Online Sales Ultimate Quiz: Exam!

48 Questions | Total Attempts: 211

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Sales Quizzes & Trivia

Questions and Answers
  • 1. 
    What does CPM stand for?
    • A. 

      Cost Per Million

    • B. 

      Cost Per Impressioin

    • C. 

      Cost Per Thousand

    • D. 

      Cost Per Margin

    • E. 

      Cost Per Measurement

  • 2. 
    An impression represents:
    • A. 

      The number of users that see an ad

    • B. 

      The number of users that click an online ad

    • C. 

      The number of total page views

    • D. 

      The number of times an ad is displayed

    • E. 

      Page views divided by unique visitors

  • 3. 
    What does ROI stand for?
    • A. 

      Reasonable Online Impressions

    • B. 

      Rush of Online Insertions

    • C. 

      Repeat Online Implementation

    • D. 

      Reach Out and Impress

    • E. 

      Return on Investment

  • 4. 
    ZAG stands for?
    • A. 

      Zip Code, Age and Gender

    • B. 

      Zip Code, Address and Income

    • C. 

      Zeal, Ambition and Goals

    • D. 

      Zip Code Area and Geography

    • E. 

      Zip, Audio and Gif files

  • 5. 
    An area on a web page that is visible without having to scroll down vertically is commonly known to be:
    • A. 

      Up top

    • B. 

      Above the fold

    • C. 

      In primary vision or PV

    • D. 

      High impact advertising

    • E. 

      A leaderboard

  • 6. 
    The action of clicking on a banner and having one's browser automatically redirected to the web page a banner is hyperlinked to, is commonly referred to as a:
    • A. 

      Click through

    • B. 

      Unique visit

    • C. 

      Impression

    • D. 

      Conversion rate

    • E. 

      Cookie setting

  • 7. 
    A term used to describe the process of getting a web visitor to accept an offer or become a paying customer.
    • A. 

      Extortion

    • B. 

      Advertising

    • C. 

      Impression

    • D. 

      Conversion

    • E. 

      Coerce

  • 8. 
    A process by which a small file is sent from a web server to the local user's computer to store information unique to that browser. Often used by advertisers to keep track of the number and frequency of advertisements that have been shown to a visitor or by sites to help them determine the number of unique visitors.
    • A. 

      Coagulation

    • B. 

      Inertia

    • C. 

      Baking

    • D. 

      Cookies

    • E. 

      Java

  • 9. 
    What is not a common way web site publishers sell online advertising?
    • A. 

      Cost per click

    • B. 

      Cost per conversion

    • C. 

      Cost per design

    • D. 

      Cost per lead or cost per inquiry

    • E. 

      CPM (impression based)

  • 10. 
    What is a software plugin that enables browsers to play multimedia animations? Some rich media advertisements require users to have this plugin.
    • A. 

      Flash

    • B. 

      USB

    • C. 

      Google Chrome

    • D. 

      FTP

    • E. 

      PDF

  • 11. 
    HTML code (www.something.com) that when clicked on redirects one's browser to another web page. Most banners are hyperlinked to the advertiser's web page.
    • A. 

      Java

    • B. 

      C++

    • C. 

      Hyperlink or URL

    • D. 

      Helios

    • E. 

      Flash

  • 12. 
    A type of advertisement that loads between web pages without having been requested by the visitor. 
    • A. 

      Leaderboard

    • B. 

      Launchpad

    • C. 

      Pencil ad

    • D. 

      Roadblock

    • E. 

      Interstitial

  • 13. 
    What type of image file format does helios not support?
    • A. 

      Png

    • B. 

      Bmp

    • C. 

      Swf

    • D. 

      Gif

    • E. 

      Jpg

  • 14. 
    Refers to the number of times a web page is displayed.
    • A. 

      ROI

    • B. 

      Impressions

    • C. 

      Page views

    • D. 

      Conversions

    • E. 

      CPM

  • 15. 
    Short for picture element, this is a measurement representing a single point in a graphic. Most ad units are measured with this.
    • A. 

      Pixel

    • B. 

      Points per centimeter

    • C. 

      Dot

    • D. 

      Flash

    • E. 

      Java

  • 16. 
    The web page that a visitor was previously at before arriving at the current page as a result of clicking a hyperlink on the previous web page.
    • A. 

      Home page

    • B. 

      Lead

    • C. 

      Interstitial

    • D. 

      Referring page

    • E. 

      Forward

  • 17. 
    Rich media is:
    • A. 

      Ad campaigns with more than 1 million impressions

    • B. 

      Ad technology that often includes graphics, audio or video that often enable users to interact with the banner without leaving the page on which it appears.

    • C. 

      Web sites operated by one of the top 10 media companies

    • D. 

      Video streaming

    • E. 

      Standard ad sizes such as 728x90 or 160x600

  • 18. 
    Means a banner will appear anywhere on a web site as opposed to on a specific page or within a specific section.
    • A. 

      Cover all

    • B. 

      Front to back

    • C. 

      Widespread

    • D. 

      CPM

    • E. 

      Run of site

  • 19. 
    A skyscraper refers to a banner of what dimensions?
    • A. 

      300x250

    • B. 

      160x600

    • C. 

      234x60

    • D. 

      88x31

    • E. 

      728x90

  • 20. 
    A custom-built web page that directly corresponds with an advertiser's ad campaign. This is usually employed by advertisers without a web site.
    • A. 

      Pixel

    • B. 

      ROI

    • C. 

      Java

    • D. 

      Splash page

    • E. 

      Home page

  • 21. 
    A term used to describe the total number of individuals to visit a site over a certain time period.
    • A. 

      Page views

    • B. 

      Unique visitors

    • C. 

      Young professionals

    • D. 

      Impressions

    • E. 

      Aggregate

  • 22. 
    A URL is:
    • A. 

      The Internet "address" of a web site or web page on the world wide web.

    • B. 

      The home page

    • C. 

      Live streaming video

    • D. 

      More than 100 cookies

    • E. 

      An image reduced to 72 dpi

  • 23. 
    How many ad banners are an advertiser allowed to run simultaneously during an online ad campaign?
    • A. 

      1

    • B. 

      2

    • C. 

      5

    • D. 

      6

    • E. 

      There is no set limit

  • 24. 
    How often may an advertiser change creative within a month?
    • A. 

      There is no set limit

    • B. 

      6 times

    • C. 

      3 times

    • D. 

      Twice

    • E. 

      Once

  • 25. 
    What information is provided within a Helios generated campaign report?
    • A. 

      Cost of ad per day

    • B. 

      ROI

    • C. 

      Conversion rate

    • D. 

      Impressions and click throughs

    • E. 

      A screenshot of the ad within our site