Critical Approaches To Creative Media Products

The Sims is considered an example of a mainstream game because it is widely known and popular among a large audience. It is a simulation game that allows players to create and control virtual characters in a virtual world. The game has been well-received and has gained a significant following since its release, making it a prominent and influential title in the gaming industry.

The National Readership Survey conducts interviews with people to gather information about their reading habits, specifically what magazines, newspapers, and webpages they read. This data helps to provide insights into the readership and popularity of different publications and websites, which can be valuable for advertisers, publishers, and market researchers.

Socio Economic Status is determined by the main income earner in a household. This means that the economic status of a household is dependent on the income earned by the primary earner. Factors such as number of bedrooms, postcode, and house price may indirectly affect the socio economic status of a household, but the main income earner is the primary determinant.

Geo-demographics refers to the classification of people based on their geographic location. This means that audience profiling using geo-demographics involves categorizing individuals according to where they live. This information can provide valuable insights into the characteristics, preferences, and behaviors of different groups of people based on their residential areas. By understanding where people live, marketers and researchers can tailor their strategies and messaging to effectively target specific geographic segments of the population.

Socio-Economic Status refers to the social and economic position of individuals or households in a society. It is determined by various factors such as income, education, occupation, and wealth. Occupation is a key factor in determining a person's Socio-Economic Status as it reflects their level of education, skills, and income potential. Therefore, grouping people together based on their occupation is a valid way of classifying them by their Socio-Economic Status.

Hits on a website is an example of quantitative research because it involves collecting numerical data, such as the number of times a website is visited. This type of research focuses on measuring and analyzing data in order to draw conclusions and make predictions. Hits on a website can be easily quantified and analyzed to understand user behavior, trends, and patterns.

One-to-one interviewing is an example of qualitative research because it involves gathering in-depth information and insights from individuals through open-ended questions and discussions. This method allows researchers to explore and understand people's experiences, opinions, and perspectives in detail. It provides rich and descriptive data that can be analyzed to identify themes, patterns, and trends, ultimately contributing to a deeper understanding of the research topic.

A niche game refers to a game that was specifically developed with a particular target audience in mind. This means that the game was designed and created to cater to the preferences, interests, and needs of a specific group of players. Unlike games that aim to appeal to as wide a gaming audience as possible, a niche game focuses on a narrower demographic, allowing developers to tailor the gameplay, mechanics, and content to suit the specific interests and preferences of that target audience. The other options, such as being difficult to play or having a smaller budget, do not necessarily define a niche game.

Audience profiling refers to the process of categorizing individuals into specific groups based on their characteristics, behaviors, and preferences. This classification helps marketers and businesses better understand their target audience, allowing them to tailor their marketing strategies and messages to effectively reach and engage with their intended customers. By analyzing data such as demographics, interests, purchasing patterns, and online behavior, audience profiling enables businesses to create personalized and targeted marketing campaigns that resonate with specific customer segments.

ABC is the correct answer because it is the only company mentioned that produces figures on audience numbers for both print and digital formats. The other companies mentioned do not specify that they provide this information.

ACORN specializes in Geo-demographic data.

MOSIAC specializes in collating Geo-demographics data.

The question asks for the option that is NOT one of the seven psycho-graphic classification categories developed by Young & Rubican. The options Mainstreamer, Aspirer, and Succeeder are all examples of psycho-graphic classification categories. Therefore, the option Drifter is the correct answer as it is NOT one of the categories developed by Young & Rubican.

The correct answer is National Readership Survey. The NRS is a survey conducted in the UK to measure the readership of newspapers and magazines. It provides data on the number and demographics of readers, as well as their preferences and habits. The survey is used by publishers and advertisers to make informed decisions about their media strategies.

Psychographics refers to the practice of grouping people based on their interests, opinions, and activities. This approach focuses on understanding the psychological and behavioral characteristics of individuals, allowing marketers to target specific audience segments more effectively. It helps in identifying consumers' motivations, lifestyle choices, and preferences, enabling businesses to tailor their marketing strategies accordingly.

The NRS mainly uses the audience profiling method of Socio Economic Status. This method involves categorizing individuals based on their income, education level, occupation, and other related factors. By analyzing these socio-economic factors, the NRS can gain insights into the purchasing power, lifestyle, and preferences of different audience segments. This information helps in targeting specific groups with relevant content and advertising, enabling effective communication and marketing strategies.