Online Sales Ultimate Quiz: Exam!

A URL, or Uniform Resource Locator, is a string of characters that serves as the "address" of a web page or website on the internet. It is used to locate and access specific resources, such as web pages, images, videos, or files, on the World Wide Web. URLs typically consist of several components, including the protocol (such as HTTP or HTTPS), the domain name, and the path to the specific resource. By entering a URL into a web browser, users can navigate to and view the desired web page or content.

Flash is a software plugin that enables browsers to play multimedia animations. Some rich media advertisements require users to have this plugin. Flash allows browsers to display interactive multimedia content such as videos, games, and animations. It was widely used in the past for web-based multimedia content but has been largely phased out in recent years due to security concerns and the rise of alternative technologies like HTML5.

The correct answer is "Hyperlink or URL" because a hyperlink is a clickable link that redirects the user's browser to another web page. In HTML code, a hyperlink is created using the anchor tag () and the href attribute to specify the URL of the destination page. This allows users to easily navigate between different web pages by clicking on the hyperlinked text or image. Similarly, a URL (Uniform Resource Locator) is the address of a web page or resource on the internet, which can be used as a hyperlink to redirect the user to the specified location.

The correct answer is business, news, and the worthless checks database. These three areas attract business leaders because they provide relevant and up-to-date information about the business world, which is crucial for making informed decisions. The news section keeps them updated on current events and trends, while the business section provides insights and analysis specific to their industry. The worthless checks database helps them mitigate financial risks by identifying potential fraudulent activities. Overall, these areas cater to the needs and interests of business leaders, making them attractive for B2B advertising.

ROI stands for Return on Investment. It is a financial metric that measures the profitability of an investment. It calculates the return or profit generated from an investment relative to its cost. ROI is commonly used to evaluate the efficiency and effectiveness of an investment and helps businesses make informed decisions about where to allocate their resources. It is calculated by dividing the net profit from an investment by the initial cost of the investment and expressing it as a percentage. A higher ROI indicates a more profitable investment.

Rich media refers to ad technology that incorporates various multimedia elements such as graphics, audio, or video. These elements enhance user engagement and interaction with the banner ad without requiring them to navigate away from the current webpage. This type of ad format often provides a more immersive and interactive experience for users, allowing them to interact with the content directly within the ad itself.

The areas online that attract primarily women are "life," "moms like me," and "celebrate." These categories likely appeal to women as they focus on topics such as parenting, lifestyle, and personal growth. Women may be more interested in these areas as they often play a significant role in managing household and family responsibilities. Additionally, these categories may provide a sense of community and support for women who share similar experiences and interests.

The correct answer is "go play, pet photo gallery, college sports microsites, and text alerts." These areas primarily attract young people because they are related to leisure activities, entertainment, and popular interests among young individuals. "Go play" refers to online gaming platforms or websites, which are popular among young people. The "pet photo gallery" is likely to attract young people who are interested in sharing and viewing cute or funny pictures of pets. "College sports microsites" are likely to attract young people who are interested in following and supporting their favorite college sports teams. "Text alerts" are a convenient way for young people to stay updated on various topics or receive notifications about events or promotions.

A pixel is a measurement representing a single point in a graphic. It is commonly used to measure ad units.

An advertiser may change creative as often as they want within a month. There is no specific limit or restriction imposed on the number of times an advertiser can change their creative within a month. This allows advertisers to have flexibility and adapt their strategies based on the performance and effectiveness of their ads.

The correct answer is "there is no set limit" because there is no specific number of ad banners that an advertiser is allowed to run simultaneously during an online ad campaign. The number of ad banners can vary depending on the advertiser's strategy, budget, and the platform they are using for advertising. Some advertisers may choose to run multiple ad banners to target different audience segments or to test different creatives, while others may prefer to focus on a single ad banner. Ultimately, the decision on the number of ad banners to run is up to the advertiser's discretion.

Online advertising is better than radio advertising for multiple reasons. Firstly, online ads allow users to directly interact with them by clicking on them, which is not possible with radio ads. This enables immediate engagement and potential conversion. Secondly, online advertising requires active listening, as users actively search for information or products they are interested in. In contrast, radio ads may be ignored or not noticed by listeners. Additionally, taking notes about a radio ad while driving is difficult and unsafe. Lastly, radio ads often have a mixed demographic audience, making it challenging to target specific groups effectively. Therefore, all of the above reasons make online advertising a more advantageous option.

In the context of the given information, the correct answer is "cookies". Cookies are small files that are sent from a web server to a user's computer and are used to store information specific to that browser. They are commonly used by advertisers to track the number and frequency of ads shown to a visitor, as well as by websites to determine the number of unique visitors.

The best way to approach the advertiser is to conduct another needs assessment and be prepared to offer a high impact placement such as a launchpad, peelback, or interstitial. This approach allows the advertiser to reassess their goals and target audience, and provides them with alternative advertising options that may yield better results. By offering a high impact placement, the advertiser may be more inclined to continue their campaign and see improved click-through rates and noticeable results.

The acronym ZAG stands for Zip Code, Age, and Gender. This combination of information is commonly used in demographic analysis, market research, and targeted advertising. By collecting zip code data, along with age and gender demographics, organizations can gain insights into the characteristics and preferences of specific regions and populations. This information can be used to tailor products, services, and marketing campaigns to better meet the needs and interests of different target groups.

Click through refers to the action of clicking on a banner and being redirected to the web page it is linked to. It is a term commonly used in online advertising to measure the effectiveness of a banner ad in generating traffic to a specific website.

Page views refers to the number of times a web page is displayed. This metric is used to measure the popularity and engagement of a website or specific pages within a website. It indicates how many times users have accessed and viewed the content on a particular page. Page views are important for understanding user behavior, tracking website performance, and determining the success of marketing campaigns.

When pitching online, it is important to focus on the benefits of advertising on our web sites through value stories and how a particular campaign can specifically meet the prospect's needs. This means highlighting the unique advantages and value that our web sites offer for advertising purposes, and demonstrating how our campaign can address the specific requirements and goals of the prospect. This approach shows a customer-centric mindset and emphasizes the potential positive outcomes for the prospect, making it more likely to capture their interest and secure their business.

The best sections to pitch would be hunting photo gallery, sports, JG Tate's blog, news, and business. These sections are zagged by gender and age, meaning they are specifically tailored to reach men aged 21-45 across Alabama.

Conversion refers to the process of persuading a web visitor to accept an offer or become a paying customer. It involves turning a potential customer into an actual customer by convincing them to take a desired action, such as making a purchase, signing up for a subscription, or filling out a form. The term "conversion" is commonly used in marketing and sales to measure the effectiveness of a campaign or website in converting visitors into customers.

A skyscraper refers to a banner of dimensions 160x600. Skyscraper banners are tall and narrow, with a width of 160 pixels and a height of 600 pixels. This format is commonly used in online advertising to display vertical advertisements on the side of web pages.

A splash page refers to a custom-built web page that is specifically designed to align with an advertiser's ad campaign. It is commonly used by advertisers who do not have a website. A splash page serves as an introductory page that captures the attention of visitors and provides them with relevant information about the ad campaign. It is typically visually appealing and includes a call-to-action to encourage users to engage further with the advertiser's offerings.

The correct answer is a short text ad that links to a longer all text message. This means that advertisers have the opportunity to place a brief advertisement within the text alerts, which can then be clicked on by the users to access a longer, more detailed message. This provides a way for advertisers to capture the attention of the audience and provide more information about their products or services.

None of the other advertising mediums mentioned (television, radio, newspaper, billboards) can provide the same level of measurement and targeting as online advertising. Unlike online advertising, these traditional mediums do not have the capability to track impressions and click-throughs, nor can they target specific demographics such as gender and age group. Therefore, the correct answer is None.

A Helios generated campaign report provides information about impressions and click throughs. This means that the report includes data about how many times the ad was displayed (impressions) and how many times it was clicked on (click throughs). This information is important for evaluating the effectiveness of the campaign and understanding the level of user engagement with the ad. It helps in measuring the reach and impact of the campaign and making informed decisions for future advertising strategies.

An advertiser should receive a stats report once a month and it should be explained in person. This allows for a more detailed and interactive discussion about the report, providing the advertiser with the opportunity to ask questions, seek clarification, and gain a deeper understanding of the data. Email or phone explanations may not be as effective in conveying the information and addressing any concerns or queries in real-time.

It is advisable for an advertiser to change its creative once a month. This frequency allows the advertiser to keep the content fresh and engaging for the audience. By changing the creative regularly, the advertiser can test different approaches, messages, and visuals to optimize the campaign's performance. It also helps to prevent ad fatigue and maintain the audience's interest. However, changing the creative too frequently may not provide enough time to gather sufficient data and insights for effective optimization. Therefore, a monthly interval strikes a balance between keeping the content updated and allowing for meaningful analysis.

The option "moms like me" is not a great recommendation because the target audience for the promotion is single area women between 21-30 years old, and "moms like me" implies a different demographic of women who are mothers.

CPM stands for Cost Per Thousand. This term is commonly used in advertising and refers to the cost that an advertiser pays for every one thousand impressions of their ad. It is a widely used metric to measure the efficiency and effectiveness of an advertising campaign.

An impression represents the number of times an ad is displayed. This means that whenever an ad is shown to a user, it counts as one impression. It does not take into account whether the user clicked on the ad or not, or the number of page views or unique visitors. It simply measures the frequency at which the ad is shown to users.

Above the fold refers to the portion of a web page that is visible to the user without the need to scroll down. This term is derived from the newspaper industry, where the most important headlines and content are placed on the top half of the front page, which is visible when the paper is folded. In web design, it is crucial to place important information, call-to-action buttons, and engaging content above the fold to capture the user's attention immediately and encourage further interaction with the website.

Cost per design is not a common way web site publishers sell online advertising. Common methods include cost per click, cost per conversion, cost per lead or cost per inquiry, and CPM (impression based). Cost per design refers to the cost of creating the design for the advertisement, rather than the actual sale or performance of the ad.

The term "run of site" refers to a type of advertising placement where a banner will appear on any page of a website, rather than being limited to a specific page or section. This means that the banner will have a widespread coverage, appearing throughout the entire website from front to back. It is typically measured and priced based on the CPM (cost per thousand impressions) model.

The term "unique visitors" refers to the total number of individuals who have visited a website within a specific time frame. Unlike "page views" or "impressions," which can include multiple views from the same visitor, unique visitors count each person only once. This metric is useful for understanding the reach and popularity of a website, as it provides insight into the actual number of different individuals who have engaged with the site. "Young professionals" and "aggregate" do not accurately describe this concept.

A launchpad is a type of ad format that descends from the top of the page and is only shown once per unique visitor. It is a high impact ad that grabs the attention of the user. The ad is designed to be eye-catching and memorable, ensuring that it leaves a lasting impression on the visitor. The launchpad ad is effective in delivering a message or promoting a product or service due to its unique and attention-grabbing nature.

The available ad sizes on the frontpage of montgomeryadvertiser.com include launchpad, peelback, big box, skyscraper, 88x31, and video pre-roll.

A value story is the best way to convey to a prospect that advertising online will be effective. By sharing a value story, you can explain the benefits and advantages that the prospect can gain from advertising online. This approach allows you to showcase the value proposition of online advertising, highlighting how it can help the prospect reach their target audience, increase brand visibility, generate leads, and ultimately achieve their business goals. It helps to build trust and confidence in the effectiveness of online advertising by presenting real-life examples and success stories.

Helios does not support the BMP image file format.

The referring page refers to the web page that a visitor was previously on before clicking a hyperlink and arriving at the current page. It is the page that led the visitor to the current page.

The goal of a phone call to set an appointment is to secure a specific date and time to meet with the person being called. This allows for further discussion and interaction in person, where more detailed information can be provided and questions can be answered.

It is recommended to contact an advertiser about renewal of its online ad 6 weeks prior to the end of the campaign. This allows for ample time for discussions, negotiations, and preparations for the renewal. By reaching out early, it shows proactive engagement and gives both parties sufficient time to plan and make decisions regarding the renewal.

A video pre-roll advertisement can be 15 seconds long and the cost per thousand impressions (CPM) is $25.

The given answer of 350,000 suggests that the montgomeryadvertiser.com website averages 350,000 unique visitors per month. This means that, on average, 350,000 different individuals visit the website within a month's time.

The CPM (Cost Per Thousand) for an e-newsletter ad is $30, and there are 15,000 impressions available each month. This means that advertisers would pay $30 for every 1,000 impressions of their ad, and there are a total of 15,000 impressions available.

The given answer, 728x90 footer ad, is the correct choice because it is mentioned that this run of site ad placement is offered at a $2 CPM, making it the most affordable online solution. The other ad options mentioned, such as 300x250 above the fold big box ad, 160x600 skyscraper ad, and 728x90 leaderboard ad, are not specifically stated to be the most affordable options. Therefore, the 728x90 footer ad is the best choice considering the affordability criteria mentioned.

An interstitial ad is a type of advertisement that appears between web pages without being requested by the visitor. It typically covers the entire screen or a significant portion of it, often with a countdown timer or a close button. This type of ad is known for being intrusive and interrupting the user's browsing experience. It is often used to display promotional content or important messages to a wide audience.

The correct answer is 8,000. This indicates that the moms like me site averages 8,000 unique users per month.

The best way to practically achieve visualizing themselves as customers when pitching online is through a spec ad. A spec ad is a sample advertisement that is specifically created for the prospect, showcasing how their ad might look if they choose to advertise with the company. This allows the prospect to imagine their business being promoted and helps them make a more informed decision about purchasing the advertising service.