Multi-media Stradegies - Module 5 Quiz

5 Questions | By Catherinehalcomb | Updated: Mar 19, 2022 | Attempts: 1191

Now that you have completed Module 5 of the Multi-Media StrADegies course, take this short quiz to test your comprehension of the terminology and practices covered.

Questions and Answers

1.

"Flighting" is alternating an advertising schedule by mixing media and/or skipping weeks during campaigns. This is often used to ____________.
- A.
  
  Make the customer feel comfortable and not overloaded with too many ads in a schedule.
- B.
  
  Maximize and extend an advertising budget.
- C.
  
  Coincide with your ad order entry team to help when placing the orders.
- D.
  
  None of the above.
2.

Clients extend their trust to you when they provide their budget. In turn, it is vital you maintain that trust by __________.
- A.
  
  Preparing a proposal that has an increase of 10% over the budget they gave you because that's what they expect.
- B.
  
  Presenting a proposal that has a budget that is lower than what they provided you because it will be perceived in a positive light.
- C.
  
  Preparing an effective strategy that fits within their budget.
3.

True or False? It is not critical to obtain a client's advertising budget.
- A.
  
  True
- B.
  
  False
4.

True or False? The key to success in closing sales is developing a presentation that allows buyers to understand how your products can assist their businesses in achieving its goals.
- A.
  
  True
- B.
  
  False
5.

True or False? The sales process does not end at the successful completion of the presentation with a prospect becoming a customer. Other strategies such as asking your customer to track the results of the campaign are vital to determine if the campaign produced the desired outcome.
- A.
  
  True
- B.
  
  False