and treat each other with respect and dignity.

    • B. 

      Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.

    • C. 

      Recognize that profitability is essential to our future success.

    • D. 

      Measuring and monitoring our progress for each project.

  • 8. 
    Communities and companies must work together and share the same resources to assure economic prosperity
    • A. 

      True

    • B. 

      False

  • 9. 
    ____ demonstrates good corporate citizenship by connecting employees’ values with those of its customers.
  • 10. 
    Which R&B star did crest use in its "healthy smiles" campaign?
    • A. 

      Beyonce knowles

    • B. 

      Rihanna

    • C. 

      Mary J.Blige

    • D. 

      Whitney Houston

  • 11. 
    “Pantene Beautiful Lengths” campaign encourages consumers to grow, cut, and donate their hair to make wigs for women who have lost theirs to cancer. This is a form of Cause-Related Marketing.
    • A. 

      True

    • B. 

      False

  • 12. 
    Which is the second most admired company in the world
    • A. 

      Wal-mart

    • B. 

      Google

    • C. 

      Microsoft

    • D. 

      Apple

  • 13. 
    ____ is making a contribution to, and not having adverse consequences on, the larger society of which an organization is part.
  • 14. 
    What is the basic purpose of IR?
    • A. 

      Is to create investor confidence through timely and full disclosure of financial information about publicly held companies that are regulated by the Securities and Exchange Commission (SEC), established in 1934

    • B. 

      Making a contribution to, and not having adverse consequences on, the larger society of which an organization is part.

    • C. 

      To transform lives for the benefit of society through the core values of learning, discovery, freedom, leadership, individual opportunity and responsibility.

    • D. 

      To build and maintain relationships with institutional investors, stockholders, financial analysts, and financial media.

  • 15. 
    The Securites and Exchange Comission(SEC) was created when? and in response to what? 
    • A. 

      1929,stock market crash

    • B. 

      2002, Decline of Enron

    • C. 

      1968, Supreme Court case SEC v. Texas Gulf Sulphur Co.

    • D. 

      2001-02,the collapse of energy giant Enron

  • 16. 
    IR practitioners must have an undestanding of...
    • A. 

      Finance

    • B. 

      Accounting

    • C. 

      Law

    • D. 

      All of the above

  • 17. 
    What 2 events shaped corporate financial public relations?
    • A. 

      2008 recession and the decade of the 1930 (depression)

    • B. 

      The 1968 Supreme Court case SEC v. Texas Gulf Sulphur Co., and the collapse of energy giant Enron in Houston in 2001-02.

    • C. 

      Stock market crash of 1929 and Sarbanes-Oxkley act

    • D. 

      Corporate misconduct and the tender offer

  • 18. 
    Which drug was imclone preparing to market?
    • A. 

      Zolara

    • B. 

      Viagra

    • C. 

      Erbitux

    • D. 

      Tremedol

  • 19. 
    Which charge was martha steward dismissed on?
    • A. 

      Obstruction of justice

    • B. 

      Committing securities fraud

    • C. 

      Lying to federal investigators

    • D. 

      Conspiracy

  • 20. 
    Whomever is attempting to takeover the corporation tries to get shareholders to let them cast their votes for them. Shareholders are asked to give their proxy, like absentee voting rights, to either side, but shareholders do not sell their stocks is..
    • A. 

      Sarbanes-oxley Act of 2002

    • B. 

      The proxy fight

    • C. 

      Publics for investor relations

    • D. 

      The Tender offer

  • 21. 
    What is FORM 10-K?
    • A. 

      Nonprofit forms

    • B. 

      A professional assocoation

    • C. 

      Annual meetings

    • D. 

      Annual reports

  • 22. 
    How much does the 35 yr old company Apple's stock sells for per share?
    • A. 

      500

    • B. 

      600

    • C. 

      700

    • D. 

      400

  • 23. 
    Section 501 (c)(3) covers all organizations except..
    • A. 

      Religious organizations

    • B. 

      Educational organizations

    • C. 

      Charitable organizations

    • D. 

      Membership organizations

  • 24. 
    The benefits of 501 (c)(3) include
    • A. 

      Don’t pay federal, state, and local taxes

    • B. 

      Can grant tax deductions to those who give

    • C. 

      Get donated time from media for PSAs

    • D. 

      All of the above

  • 25. 
    Which is NOT an association of membership organizations?
    • A. 

      Trade

    • B. 

      Social

    • C. 

      Professional

    • D. 

      Chambers of commerce

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