Online Test

41 Questions

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Online Test Quizzes & Trivia

Online Assesment Training - 1. 2010


Questions and Answers
  • 1. 
    Is the first or “front” page on a Web site considered the starting point?  
    • A. 

      Yes

    • B. 

      No

  • 2. 
    What is a page view?  
    • A. 

      A Screenshot

    • B. 

      An open page on a web site

    • C. 

      A Unique User

    • D. 

      A page of the newspaper

  • 3. 
    What is a registered user?  
    • A. 

      An identified user

    • B. 

      A person who registers personal information on a site

    • C. 

      A cookie

    • D. 

      A computer

  • 4. 
    What is a banner ad?  
    • A. 

      A Leaderboard

    • B. 

      A Medium rectangle

    • C. 

      Any display ad online

    • D. 

      A rich media ad

  • 5. 
    What is a channel?  
    • A. 

      A page

    • B. 

      A website

    • C. 

      A domain name

    • D. 

      A catagory of content on a web site

  • 6. 
    Do we sell online ads based on impressions, clicks or leads?  
    • A. 

      Impressions

    • B. 

      Clicks

    • C. 

      Leads

  • 7. 
    What is an impression?  
    • A. 

      Display ad

    • B. 

      The loading of an ad on a web page

    • C. 

      A click

    • D. 

      Seeing an ad

  • 8. 
    Do we sell online ads based on impressions, clicks or leads?  
    • A. 

      Impressions

    • B. 

      Clicks

    • C. 

      Leads

  • 9. 
    What does above the fold mean?  
    • A. 

      Content at the top of the page

    • B. 

      Ads at the top of the page

    • C. 

      Where the header is located

    • D. 

      All of the above

  • 10. 
    What is a CPM?  
    • A. 

      Cost per thousand impressions

    • B. 

      Speed an ad loads

    • C. 

      Speed the page loads

    • D. 

      None of the above

  • 11. 
    How Many Page views does TheLedger.com receive, on average, a monthly basis?  
    • A. 

      6,100,000

    • B. 

      7,200,000

    • C. 

      6,400,000

    • D. 

      6,900,000

  • 12. 
    How Many Unique Users does TheLedger.com receive, on average, on a monthly basis?  
    • A. 

      425,000

    • B. 

      640,000

    • C. 

      690,000

    • D. 

      855,000

  • 13. 
    Rich Media is a type of banner ad?  
    • A. 

      True

    • B. 

      False

  • 14. 
    What is the avg. click through rate for a video banner ad?  
    • A. 

      0.15% - 0.25%

    • B. 

      0.35% - 0.50%

    • C. 

      0.25% - 0.35%

    • D. 

      0.75% - 1.05%

  • 15. 
    Do we sell online ads based on impressions?  
    • A. 

      Yes

    • B. 

      No

  • 16. 
    Do we track and measure all online campaigns?  
    • A. 

      Yes

    • B. 

      No

    • C. 

      Depends on the campaign

  • 17. 
    Can we deliver reports to our client’s on a weekly or monthly basis?  
    • A. 

      Yes

    • B. 

      No

  • 18. 
    Describe the targeting available from Yahoo! registration information.  
    • A. 

      Age

    • B. 

      Geographic location

    • C. 

      Gender

    • D. 

      All of the above

  • 19. 
    What activities and behavior qualify Yahoo! users into specific Behavioral Targeting segments?  
    • A. 

      Ad Clicks

    • B. 

      Search Results Clicks

    • C. 

      Content Read

    • D. 

      All of the above

  • 20. 
    Percentage-wise, how accurate is Yahoo!’s geographic targeting?  
    • A. 

      25%

    • B. 

      100%

    • C. 

      77%

    • D. 

      90%

  • 21. 
    True or False:  Yahoo uses the  Universal Location Manager (ULM) to target users in a Geographic area  
    • A. 

      True

    • B. 

      False

  • 22. 
     What is the definition of a Shopper?  
    • A. 

      User who is actively searching online

    • B. 

      Someone who wants to buy

    • C. 

      A user who increases clicks and searches for certain products

  • 23. 
    What is the definition of an Engager?  
    • A. 

      A browser

    • B. 

      A user who demonstrates less clicks and response to ads

    • C. 

      A slow user that scans articles

    • D. 

      A user who is actively searching online

  • 24. 
    Brand clients may prefer which kind of Targeting?  
    • A. 

      Content

    • B. 

      Branding

    • C. 

      Behavior

    • D. 

      Geographic

  • 25. 
    Direct response clients may prefer which kind of Targeting?  
    • A. 

      Lead Generation

    • B. 

      Behavior

    • C. 

      Geographic

    • D. 

      Branding

  • 26. 
    True or False: Recency and Intensity affects BT and how it is served.   
    • A. 

      True

    • B. 

      False

  • 27. 
    The right message to the right user at the right time is called…  
    • A. 

      Coincidence

    • B. 

      Targeting

    • C. 

      Lunch

    • D. 

      Behavioral targeting

  • 28. 
    Yahoo’s advantage in GEO targeting is…  
    • A. 

      The Universal Location Manager

    • B. 

      Leads to greater accuracy and fewer wasted impressions

    • C. 

      Get's granular and can hone in on a particular country, state, or DMA

    • D. 

      All of the above

  • 29. 
    The benefits of Yahoo! demographic targeting include all of the following except…  
    • A. 

      Scale

    • B. 

      Reduced Rates

    • C. 

      Efficiency

    • D. 

      Accuracy

  • 30. 
    Select the Y! display ad size NOT available to sell to our advertisers.  
    • A. 

      300x250

    • B. 

      200x200

    • C. 

      425x600

    • D. 

      728x90

  • 31. 
    Yahoo! Weather has a content relationship with  
    • A. 

      Weather Channel

    • B. 

      Accuweather

    • C. 

      Al Roker

    • D. 

      New York Times

  • 32. 
    What information can you target based on registration data?  
    • A. 

      Engagers

    • B. 

      Geography

    • C. 

      Behavorial

    • D. 

      Street Address

  • 33. 
    The Y! NC partnership brings together…  
    • A. 

      Reach of local audiences

    • B. 

      Premium local content

    • C. 

      Cutting edge ad serving technology

    • D. 

      All of the above

  • 34. 
    A cookie…  
    • A. 

      Is the same thing as an ad impression

    • B. 

      Is a tracking mechanism

    • C. 

      Determines who is using Yahoo!

    • D. 

      Is Yummy!

  • 35. 
    What is considered a targeting best practice?  
    • A. 

      Understand the target audience and campaign objectives

    • B. 

      Design creative to fit the campaign

    • C. 

      Integrate a call to action

    • D. 

      All of the above

  • 36. 
    Which of the following are a benefit to a rich media ad is  
    • A. 

      More colorful ad

    • B. 

      Increased engagement

    • C. 

      Increased response rate

  • 37. 
    A guaranteed display ad is priced using what information?  
    • A. 

      Historical inventory supply and demand data

    • B. 

      Bidding

    • C. 

      Proximity

    • D. 

      APT

  • 38. 
    If a client has both brand awareness and response objectives, they should use which type of targeting?  
    • A. 

      Shoppers

    • B. 

      Engagers

    • C. 

      Demographic

    • D. 

      Shoppers and Engagers

  • 39. 
    What information is not used to create Behavioral Targets?  
    • A. 

      Content

    • B. 

      Searches

    • C. 

      Geographic information

    • D. 

      Ad interaction

  • 40. 
    Select which of the following that are tier 1 search engines?  
    • A. 

      Google

    • B. 

      Yahoo!

    • C. 

      Bing!

    • D. 

      All of the above

  • 41. 
    What is a click through?  
    • A. 

      Clicking on an ad

    • B. 

      Right clicking on an ad

    • C. 

      Mousing over an ad

    • D. 

      A type of ad unit