Facebook Power Strategies With Brian Carter - Self Paced Social Media
This quiz is based on presentation by Brian Carter
Questions and Answers
- 1.
According to Brian Carter, Facebook users are in general much more...
- A.
Friendly
- B.
Pretentious
- C.
Positive
- D.
Negative
Correct Answer
C. PositiveExplanation
Compared to other platforms people on Facebook are much more positive. The Like button accentuates that as there is no dislike button. For marketers this means there messages are more likely to be received positively by fans.Rate this question:
-
- 2.
According to a recent comscore study, people who hear about your brand on social media are more likely to click on your brand on Google ads by ______
- A.
45%
- B.
50%
- C.
55%
- D.
60%
Correct Answer
C. 55%Explanation
This recent comscore study proved that there is more Social & Search integration than previously thought. Social Media and Facebook in particular can work great to drive top level awareness of your products or services. This same audience will conduct a Google search and they are more likely to click on your ads on Google based on their awareness of your brand on Facebook.Rate this question:
-
- 3.
According to a recent study a Facebook Like is worth
- A.
$8
- B.
$14
- C.
$5
- D.
$9
Correct Answer
A. $8Explanation
The way this study calculated a per Facebook "like" value is they took total sales generated from Facebook page and then divided that number by number of likes to arrive at a value per Like.Rate this question:
-
- 4.
Google is great to fulfill demand but on Facebook you can
- A.
Generate new demand by generating interest
- B.
Find new fans who will buy your products
- C.
Target your audience
- D.
Send messages to fans
Correct Answer
A. Generate new demand by generating interestExplanation
Demand generation is a critical element in customer acquisition lifecycle and Facebook can help generate that demand through Facebook ads, posts, shares, likes, and more.Rate this question:
-
- 5.
When hiring someone to manage your social media program, one trait that person should not have is...
- A.
Be reactionary
- B.
Be Courteous
- C.
Poise
- D.
Good Writing skills
Correct Answer
A. Be reactionaryExplanation
Any social media specialist or community manager should not simply react to negative comments right away but instead take time to gather their thoughts or get manager approval before replying back to negative comments.Rate this question:
-
- 6.
Less than _____% of your Fans will go back to your Facebook page after they like your page
- A.
17%
- B.
9%
- C.
5%
- D.
1%
Correct Answer
D. 1%Explanation
Most Facebook users Like hundreds of Fan pages and as a result rarely visit a brand page once they become a Fan. The only way for companies to be visible to their fans is through their posts which may appear in their Fans NewsFeed.Rate this question:
-
- 7.
The right type of Facebook fans you want for your business page are...
- A.
Passionate
- B.
Affordable
- C.
Action takers
- D.
All of the above
Correct Answer
D. All of the aboveExplanation
The correct answer is "All of the above" because in order to have a successful business page on Facebook, you want fans who are passionate about your brand, affordable in terms of their potential purchasing power, and willing to take action such as making purchases or sharing your content. Having all these qualities in your Facebook fans can lead to increased engagement, conversions, and overall success for your business on the platform.Rate this question:
-
- 8.
"We have leading UV Filtering Technology in the industry. Click here to buy" is an ad copy example that focuses on...
- A.
Company Product
- B.
Product Feature
- C.
Product Benefit
- D.
Selling the Dream
Correct Answer
B. Product FeatureExplanation
This ad copy focuses on company product feature but does not say what benefits it has for users.Rate this question:
-
- 9.
During the presentation Brian Carter recommended to create a schedule where you have at least _______ post per day
- A.
1
- B.
2
- C.
3
- D.
4
Correct Answer
A. 1Explanation
It is recommended to have 1 post per day schedule for your Facebook Fan page.Rate this question:
-
- 10.
To engage your facebook fans it is recommended that you utilize posting tactics like...
- A.
New product promotions
- B.
Asking for a Like or Share
- C.
Sharing links from websites
- D.
Offering product discounts
Correct Answer
B. Asking for a Like or ShareExplanation
Since less than 1% of your Fans will visit your Fan page again the best way is by creating engagement so this way your post scores higher in Facebook's EdgeRank algorithm. One good way to create engagement is by explicitly asking your Fans to "Like" your page.Rate this question:
-
Back to top