Online Sales

48 Questions

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Sales Quizzes & Trivia

A quiz measuring knowledge of online advertising terminology and MA's system for implementing campaigns.


Questions and Answers
  • 1. 
    What does CPM stand for?
    • A. 

      Cost Per Million

    • B. 

      Cost Per Impressioin

    • C. 

      Cost Per Thousand

    • D. 

      Cost Per Margin

    • E. 

      Cost Per Measurement

  • 2. 
    An impression represents
    • A. 

      The number of users that see an ad

    • B. 

      The number of users that click an online ad

    • C. 

      The number of total page views

    • D. 

      The number of times an ad is displayed

    • E. 

      Page views divided by unique visitors

  • 3. 
    What does ROI stand for?
    • A. 

      Reasonable Online Impressions

    • B. 

      Rush of Online Insertions

    • C. 

      Repeat Online Implementation

    • D. 

      Reach Out and Impress

    • E. 

      Return on Investment

  • 4. 
    ZAG stands for?
    • A. 

      Zip Code, Age and Gender

    • B. 

      Zip Code, Address and Income

    • C. 

      Zeal, Ambition and Goals

    • D. 

      Zip Code Area and Geography

    • E. 

      Zip, Audio and Gif files

  • 5. 
    An area on a web page that is visible without having to scroll down vertically is commonly known to be
    • A. 

      Up top

    • B. 

      Above the fold

    • C. 

      In primary vision or PV

    • D. 

      High impact advertising

    • E. 

      A leaderboard

  • 6. 
    The action of clicking on a banner and having one's browser automatically redirected to the web page a banner is hyperlinked to, is commonly referred to as a
    • A. 

      Click through

    • B. 

      Unique visit

    • C. 

      Impression

    • D. 

      Conversion rate

    • E. 

      Cookie setting

  • 7. 
    Term used to describe the process of getting a web visitor to accept an offer or become a paying customer
    • A. 

      Extortion

    • B. 

      Advertising

    • C. 

      Impression

    • D. 

      Conversion

    • E. 

      Coerce

  • 8. 
    A process by which a small file is sent from a web server to the local users computer to store information unique to that browser. Often used by advertisers to keep track of the number and frequency of advertisements that have been shown to a visitor or by sites to help them determine the number of unique visitors.
    • A. 

      Coagulation

    • B. 

      Inertia

    • C. 

      Baking

    • D. 

      Cookies

    • E. 

      Java

  • 9. 
    What is not a common way web site publishers sell online advertising
    • A. 

      Cost per click

    • B. 

      Cost per conversion

    • C. 

      Cost per design

    • D. 

      Cost per lead or cost per inquiry

    • E. 

      CPM (impression based)

  • 10. 
    What is a software plugin that enables browsers to play multimedia animations. Some rich media advertisements require users to have this plugin.
    • A. 

      Flash

    • B. 

      USB

    • C. 

      Google Chrome

    • D. 

      FTP

    • E. 

      PDF

  • 11. 
    HTML code (www.something.com) that when clicked on redirects one's browser to another web page. Most banners are hyperlinked to the advertisers web page.
    • A. 

      Java

    • B. 

      C++

    • C. 

      Hyperlink or URL

    • D. 

      Helios

    • E. 

      Flash

  • 12. 
    A type of advertisement that loads between web pages without having been requested by the visitor. 
    • A. 

      Leaderboard

    • B. 

      Launchpad

    • C. 

      Pencil ad

    • D. 

      Roadblock

    • E. 

      Interstitial

  • 13. 
    What type of image file format does helios not support
    • A. 

      Png

    • B. 

      Bmp

    • C. 

      Swf

    • D. 

      Gif

    • E. 

      Jpg

  • 14. 
    Refers to the number of times a web page is displayed
    • A. 

      ROI

    • B. 

      Impressions

    • C. 

      Page views

    • D. 

      Conversions

    • E. 

      CPM

  • 15. 
    Short for picture element, this is a measurement representing a single point in a graphic. Most ad units are measured with this.
    • A. 

      Pixel

    • B. 

      Points per centimeter

    • C. 

      Dot

    • D. 

      Flash

    • E. 

      Java

  • 16. 
    The web page that a visitor was previously at before arriving to the current page as a result of clicking a hyperlink on the previous web page.
    • A. 

      Home page

    • B. 

      Lead

    • C. 

      Interstitial

    • D. 

      Referring page

    • E. 

      Forward

  • 17. 
    Rich media is
    • A. 

      Ad campaigns with more than 1 million impressions

    • B. 

      Ad technology that often includes graphics, audio or video that often enable users to interact with the banner without leaving the page on which it appears.

    • C. 

      Web sites operated by one of the top 10 media companies

    • D. 

      Video streaming

    • E. 

      Standard ad sizes such as 728x90 or 160x600

  • 18. 
    Means a banner will appear anywhere on a web site as opposed to on a specific page or within a specific section
    • A. 

      Cover all

    • B. 

      Front to back

    • C. 

      Widespread

    • D. 

      CPM

    • E. 

      Run of site

  • 19. 
    A skyscraper refers to a banner of what dimensions?
    • A. 

      300x250

    • B. 

      160x600

    • C. 

      234x60

    • D. 

      88x31

    • E. 

      728x90

  • 20. 
    A custom built web page that directly corresponds with an advertiser's ad campaign. This is usually employed by advertisers without a web site.
    • A. 

      Pixel

    • B. 

      ROI

    • C. 

      Java

    • D. 

      Splash page

    • E. 

      Home page

  • 21. 
    A term used to describe the total number of individuals to visit a site over a certain time period.
    • A. 

      Page views

    • B. 

      Unique visitors

    • C. 

      Young professionals

    • D. 

      Impressions

    • E. 

      Aggregate

  • 22. 
    A URL is
    • A. 

      The Internet "address" of a web site or web page on the world wide web.

    • B. 

      The home page

    • C. 

      Live streaming video

    • D. 

      More than 100 cookies

    • E. 

      An image reduced to 72 dpi

  • 23. 
    How many ad banners is an advertiser allowed to run simultaneously during an online ad campaign
    • A. 

      1

    • B. 

      2

    • C. 

      5

    • D. 

      6

    • E. 

      There is no set limit

  • 24. 
    How often may an advertiser change creative within a month
    • A. 

      There is no set limit

    • B. 

      6 times

    • C. 

      3 times

    • D. 

      Twice

    • E. 

      Once

  • 25. 
    What information is provided within a Helios generated campaign report
    • A. 

      Cost of ad per day

    • B. 

      ROI

    • C. 

      Conversion rate

    • D. 

      Impressions and click throughs

    • E. 

      A screenshot of the ad within our site

  • 26. 
    This run of site ad placement is offered at a $2 CPM, our most affordable online solution.
    • A. 

      300x250 above the fold big box ad

    • B. 

      160x600 skyscraper ad

    • C. 

      728x90 footer ad

    • D. 

      728x90 leaderboard ad

    • E. 

      Peelback

  • 27. 
    This high impact ad descends from the top of the page and is only displayed once per unique visitor (unless that visitor's computer is configured not to accept cookies).
    • A. 

      Launchpad

    • B. 

      Leaderboard

    • C. 

      Interstitial

    • D. 

      Peelback

    • E. 

      Skyscraper

  • 28. 
    What advertising opportunities are available within our text alerts?
    • A. 

      Interstitial ad that links to the advertiser's web site

    • B. 

      Launchpad that doesn't link

    • C. 

      A short text ad that links to a longer all text message

    • D. 

      There are no ad opportunities within our text alert service

    • E. 

      88x31 that doesn't link

  • 29. 
    What ad sizes are available on the frontpage of montgomeryadvertiser.com
    • A. 

      Big box, skyscraper, and footer

    • B. 

      Big box, skyscraper, leaderboard, and peelback

    • C. 

      Big box, leaderboard, skyscraper, and a 234x60

    • D. 

      Big box, skyscraper, peelback, launchpad, and a 88x31

    • E. 

      Launchpad, peelback, big box, skyscraper, 88x31 and video pre-roll

  • 30. 
    How long can a video pre-roll advertisement be and what is the CPM?
    • A. 

      20 seconds / $50 CPM

    • B. 

      30 seconds / $40 CPM

    • C. 

      15 seconds / $35 CPM

    • D. 

      15 seconds / $25 CPM

    • E. 

      10 seconds / $20 CPM

  • 31. 
    What is the CPM for an e-newsletter ad and how many impressions are available each month?
    • A. 

      $30 CPM / 15,000 impressions

    • B. 

      $50 CPM / 120,000 impressions

    • C. 

      $40 CPM / 80,000 impressions

    • D. 

      $8 CPM / 24,500 impressions

    • E. 

      $18 CPM / 300,000 impressions

  • 32. 
    What are 3 areas online that attract primarily women?
    • A. 

      Go play, obits, and world news

    • B. 

      Life, moms like me, and celebrate

    • C. 

      Classifieds, business and opinion

    • D. 

      Pluck forums, mobile site, and life

    • E. 

      Go play, sports, and local news

  • 33. 
    What are 3 areas online that primarily attract young people?
    • A. 

      Obits, sports, and world news

    • B. 

      Databases, coupons, and opinions

    • C. 

      Go play, business, and state news

    • D. 

      Prattville progress, JG Tate's blog, and pluck forums

    • E. 

      Go play, pet photo gallery, college sports microsites, and text alerts

  • 34. 
    What are 3 areas online that attract business leaders (for B2B advertising)?
    • A. 

      Business, news, and the worthless checks database

    • B. 

      Obits, sports, and go play

    • C. 

      Life, sports, and photo galleries

    • D. 

      Blogs, Maxwell Gunter Dispatch, and classifieds

    • E. 

      E-newsletter, text alerts, and the mobile site

  • 35. 
    What things do you want to accomplish in a phone call to set an appointment?
    • A. 

      Educate the business owner of the product you wish to pitch, get a date and time to meet, and get an email address

    • B. 

      Sell the value of online, conduct a needs analysis, and get a date and time to meet

    • C. 

      Collect as much information as possible about the prospect's business

    • D. 

      Get the direct phone number of the decision maker, an email address, a fax number, and provide a strong introduction of yourself

    • E. 

      Get a date and time to meet

  • 36. 
    How many unique visitors does the montgomeryadvertiser.com average per month?
    • A. 

      100,000

    • B. 

      5.9 million

    • C. 

      200,000

    • D. 

      350,000

    • E. 

      775,000

  • 37. 
    When is it advisable for an advertiser to change its creative?
    • A. 

      Once a year

    • B. 

      Once a month

    • C. 

      Once a week

    • D. 

      Never

    • E. 

      Once weekly if the ad achieves less than a 3% click through rate

  • 38. 
    How soon should you contact an advertiser about renewal of its online ad? 
    • A. 

      1 week prior to the end of the campaign

    • B. 

      2 weeks prior to the end of the campain

    • C. 

      3 weeks prior to the end of the campaign

    • D. 

      6 weeks prior to the end of the campaign

    • E. 

      Never. if the advertiser wants to renew, the company will contact you.

  • 39. 
    How often should an advertiser receive a stats report and how should it be delivered?
    • A. 

      Once a year / by email

    • B. 

      Once a year / explained over the phone

    • C. 

      Once a month / explained in person

    • D. 

      Quarterly / by email

    • E. 

      Once a month / explained over the phone

  • 40. 
    How many unique users does the moms like me site average per month?
    • A. 

      350,000

    • B. 

      4 million

    • C. 

      8,000

    • D. 

      72,000

    • E. 

      214,221

  • 41. 
    Daisy's Thumpin Bar wants to promote ladies night to single area women between 21-30 years old.  Which is not a "great" recommendation?
    • A. 

      ROS zagging women

    • B. 

      ROS zagging 21-30 year olds

    • C. 

      ROS zagging area zip codes

    • D. 

      Go Play, Life, Celebrate and text alerts

    • E. 

      Moms like me

  • 42. 
    An advertiser has run a big box for 12 months and refuses to extend its campaign because it has had few click throughs or no noticeable results.  What is the best way to approach the advertiser?
    • A. 

      The customer knows best. Pitch a print ad.

    • B. 

      Conduct another needs assessment and be prepared to offer a high impact placement such as a launchpad, peelback or interstitial

    • C. 

      Offer the same placement but with more impressions

    • D. 

      Suggest switching to the moms like me site

    • E. 

      Explain how the company should have switched creative more often

  • 43. 
    Why is online advertising better than radio advertising?
    • A. 

      You can't click on a radio ad

    • B. 

      Requires active listening

    • C. 

      Difficult to take notes about the ad when you are driving

    • D. 

      Not well targeted as most genres have a mixed demographic audience

    • E. 

      All of the above

  • 44. 
    What is the best way to convey to a prospect that has never advertised online that it will be effective?
    • A. 

      A value story

    • B. 

      Quote market research indicating the popularity of the Internet

    • C. 

      Explain how we can provide statistical reports at the end of the month

    • D. 

      Explain how our site is more popular than WSFA's site

    • E. 

      Never suggest their ad might be effective as it's misleading

  • 45. 
    When pitching online, what are some key issues to focus on?
    • A. 

      CPM, web site stats, and the number of impressions the prospect would get for a certain dollar amount

    • B. 

      Each placement opportunity and how each reaches a specific target audience

    • C. 

      The comparison of online advertising to radio, tv, billboards, newspaper, and the yellow pages

    • D. 

      Statistical research indicating the behavioral tendencies of online users

    • E. 

      The benefits of advertising on our web sites via value stories & how a particular campaign can specifically meet the prospect's needs

  • 46. 
    With online advertising, impressions and click throughs can be traced including the date of the clicks and the specific pages where the ad was clicked.  In addition, online ads can be targeted to reach a specific gender and age group.  What other advertising mediums can provide this level of measurement and targeting?
    • A. 

      Television

    • B. 

      Radio

    • C. 

      Newspaper

    • D. 

      Billboards

    • E. 

      None

  • 47. 
    A gun shop wants to reach men 21-45 years old across Alabama.  What are the best sections to pitch?
    • A. 

      Life, Celebrate, Go Play, and obits zagged by gender and age

    • B. 

      Hunting photo gallery, sports, JG Tate's blog, news and business zagged by gender and age

    • C. 

      Moms like me, opinion, and blogs zagged by gender and age and day parted in the mornings and early evening

    • D. 

      Real estate, jobs, and classifieds zagged by gender

    • E. 

      Pitch print. we don't provide content targeting men

  • 48. 
    People are more likely to buy when they can visualize themselves as customers. Car dealerships use this concept by allowing shoppers to test drive vehicles. What is the best way to practically achieve this when pitching online?
    • A. 

      Through a spec ad

    • B. 

      Through a value story

    • C. 

      Through a screenshot of our web site and a verbal description of how the prospect's ad might look

    • D. 

      By drawing an advertisement concept on a napkin or piece of paer

    • E. 

      By giving the customer 3 weeks of free advertising