Employer Brand & Social Media Quiz

10 Questions | Total Attempts: 213

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Employer Brand & Social Media Quiz

Product market is the most important thing in any business. All the actions and decisions should be market oriented. The employer brand and social media tests your understanding of what makes a corporate brand and the use of the internet.


Questions and Answers
  • 1. 
    The Recruitment Team is responsible for creating new branding material for Unilever.
    • A. 

      True

    • B. 

      False

  • 2. 
    Each country has a global and local social media strategy to ensure they are targeting the right social media for the different types of audiences.
    • A. 

      True

    • B. 

      False

  • 3. 
    Made By You was launched in 2010.
    • A. 

      True

    • B. 

      False

  • 4. 
    An Employer Brand is a corporate image/identity of an organisation as an employer and place to work. 
    • A. 

      True

    • B. 

      False

  • 5. 
    An Employer Brand is defined by:
    • A. 

      Culture, personality and awareness.

    • B. 

      Culture, personality, opinion and image.

    • C. 

      Awareness, culture, personality and image.

    • D. 

      Imagination, culture and personality.

  • 6. 
    A strong Employer Brand requires an EVP. What does "EVP" stand for? 
    • A. 

      Employee Voting Program

    • B. 

      Employee Value Proposition

    • C. 

      Employee Value Program

    • D. 

      Employee Voting Power

  • 7. 
    What is EVP?
    • A. 

      This is the rewards and benefits received by the employees in return for their performance in the workplace.

    • B. 

      This is the rewards and benefits received by the employees in return for their punctuality.

    • C. 

      This is the free time received by the employees in return for working extra hours.

    • D. 

      This is the paid time off received by the employees in return for being in the company for 1 year.

  • 8. 
    What do we do with MADE BY YOU stories?
    • A. 

      We post them on social media sites.

    • B. 

      We share them with our Unilever Talent Community.

    • C. 

      We paste them in every e-mail we send.

    • D. 

      We talk about them to our candidates who go to interviews.

  • 9. 
    These are sites that Unilever manages via a 3rd party in order to drive a consistent message:
    • A. 

      Facebook, Twitter, LinkedIn and Hi5.

    • B. 

      Bullhorn, Linkedin, MySpace.

    • C. 

      Facebook, Instagram, Pinterest and Hi5.

    • D. 

      Facebook, Twitter, LinkedIn and YouTube.

  • 10. 
    As Recruitment Lead and Senior Recruiters you will need to: 
    • A. 

      Build a local Social Media strategy using the template and input from your recruitment team.

    • B. 

      Review your strategy on a quarterly basis with Unilever Expertise Team.

    • C. 

      Assign a Social Media SME to manage and work with Accenture Social Media SME.

    • D. 

      Ensure we reuse content from the Talent Community Manager in our posts, video clips, Made by You and not just job links!