Discover your researcher type in Consumer Culture Theory (CCT) with this engaging quiz. Assess your views on consumer agency, relationships with informants, and personal preferences that influence CCT research.
Yeah, I totally agree!
What the...?
It depends on what they think and do!
I don't interview consumers!
What are informants?
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...a construct
...an expression of heteronormativity
...a great lie
...an actor-network
...so cool
...a government body
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Whiskey
Gras fed beef
Brussel sprouts
Whatever my informants cook
Nothing...cause food quality sucks!
Rabbit
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...constantly nag me about the consumer voice
...review papers
...should do more to improve consumer welfare
...have never been to my empirical site
...are a bunch of hegemonic people
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Green
Blue
Red
Orange
Whatever my informants say
I can't decide
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The Eagles' Hotel California
Daft Punk's Around the World
Leonard Cohen's Hallelujah
Britney Spears' Baby One More Time
John Mellencamp's Jack and Diane
Some hipster stuff you wouldn't know
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...is the capital of Switzerland
...a neoliberal state
...the coolest place on earth
...not the United States
...a six-hour flight from Burning Man
...is cold
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