Jour 298: Exam 3 covers chapters 11-14, assessing knowledge on SEC reporting, media communication strategies, presentation organization, and humor research. It prepares students for practical communication challenges in business and regulatory environments.
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4
6
10
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Fun and activities
Relevancy
Commonality and emotion
All of the above
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Instant messaging
Text
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I want to inform you of the warning signs of cancer.
Today we will talk about the warning signs of cancer, so everyone can know what to look for.
Three years ago, one of my best friends--a young woman about your age--was told she had cancer.
Most of you are unaware of the warning signs of cancer, but you should be; so I am going to tell you about them.
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Rhetorical question.
Paraphrase
Actual question
Thinking questions
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“After listening to my speech the audience will know the advantages and disadvantages of becoming an airline pilot.”
“My colleagues will realize that direct access to our new XANUS-2 computer will make our lives easier.”
“I will inform my audience about the components of organic farming.”
“Although modern Germany is very much like the United States, German citizens’ nonverbal communication differs in their greetings, social situations, and personal space.
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Comparison
Explanation
Expert opinion
Statistics
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Her title slide has 36 pt. text.
She has used two font styles throughout: one font for the title and subtitles and one font for other text.
She has used blue text on a black background.
She has used bulleted phrases instead of complete sentences.
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49
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Chronological
Topical
Geographical
Causal pattern
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All humor is effective regardless of whether it relates directly to the topic.
Self-disparaging humor (where speakers make themselves the brunt of a joke) has a negative effect.
Occupation-disparaging humor (where speakers make fun of their professions) has a negative effect.
Humor should be avoided by the typical speaker.
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Prewriting, writing, revising, delivering.
Attention, need, satisfaction, visualization, action.
Ethos, logos, pathos.
Plan, research, organize, deliver.
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Chronological
Topical
Geographical
Casual patte
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There are 1.1 billion people in China.
There are 1,001,142,615 people in China.
One fourth of the world's population lives in China.
Gain attention and involve the audience personally.
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Example
Hypthetical illustration
Factual illustration
Explanation
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Example
Explanation
Expert opinion
Figurative comparison
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Use any color marker
Practice is vital
Learning to speak and draw at the same time requires work.
Make sure your letters are large enough to read.
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Well-planned, smooth content; visual aids for all speakers; and a quiet environment.
Rehearsal, dynamic performance, and listener analysis.
A coordinator for transitions; visual aids kept to a minimum; and a smooth, simple performance.
Smooth flowing content; creative, professional visuals; and dynamic team performance.
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To convince or actuate.
To show cause and effect.
To break a topic in to parts or divisions.
To present events in the order of their occurrence.
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Method 1: Assertion plus evidence plus source.
Method 2: Assertion plus evidence.
Method 3: Assertion plus evidence plus source plus qualifications of source.
Method 4: Assertion plus firsthand experience.
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Research your topic
Be brief
Be professional
Know your audience
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Distortion
Exaggeration
Plagiarism
Embellishment
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Avoid short email messages.
Use lengthy paragraphs.
Include titles and bullets to simplify.
Not remind readers of contact or groups held in common.
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Keep the tone friendly, even “chummy.”
Not worry about length, but instead include many details.
Not mention anything out of the ordinary that occurred.
Be sure to mention your interest and enthusiasm for the position.
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From outlined notes so that the presentation will sound conversational and you can alter the speech if listener feedback indicates confusion.
From memory so that you can look directly into the camera and assume responsibility for communicating effectively to the masses.
From a manuscript to protect you from saying something unintentional and from blatant misinterpretation.
In an impromptu method, because under these circumstances there is little time for preparation.
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Expert opinion
Figurative comparison
Literal comparison
Explanation
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Text visuals
Pod casts
Pictographs
Statistics
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Trustworthiness
Competency
Dynamism
Objectivity
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5 minutes to grab their attention.
Less than 10 seconds to grab their attention.
45 seconds to a minute to grab their attention.
30 seconds to grab their attention.
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Use no more than four to six lines of text.
Limit each line to sixty characters.
Use capital letters to enhance readability.
Center the information on each page.
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Dynamism
Credibility
Objectivity
Subjectivity
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Express your disappointment but thank the person for interviewing you.
Not include a revised resume.
Make a copy of any relevant articles you have read that relate to a problem area.
End by asking for another interview before the hr director makes up his/her mind.
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A clearly worded statement of purpose.
An inductive approach.
Concrete, vivid words to keep reader interest.
A title page for formal reports.
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Research the topic.
Determine the topic
Organize the main points
Analyze the audience
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Libraries now have as much as 80% of their references and circulating collections available electronically.
Examples of commercial databases are Google, Dogpile, and Yahoo.
“Surfing the web” is an excellent way to prepare for your speech.
For searching as many sites as possible use a metasearch engine.
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Select
Refereed
Specialized
Scholarly
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$155 million
$177 million
$203 million
$252 million
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Should be quoted directly, not paraphrased.
Should have the expert’s qualifications cited if they are not known to the audience
Should be long and detailed to keep audience interest.
Are used for clarification only.
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Is always helpful in holding attention.
Is recommended at the conclusion of the presentation.
Is best when you have too many aids to show from up front.
Will take a lot of pressure off you as a speaker.
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Dark colors to appear nearer; light colors to appear further away.
Avoid using colors that tend to look the same at a distance.
Place opposites on the color wheel immediately next to each other.
Use light colors for bullets or letters on a clear background.
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Cite the source before the evidence is presented.
Cite the source after the evidence is presented.
Cite the source before and after the evidence is presented.
Ignore it; it makes no difference whether you cite the source.
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Ethical problems are more likely to occur in informative than persuasive situations.
The "rightness' and "wrongness" of communication is easy for ethical speakers to decide.
Speakers have a responsibility to be ethical because of their potential influence on audience members.
Unethical presentations facilitate an individual's freedom of choice.
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The timing of the two types.
The content of the two types
The formality of the language
The type of visuals
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Avoid using the Boolean OR.
Use the wild card (*) to search for all forms of the word.
Use phrases enclosed with quotations marks.
Specify additional words using a plus (+) sign or AND.
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Used sparingly.
Reported exactly as they appear in the original source.
Used liberally as needed.
Given without reference to the source,
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An illustration
A literal comparison
A figurative comparison
An explanation
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They improve listener’s memories.
They add to speaker credibility.
They speech comprehension.
They enable speakers to present more information than they have time to say.
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