Critical Approaches To Creative Media Products
Different media products are made for different viewers, and it is important to ensure that one does not get them mixed up. The quiz below is designed to test your understanding of critical approaches to creative media products. Why don’t you give it a try and get to understand the different media products? All the best and keep studying for your exam!
- 1.Which of these is an example of Quantitative research?
- A.
Hits on a website
- B.
Game reviews
- C.
Focus group interviews
- D.
Verbal responses to news articles
- 2.Which of these is an example of Qualitative research?
- A.
1 to 1 interviewing
- B.
Download sales figures
- C.
Game show attendance
- D.
Facebook "likes"
- 3.What do we mean by Audience Profiling?
- A.
The way we classify people into groups
- B.
Trying to see things from someone else's point of view
- C.
Having too much of a particular product
- D.
Deciding what product to sell next
- 4.Classing people by their Socio-Economic Status, mean grouping them together according to their:
- A.
Occupation
- B.
Location
- C.
Nationality
- D.
Hairstyle
- 5.Socio Economic Status is determined by the household's
- A.
Main income earner
- B.
Number of bedrooms
- C.
Postcode
- D.
House price
- 6.Which one of these companies produces figures on audience numbers for both print and digital formats?
- A.
ABC
- B.
BCA
- C.
BAC
- D.
BBA
- 7.In terms of audience profiling, Psychographics means:
- A.
Grouping people together according to their interests, opinions and activities
- B.
Grouping people together according to their interests, opinions and actions
- C.
Grouping people together according to their income, opinions and activities
- D.
Grouping people together according to their occupation, income and weight
- 8.Cross Cultural Consumer Characterization (The 4Cs) Which of the following is NOT one of the seven psycho-graphic classification categories, developed by the advertising agency, Young & Rubican?
- A.
Drifter
- B.
Mainstreamer
- C.
Aspirer
- D.
Succeeder
- 9.In terms of audience profiling, Geo-demographics means classifying people according to what?
- A.
Where they live
- B.
How much they earn
- C.
How old they are
- D.
What job they do
- 10.Which of these companies specialize in collating Geo-demographics data?
- A.
MOSIAC
- B.
BARB
- C.
RAJAR
- D.
BRMB
- 11.Which one of these also specializes in Geo-demographic data?
- A.
ACORN
- B.
SHELL
- C.
PAYE
- D.
RNLI
- 12.A niche game would be a game that ;
- A.
Was developed with a specific target audience in mind
- B.
Was developed to appeal to as wide a gaming audience as possible
- C.
Was very difficult to play
- D.
Was developed with a smaller budget than average
- 13.An example of a mainstream game would be
- A.
The Sims
- B.
MS Flight Simulator
- C.
Barbie's Fashion Show
- D.
Peppa Pig's Party
- 14.What does the NRS stand for?
- A.
National Readership Survey
- B.
National Ratings System
- C.
National Reading School
- D.
National Ratings Survey
- 15.What does the National Readership Survey do?
- A.
Conduct interviews with people about what magazines, newspapers and webpages they read
- B.
Conduct interviews with people about what tv programmes they watch
- C.
Conduct interviews with people about what they buy online
- D.
Conduct interviews with people about what music they listen to
- 16.What type of audience profiling method does the NRS use mainly?
- A.
Socio Economic Status
- B.
Psychographics
- C.
Geo-demographics
- D.
Digital graphics
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