Web Academy Online-professionals Certification Exam
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This is a certification exam for the Online Professionals track in Web Academy. It is being offered for the first time to two pilot classes in India. Congratulations on finishing the track and all 4 courses. Good luck on your exam!
- 1.
On an event in Calendar, an alarm-clock icon indicates:
- A.
An important event.
- B.
An event is happening tomorrow.
- C.
A reminder is set.
- D.
An urgent event.
Correct Answer
C. A reminder is set.Explanation
The alarm-clock icon on an event in Calendar indicates that a reminder is set. This means that the user has set a specific time for the calendar to remind them about the event. It serves as a notification to ensure that they do not forget about the event and can be prepared for it.Rate this question:
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- 2.
In Google Calendar, it is possible to chat with others who are viewing the same calendar.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
In Google Calendar, it is not possible to chat with others who are viewing the same calendar. The chat feature is not available in Google Calendar, so users cannot communicate or chat with others while viewing the same calendar.Rate this question:
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- 3.
In Google Calendar, what is the purpose of creating an event and making it public? It makes event details:
- A.
Visible to readers with free/busy access to the calendar.
- B.
Visible to all readers with Calendar accounts and available on public search indexes.
- C.
Visible and editable to readers with free/busy access.
- D.
Shareable with people that have no access to the calendar.
Correct Answer
A. Visible to readers with free/busy access to the calendar.Explanation
Creating an event and making it public in Google Calendar allows the event details to be visible to readers with free/busy access to the calendar. This means that individuals who have been granted permission to view the calendar can see the event and its details, such as the date, time, and location. However, it does not make the event visible to all readers with Calendar accounts or available on public search indexes. It also does not make the event editable or shareable with people who have no access to the calendar.Rate this question:
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- 4.
Which Google Applications allows someone to accept an invitation?
- A.
Google Presentations
- B.
Gmail
- C.
Google Documents
- D.
Google Spreadsheets
Correct Answer
B. GmailExplanation
Gmail allows someone to accept an invitation. Gmail is an email service provided by Google, and it allows users to send and receive emails. When someone receives an invitation through Gmail, they can easily accept it by replying to the email or following the instructions provided in the invitation. Gmail also offers features like calendar integration, which further facilitates accepting invitations for events and meetings.Rate this question:
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- 5.
If a person types “box brain fruit” into the Gmail search bar, what does Gmail search for?
- A.
Emails with all 3 words
- B.
Emails with any number of the words
- C.
Emails with 2 or more of the words
- D.
Email with only 1 one of the words
Correct Answer
A. Emails with all 3 wordsExplanation
When a person types "box brain fruit" into the Gmail search bar, Gmail will search for emails that contain all three of these words. This means that the search results will only include emails that have the words "box," "brain," and "fruit" in them. Emails that have any other combination or number of these words will not be included in the search results.Rate this question:
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- 6.
One benefit of the tasks feature is that a person can:
- A.
Ask and answer questions instantly.
- B.
Create an electronic to-do list.
- C.
Set a busy status so others know you are occupied.
- D.
Keep all email messages in Gmail.
Correct Answer
B. Create an electronic to-do list.Explanation
The tasks feature in Gmail allows users to create an electronic to-do list. This feature enables users to easily organize and manage their tasks, set due dates, and track their progress. By using the tasks feature, users can stay organized and ensure that important tasks are not forgotten or overlooked.Rate this question:
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- 7.
A business owner deleted a message 8 months ago, and now wants to find it. In which mail category should the owner search for the email message?
- A.
Inbox
- B.
The message no longer exists.
- C.
All Mail
- D.
Trash
Correct Answer
B. The message no longer exists.Explanation
Since the business owner deleted the message 8 months ago, it is likely that the message has been permanently deleted and cannot be found in any mail category. Therefore, the correct answer is that the message no longer exists.Rate this question:
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- 8.
In a Gmail conversation, a user may only forward:
- A.
The most recent reply in the conversation.
- B.
The first message in the conversation.
- C.
The entire conversation including all replies.
- D.
Any e-mail together with all preceding messages.
Correct Answer
D. Any e-mail together with all preceding messages.Explanation
In a Gmail conversation, a user has the option to forward any email along with all the preceding messages. This means that when forwarding an email, all the previous messages in the conversation will be included, providing the recipient with the entire conversation history. This allows for better context and understanding of the conversation for the recipient.Rate this question:
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- 9.
Inside Google Spreadsheets, a spreadsheet user may chat with:
- A.
All current viewers of the spreadsheet.
- B.
All owners of the current spreadsheet.
- C.
All people with “can edit” access,
- D.
All people with “can comment” access or higher.
Correct Answer
A. All current viewers of the spreadsheet.Explanation
Inside Google Spreadsheets, a spreadsheet user can chat with all current viewers of the spreadsheet. This means that anyone who currently has the spreadsheet open and is viewing it will be able to participate in the chat. It does not include all owners of the current spreadsheet, all people with "can edit" access, or all people with "can comment" access or higher. Only the viewers at that specific moment will be able to chat.Rate this question:
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- 10.
Instead of providing so much information on a spreadsheet that users must scroll to view it all, which Google Spreadsheets option provides an alternative?
- A.
Zoom In
- B.
Font Size
- C.
Add Sheet
- D.
Print
Correct Answer
C. Add SheetExplanation
The correct answer is "Add Sheet". Instead of providing so much information on a single spreadsheet that users must scroll to view it all, adding a new sheet provides an alternative. This allows users to organize and categorize their information into separate sheets, making it easier to navigate and view the data without the need for excessive scrolling.Rate this question:
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- 11.
Google Spreadsheets only allows someone to email spreadsheet collaborators when sharing a spreadsheet.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Google Spreadsheets allows someone to email spreadsheet collaborators when sharing a spreadsheet. This feature enables easy communication and collaboration among the collaborators, allowing them to discuss and coordinate their work directly within the spreadsheet.Rate this question:
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- 12.
A business owner wants to protect a shared spreadsheet from any collaborator entering non-numerical data. Which Google Spreadsheets option should the owner use?
- A.
Freeze rows
- B.
Filter data
- C.
Charts
- D.
Data Validation
Correct Answer
D. Data ValidationExplanation
The business owner should use the Data Validation option in Google Spreadsheets to protect the shared spreadsheet from any collaborator entering non-numerical data. Data Validation allows the owner to set specific criteria or rules for the data that can be entered into specific cells, ensuring that only numerical data is accepted. This helps maintain the integrity and accuracy of the spreadsheet by preventing any non-numerical data from being entered.Rate this question:
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- 13.
In order to create a new Google Presentation, one must choose:
- A.
An orientation.
- B.
An image.
- C.
A theme.
- D.
A title.
Correct Answer
C. A theme.Explanation
To create a new Google Presentation, choosing a theme is necessary. A theme determines the overall design and layout of the presentation, including the color scheme, font styles, and slide backgrounds. It helps to establish a consistent and visually appealing look throughout the presentation. While selecting an orientation, image, and title are important steps in the presentation creation process, they are not specifically required to create a new presentation.Rate this question:
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- 14.
In Google Presentations, the purpose of speaker notes is to provide notes to:
- A.
The audience so they understand the slide.
- B.
Those with questions after the presentation.
- C.
The presenter to help present the information.
- D.
Viewers to type comments to be addressed later.
Correct Answer
C. The presenter to help present the information.Explanation
Speaker notes in Google Presentations are designed to assist the presenter in delivering the information effectively. These notes are not visible to the audience and are meant to provide additional guidance, reminders, or explanations to the presenter while they are giving the presentation. They serve as a helpful tool for the presenter to stay on track, remember important points, and deliver the content smoothly.Rate this question:
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- 15.
In a Google Presentation, only one person can edit the same slide at a time.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
In a Google Presentation, multiple people can edit the same slide at the same time. This feature allows for collaborative work and real-time editing, making it easier for teams to work together on presentations.Rate this question:
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- 16.
How many owners can a Google Document have?
- A.
1
- B.
2
- C.
3
- D.
4
Correct Answer
A. 1Explanation
A Google Document can have multiple owners. When a document is created, the person who creates it becomes the owner by default. However, the owner can easily add other users as owners by granting them permission. These additional owners will have the same level of control and access to the document as the original owner. Therefore, the correct answer is not 1 but can be any number depending on how many owners are added to the document.Rate this question:
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- 17.
Where can a user view recent changes made to a document?
- A.
Comments
- B.
Revision History
- C.
Sharing settings
- D.
View Full Screen
Correct Answer
B. Revision HistoryExplanation
Revision History is the correct answer because it allows a user to view the recent changes made to a document. It provides a detailed log of all the edits and modifications made to the document, including who made the changes and when they were made. This feature is useful for tracking the progress of a document, reviewing past versions, and identifying any errors or discrepancies. By accessing the Revision History, users can easily revert to previous versions or compare different versions to see the changes that have been made.Rate this question:
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- 18.
What is the first step to embedding a Document on a website?
- A.
Publish the document to the web.
- B.
Share the document with intended viewers.
- C.
Open the document in different browsers.
- D.
Convert the document to the pdf format.
Correct Answer
A. Publish the document to the web.Explanation
To embed a document on a website, the first step is to publish the document to the web. This means making the document accessible and viewable online by uploading it to a web server or a document hosting platform. By publishing the document to the web, it can be easily embedded on a website using HTML code or an embeddable widget, allowing website visitors to view the document directly on the site without having to download it or navigate to a separate page.Rate this question:
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- 19.
What feature is not available when printing in Google Documents?
- A.
Print preview
- B.
Print
- C.
Revision History
- D.
Download as
Correct Answer
A. Print previewExplanation
Print preview is not available when printing in Google Documents. This feature allows users to see how the document will look when printed, including page breaks, margins, and formatting. Without print preview, users may not be able to ensure that their document will be printed correctly and may encounter issues such as cut-off text or misplaced graphics. Therefore, it is important to review the print preview before printing to ensure the desired output.Rate this question:
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- 20.
Which is a reason a business owner would choose to use Google Sites to create an online presence?
- A.
Google Sites websites require HTML knowledge and have a high reputation.
- B.
Only one person can be given permission to edit each Google Sites page.
- C.
Google Sites allows easy integration with Google Calendar.
- D.
Personalized top-level domain names are available with Google Sites.
Correct Answer
C. Google Sites allows easy integration with Google Calendar.Explanation
Google Sites allows easy integration with Google Calendar, which can be a valuable feature for a business owner. By using Google Sites, the business owner can easily create a website and integrate it with their Google Calendar. This integration allows them to display their upcoming events, appointments, or important dates on their website, providing a convenient way for their customers or clients to stay updated. This can be especially useful for businesses that rely heavily on scheduling or have events that they want to promote on their website.Rate this question:
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- 21.
A business owner wants to engage with customers in social conversation and provide ongoing updates to an easily accessible network of potential customers. The best method for this business owner to establish an online presence is to create a:
- A.
Google Plus page
- B.
Google Sites website
- C.
Google Places for Business listing
- D.
India Get Your Business Online (GXBO) website
Correct Answer
A. Google Plus pageExplanation
The best method for the business owner to establish an online presence is to create a Google Plus page. Google Plus is a social networking platform that allows businesses to engage with customers in social conversation and provide ongoing updates. It provides a platform for the business owner to connect with potential customers and share relevant content. Additionally, Google Plus pages can also help improve search engine visibility and drive traffic to the business website.Rate this question:
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- 22.
A business owner wants to create an online presence that features the business in a searchable map listing with other businesses. Which is the best option to accomplish this goal?
- A.
Google Places for Business listing
- B.
Google Sites website
- C.
YouTube channel
- D.
GXBO website
Correct Answer
A. Google Places for Business listingExplanation
The best option to create an online presence that features the business in a searchable map listing with other businesses is Google Places for Business listing. This platform allows businesses to create a profile that appears on Google Maps and search results, making it easier for potential customers to find and locate the business. It also provides important information such as contact details, reviews, and ratings, enhancing the online visibility and credibility of the business.Rate this question:
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- 23.
Which is a benefit Google Sites offers over Getting Your Business Online (GXBO) tools?
- A.
Google Sites allows people who do not know HTML to create a website
- B.
Creating a site is faster with Google Sites than with GXBO tools
- C.
Google Sites gives customers a unique, personalised domain name
- D.
Users have more control and features with Google Sites than with GXBO tools
Correct Answer
D. Users have more control and features with Google Sites than with GXBO toolsExplanation
Google Sites offers users more control and features compared to GXBO tools. This means that users have greater flexibility and customization options when creating their website using Google Sites. They can easily add and customize various elements, such as text, images, videos, and other interactive features, without needing to have knowledge of HTML. In contrast, GXBO tools may have more limited features and customization options, restricting the user's control over their website design and functionality.Rate this question:
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- 24.
Small changes to business information, such as opening and closing hours, are:
- A.
Easier to update on a website than on printed materials.
- B.
Harder to update on a website than on printed materials.
- C.
Equally difficult to update on a website as on printed materials.
- D.
Impossible to update on a website, but can be updated on printed materials.
Correct Answer
A. Easier to update on a website than on printed materials.Explanation
Updating business information such as opening and closing hours on a website is easier than on printed materials because websites can be easily edited and updated in real-time, whereas printed materials require reprinting and distribution. Websites allow businesses to make immediate changes and provide accurate information to customers, while printed materials may become outdated and require additional resources to update.Rate this question:
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- 25.
How can a business owner sign up for a Google+ Page?
- A.
Email Google and request a page.
- B.
Create a Google+ Page within the business owner’s circles.
- C.
Join a waiting list and wait for a Google+ Page to be created.
- D.
Navigate to the Pages section within Google+ and click “create new page.”
Correct Answer
D. Navigate to the Pages section within Google+ and click “create new page.”Explanation
To sign up for a Google+ Page, a business owner needs to navigate to the Pages section within Google+ and click "create new page." This option allows the business owner to create a new page specifically for their business on Google+. It is a direct and straightforward process that enables them to establish their online presence on the platform.Rate this question:
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- 26.
A business owner who wants to promote a business using Google+ should add the “+1” button to the:
- A.
Google+ “About” page.
- B.
Google+ “Photos” page.
- C.
Primary website for the business.
- D.
Business website AdSense text ads.
Correct Answer
C. Primary website for the business.Explanation
Adding the "+1" button to the primary website for the business is the most effective way to promote a business using Google+. This is because when visitors click on the "+1" button on the website, it shows their endorsement of the business, which can be seen by their Google+ connections. This helps to increase the visibility and credibility of the business among potential customers and can lead to more traffic and engagement on the website. Adding the button to other pages such as the Google+ "About" or "Photos" pages may not have the same impact as it would on the primary website.Rate this question:
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- 27.
Which is a method for a business to share information through its Google+ Page?
- A.
Hangouts
- B.
+1 Button
- C.
API Integration
- D.
Photos
Correct Answer
A. HangoutsExplanation
Hangouts is a method for a business to share information through its Google+ Page. Hangouts allow businesses to host live video conferences, webinars, and virtual meetings with their audience. It provides a platform for businesses to engage with their customers, share updates, and answer questions in real-time. By using Hangouts, businesses can create a more interactive and personal experience for their audience, fostering stronger connections and enhancing their online presence.Rate this question:
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- 28.
To encourage consumers to complete purchases it is best to:
- A.
Include at least 5 pages or steps in the purchase path.
- B.
Only allow consumers to checkout and purchase one item at a time.
- C.
Directly display clear pricing and shipping information.
- D.
Avoid listing the phone number of the physical location of the business.
Correct Answer
C. Directly display clear pricing and shipping information.Explanation
Directly displaying clear pricing and shipping information is the best way to encourage consumers to complete purchases. By providing transparent information about the cost of the product and any additional charges for shipping, consumers can make informed decisions and feel confident about their purchase. This eliminates any confusion or surprises during the checkout process, leading to a smoother and more satisfying shopping experience.Rate this question:
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- 29.
What should be done to provide the greatest access to online payments for the goods and service of a business?
- A.
Provide as many options to pay as possible.
- B.
Use PayPal because it is easy to use.
- C.
Only offer the most popular payment method.
- D.
Accept United States credit cards.
Correct Answer
A. Provide as many options to pay as possible.Explanation
To provide the greatest access to online payments for the goods and services of a business, it is important to offer as many options to pay as possible. By providing a wide range of payment methods, such as credit cards, debit cards, digital wallets, and alternative payment options, businesses can cater to the preferences and needs of a diverse customer base. This approach ensures that customers have the flexibility to choose the payment method that is most convenient and accessible for them, ultimately increasing the likelihood of completing a purchase and boosting customer satisfaction.Rate this question:
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- 30.
Which program is used to estimate the competition and bid cost of using a particular keyword in an online campaign?
- A.
Insights for Search
- B.
AdSense
- C.
Global Market Finder
- D.
Analytics
Correct Answer
C. Global Market FinderExplanation
Global Market Finder is the correct answer because it is a program specifically designed to estimate the competition and bid cost of using a particular keyword in an online campaign. This tool provides valuable insights and data on keyword trends, competition levels, and estimated bid costs, helping advertisers make informed decisions about their online campaigns.Rate this question:
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- 31.
A business owner should consider using a keyword marked as “Breakout” in the Rising Searches section of Insights for Search if the keyword is:
- A.
Relevant to the business’ products.
- B.
Generating high traffic with other business' ads.
- C.
Featured heavily in recent offline media.
- D.
More than two words in length.
Correct Answer
A. Relevant to the business’ products.Explanation
The correct answer is relevant to the business’ products. This is because using a keyword that is relevant to the business' products will help attract targeted traffic and potential customers who are interested in the business' offerings. Using keywords that are not relevant may generate high traffic, but it may not result in meaningful conversions or sales. Therefore, it is important for a business owner to consider using keywords that are directly related to their products or services to maximize the effectiveness of their marketing efforts.Rate this question:
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- 32.
What question does Google Insights for Search help to answer?
- A.
Why are people searching?
- B.
How are people searching?
- C.
With whom are people searching?
- D.
Where are people searching?
Correct Answer
D. Where are people searching?Explanation
Google Insights for Search helps to answer the question of where people are searching. It provides data and trends on the geographical locations where specific search terms are being used the most. This information can be valuable for businesses and marketers to understand the geographic distribution of their target audience and tailor their strategies accordingly. By analyzing the regional interest and popularity of certain search terms, businesses can make informed decisions about targeting specific locations for their marketing campaigns or expanding their operations.Rate this question:
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- 33.
A business owner sets up a Google Alert for the keyword “mobile phones.” Which type of new online content related to mobile phones can cause Google Alerts to email this business owner?
- A.
Videos
- B.
Unsearchable content
- C.
Images
- D.
AdWords ads
Correct Answer
A. VideosExplanation
When a business owner sets up a Google Alert for the keyword "mobile phones," Google Alerts will email them if there is any new online content related to mobile phones. This can include videos that are uploaded to the internet and contain the keyword "mobile phones." Whenever new videos are published with this keyword, the business owner will receive an email notification from Google Alerts.Rate this question:
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- 34.
Even business owners without an online presence can use Google products to gather information on customer activities and preferences for a particular industry.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Business owners without an online presence can still benefit from Google products to gather valuable information about customer activities and preferences in their industry. Google provides various tools and services, such as Google Trends, Google Analytics, and Google Alerts, which can be utilized to track industry trends, monitor customer behavior, and stay updated with market insights. These resources enable business owners to make informed decisions and adapt their strategies accordingly, even if they do not have an online presence.Rate this question:
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- 35.
Is it ever a good idea to edit a keyword used for a Google Alert?
- A.
Yes, this should be done when a business owner feels like doing it.
- B.
Yes, this should be done when a different keyword gives better results.
- C.
No, this should never be done.
- D.
This should be done only if the owner has a second email address for a new alert.
Correct Answer
B. Yes, this should be done when a different keyword gives better results.Explanation
It is a good idea to edit a keyword used for a Google Alert when a different keyword gives better results. This allows the business owner to refine and improve the alerts they receive, ensuring that they are relevant and useful. By using a different keyword, the owner can tailor the alerts to their specific needs and preferences, ultimately enhancing their experience and maximizing the value they derive from the alerts.Rate this question:
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- 36.
If an advertiser uses the phrase-matched keyword "cheap hotel," the ad may show on Google when a user searches for:
- A.
Inexpensive hotel.
- B.
Cheap local hotel.
- C.
Cheap hotel deals.
- D.
Cheap motels.
Correct Answer
C. Cheap hotel deals.Explanation
The advertiser's phrase-matched keyword "cheap hotel" will trigger the ad to show on Google when a user searches for "cheap hotel deals". This is because the keyword "cheap hotel" is an exact match for the search term "cheap hotel deals", indicating a high relevance between the keyword and the user's search query.Rate this question:
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- 37.
What is the benefit of online advertising with Google AdWords?
- A.
Ads can include up to 50 characters for the first three lines of ad text.
- B.
Ads are displayed to users who are searching for a particular product or service.
- C.
Advertisers can identify the Internet Protocol (IP) address of users who are searching for products.
- D.
Advertisers can pay to place their websites in the natural search results.
Correct Answer
B. Ads are displayed to users who are searching for a particular product or service.Explanation
Online advertising with Google AdWords has the benefit of displaying ads to users who are actively searching for a specific product or service. This targeted approach ensures that the ads reach a relevant audience, increasing the chances of attracting potential customers. By displaying ads to users who are already interested in a particular product or service, advertisers can maximize their advertising budget and improve the effectiveness of their campaigns.Rate this question:
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- 38.
Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?
- A.
Delete the keyword and add the keyword to the campaign again.
- B.
Increase the daily budget for the campaign in which the keyword is located.
- C.
Repeat the keyword as many times as possible in the ad text.
- D.
Modify the ad associated with that keyword to direct to a highly-relevant landing page.
Correct Answer
D. Modify the ad associated with that keyword to direct to a highly-relevant landing page.Explanation
Modifying the ad associated with the low-performing keyword to direct to a highly-relevant landing page would be recommended to increase the Quality Score. This is because a highly-relevant landing page improves the overall user experience and increases the likelihood of the user finding what they are looking for. This, in turn, can lead to higher engagement metrics, such as longer time on site and lower bounce rates, which are factors considered in determining the Quality Score.Rate this question:
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- 39.
Negative keywords can help advertisers target their ads to potential customers and increase:
- A.
The amount of impressions served.
- B.
The number of relevant Display Network placements.
- C.
The clickthrough rate (CTR) of their ads.
- D.
Their campaigns' daily budget recommendations.
Correct Answer
C. The clickthrough rate (CTR) of their ads.Explanation
Negative keywords can help advertisers target their ads to a more relevant audience by excluding certain keywords or phrases that are not relevant to their product or service. By doing so, they can increase the clickthrough rate (CTR) of their ads because they are reaching a more targeted audience who is more likely to be interested in their offering. This can lead to higher engagement and conversion rates, ultimately improving the overall performance of their ads.Rate this question:
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- 40.
Which ad format is available through AdSense?
- A.
Article
- B.
Audio-only
- C.
Blog
- D.
Image
Correct Answer
D. ImageExplanation
AdSense is a popular advertising platform that allows website owners to monetize their content. It provides various ad formats for publishers to choose from. One of the available ad formats through AdSense is the Image format. This format allows publishers to display image-based advertisements on their websites. These image ads can be visually appealing and can attract the attention of website visitors, increasing the chances of engagement and clicks.Rate this question:
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- 41.
What does AdSense consider when choosing ads to display?
- A.
Character and color of web pages
- B.
Context and content of web pages
- C.
Construction and cost of web pages
- D.
Clarity and coordination of web pages
Correct Answer
B. Context and content of web pagesExplanation
AdSense considers the context and content of web pages when choosing ads to display. This means that the ads displayed will be relevant to the content on the page, ensuring a better user experience for visitors. By analyzing the context and content, AdSense can determine the most appropriate ads to show, increasing the chances of engagement and click-throughs.Rate this question:
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- 42.
A business may use AdSense on its:
- A.
Google+ page.
- B.
YouTube channel.
- C.
Facebook page.
- D.
Mobile website.
Correct Answer
D. Mobile website.Explanation
AdSense is a program by Google that allows businesses to display targeted advertisements on their websites. It helps businesses generate revenue by earning money from these ads. Out of the given options, the only platform where AdSense can be used is a mobile website. AdSense cannot be used on Google+ pages, YouTube channels, or Facebook pages as these platforms have their own advertising programs. Therefore, a business can utilize AdSense on its mobile website to monetize the traffic and maximize its earnings.Rate this question:
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- 43.
How does AdSense avoid negatively helping competitors?
- A.
Sometimes it helps competitors; sometimes it hurts competitors. The net effect is neutral.
- B.
A business owner may dictate which ads should not be displayed on the website.
- C.
Adsense does not avoid helping competitors. But, at least the business website receives money.
- D.
Adsense uses statistical research to automatically choose non-competitive ads for a business.
Correct Answer
B. A business owner may dictate which ads should not be displayed on the website.Explanation
AdSense allows business owners to have control over the ads that are displayed on their website. They can specify which ads they do not want to be shown, which helps them avoid displaying ads from their competitors. This control allows business owners to protect their own interests and avoid giving any advantage to their competitors through the ads displayed on their website.Rate this question:
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- 44.
What is the purpose of YouTube Channel tags?
- A.
They act as keywords that help users to find the business channel.
- B.
Tags automatically send +1 recommendations to Google+.
- C.
Tags are used to create a title for a business YouTube Channel.
- D.
Tags represent categories used to filter Google Trends searches.
Correct Answer
A. They act as keywords that help users to find the business channel.Explanation
YouTube Channel tags act as keywords that help users to find the business channel. These tags are relevant words or phrases that describe the content of the channel, making it easier for users to discover the channel when they search for related topics. By using appropriate tags, content creators can increase the visibility of their channel and attract more viewers who are interested in the specific topics or themes covered in their videos.Rate this question:
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- 45.
A business can create a +1 button for its entire YouTube channel.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
A business cannot create a +1 button for its entire YouTube channel. The +1 button is used to indicate that a user likes or approves a specific video, not the entire channel.Rate this question:
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- 46.
Where on a business website can a business place +1 buttons?
- A.
Only the news page
- B.
Only the contact page
- C.
Only the home page
- D.
On all website pages
Correct Answer
D. On all website pagesExplanation
The correct answer is "On all website pages." Placing +1 buttons on all website pages allows visitors to easily share and recommend the business's content across their Google+ network. This increases the visibility and reach of the business's website, ultimately driving more traffic and potential customers. By placing the buttons on every page, the business maximizes the opportunity for users to engage and share their content, regardless of which page they are on.Rate this question:
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- 47.
What is the biggest reason quotes deliver roughly 50% more retweets than any other kind of tweet?
- A.
Quotes can be funny so people are happy to share knowing others will laugh and not criticise the sender.
- B.
Quotes are clearly the opinion of someone else so people feel more comfortable sharing it whether they support it or not.
- C.
Quotes raise curiosity and encourage people do research about famous people.
- D.
Because quotes cannot be verified or proven, people feel more comfortable sharing without fear of criticism.
Correct Answer
B. Quotes are clearly the opinion of someone else so people feel more comfortable sharing it whether they support it or not.Explanation
The reason quotes deliver roughly 50% more retweets than any other kind of tweet is because they are clearly the opinion of someone else. This makes people feel more comfortable sharing them, whether they support the opinion or not. By sharing a quote, individuals can express their thoughts without directly taking a stance, reducing the fear of criticism. This allows quotes to have a wider appeal and encourages more retweets.Rate this question:
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- 48.
Google Analytics helps businesses:
- A.
Obtain personally identifiable information from users and target efficiently.
- B.
Improve websites and increase return on investment on marketing campaigns.
- C.
Track bots and crawlers on websites and leverage search engine optimization technologies.
- D.
View web traffic in a competitor's account and share best practices.
Correct Answer
B. Improve websites and increase return on investment on marketing campaigns.Explanation
Google Analytics helps businesses improve websites and increase return on investment on marketing campaigns. This is because Google Analytics provides valuable insights and data about website performance, user behavior, and marketing campaign effectiveness. By analyzing this data, businesses can identify areas for improvement on their websites, such as optimizing user experience and conversion rates. Additionally, Google Analytics allows businesses to track the success of their marketing campaigns, measure the ROI, and make data-driven decisions to optimize their marketing strategies.Rate this question:
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- 49.
What is the benefit of linking a Google AdWords account with a Google Analytics account?
- A.
Google AdWords can be edited through the Google Analytics interface.
- B.
Google Analytics will differentiate between Google cost-per-click (CPC) and non-Google cost-per-click (CPC) visits.
- C.
Google Analytics will calculate return on investment of AdWords spend.
- D.
Google Analytics will display Google AdWords Conversion Tracking statistics.
Correct Answer
D. Google Analytics will display Google AdWords Conversion Tracking statistics.Explanation
Linking a Google AdWords account with a Google Analytics account allows Google Analytics to display Google AdWords Conversion Tracking statistics. This means that advertisers can track and analyze the performance of their AdWords campaigns directly within Google Analytics. They can see important metrics such as conversion rate, cost per conversion, and return on investment (ROI) for their AdWords spend. This integration provides valuable insights into the effectiveness of AdWords campaigns and helps optimize advertising strategies for better results.Rate this question:
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- 50.
Which is the benefit of enabling data sharing in Google Analytics?
- A.
Insight into specific users' site behavior
- B.
Enhanced AdWords Quality Score
- C.
Access to industry benchmarking information
- D.
Increased rank in natural search results
Correct Answer
C. Access to industry benchmarking informationExplanation
Enabling data sharing in Google Analytics provides the benefit of accessing industry benchmarking information. This means that by allowing data sharing, users can compare their website's performance metrics with industry standards and trends. This information can be valuable for understanding how well their website is performing in relation to competitors and identifying areas for improvement. It allows users to gain insights into industry best practices and make data-driven decisions to optimize their website's performance.Rate this question:
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Jun 19, 2023Quiz Edited by
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Jun 29, 2012Quiz Created by
Udoewa
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