Employer Brand & Social Media Quiz

An employer brand refers to the perception and reputation of an organization as an employer and a desirable place to work. It encompasses the company's values, culture, and overall employee experience. It plays a crucial role in attracting and retaining top talent. A strong employer brand can positively impact recruitment efforts, employee engagement, and overall organizational success. Therefore, the statement "An Employer Brand is a corporate image/identity of an organisation as an employer and place to work" is true.

The given statement is true because it is important for each country to have both a global and local social media strategy. This is because different social media platforms are popular in different regions, and each country may have specific target audiences that they want to reach. By having a global strategy, countries can ensure that they are present on social media platforms that have a wide reach and global appeal. Additionally, having a local strategy allows countries to tailor their social media efforts to the preferences and behaviors of their specific audiences.

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An EVP stands for Employee Value Proposition. A strong Employer Brand requires an EVP because it is a set of unique benefits and values that an organization offers to its employees in exchange for their skills, experience, and commitment. It helps attract and retain top talent, differentiate the organization from competitors, and align employees with the company's mission and values. By clearly communicating the benefits and values of working for the organization, an EVP strengthens the employer brand and enhances the overall employee experience.

This is defined by:
Awareness: level of responsiveness to the Brand.
Culture: what it is like to work with the organisation.
Personality and Image: mental image of what people have about the employer.

Unilever manages Facebook, Twitter, LinkedIn, and YouTube through a third party in order to maintain a consistent message. These platforms are widely used for social media marketing and allow Unilever to reach a large audience and engage with customers effectively.

The statement is false because the Recruitment Team is not responsible for creating new branding material for Unilever. The recruitment team's main role is to handle the recruitment process, including sourcing and selecting candidates for job openings within the company. Creating new branding material falls under the responsibility of the marketing or branding team, whose main focus is to develop and maintain the company's brand image and communication strategies.

The statement "Made By You was launched in 2010" is false.

The correct answer is that we post MADE BY YOU stories on social media sites, share them with our Unilever Talent Community, and talk about them to our candidates who go to interviews. This suggests that the company values and promotes the stories and experiences of their employees or customers, showcasing them on social media, sharing them with their talent community, and discussing them with potential candidates during interviews.

The correct answer emphasizes the responsibilities of the Recruitment Lead and Senior Recruiters in terms of building a local Social Media strategy using input from the recruitment team, reviewing the strategy quarterly with the Unilever Expertise Team, assigning a Social Media SME to work with Accenture Social Media SME, and ensuring the reuse of content from the Talent Community Manager in various forms of media. These actions are important for effective social media recruitment and engagement with potential candidates.