He personally liked the product?
He has regular customers buying it?
The product adds colour to the display?
He tried it before and it didn’t make a difference?
The Representative didn’t provide the right evidence to support her sales story?
He knows his customers and they wont buy it
Engaged the customer from the outset
Very weak but still got him talking
Gave him brand facts at the start?
She listened and probed on his answer about how's business
She smiled a lot
She gave a powerfull opening benefit statement