Online Professionals Certification Exam

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Online Professionals Certification Exam - Quiz


This is a certification exam for the Online Professionals track in Web Academy. It is being offered for the first time to two pilot classes in India. Congratulations on finishing the track and all 4 courses. Good luck on your exam!


Questions and Answers
  • 1. 

    On an event in Calendar, a person-icon (head and shoulders picture) indicates:

    • A.

      No one has been invited to the event.

    • B.

      An event is happening on a holiday.

    • C.

      People have been invited to the event.

    • D.

      Very important people have been invited.

    Correct Answer
    C. People have been invited to the event.
    Explanation
    The person-icon (head and shoulders picture) on an event in Calendar indicates that people have been invited to the event. This icon is commonly used to represent attendees or participants in an event. It signifies that the event is not just for the person who created it, but that others have also been invited to attend.

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  • 2. 

    In Google Calendar, it is possible to chat with others who are viewing the same calendar.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    In Google Calendar, it is not possible to chat with others who are viewing the same calendar. Google Calendar is primarily a tool for scheduling and organizing events, and does not have a built-in chat feature. However, users can share their calendar with others and collaborate on events, but the communication would need to be done through other means such as email or a separate chat platform.

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  • 3. 

    For private events in Google Calendar, what details are shown to viewers with free/busy access?

    • A.

      No details

    • B.

      All details

    • C.

      Only invitee list

    • D.

      Only important details

    Correct Answer
    A. No details
    Explanation
    When viewers have free/busy access to private events in Google Calendar, no details are shown to them. This means that they will not be able to see any information about the event such as the title, location, description, or any other details. They will only be able to see if the time slot is marked as busy or available, without any specific information about the event itself.

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  • 4. 

    Which Google Applications allows someone to accept an invitation?

    • A.

      Google Presentations

    • B.

      Gmail

    • C.

      Google Documents

    • D.

      Google Spreadsheets

    Correct Answer
    B. Gmail
    Explanation
    Gmail allows someone to accept an invitation. Gmail is an email service provided by Google, and it allows users to send and receive emails. When someone receives an invitation through Gmail, they can simply open the email, read the details of the invitation, and click on the appropriate button or link to accept it. Gmail also offers features like calendar integration, which allows users to easily manage and respond to event invitations.

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  • 5. 

    What is the purpose of applying a label "Fruit" to an email? The email is:

    • A.

      Placed in a folder labeled "Fruit."

    • B.

      Removed from Inbox and labeled "Fruit."

    • C.

      Labeled "Fruit" and left in Inbox.

    • D.

      Labeled "Fruit" and placed in Trash.

    Correct Answer
    C. Labeled "Fruit" and left in Inbox.
    Explanation
    The purpose of applying a label "Fruit" to an email is to categorize or organize the email within the Inbox. By labeling the email as "Fruit" and leaving it in the Inbox, the user can easily locate and identify emails related to fruits without having to search through the entire Inbox. This helps in efficient email management and retrieval.

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  • 6. 

    One benefit of the tasks feature, is that a person can:

    • A.

      Ask and answer questions instantly.

    • B.

      Create an electronic to-do list.

    • C.

      Set a busy status so others know you are occupied.

    • D.

      Keep all email messages in Gmail.

    Correct Answer
    B. Create an electronic to-do list.
    Explanation
    The tasks feature allows a person to create an electronic to-do list. This feature enables users to easily organize and keep track of their tasks and prioritize them accordingly. It provides a convenient way to manage and plan daily activities, ensuring that nothing is forgotten or overlooked. By utilizing this feature, users can stay organized, increase productivity, and effectively manage their time.

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  • 7. 

    What is the purpose of archiving an email message in Sent Mail?

    • A.

      It is removed from Trash.

    • B.

      There is no clear purpose.

    • C.

      It is removed from Sent Mail.

    • D.

      It applies a label to the email.

    Correct Answer
    B. There is no clear purpose.
    Explanation
    The purpose of archiving an email message in Sent Mail is not clear. Archiving typically involves storing emails that are important or need to be kept for future reference, but it is unclear why archiving a message in the Sent Mail folder would serve any specific purpose. The other options provided in the question, such as removing the email from Trash, removing it from Sent Mail, or applying a label, all have clear purposes. However, the option stating that there is no clear purpose for archiving an email message in Sent Mail suggests that this action may not serve any specific function.

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  • 8. 

    In a Gmail conversation, a user may only forward:

    • A.

      The most recent reply in the conversation.

    • B.

      The first message in the conversation.

    • C.

      The entire conversation including all replies.

    • D.

      Any e-mail together with all preceding messages.

    Correct Answer
    D. Any e-mail together with all preceding messages.
    Explanation
    In a Gmail conversation, a user has the option to forward any email together with all preceding messages. This means that when forwarding an email, all the previous messages in the conversation will also be included. This allows the recipient to have a complete understanding of the conversation history and context. It is a useful feature for sharing a complete thread of emails with someone else.

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  • 9. 

    Inside Google Spreadsheets, can charts be created from cells containing text?

    • A.

      No, it is not allowed; there can be no text in any cell for any type of chart.

    • B.

      Yes for all chart types, but only in cells used to label numerical data in other cells

    • C.

      Yes, it is allowed; there can be text in any cell for any type of chart.

    • D.

      Yes for organizational and table charts; otherwise only in cells used to label numerical data.

    Correct Answer
    D. Yes for organizational and table charts; otherwise only in cells used to label numerical data.
    Explanation
    Yes, charts can be created from cells containing text in Google Spreadsheets. However, this is only allowed for organizational and table charts. In other types of charts, text can only be present in cells used to label numerical data.

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  • 10. 

    Instead of providing so much information on a spreadsheet that users must scroll to view it all, which Google Spreadsheets option provides an alternative?

    • A.

      Zoom In

    • B.

      Font Size

    • C.

      Add Sheet

    • D.

      Print

    Correct Answer
    C. Add Sheet
    Explanation
    The correct answer is Add Sheet. Instead of providing so much information on a single spreadsheet, users can add a new sheet to the document. This allows them to organize and present the data in a more manageable way, without the need for excessive scrolling. By adding sheets, users can separate different categories or sections of information, making it easier to navigate and view the data.

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  • 11. 

    Google Spreadsheets allows someone to use a formula to create hyperlinnks.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Google Spreadsheets does indeed allow users to use formulas to create hyperlinks. This feature enables users to dynamically generate links based on certain conditions or calculations within the spreadsheet. By using formulas such as HYPERLINK, users can create clickable links that direct to specific websites, documents, or other locations. This functionality enhances the usability and interactivity of the spreadsheet, allowing for easier navigation and access to external resources.

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  • 12. 

    A business owner wants to protect a shared spreadsheet from any collaborator entering non-numerical data. Which Google Spreadsheets option should the owner use?

    • A.

      Freeze rows

    • B.

      Filter data

    • C.

      Charts

    • D.

      Data Validation

    Correct Answer
    D. Data Validation
    Explanation
    The business owner should use the Data Validation option in Google Spreadsheets to protect the shared spreadsheet from any collaborator entering non-numerical data. Data Validation allows the owner to set specific criteria for the type of data that can be entered into certain cells, such as only allowing numerical values. This ensures that collaborators cannot input any non-numerical data, helping to maintain the integrity and accuracy of the spreadsheet.

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  • 13. 

    In order to create a new Google Presentation, one must choose:

    • A.

      An orientation.

    • B.

      An image.

    • C.

      A theme.

    • D.

      A title.

    Correct Answer
    C. A theme.
    Explanation
    To create a new Google Presentation, selecting a theme is necessary. A theme sets the overall design and style of the presentation, including the background, font, and color scheme. By choosing a theme, the user can ensure a consistent and visually appealing look throughout the presentation. While orientation, image, and title are also important elements, they can be added or modified after selecting a theme.

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  • 14. 

    When streamlining two presentatioins back-to-back in Google Presentations, what happens to the theme of the imported presentation? The theme of the slides is:

    • A.

      Conserved and left different to the first presentation.

    • B.

      Replaced with the theme of the first presentation.

    • C.

      Removed and given a blank layout for a theme.

    • D.

      Blended with theme of the first presentation.

    Correct Answer
    B. Replaced with the theme of the first presentation.
    Explanation
    When streamlining two presentations back-to-back in Google Presentations, the theme of the imported presentation is replaced with the theme of the first presentation. This means that the visual style, color scheme, fonts, and overall design elements of the first presentation will be applied to the imported slides, giving them a consistent look and feel.

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  • 15. 

    In a Google Presentation, only one person can edit the same slide at a time.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Multiple people can edit the same slide at the same time in a Google Presentation. This allows for collaborative work and real-time updates to the slide content.

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  • 16. 

    How many owners can a Google Document have?  

    • A.

      1

    • B.

      2

    • C.

      3

    • D.

      4

    Correct Answer
    A. 1
    Explanation
    A Google Document can have multiple owners. Each owner has full control over the document, including the ability to edit, share, and delete it. Having multiple owners allows for collaboration and ensures that the document remains accessible and editable by all owners.

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  • 17. 

    Where can a user view recent changes made to a document?

    • A.

      Comments

    • B.

      Revision History

    • C.

      Sharing settings

    • D.

      View Full Screen

    Correct Answer
    B. Revision History
    Explanation
    The Revision History option allows a user to view recent changes made to a document. This feature keeps track of all the edits made to the document, including who made the changes and when they were made. By accessing the Revision History, users can easily track and review any modifications or updates that have been made to the document over time.

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  • 18. 

    What is the first step to embedding a Document on a website?

    • A.

      Publish the document to the web.

    • B.

      Share the document with intended viewers.

    • C.

      Open the document in different browsers.

    • D.

      Convert the document to the pdf format.

    Correct Answer
    A. Publish the document to the web.
    Explanation
    To embed a document on a website, the first step is to publish the document to the web. This means making the document accessible online by uploading it to a web server or using a document hosting service. By publishing the document to the web, it can be easily embedded on a website using HTML code or an embeddable widget, allowing visitors to view and interact with the document directly on the website without needing to download it. Sharing the document with intended viewers, opening it in different browsers, or converting it to PDF format are not the initial steps required for embedding the document on a website.

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  • 19. 

    What feature is not available when printing in Google Documents?

    • A.

      Print preview

    • B.

      Print

    • C.

      Revision History

    • D.

      Download as

    Correct Answer
    A. Print preview
    Explanation
    Print preview is not available when printing in Google Documents.

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  • 20. 

    Which is a reason a business owner would choose to use Google Sites to create an online presence?

    • A.

      Google Sites websites require HTML knowledge and have a high reputation.

    • B.

      Only one person can be given permission to edit each Google Sites page.

    • C.

      Google Sites allows easy integration with Google Calendar.

    • D.

      Personalized top-level domain names are available with Google Sites.

    Correct Answer
    C. Google Sites allows easy integration with Google Calendar.
    Explanation
    A business owner would choose to use Google Sites to create an online presence because it allows easy integration with Google Calendar. This integration would enable the business owner to seamlessly manage and schedule events, appointments, and meetings on their website, making it convenient for both the business owner and their customers.

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  • 21. 

    A business owner wants to engage with customers in social conversation and provide ongoing updates to an easily accessible network of potential customers. The best method for this business owner to establish an online presence is to create a:

    • A.

      Google Plus page

    • B.

      Google Sites website

    • C.

      Google Places for Business listing

    • D.

      India Get Your Business Online (GXBO) website

    Correct Answer
    A. Google Plus page
    Explanation
    A Google Plus page would be the best method for the business owner to establish an online presence. Google Plus allows for social conversation and provides a platform for ongoing updates. It also allows the business owner to connect with potential customers and build a network. Google Sites is more suitable for creating a website, while Google Places for Business listing is more focused on local search results. India Get Your Business Online (GXBO) website may not be relevant in this context.

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  • 22. 

    A business owner wants to create an online presence that features the business in a searchable map listing with other businesses. Which is the best option to accomplish this goal?

    • A.

      Google Places for Business listing

    • B.

      Google Sites website

    • C.

      YouTube channel

    • D.

      GXBO website

    Correct Answer
    A. Google Places for Business listing
    Explanation
    The best option to create an online presence that features the business in a searchable map listing with other businesses is Google Places for Business listing. This platform allows businesses to create a profile that includes their location on Google Maps, along with other important information such as contact details, opening hours, and customer reviews. This listing ensures that the business is easily discoverable by potential customers searching for similar businesses in the area.

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  • 23. 

    Which is a benefit Google Sites offers over Getting Your Business Online (GXBO) tools?

    • A.

      Google Sites allows people who do not know HTML to create a website

    • B.

      Creating a site is faster with Google Sites than with GXBO tools

    • C.

      Google Sites gives customers a unique, personalised domain name

    • D.

      Users have more control and features with Google Sites than with GXBO tools

    Correct Answer
    D. Users have more control and features with Google Sites than with GXBO tools
    Explanation
    Google Sites offers users more control and features compared to Getting Your Business Online (GXBO) tools. This means that users have greater flexibility and customization options when creating their website using Google Sites. They can personalize their site according to their preferences and requirements, and have access to a wider range of features and functionalities. In contrast, GXBO tools may have limitations in terms of customization and available features, restricting the users' control over their website.

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  • 24. 

    Small changes to business information, such as opening and closing hours, are:

    • A.

      Easier to update on a website than on printed materials.

    • B.

      Harder to update on a website than on printed materials.

    • C.

      Equally difficult to update on a website as on printed materials.

    • D.

      Impossible to update on a website, but can be updated on printed materials.

    Correct Answer
    A. Easier to update on a website than on printed materials.
    Explanation
    Small changes to business information, such as opening and closing hours, are easier to update on a website than on printed materials because websites can be easily accessed and modified in real-time. With a few clicks, the information can be instantly updated and made available to the audience. On the other hand, printed materials require the process of designing, printing, and distributing, which can be time-consuming and costly. Additionally, once printed, it is difficult to make changes without incurring additional expenses. Therefore, websites provide a more flexible and efficient platform for updating business information.

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  • 25. 

    How can a business owner sign up for a Google+ Page?

    • A.

      Email Google and request a page.

    • B.

      Create a Google+ Page within the business owner’s circles.

    • C.

      Join a waiting list and wait for a Google+ Page to be created.

    • D.

      Navigate to the Pages section within Google+ and click “create new page.”

    Correct Answer
    D. Navigate to the Pages section within Google+ and click “create new page.”
    Explanation
    To sign up for a Google+ Page, a business owner should navigate to the Pages section within Google+ and click "create new page." This option allows the business owner to create a new page specifically for their business, which can then be customized and managed accordingly. It is a straightforward process that allows the business owner to have control over their Google+ Page and its content.

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  • 26. 

    A business owner who wants to promote a business using Google+ should add the “+1” button to the:

    • A.

      Google+ “About” page.

    • B.

      Google+ “Photos” page.

    • C.

      Primary website for the business.

    • D.

      Business website AdSense text ads.

    Correct Answer
    C. Primary website for the business.
    Explanation
    To promote a business using Google+, the business owner should add the "+1" button to the primary website for the business. This is because the "+1" button allows users to recommend and share the website's content on Google+, which helps to increase visibility and reach for the business. Adding the button to the Google+ "About" page or "Photos" page would not have the same impact as adding it to the primary website, as it is the website that needs to be promoted. Adding the button to the business website AdSense text ads would also not be effective, as it is the website itself that should be promoted, not the ads.

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  • 27. 

    Which is a method for a business to share information through its Google+ Page?

    • A.

      API Integration

    • B.

      Hangouts

    • C.

      +1 Button

    • D.

      Photos

    Correct Answer
    B. Hangouts
    Explanation
    Hangouts is a method for a business to share information through its Google+ Page. Hangouts allow businesses to host live video conferences, webinars, and virtual meetings, enabling them to share information with their audience in real-time. This feature provides an interactive and engaging platform for businesses to communicate directly with their customers, partners, or employees, fostering collaboration and enhancing the sharing of information.

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  • 28. 

    To encourage consumers to complete purchases it is best to:

    • A.

      Include at least 5 pages or steps in the purchase path.

    • B.

      Only allow consumers to checkout and purchase one item at a time.

    • C.

      Directly display clear pricing and shipping information.

    • D.

      Avoid listing the phone number of the physical location of the business.

    Correct Answer
    C. Directly display clear pricing and shipping information.
    Explanation
    To encourage consumers to complete purchases, it is best to directly display clear pricing and shipping information. By providing transparent pricing, customers can easily understand the cost of the product or service, which builds trust and reduces any potential confusion or hesitation. Additionally, displaying clear shipping information, such as delivery timeframes and costs, helps customers make informed decisions and eliminates any surprises or hidden fees at checkout. This approach enhances the overall shopping experience, increases customer satisfaction, and ultimately boosts conversion rates.

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  • 29. 

    What should be done to provide the greatest access to online payments for the goods and service of a business?

    • A.

      Provide as many options to pay as possible.

    • B.

      Use PayPal because it is easy to use.

    • C.

      Only offer the most popular payment method.

    • D.

      Accept United States credit cards.

    Correct Answer
    A. Provide as many options to pay as possible.
    Explanation
    To provide the greatest access to online payments for the goods and services of a business, it is important to offer as many options to pay as possible. By providing multiple payment methods, such as credit cards, debit cards, mobile wallets, and online payment platforms, businesses can cater to the diverse preferences and needs of their customers. This ensures that customers can choose the payment method that is most convenient for them, resulting in increased accessibility and a higher likelihood of completing transactions.

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  • 30. 

    What two pieces of information about keywords does Global Market Finder uncover?

    • A.

      Location and ethnicity of searchers

    • B.

      Ethnicity of searchers and time of searches

    • C.

      Time of day and keyword usage of searches

    • D.

      Usage of searches and location of searches

    Correct Answer
    D. Usage of searches and location of searches
    Explanation
    Global Market Finder uncovers two pieces of information about keywords: the usage of searches and the location of searches. This means that it provides data on how frequently certain keywords are being searched for, as well as the geographical locations from where these searches are originating.

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  • 31. 

    A business owner should consider using a keyword marked as “Breakout” in the Rising Searches section of Insights for Search if the keyword is:

    • A.

      Relevant to the business’ products.

    • B.

      Generating high traffic with other business' ads.

    • C.

      Featured heavily in recent offline media.

    • D.

      More than two words in length.

    Correct Answer
    A. Relevant to the business’ products.
    Explanation
    Using a keyword marked as "Breakout" in the Rising Searches section of Insights for Search would be beneficial for a business owner if the keyword is relevant to their products. This means that the keyword is related to what the business offers, which increases the likelihood of attracting the right audience and potential customers. It is important for businesses to focus on keywords that align with their products or services in order to drive relevant traffic and improve their overall marketing strategy.

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  • 32. 

    What question does Google Insights for Search help to answer?

    • A.

      Why are people searching?

    • B.

      How are people searching?

    • C.

      With whom are people searching?

    • D.

      Where are people searching?

    Correct Answer
    D. Where are people searching?
    Explanation
    Google Insights for Search helps to answer the question of where people are searching. It provides data and trends on the geographic locations where search queries are coming from. This information can be valuable for businesses and marketers to understand the geographical distribution of their target audience and tailor their strategies accordingly. They can identify regions where there is high search volume for specific keywords or topics, and use this insight to optimize their advertising, content, and marketing efforts in those areas.

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  • 33. 

    A business owner sets up a Google Alert for the keyword “mobile phones.” Which type of new online content related to mobile phones can cause Google Alerts to email this business owner?

    • A.

      Videos

    • B.

      Unsearchable content

    • C.

      Images

    • D.

      AdWords ads

    Correct Answer
    A. Videos
    Explanation
    When the business owner sets up a Google Alert for the keyword "mobile phones," Google Alerts will email the business owner when new online videos related to mobile phones are published. This means that whenever a new video is uploaded online and contains the keyword "mobile phones," the business owner will receive an email notification from Google Alerts.

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  • 34. 

    Even business owners without an online presence, can use Google products to gather information on customer activities and preferences for a particular industry.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    The statement is true because Google products offer various tools and services that can help business owners gather information on customer activities and preferences, even if they don't have an online presence. For example, Google Analytics can provide insights into website traffic and user behavior, Google Trends can show the popularity of certain search terms, and Google Surveys can be used to gather customer opinions and feedback. These tools can be valuable for business owners to understand their target market and make informed decisions.

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  • 35. 

    Is it ever a good idea to edit a keyword used for a Google Alert?

    • A.

      Yes, this should be done when a business owner feels like doing it.

    • B.

      Yes, this should be done when a different keyword gives better results.

    • C.

      No, this should never be done.

    • D.

      This should be done only if the owner has a second email address for a new alert.

    Correct Answer
    B. Yes, this should be done when a different keyword gives better results.
    Explanation
    Editing a keyword used for a Google Alert can be a good idea when a different keyword provides more accurate and relevant results. By modifying the keyword, the business owner can ensure that they receive notifications that are more aligned with their specific interests or needs. This allows them to stay updated on relevant information and make informed decisions based on the latest developments in their industry or market.

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  • 36. 

    Which can be controlled at the ad-group level of an AdWords account?

    • A.

      Placements

    • B.

      Geographic targeting

    • C.

      End dates

    • D.

      Daily budget

    Correct Answer
    A. Placements
    Explanation
    At the ad-group level of an AdWords account, the advertiser can control the Placements. Placements refer to the specific websites, apps, or other online platforms where the ads will be displayed. By controlling the placements, advertisers can choose the specific websites or apps where they want their ads to appear, ensuring that their ads reach the desired audience and are displayed in relevant contexts. This level of control allows advertisers to optimize their ad campaigns and increase the chances of reaching their target audience effectively.

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  • 37. 

    Which image ad characteristic will result in disapproval from Google?

    • A.

      Animation lasts for 30 seconds.

    • B.

      Ad size is a wide skyscraper.

    • C.

      Background colours are bright and text is dark.

    • D.

      Ad appears sideways.

    Correct Answer
    D. Ad appears sideways.
    Explanation
    The ad appearing sideways is likely to result in disapproval from Google because it goes against their guidelines and best practices for image ads. Google expects ads to be displayed in a standard orientation, and sideways ads may disrupt the user experience or appear distorted on certain devices or platforms. Therefore, Google is likely to disapprove such ads to maintain consistency and ensure a positive user experience.

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  • 38. 

    Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

    • A.

      Delete the keyword and add the keyword to the campaign again.

    • B.

      Increase the daily budget for the campaign in which the keyword is located.

    • C.

      Repeat the keyword as many times as possible in the ad text.

    • D.

      Modify the ad associated with that keyword to direct to a highly-relevant landing page.

    Correct Answer
    D. Modify the ad associated with that keyword to direct to a highly-relevant landing page.
    Explanation
    Modifying the ad associated with the low-performing keyword to direct to a highly-relevant landing page would be recommended to increase the Quality Score. This is because a highly-relevant landing page improves the user experience and increases the likelihood of the user finding what they are looking for. This, in turn, can lead to higher click-through rates and better ad performance, ultimately improving the Quality Score of the keyword.

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  • 39. 

    Negative keywords can help advertisers target their ads to potential customers and increase:

    • A.

      The amount of impressions served.

    • B.

      The number of relevant Display Network placements.

    • C.

      The clickthrough rate (CTR) of their ads.

    • D.

      Their campaigns' daily budget recommendations.

    Correct Answer
    C. The clickthrough rate (CTR) of their ads.
    Explanation
    Negative keywords can help advertisers target their ads to a more relevant audience by excluding specific search terms that are not relevant to their product or service. By doing so, they can increase the clickthrough rate (CTR) of their ads because they are being shown to a more targeted audience who are more likely to be interested in their offerings. This can lead to higher engagement and more clicks on their ads, ultimately improving the overall CTR of their campaigns.

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  • 40. 

    Which ad format is available through AdSense?

    • A.

      Article

    • B.

      Audio-only

    • C.

      Blog

    • D.

      Image

    Correct Answer
    D. Image
    Explanation
    AdSense is a program offered by Google that allows website owners to monetize their content by displaying ads. One of the ad formats available through AdSense is the image ad format, which allows advertisers to display visually appealing images alongside website content. This format is popular among advertisers as it can capture users' attention and increase click-through rates.

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  • 41. 

    What does AdSense consider when choosing ads to display?

    • A.

      Character and color of web pages

    • B.

      Context and content of web pages

    • C.

      Construction and cost of web pages

    • D.

      Clarity and coordination of web pages

    Correct Answer
    B. Context and content of web pages
    Explanation
    AdSense considers the context and content of web pages when choosing ads to display. This means that the ads shown are relevant to the topic or theme of the webpage, ensuring that they are more likely to attract the attention of the users and generate clicks. AdSense analyzes the content of the webpage and matches it with relevant ads, increasing the chances of generating revenue for the website owner.

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  • 42. 

    A business may use AdSense on its:

    • A.

      Google+ page.

    • B.

      YouTube channel.

    • C.

      Facebook page.

    • D.

      Mobile website.

    Correct Answer
    D. Mobile website.
    Explanation
    A business may use AdSense on its mobile website because AdSense is a program by Google that allows businesses to display targeted advertisements on their websites. By using AdSense on their mobile website, businesses can generate revenue by earning money from the clicks or impressions on these ads. It is a popular choice for businesses as it provides a seamless and effective way to monetize their mobile website traffic.

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  • 43. 

    AdSense potentially maximises revenues from non-guaranteed inventory as well as unsold inventory.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    AdSense is an advertising program by Google that allows website owners to display targeted ads on their sites. It helps maximize revenues by not only monetizing non-guaranteed inventory, which refers to ad space that is not pre-sold or guaranteed to be filled, but also by monetizing unsold inventory, which includes any remaining ad space that has not been sold. This means that even if there are no guaranteed or pre-sold ads available, AdSense can still display relevant ads and generate revenue for the website owner. Therefore, the statement is true.

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  • 44. 

    What is the purpose of YouTube Channel tags?

    • A.

      They act as keywords that help users to find the business channel.

    • B.

      Tags automatically send +1 recommendations to Google+.

    • C.

      Tags are used to create a title for a business YouTube Channel.

    • D.

      Tags represent categories used to filter Google Trends searches.

    Correct Answer
    A. They act as keywords that help users to find the business channel.
    Explanation
    YouTube Channel tags act as keywords that help users to find the business channel. These tags are words or phrases that are relevant to the content of the channel and help in categorizing and organizing the channel's content. When users search for specific keywords or topics on YouTube, channels with matching tags are more likely to appear in the search results, increasing the visibility and discoverability of the business channel.

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  • 45. 

    A business can create a +1 button for its entire YouTube channel.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    A business cannot create a +1 button for its entire YouTube channel. The +1 button is used for Google+ and is not directly applicable to YouTube channels.

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  • 46. 

    Which represents good advice for creating a branded YouTube Channel?

    • A.

      Upload videos first, and then determine who the audience is.

    • B.

      Try to manage the business YouTube channel alone while conducting normal business.

    • C.

      Re-purpose previous content on YouTube, such as earlier TV commercials.

    • D.

      Integrate the YouTube channel into other business marketing through cross-promotions.

    Correct Answer
    D. Integrate the YouTube channel into other business marketing through cross-promotions.
    Explanation
    Integrating the YouTube channel into other business marketing through cross-promotions is a good advice for creating a branded YouTube Channel because it allows for increased visibility and reach. By promoting the YouTube channel through other marketing channels, such as social media or email campaigns, the business can attract a wider audience and drive more traffic to their videos. This strategy also helps to establish a consistent brand image across different platforms and enhances the overall marketing efforts of the business.

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  • 47. 

    What is the biggest reason quotes deliver roughly 50% more retweets than any other kind of tweet?

    • A.

      Quotes can be funny so people are happy to share knowing others will laugh and not criticise the sender.

    • B.

      Quotes are clearly the opinion of someone else so people feel more comfortable sharing it whether they support it or not.

    • C.

      Quotes raise curiosity and encourage people do research about famous people.

    • D.

      Because quotes cannot be verified or proven, people feel more comfortable sharing without fear of criticism.

    Correct Answer
    B. Quotes are clearly the opinion of someone else so people feel more comfortable sharing it whether they support it or not.
    Explanation
    The biggest reason quotes deliver roughly 50% more retweets than any other kind of tweet is that quotes are clearly the opinion of someone else. This makes people feel more comfortable sharing them, whether they support the opinion or not. By sharing a quote, individuals can express their thoughts indirectly and avoid potential criticism. This sense of detachment allows for a higher likelihood of retweets as people feel more at ease sharing someone else's opinion rather than their own.

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  • 48. 

    Google Analytics helps businesses:

    • A.

      Obtain personally identifiable information from users and target efficiently.

    • B.

      Improve websites and increase return on investment on marketing campaigns.

    • C.

      Track bots and crawlers on websites and leverage search engine optimization technologies.

    • D.

      View web traffic in a competitor's account and share best practices.

    Correct Answer
    B. Improve websites and increase return on investment on marketing campaigns.
    Explanation
    Google Analytics helps businesses improve websites and increase return on investment on marketing campaigns. This is because Google Analytics provides valuable insights and data about website traffic, user behavior, and conversion rates. By analyzing this data, businesses can identify areas for improvement on their websites, such as optimizing landing pages or improving user experience. Additionally, Google Analytics allows businesses to track the effectiveness of their marketing campaigns, enabling them to make data-driven decisions and allocate resources more effectively to achieve a higher return on investment.

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  • 49. 

    What is a benefit of linking a Google AdWords account with a Google Analytics account?

    • A.

      Google AdWords can be edited through the Google Analytics interface.

    • B.

      Google Analytics will differentiate between Google cost-per-click (CPC) and non-Google cost-per-click (CPC) visits.

    • C.

      Google Analytics will calculate return on investment of AdWords spend.

    • D.

      Google Analytics will display Google AdWords Conversion Tracking statistics.

    Correct Answer
    D. Google Analytics will display Google AdWords Conversion Tracking statistics.
    Explanation
    Linking a Google AdWords account with a Google Analytics account allows the user to view Google AdWords Conversion Tracking statistics in Google Analytics. This means that the user can see how their AdWords campaigns are performing and track the conversions and goals that are being achieved through those campaigns. This information is valuable for measuring the effectiveness and ROI of AdWords spend.

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  • 50. 

    Which is a benefit of enabling data sharing in Google Analytics?

    • A.

      Insight into specific users' site behavior

    • B.

      Enhanced AdWords Quality Score

    • C.

      Access to industry benchmarking information

    • D.

      Increased rank in natural search results

    Correct Answer
    C. Access to industry benchmarking information
    Explanation
    Enabling data sharing in Google Analytics provides the benefit of accessing industry benchmarking information. This means that by allowing data sharing, users can compare their website's performance and metrics with industry averages and trends. This information can be valuable for businesses to understand how well they are performing compared to their competitors and make informed decisions to improve their strategies.

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