Web Academy Online-professionals Certification Exam

A Google Document can have multiple owners. When a document is created, the person who creates it becomes the owner by default. However, the owner can easily add other users as owners by granting them permission. These additional owners will have the same level of control and access to the document as the original owner. Therefore, the correct answer is not 1 but can be any number depending on how many owners are added to the document.

The alarm-clock icon on an event in Calendar indicates that a reminder is set. This means that the user has set a specific time for the calendar to remind them about the event. It serves as a notification to ensure that they do not forget about the event and can be prepared for it.

Gmail allows someone to accept an invitation. Gmail is an email service provided by Google, and it allows users to send and receive emails. When someone receives an invitation through Gmail, they can easily accept it by replying to the email or following the instructions provided in the invitation. Gmail also offers features like calendar integration, which further facilitates accepting invitations for events and meetings.

Inside Google Spreadsheets, a spreadsheet user can chat with all current viewers of the spreadsheet. This means that anyone who currently has the spreadsheet open and is viewing it will be able to participate in the chat. It does not include all owners of the current spreadsheet, all people with "can edit" access, or all people with "can comment" access or higher. Only the viewers at that specific moment will be able to chat.

In a Google Presentation, multiple people can edit the same slide at the same time. This feature allows for collaborative work and real-time editing, making it easier for teams to work together on presentations.

Directly displaying clear pricing and shipping information is the best way to encourage consumers to complete purchases. By providing transparent information about the cost of the product and any additional charges for shipping, consumers can make informed decisions and feel confident about their purchase. This eliminates any confusion or surprises during the checkout process, leading to a smoother and more satisfying shopping experience.

It is a good idea to edit a keyword used for a Google Alert when a different keyword gives better results. This allows the business owner to refine and improve the alerts they receive, ensuring that they are relevant and useful. By using a different keyword, the owner can tailor the alerts to their specific needs and preferences, ultimately enhancing their experience and maximizing the value they derive from the alerts.

The tasks feature in Gmail allows users to create an electronic to-do list. This feature enables users to easily organize and manage their tasks, set due dates, and track their progress. By using the tasks feature, users can stay organized and ensure that important tasks are not forgotten or overlooked.

Revision History is the correct answer because it allows a user to view the recent changes made to a document. It provides a detailed log of all the edits and modifications made to the document, including who made the changes and when they were made. This feature is useful for tracking the progress of a document, reviewing past versions, and identifying any errors or discrepancies. By accessing the Revision History, users can easily revert to previous versions or compare different versions to see the changes that have been made.

Online advertising with Google AdWords has the benefit of displaying ads to users who are actively searching for a specific product or service. This targeted approach ensures that the ads reach a relevant audience, increasing the chances of attracting potential customers. By displaying ads to users who are already interested in a particular product or service, advertisers can maximize their advertising budget and improve the effectiveness of their campaigns.

The correct answer is "Add Sheet". Instead of providing so much information on a single spreadsheet that users must scroll to view it all, adding a new sheet provides an alternative. This allows users to organize and categorize their information into separate sheets, making it easier to navigate and view the data without the need for excessive scrolling.

Linking a Google AdWords account with a Google Analytics account allows Google Analytics to display Google AdWords Conversion Tracking statistics. This means that advertisers can track and analyze the performance of their AdWords campaigns directly within Google Analytics. They can see important metrics such as conversion rate, cost per conversion, and return on investment (ROI) for their AdWords spend. This integration provides valuable insights into the effectiveness of AdWords campaigns and helps optimize advertising strategies for better results.

The business owner should use the Data Validation option in Google Spreadsheets to protect the shared spreadsheet from any collaborator entering non-numerical data. Data Validation allows the owner to set specific criteria or rules for the data that can be entered into specific cells, ensuring that only numerical data is accepted. This helps maintain the integrity and accuracy of the spreadsheet by preventing any non-numerical data from being entered.

To create a new Google Presentation, choosing a theme is necessary. A theme determines the overall design and layout of the presentation, including the color scheme, font styles, and slide backgrounds. It helps to establish a consistent and visually appealing look throughout the presentation. While selecting an orientation, image, and title are important steps in the presentation creation process, they are not specifically required to create a new presentation.

Speaker notes in Google Presentations are designed to assist the presenter in delivering the information effectively. These notes are not visible to the audience and are meant to provide additional guidance, reminders, or explanations to the presenter while they are giving the presentation. They serve as a helpful tool for the presenter to stay on track, remember important points, and deliver the content smoothly.

The best method for the business owner to establish an online presence is to create a Google Plus page. Google Plus is a social networking platform that allows businesses to engage with customers in social conversation and provide ongoing updates. It provides a platform for the business owner to connect with potential customers and share relevant content. Additionally, Google Plus pages can also help improve search engine visibility and drive traffic to the business website.

To sign up for a Google+ Page, a business owner needs to navigate to the Pages section within Google+ and click "create new page." This option allows the business owner to create a new page specifically for their business on Google+. It is a direct and straightforward process that enables them to establish their online presence on the platform.

To provide the greatest access to online payments for the goods and services of a business, it is important to offer as many options to pay as possible. By providing a wide range of payment methods, such as credit cards, debit cards, digital wallets, and alternative payment options, businesses can cater to the preferences and needs of a diverse customer base. This approach ensures that customers have the flexibility to choose the payment method that is most convenient and accessible for them, ultimately increasing the likelihood of completing a purchase and boosting customer satisfaction.

A published Google Presentation that is not private can be accessed by people using a search engine. When a Google Presentation is published, it becomes searchable on the internet and can be found by anyone using a search engine. This means that even if the presentation is not specifically shared with someone, they can still find and access it through a search engine query.

The advertiser's phrase-matched keyword "cheap hotel" will trigger the ad to show on Google when a user searches for "cheap hotel deals". This is because the keyword "cheap hotel" is an exact match for the search term "cheap hotel deals", indicating a high relevance between the keyword and the user's search query.

A business cannot create a +1 button for its entire YouTube channel. The +1 button is used to indicate that a user likes or approves a specific video, not the entire channel.

To embed a document on a website, the first step is to publish the document to the web. This means making the document accessible and viewable online by uploading it to a web server or a document hosting platform. By publishing the document to the web, it can be easily embedded on a website using HTML code or an embeddable widget, allowing website visitors to view the document directly on the site without having to download it or navigate to a separate page.

Google Analytics helps businesses improve websites and increase return on investment on marketing campaigns. This is because Google Analytics provides valuable insights and data about website performance, user behavior, and marketing campaign effectiveness. By analyzing this data, businesses can identify areas for improvement on their websites, such as optimizing user experience and conversion rates. Additionally, Google Analytics allows businesses to track the success of their marketing campaigns, measure the ROI, and make data-driven decisions to optimize their marketing strategies.

Since the business owner deleted the message 8 months ago, it is likely that the message has been permanently deleted and cannot be found in any mail category. Therefore, the correct answer is that the message no longer exists.

Adding the "+1" button to the primary website for the business is the most effective way to promote a business using Google+. This is because when visitors click on the "+1" button on the website, it shows their endorsement of the business, which can be seen by their Google+ connections. This helps to increase the visibility and credibility of the business among potential customers and can lead to more traffic and engagement on the website. Adding the button to other pages such as the Google+ "About" or "Photos" pages may not have the same impact as it would on the primary website.

The correct answer is relevant to the business’ products. This is because using a keyword that is relevant to the business' products will help attract targeted traffic and potential customers who are interested in the business' offerings. Using keywords that are not relevant may generate high traffic, but it may not result in meaningful conversions or sales. Therefore, it is important for a business owner to consider using keywords that are directly related to their products or services to maximize the effectiveness of their marketing efforts.

The Bounce Rate represents the percentage of visits in which someone left a website from the landing page without going to another page. This means that the visitors did not engage further with the website and left without exploring any other content. It is a measure of how effective the landing page is at capturing and retaining visitors' attention. A high bounce rate indicates that visitors are not finding what they are looking for or are not interested in the content, while a low bounce rate suggests that visitors are engaging with the website and exploring more pages.

Global Market Finder is the correct answer because it is a program specifically designed to estimate the competition and bid cost of using a particular keyword in an online campaign. This tool provides valuable insights and data on keyword trends, competition levels, and estimated bid costs, helping advertisers make informed decisions about their online campaigns.

Updating business information such as opening and closing hours on a website is easier than on printed materials because websites can be easily edited and updated in real-time, whereas printed materials require reprinting and distribution. Websites allow businesses to make immediate changes and provide accurate information to customers, while printed materials may become outdated and require additional resources to update.

AdSense considers the context and content of web pages when choosing ads to display. This means that the ads displayed will be relevant to the content on the page, ensuring a better user experience for visitors. By analyzing the context and content, AdSense can determine the most appropriate ads to show, increasing the chances of engagement and click-throughs.

Google Spreadsheets allows someone to email spreadsheet collaborators when sharing a spreadsheet. This feature enables easy communication and collaboration among the collaborators, allowing them to discuss and coordinate their work directly within the spreadsheet.

Business owners without an online presence can still benefit from Google products to gather valuable information about customer activities and preferences in their industry. Google provides various tools and services, such as Google Trends, Google Analytics, and Google Alerts, which can be utilized to track industry trends, monitor customer behavior, and stay updated with market insights. These resources enable business owners to make informed decisions and adapt their strategies accordingly, even if they do not have an online presence.

Modifying the ad associated with the low-performing keyword to direct to a highly-relevant landing page would be recommended to increase the Quality Score. This is because a highly-relevant landing page improves the overall user experience and increases the likelihood of the user finding what they are looking for. This, in turn, can lead to higher engagement metrics, such as longer time on site and lower bounce rates, which are factors considered in determining the Quality Score.

Google Sites allows easy integration with Google Calendar, which can be a valuable feature for a business owner. By using Google Sites, the business owner can easily create a website and integrate it with their Google Calendar. This integration allows them to display their upcoming events, appointments, or important dates on their website, providing a convenient way for their customers or clients to stay updated. This can be especially useful for businesses that rely heavily on scheduling or have events that they want to promote on their website.

AdWords filters invalid clicks from AdWords reports while Analytics shows all traffic data. This means that AdWords removes any clicks that it deems to be invalid, such as accidental or fraudulent clicks, from its reports. On the other hand, Analytics includes all traffic data, regardless of whether it may be considered invalid. Therefore, this difference in filtering can result in variations between the data reported by AdWords and Analytics.

In Google Calendar, it is not possible to chat with others who are viewing the same calendar. The chat feature is not available in Google Calendar, so users cannot communicate or chat with others while viewing the same calendar.

Hangouts is a method for a business to share information through its Google+ Page. Hangouts allow businesses to host live video conferences, webinars, and virtual meetings with their audience. It provides a platform for businesses to engage with their customers, share updates, and answer questions in real-time. By using Hangouts, businesses can create a more interactive and personal experience for their audience, fostering stronger connections and enhancing their online presence.

Google Insights for Search helps to answer the question of where people are searching. It provides data and trends on the geographical locations where specific search terms are being used the most. This information can be valuable for businesses and marketers to understand the geographic distribution of their target audience and tailor their strategies accordingly. By analyzing the regional interest and popularity of certain search terms, businesses can make informed decisions about targeting specific locations for their marketing campaigns or expanding their operations.

To effectively interpret Google Analytics report data, it is recommended to create context for the data by comparing various metrics. This means analyzing different metrics together to gain a comprehensive understanding of the data. By comparing metrics such as bounce rate, conversion rate, and average session duration, one can identify patterns, trends, and correlations that provide deeper insights into user behavior and website performance. This approach helps in making informed decisions and optimizing strategies based on a holistic view of the data.

Negative keywords can help advertisers target their ads to a more relevant audience by excluding certain keywords or phrases that are not relevant to their product or service. By doing so, they can increase the clickthrough rate (CTR) of their ads because they are reaching a more targeted audience who is more likely to be interested in their offering. This can lead to higher engagement and conversion rates, ultimately improving the overall performance of their ads.

The correct answer is "On all website pages." Placing +1 buttons on all website pages allows visitors to easily share and recommend the business's content across their Google+ network. This increases the visibility and reach of the business's website, ultimately driving more traffic and potential customers. By placing the buttons on every page, the business maximizes the opportunity for users to engage and share their content, regardless of which page they are on.

When a person types "box brain fruit" into the Gmail search bar, Gmail will search for emails that contain all three of these words. This means that the search results will only include emails that have the words "box," "brain," and "fruit" in them. Emails that have any other combination or number of these words will not be included in the search results.

In a Gmail conversation, a user has the option to forward any email along with all the preceding messages. This means that when forwarding an email, all the previous messages in the conversation will be included, providing the recipient with the entire conversation history. This allows for better context and understanding of the conversation for the recipient.

AdSense is a program by Google that allows businesses to display targeted advertisements on their websites. It helps businesses generate revenue by earning money from these ads. Out of the given options, the only platform where AdSense can be used is a mobile website. AdSense cannot be used on Google+ pages, YouTube channels, or Facebook pages as these platforms have their own advertising programs. Therefore, a business can utilize AdSense on its mobile website to monetize the traffic and maximize its earnings.

Print preview is not available when printing in Google Documents. This feature allows users to see how the document will look when printed, including page breaks, margins, and formatting. Without print preview, users may not be able to ensure that their document will be printed correctly and may encounter issues such as cut-off text or misplaced graphics. Therefore, it is important to review the print preview before printing to ensure the desired output.

Creating an event and making it public in Google Calendar allows the event details to be visible to readers with free/busy access to the calendar. This means that individuals who have been granted permission to view the calendar can see the event and its details, such as the date, time, and location. However, it does not make the event visible to all readers with Calendar accounts or available on public search indexes. It also does not make the event editable or shareable with people who have no access to the calendar.

When a business owner sets up a Google Alert for the keyword "mobile phones," Google Alerts will email them if there is any new online content related to mobile phones. This can include videos that are uploaded to the internet and contain the keyword "mobile phones." Whenever new videos are published with this keyword, the business owner will receive an email notification from Google Alerts.

Enabling data sharing in Google Analytics provides the benefit of accessing industry benchmarking information. This means that by allowing data sharing, users can compare their website's performance metrics with industry standards and trends. This information can be valuable for understanding how well their website is performing in relation to competitors and identifying areas for improvement. It allows users to gain insights into industry best practices and make data-driven decisions to optimize their website's performance.

YouTube Channel tags act as keywords that help users to find the business channel. These tags are relevant words or phrases that describe the content of the channel, making it easier for users to discover the channel when they search for related topics. By using appropriate tags, content creators can increase the visibility of their channel and attract more viewers who are interested in the specific topics or themes covered in their videos.

AdSense allows business owners to have control over the ads that are displayed on their website. They can specify which ads they do not want to be shown, which helps them avoid displaying ads from their competitors. This control allows business owners to protect their own interests and avoid giving any advantage to their competitors through the ads displayed on their website.