Critical Approaches To Creative Media Products
Different media products are made for different viewers, and it is important to ensure that one does not get them mixed up. The quiz below is designed to test your understanding of critical approaches to creative media products. Why don’t you give it a try and get to understand the different media products? All the best and keep studying for your exam!
Questions and Answers
- 1.
Which of these is an example of Quantitative research?
- A.
Hits on a website
- B.
Game reviews
- C.
Focus group interviews
- D.
Verbal responses to news articles
Correct Answer
A. Hits on a websiteExplanation
Hits on a website is an example of quantitative research because it involves collecting numerical data, such as the number of times a website is visited. This type of research focuses on measuring and analyzing data in order to draw conclusions and make predictions. Hits on a website can be easily quantified and analyzed to understand user behavior, trends, and patterns.Rate this question:
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- 2.
Which of these is an example of Qualitative research?
- A.
1 to 1 interviewing
- B.
Download sales figures
- C.
Game show attendance
- D.
Facebook "likes"
Correct Answer
A. 1 to 1 interviewingExplanation
One-to-one interviewing is an example of qualitative research because it involves gathering in-depth information and insights from individuals through open-ended questions and discussions. This method allows researchers to explore and understand people's experiences, opinions, and perspectives in detail. It provides rich and descriptive data that can be analyzed to identify themes, patterns, and trends, ultimately contributing to a deeper understanding of the research topic.Rate this question:
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- 3.
What do we mean by Audience Profiling?
- A.
The way we classify people into groups
- B.
Trying to see things from someone else's point of view
- C.
Having too much of a particular product
- D.
Deciding what product to sell next
Correct Answer
A. The way we classify people into groupsExplanation
Audience profiling refers to the process of categorizing individuals into specific groups based on their characteristics, behaviors, and preferences. This classification helps marketers and businesses better understand their target audience, allowing them to tailor their marketing strategies and messages to effectively reach and engage with their intended customers. By analyzing data such as demographics, interests, purchasing patterns, and online behavior, audience profiling enables businesses to create personalized and targeted marketing campaigns that resonate with specific customer segments.Rate this question:
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- 4.
Classing people by their Socio-Economic Status, mean grouping them together according to their:
- A.
Occupation
- B.
Location
- C.
Nationality
- D.
Hairstyle
Correct Answer
A. OccupationExplanation
Socio-Economic Status refers to the social and economic position of individuals or households in a society. It is determined by various factors such as income, education, occupation, and wealth. Occupation is a key factor in determining a person's Socio-Economic Status as it reflects their level of education, skills, and income potential. Therefore, grouping people together based on their occupation is a valid way of classifying them by their Socio-Economic Status.Rate this question:
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- 5.
Socio Economic Status is determined by the household's
- A.
Main income earner
- B.
Number of bedrooms
- C.
Postcode
- D.
House price
Correct Answer
A. Main income earnerExplanation
Socio Economic Status is determined by the main income earner in a household. This means that the economic status of a household is dependent on the income earned by the primary earner. Factors such as number of bedrooms, postcode, and house price may indirectly affect the socio economic status of a household, but the main income earner is the primary determinant.Rate this question:
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- 6.
Which one of these companies produces figures on audience numbers for both print and digital formats?
- A.
ABC
- B.
BCA
- C.
BAC
- D.
BBA
Correct Answer
A. ABCExplanation
ABC is the correct answer because it is the only company mentioned that produces figures on audience numbers for both print and digital formats. The other companies mentioned do not specify that they provide this information.Rate this question:
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- 7.
In terms of audience profiling, Psychographics means:
- A.
Grouping people together according to their interests, opinions and activities
- B.
Grouping people together according to their interests, opinions and actions
- C.
Grouping people together according to their income, opinions and activities
- D.
Grouping people together according to their occupation, income and weight
Correct Answer
A. Grouping people together according to their interests, opinions and activitiesExplanation
Psychographics refers to the practice of grouping people based on their interests, opinions, and activities. This approach focuses on understanding the psychological and behavioral characteristics of individuals, allowing marketers to target specific audience segments more effectively. It helps in identifying consumers' motivations, lifestyle choices, and preferences, enabling businesses to tailor their marketing strategies accordingly.Rate this question:
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- 8.
Cross Cultural Consumer Characterization (The 4Cs) Which of the following is NOT one of the seven psycho-graphic classification categories, developed by the advertising agency, Young & Rubican?
- A.
Drifter
- B.
Mainstreamer
- C.
Aspirer
- D.
Succeeder
Correct Answer
A. DrifterExplanation
The question asks for the option that is NOT one of the seven psycho-graphic classification categories developed by Young & Rubican. The options Mainstreamer, Aspirer, and Succeeder are all examples of psycho-graphic classification categories. Therefore, the option Drifter is the correct answer as it is NOT one of the categories developed by Young & Rubican.Rate this question:
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- 9.
In terms of audience profiling, Geo-demographics means classifying people according to what?
- A.
Where they live
- B.
How much they earn
- C.
How old they are
- D.
What job they do
Correct Answer
A. Where they liveExplanation
Geo-demographics refers to the classification of people based on their geographic location. This means that audience profiling using geo-demographics involves categorizing individuals according to where they live. This information can provide valuable insights into the characteristics, preferences, and behaviors of different groups of people based on their residential areas. By understanding where people live, marketers and researchers can tailor their strategies and messaging to effectively target specific geographic segments of the population.Rate this question:
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- 10.
Which of these companies specialize in collating Geo-demographics data?
- A.
MOSIAC
- B.
BARB
- C.
RAJAR
- D.
BRMB
Correct Answer
A. MOSIACExplanation
MOSIAC specializes in collating Geo-demographics data.Rate this question:
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- 11.
Which one of these also specializes in Geo-demographic data?
- A.
ACORN
- B.
SHELL
- C.
PAYE
- D.
RNLI
Correct Answer
A. ACORNExplanation
ACORN specializes in Geo-demographic data.Rate this question:
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- 12.
A niche game would be a game that ;
- A.
Was developed with a specific target audience in mind
- B.
Was developed to appeal to as wide a gaming audience as possible
- C.
Was very difficult to play
- D.
Was developed with a smaller budget than average
Correct Answer
A. Was developed with a specific target audience in mindExplanation
A niche game refers to a game that was specifically developed with a particular target audience in mind. This means that the game was designed and created to cater to the preferences, interests, and needs of a specific group of players. Unlike games that aim to appeal to as wide a gaming audience as possible, a niche game focuses on a narrower demographic, allowing developers to tailor the gameplay, mechanics, and content to suit the specific interests and preferences of that target audience. The other options, such as being difficult to play or having a smaller budget, do not necessarily define a niche game.Rate this question:
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- 13.
An example of a mainstream game would be
- A.
The Sims
- B.
MS Flight Simulator
- C.
Barbie's Fashion Show
- D.
Peppa Pig's Party
Correct Answer
A. The SimsExplanation
The Sims is considered an example of a mainstream game because it is widely known and popular among a large audience. It is a simulation game that allows players to create and control virtual characters in a virtual world. The game has been well-received and has gained a significant following since its release, making it a prominent and influential title in the gaming industry.Rate this question:
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- 14.
What does the NRS stand for?
- A.
National Readership Survey
- B.
National Ratings System
- C.
National Reading School
- D.
National Ratings Survey
Correct Answer
A. National Readership SurveyExplanation
The correct answer is National Readership Survey. The NRS is a survey conducted in the UK to measure the readership of newspapers and magazines. It provides data on the number and demographics of readers, as well as their preferences and habits. The survey is used by publishers and advertisers to make informed decisions about their media strategies.Rate this question:
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- 15.
What does the National Readership Survey do?
- A.
Conduct interviews with people about what magazines, newspapers and webpages they read
- B.
Conduct interviews with people about what tv programmes they watch
- C.
Conduct interviews with people about what they buy online
- D.
Conduct interviews with people about what music they listen to
Correct Answer
A. Conduct interviews with people about what magazines, newspapers and webpages they readExplanation
The National Readership Survey conducts interviews with people to gather information about their reading habits, specifically what magazines, newspapers, and webpages they read. This data helps to provide insights into the readership and popularity of different publications and websites, which can be valuable for advertisers, publishers, and market researchers.Rate this question:
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- 16.
What type of audience profiling method does the NRS use mainly?
- A.
Socio Economic Status
- B.
Psychographics
- C.
Geo-demographics
- D.
Digital graphics
Correct Answer
A. Socio Economic StatusExplanation
The NRS mainly uses the audience profiling method of Socio Economic Status. This method involves categorizing individuals based on their income, education level, occupation, and other related factors. By analyzing these socio-economic factors, the NRS can gain insights into the purchasing power, lifestyle, and preferences of different audience segments. This information helps in targeting specific groups with relevant content and advertising, enabling effective communication and marketing strategies.Rate this question:
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Quiz Review Timeline +
Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
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Current Version
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Mar 20, 2023Quiz Edited by
ProProfs Editorial Team -
Oct 13, 2013Quiz Created by
Danmccaul
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