Ability to orally communicate
Written communication skills
Creative but organized.
Speeches of inspiration
You should focus on who will attend such as the president or the client.
Audience analysis is not important to this type of speaking.
You should try to discover the knowledge level of your audience.
You should try to anticipate the questions or concerns your audience will have.
Hold yourself to the same ethical standards as in persuasive speaking
Use ethical sources and cite them appropriately
do not hide or omit relevant information
omit any information that takes away from your recommendation