Electronic Management Exam

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  • 1/80 Questions

    When you make a process faster or reduce the number of resources needed to perform that process.

    • Efficiency
    • Accurate
    • Moduler
    • Dramatic
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About This Quiz

Electronic file management, or electronic document management, is the practice of importing, storing and managing documents and images as computer files. It includes the scanning and capturing of data from paper-based documents, digitizing files and allowing for the disposal of hard copies. Take the quiz to know more!

Electronic Management Exam - Quiz

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  • 2. 

    Which one below is the approach by which applications of both internal and external electronic communications can support and influence corporate strategy?

    • None of the below

    • E-business strategy

    • Corporate strategy

    • E-mission statement

    Correct Answer
    A. E-business strategy
    Explanation
    E-business strategy is the approach that combines internal and external electronic communications to support and influence corporate strategy. This strategy involves utilizing electronic communication channels to enhance business processes, improve customer relationships, and gain a competitive advantage in the market. By leveraging technology and digital platforms, organizations can align their overall business objectives with their electronic communication strategies, ultimately driving growth and success.

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  • 3. 

    Which of the following process below represents a structure that provides a logical framework to follow?

    • All of the below

    • Sequential marketing strategy model

    • E-business strategy framework

    • Parallel corporate strategy model

    Correct Answer
    A. All of the below
    Explanation
    All of the options listed (Sequential marketing strategy model, E-business strategy framework, and Parallel corporate strategy model) represent structures that provide a logical framework to follow. Each of these processes offers a systematic approach or framework for decision-making and planning within their respective domains.

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  • 4. 

    Which of the following is NOT an indication of a weak e-business strategy?

    • Limited integration

    • Greater opportunities

    • Inappropriate direction of e-business strategy

    • Resource wastage

    Correct Answer
    A. Greater opportunities
    Explanation
    The presence of greater opportunities is not an indication of a weak e-business strategy. A weak e-business strategy would typically be characterized by limited integration, inappropriate direction of the strategy, and resource wastage. However, the existence of greater opportunities suggests that the e-business strategy is potentially strong and has the potential for growth and success.

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  • 5. 

    The terms purchasing and procurement don't have the same meaning. Therefore, which of the following statements do you think makes the most sense?

    • Procurement is broadly equivalent to purchasing

    • Procurement has a broader meaning than purchasing

    • Purchasing has a broader meaning than procurement

    • None of the above

    Correct Answer
    A. Procurement has a broader meaning than purchasing
    Explanation
    Procurement is a broader term than purchasing as it encompasses the entire process of acquiring goods, services, and works, including activities such as sourcing, negotiation, contract management, and supplier relationship management. Purchasing, on the other hand, refers specifically to the act of buying goods or services. Therefore, procurement includes purchasing but also includes additional activities, making it a more comprehensive term.

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  • 6. 

    Which of the factors below has no place in SLEPT?

    • Economic factors

    • Tertiary factors

    • Legal and ethical factors

    • Social factors

    • Political factors

    Correct Answer
    A. Tertiary factors
    Explanation
    SLEPT is an acronym used in business analysis to consider various external factors that can impact a business. It stands for Social, Legal, Economic, Political, and Technological factors. Tertiary factors, which are not mentioned in the acronym, do not have a place in SLEPT. Tertiary factors are not commonly considered in business analysis, as they are not as significant or directly impactful as the other factors mentioned in SLEPT.

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  • 7. 

    In addition to having an e-business strategy, an e-marketing strategy also needs to be developed and there are three main operational processes involved. Which one is FALSE?

    • Customer conversion

    • Customer acquisition

    • Customer retention and growth

    • Customer focus group development

    Correct Answer
    A. Customer focus group development
    Explanation
    The false statement in this question is "Customer focus group development." While customer focus groups can be a valuable tool in market research and gathering customer insights, it is not one of the main operational processes involved in developing an e-marketing strategy. The three main operational processes are customer conversion, customer acquisition, and customer retention and growth.

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  • 8. 

    Which of the following statements provides a more refined distinction between procurement and purchasing?

    • Procurement has a broader meaning than purchasing

    • Procurement is broadly equivalent to purchasing

    • Purchasing has a broader meaning than procurement

    • None of the above

    Correct Answer
    A. Procurement has a broader meaning than purchasing
    Explanation
    Procurement and purchasing are related terms that are often used interchangeably, but they have distinct differences. The statement "Procurement has a broader meaning than purchasing" suggests that procurement encompasses a wider scope of activities than purchasing. While purchasing refers specifically to the process of acquiring goods or services, procurement includes not only purchasing but also activities such as sourcing suppliers, negotiating contracts, and managing supplier relationships. Therefore, the statement highlights that procurement is a more comprehensive term that encompasses various stages and functions beyond just the act of buying.

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  • 9. 

    What are risks and barriers for e-business?

    • Spikes causing websites to fail at peak times

    • Internet hackers penetrating company security

    • Contravention of customer privacy

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    The correct answer is "All of the above" because all the options listed (spikes causing websites to fail at peak times, internet hackers penetrating company security, contravention of customer privacy) are potential risks and barriers for e-business. These issues can negatively impact the functionality and security of e-business operations, leading to financial losses, damage to reputation, and loss of customer trust. Therefore, it is important for businesses to be aware of and address these risks and barriers to ensure the smooth and secure functioning of their e-business activities.

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  • 10. 

    Your solar-panel manufacturing firm has developed a unique and patented process for creating high-efficiency solar panels at a fraction of current costs. This will enable your firm to adopt a strategy of:

    • Cost competition.

    • Scope.

    • Scale.

    • Focus.

    Correct Answer
    A. Cost competition.
    Explanation
    Diff: 2 Page Ref: 104

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  • 11. 

    Achieving marketing objectives through the use of electronic communications technology is a general definition of:

    • E-marketing plan

    • E-marketing

    • Marketing orientation

    • The marketing concept

    Correct Answer
    A. E-marketing
    Explanation
    E-marketing is the correct answer because it refers to the use of electronic communications technology to achieve marketing objectives. This includes strategies such as online advertising, email marketing, social media marketing, and search engine optimization. E-marketing allows businesses to reach a wider audience, increase brand awareness, and drive sales through digital channels.

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  • 12. 

    Which one is not a business benefit of an extranet?

    • Greater order processing and product distribution

    • Significant cost increases

    • Information sharing in a secure environment

    • Improved customer service

    Correct Answer
    A. Significant cost increases
    Explanation
    Significant cost increases is not a business benefit of an extranet. An extranet is a private network that allows authorized users to access specific information or services from outside the organization. It is designed to facilitate communication, collaboration, and information sharing with external stakeholders such as customers, suppliers, and partners. The main benefits of an extranet include greater order processing and product distribution, information sharing in a secure environment, and improved customer service. However, significant cost increases are not a benefit but rather a disadvantage, as they would negatively impact the organization's financial performance.

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  • 13. 

    E-marketing is best seen as:

    • Quite dissimilar to e-commerce

    • Broader than e-business

    • A subset of e-business

    • Equivalent to e-business

    Correct Answer
    A. A subset of e-business
    Explanation
    E-marketing refers specifically to the use of electronic platforms and technologies for marketing purposes. It focuses on promoting and selling products or services through online channels such as websites, social media, and email marketing. On the other hand, e-business encompasses a broader range of activities that involve the use of electronic systems and technologies to conduct various business processes, including marketing, sales, customer service, and operations. Therefore, e-marketing is considered a subset of e-business, as it is a specific component or aspect of the overall electronic business operations.

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  • 14. 

    E-Business is something any company can easily adpot.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    E-Business is not something that any company can easily adopt. It requires significant investment in technology infrastructure, training, and resources to implement and maintain e-business operations. Additionally, companies need to have a clear understanding of their target market and develop effective online marketing strategies to succeed in the competitive e-business environment. Therefore, it is not true that any company can easily adopt e-business.

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  • 15. 

    Which element of the business model examines who else occupies the firm's intended marketspace?

    • Value proposition

    • Competitive environment

    • Competitive advantage

    • Market strategy

    Correct Answer
    A. Competitive environment
    Explanation
    Diff: 2 Page Ref: 70

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  • 16. 

    Having a good technology infrastructure is critical for a quality user experience. Which of the following could be considered part of an e-business infrastructure?

    • E-business transport or network layer

    • E-business content and data layer

    • E-business services applications layer

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    All of the options mentioned - e-business transport or network layer, e-business content and data layer, and e-business services applications layer - can be considered as part of an e-business infrastructure. A good technology infrastructure is essential for ensuring a quality user experience in e-business, and all these layers play a crucial role in facilitating the smooth functioning of e-business operations. The transport or network layer is responsible for ensuring efficient communication and data transfer, the content and data layer stores and manages the content and data required for e-business activities, and the services applications layer includes the various applications and services that enable e-business transactions and interactions.

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  • 17. 

    The maintenance phase of an e-commerce sites involves?

    • Researching the end users experience

    • Patch releases to correct minor problems

    • Significant releases to correct major problems or introduce enhancements

    • Monitoring the site for errors

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    The maintenance phase of an e-commerce site involves researching the end users experience to understand their needs and preferences. It also includes patch releases to correct minor problems that may arise on the site. Additionally, significant releases are made to address major problems or introduce enhancements to improve the site's functionality. Furthermore, monitoring the site for errors is an essential part of the maintenance phase to ensure its smooth operation. Therefore, all of the mentioned activities are involved in the maintenance phase of an e-commerce site.

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  • 18. 

    The e-marketing plan has:

    • The same objectives as the corporate plan

    • The same objectives as the e-business plan

    • A plan to achieve the marketing objectives of the e-business strategy

    • The same objectives as the marketing plan

    Correct Answer
    A. A plan to achieve the marketing objectives of the e-business strategy
    Explanation
    The correct answer is "A plan to achieve the marketing objectives of the e-business strategy." This is because the e-marketing plan is specifically focused on achieving the marketing objectives of the e-business strategy. It outlines the specific tactics and strategies that will be used to promote and sell products or services online, and aligns with the overall goals and objectives of the e-business strategy.

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  • 19. 

    Which one of the following is not a benefit for a marketing intranet?

    • Distribution of information through remote offices nationally and globally

    • Reduced costs through higher productivity and savings on hard copy

    • Lengthened product life cycles

    • Better customer service that is more responsive and personalized

    Correct Answer
    A. Lengthened product life cycles
    Explanation
    The marketing intranet does not directly contribute to lengthening product life cycles. It is primarily focused on distributing information, reducing costs, and improving customer service. Lengthening product life cycles is typically achieved through product development strategies, market research, and effective marketing campaigns.

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  • 20. 

    Assume you are analyzing the market opportunity of a distance learning company, Learnmore.com, that creates education courses delivered over the Internet for the Fortune 1000 corporate market. Assume that the overall size of the distance learning market is $25 billion. The overall market can be broken down into three major market segments: Corporate, College, and Elementary/High School, each of which accounts for a third of the market. Within the Corporate market, there are two market niches: Fortune 1000, which accounts for 60% of the market, and all others, which together account for 40% of the market. What is Learnmore.com's realistic market opportunity, approximately?

    • $5 billion

    • $6.6 billion

    • $165 billion

    • $25 billion

    Correct Answer
    A. $5 billion
    Explanation
    Diff: 3 Page Ref: 69

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  • 21. 

    Which one below is the  framework that gives a logical sequence to follow to ensure inclusion of all key activities of an e-business strategic development?

    • An E-channel strategy

    • A strategy process model

    • E- business stratification process

    • Multi-channel e-business strategy

    Correct Answer
    A. A strategy process model
    Explanation
    A strategy process model is a framework that provides a logical sequence to follow in order to ensure the inclusion of all key activities in the development of an e-business strategy. This model helps in organizing and prioritizing the various steps and tasks involved in the strategic development process, ensuring that all necessary activities are considered and implemented effectively. It provides a systematic approach to strategic planning and helps in aligning the e-business strategy with the overall goals and objectives of the organization.

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  • 22. 

    The aim of situation analysis is to understand the environment in which the company operates. A situation analysis which involves reviewing the online marketplace and internal situation is a:

    • Demand analysis

    • Stage model analysis

    • Competitor analysis

    • Internet SWOT analysis

    Correct Answer
    A. Internet SWOT analysis
    Explanation
    A situation analysis that involves reviewing the online marketplace and internal situation is referred to as an Internet SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and this analysis helps a company understand its position in the online marketplace by identifying its internal strengths and weaknesses and external opportunities and threats. By conducting an Internet SWOT analysis, a company can gain insights into its competitive advantage, potential risks, and areas for improvement in the online environment.

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  • 23. 

    Which adoption factor for the Internet is related to security?

    • No perceived benefit

    • Benefits of the Internet compared to other channels

    • Lack of skills

    • Perceptions and technologies that govern security

    Correct Answer
    A. Perceptions and technologies that govern security
    Explanation
    The adoption factor related to security is "Perceptions and technologies that govern security." This factor refers to the perception of users regarding the safety and protection of their personal information and data when using the Internet. It also includes the technologies and measures implemented to ensure security, such as encryption, firewalls, and authentication protocols. The perception and trust in these security measures play a crucial role in the adoption and usage of the Internet.

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  • 24. 

    What can happen for an organization if an e-business strategy is not clearly defined?

    • Effective integration of e-business at a technical level

    • Clear direction of e-business strategy

    • Greater opportunities from evaluation of opportunities

    • None of the above are applicable

    Correct Answer
    A. None of the above are applicable
    Explanation
    If an e-business strategy is not clearly defined, it can have negative consequences for an organization. Without a clear strategy, the organization may struggle to effectively integrate e-business at a technical level, resulting in inefficiencies and difficulties in implementing online operations. Additionally, without a clear direction of e-business strategy, the organization may miss out on greater opportunities that could arise from evaluating and capitalizing on potential opportunities in the digital marketplace. Therefore, the correct answer is that all of the above options are applicable.

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  • 25. 

    At the end of March 2011, Internetworldstats estimated what percentage of people in the world are internet users?

    • 19.9%

    • 30.2%

    • 22.2%

    • 18.5%

    • None of the above

    Correct Answer
    A. 30.2%
    Explanation
    According to Internetworldstats, at the end of March 2011, approximately 30.2% of people in the world were estimated to be internet users.

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  • 26. 

    What does "reach" mean in regards to e-business?

    • The effectiveness of links with partners

    • The potential number of customers a business can interact with

    • The depth of information about content or products available

    • None of the above

    Correct Answer
    A. The potential number of customers a business can interact with
    Explanation
    "Reach" in regards to e-business refers to the potential number of customers that a business can interact with. It represents the extent of the business's online presence and its ability to connect with a large audience. The higher the reach, the more customers the business can potentially reach and engage with, which can lead to increased brand awareness, customer acquisition, and sales opportunities.

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  • 27. 

    ________ and ________ are typically the most easily identifiable aspects of a company's business model.

    • Market strategy; market opportunity

    • Value proposition; revenue model

    • Value proposition; competitive environment

    • Revenue model; market strategy

    Correct Answer
    A. Value proposition; revenue model
    Explanation
    Diff: 2 Page Ref: 66

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  • 28. 

    A provider that manages the server used to host a company website is known as a

    • Client server

    • Hosting provider

    • Internet service provider

    • All of the above

    Correct Answer
    A. Hosting provider
    Explanation
    A hosting provider is the correct answer because they are responsible for managing the server used to host a company website. They provide the necessary infrastructure, hardware, and software to ensure that the website is accessible to users on the internet. This includes server maintenance, security, and technical support. A client server refers to a network model where clients request services from a central server, which is not directly related to hosting a website. An internet service provider (ISP) is responsible for providing internet access to users, but they do not specifically manage the server used for hosting a website.

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  • 29. 

    Which SLEPT factor deals with evaluating developments in hardware and software?

    • Social

    • Technological

    • Political; economic

    • Legal and ethical

    Correct Answer
    A. Technological
    Explanation
    The SLEPT factor that deals with evaluating developments in hardware and software is the Technological factor. This factor focuses on advancements and innovations in technology, including hardware and software, and how they impact businesses and industries. It involves analyzing the latest technological trends, evaluating the potential benefits and risks associated with them, and understanding how they can be leveraged to gain a competitive advantage. By considering the technological factor, organizations can stay updated with the latest advancements and make informed decisions regarding their technology investments and strategies.

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  • 30. 

    A website lives on what?

    • Web client

    • Web page

    • Web server

    • Web infrastructure

    Correct Answer
    A. Web server
    Explanation
    A website lives on a web server, which is a computer or a system that hosts and stores the website's files and data. The web server is responsible for delivering the web pages and content to the web clients, such as users' browsers, when they request access to the website. Without a web server, the website would not be accessible or available to the users.

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  • 31. 

    E-procurement attempts to automate the process of procurement by using which of the below?

    • Electronic procurement

    • Electronic procurement systems

    • Radio frequency identification microchip

    • Chip and pin technology

    Correct Answer
    A. Electronic procurement systems
    Explanation
    E-procurement refers to the use of electronic systems and technology to automate the procurement process. This includes activities such as sourcing, purchasing, and payment. Electronic procurement systems are specifically designed to facilitate and streamline these processes, allowing organizations to electronically manage their procurement activities. Therefore, the use of electronic procurement systems is the most appropriate option for automating the procurement process.

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  • 32. 

    It is often useful at the outset to have a clear definition to refer to so which of the following is best suited to defining e-marketing?

    • Coordinating of the organisational activities that impact on the customer to deliver customer requirements

    • Achieving marketing objectives through the use of electronic communications technology

    • The management process responsible for identifying, anticipating and satisfying customer requirements profitably

    • The management of the range of organisational activities that impact on the customer as part of marketing

    Correct Answer
    A. Achieving marketing objectives through the use of electronic communications technology
    Explanation
    The answer "Achieving marketing objectives through the use of electronic communications technology" is the best suited definition for e-marketing because it specifically highlights the use of electronic communications technology to achieve marketing objectives. This definition emphasizes the importance of utilizing digital platforms and tools to reach and engage with customers in order to meet marketing goals.

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  • 33. 

    Within a strategy process model; strategic option, evaluation, and selection are all part of what?

    • Strategic implementation

    • Strategic analysis

    • Strategic objectives

    • Strategic definition

    Correct Answer
    A. Strategic definition
    Explanation
    Within a strategy process model, strategic option, evaluation, and selection are all part of strategic definition. This means that when developing a strategy, organizations identify various options, evaluate them based on their feasibility and potential outcomes, and then select the most appropriate option to pursue. Strategic definition involves the overall process of determining the direction and scope of an organization's strategy, including the identification and evaluation of strategic options.

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  • 34. 

    There needs to be an aligning of business and e-marketing strategies. Which of the following would be feasible strategic objectives?

    • Channel partnership with distributors using extranets

    • Cost reduction and value chain efficiencies

    • Revenue generation

    • Communications and branding

    • They are all applicable

    Correct Answer
    A. They are all applicable
    Explanation
    All of the given options would be feasible strategic objectives for aligning business and e-marketing strategies. Channel partnership with distributors using extranets can help in expanding the reach and distribution of products/services. Cost reduction and value chain efficiencies can improve overall profitability. Revenue generation is a common objective for any business. Communications and branding are essential for creating a strong brand image and attracting customers. Therefore, all of these objectives are applicable in aligning business and e-marketing strategies.

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  • 35. 

    What is required in addition to a broad e-business strategy to detail how the sell-side specific objectives of the e-business strategy will be delivered through marketing activities such as research and communications?

    • E-marketing plan

    • Situation analysis

    • The marketing concept

    • Marketing orientation

    Correct Answer
    A. E-marketing plan
    Explanation
    An e-marketing plan is required in addition to a broad e-business strategy to detail how the sell-side specific objectives of the e-business strategy will be delivered through marketing activities such as research and communications. An e-marketing plan outlines the specific marketing tactics and strategies that will be used to achieve the objectives of the e-business strategy. It includes details on the target market, marketing channels, advertising and promotional activities, and the timeline for implementation. By having an e-marketing plan, the company can effectively execute its marketing activities and ensure alignment with the broader e-business strategy.

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  • 36. 

    Which of the following are Amazon's primary value propositions?

    • Personalization and customization

    • Selection and convenience

    • Reduction of price discovery cost

    • Management of product delivery

    Correct Answer
    A. Selection and convenience
    Explanation
    Diff: 2 Page Ref: 66

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  • 37. 

    The existence of a large number of competitors in any one market segment may indicate:

    • An untapped market niche.

    • The market is saturated.

    • No one firm has differentiated itself within that market.

    • A market that has already been tried without success.

    Correct Answer
    A. The market is saturated.
    Explanation
    Diff: 3 Page Ref: 70

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  • 38. 

    Which application below enables the purchasing company to buy goods and services that have the lowest price or combination of lowest price and other conditions through the internet.

    • E-informing

    • E-tendering

    • E-sourcing

    • E-reverse auction

    Correct Answer
    A. E-reverse auction
    Explanation
    E-reverse auction enables the purchasing company to buy goods and services that have the lowest price or combination of lowest price and other conditions through the internet. In a reverse auction, multiple suppliers compete to offer the lowest price for a particular product or service. The purchasing company can evaluate different bids and select the supplier that provides the best value for their requirements. This approach can help the company save costs and make more informed purchasing decisions.

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  • 39. 

    If you improve purchasing processes some benefits described by the Chartered Institute of Purchasing and Supply include

    • Multimedia

    • Content management

    • Evaluation of end-to-end trading cycles

    • All of the above

    • None of the above

    Correct Answer
    A. All of the above
    Explanation
    Improving purchasing processes can lead to several benefits as described by the Chartered Institute of Purchasing and Supply. These benefits include the utilization of multimedia for better communication and understanding, efficient content management to streamline information, and the evaluation of end-to-end trading cycles to identify areas for improvement. Therefore, the correct answer is "All of the above."

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  • 40. 

    A brochure-ware site is typically written in which of the below? 

    • Java

    • Dynamic content

    • Active server pages

    • Static content

    • None of the above

    Correct Answer
    A. Static content
    Explanation
    A brochure-ware site is typically written in static content. This means that the content of the website remains the same and does not change dynamically. Static content is pre-written and does not require any server-side processing or scripting languages like Java or active server pages. It is typically used for websites that do not require frequent updates or interaction with users.

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  • 41. 

    An e-marketing plan is needed in addition to a broad e-business strategy.  The generic frameworks exist which summarizes the different stages that would be involved in a marketing strategy from development to implementation. Smith's (1999) framework has six elements but which one does not comply with this model?

    • Objectives - where we want to be

    • Tactics - how exactly do we get there

    • Action- what is our plan

    • Situation - where we are now

    • Strengths - what are our strengths compared to competitors

    • Control - did we get there

    Correct Answer
    A. Strengths - what are our strengths compared to competitors
    Explanation
    The given answer "Strengths - what are our strengths compared to competitors" does not comply with Smith's (1999) framework because it focuses on analyzing the company's strengths in comparison to competitors, rather than being a stage in the marketing strategy from development to implementation. The other elements in the framework, such as Objectives, Tactics, Action, Situation, and Control, are all stages that are part of the marketing strategy process.

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  • 42. 

    Which element of the business model addresses the question of why a customer should buy from the firm?

    • Revenue model

    • Competitive advantage

    • Market strategy

    • Value proposition

    Correct Answer
    A. Value proposition
    Explanation
    Diff: 2 Page Ref: 66

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  • 43. 

    What does richness mean in terms of e-business?

    • The depth of information about content, products, prices and availability

    • The effectiveness of links with partners

    • Different number of customers can interact with categories of information or products

    • None of the above

    Correct Answer
    A. The depth of information about content, products, prices and availability
    Explanation
    Richness in terms of e-business refers to the depth of information available about content, products, prices, and availability. This means that a website or online platform provides detailed and comprehensive information to its users regarding the content they offer, the products they sell, and the pricing and availability of those products. A rich e-business platform ensures that customers have access to all the necessary information they need to make informed decisions and engage with the website effectively.

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  • 44. 

    What level of e-business infrastructure focuses on computation and logic?

    • Infrastructure

    • Storage/physical

    • Application content

    • Processing

    Correct Answer
    A. Processing
    Explanation
    The level of e-business infrastructure that focuses on computation and logic is processing. This level involves the execution of tasks and operations related to data processing, calculations, and logical operations. It includes the hardware, software, and systems that enable the processing of data and the execution of algorithms and logic. This level is crucial for performing various tasks such as data analysis, decision-making, and automation in an e-business environment.

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  • 45. 

    Which factor below is more suited for the micro-environment?

    • Political

    • Customers

    • Economic

    • Social

    • Legal and ethical

    Correct Answer
    A. Customers
    Explanation
    The factor that is more suited for the micro-environment is customers. The micro-environment refers to the specific factors that directly affect an organization, and customers are a crucial aspect of any business. Understanding the needs, preferences, and behavior of customers is essential for developing effective marketing strategies, delivering value, and gaining a competitive advantage. Customers directly impact the success of a business, and therefore, studying their demographics, purchasing patterns, and satisfaction levels is crucial for business growth and sustainability.

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  • 46. 

    What part of the content management life cycle involves flagging changes in a workflow system which are then checked.

    • Publish

    • Review

    • Correct

    • Write

    • None of the above

    Correct Answer
    A. Review
    Explanation
    The part of the content management life cycle that involves flagging changes in a workflow system which are then checked is the "Review" stage. During this stage, any changes made to the content are flagged or marked for review. These flagged changes are then checked by the appropriate individuals or teams to ensure accuracy, quality, and adherence to guidelines or standards. This review process helps to identify and correct any errors or inconsistencies before the content is published or finalized.

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  • 47. 

    What's the best way for a company to determine the demand for internet services?

    • Percentage that purchase online.

    • Percentage that have access to the Internet.

    • Percentage that use the Internet to inform their buying decision.

    • Number in market.

    • All of the above.

    Correct Answer
    A. All of the above.
    Explanation
    The best way for a company to determine the demand for internet services is by considering all of the factors mentioned. By looking at the percentage of people who purchase online, have access to the internet, and use the internet to inform their buying decisions, the company can get a comprehensive understanding of the demand for internet services. Additionally, considering the number of people in the market will provide further insights into the potential demand.

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  • 48. 

    The Internet connects millions of computers worldwide but what role do local Internet service providers play?

    • They relay messages to speed up transmission

    • They form part of a country's infrastructure

    • They filter out erroneous data to avoid the Internet slowing down

    • They provide home and business users with a connection to access the Internet

    Correct Answer
    A. They provide home and business users with a connection to access the Internet
    Explanation
    Local Internet service providers play the role of providing home and business users with a connection to access the Internet. They act as intermediaries between the users and the global network, offering various types of internet connections such as broadband, DSL, or fiber optic. These providers offer subscription plans, set up the necessary infrastructure, and ensure a stable and reliable connection for their customers. Without the services of these providers, users would not be able to connect to the Internet and access online resources.

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  • 49. 

    Which one of the Riggins and Mitra evaluation principles below would provide the benefit of vendor-managed inventory?

    • Outbound

    • Inbound

    • Development

    • Production

    • Planning

    Correct Answer
    A. Inbound
    Explanation
    The Riggins and Mitra evaluation principle of "Inbound" would provide the benefit of vendor-managed inventory. This principle focuses on the management of materials and products as they enter the organization's supply chain. By effectively managing the inbound flow of goods from vendors, the organization can ensure that inventory levels are optimized and that the right products are available at the right time. This can lead to reduced costs, improved efficiency, and better overall control of inventory.

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Quiz Review Timeline (Updated): Mar 21, 2023 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 21, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Nov 05, 2014
    Quiz Created by
    Robspellman

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