Make the customer feel comfortable and not overloaded with too many ads in a schedule.
Maximize and extend an advertising budget.
Coincide with your ad order entry team to help when placing the orders.
None of the above.
Preparing a proposal that has an increase of 10% over the budget they gave you because that's what they expect.
Presenting a proposal that has a budget that is lower than what they provided you because it will be perceived in a positive light.
Preparing an effective strategy that fits within their budget.
Here's an interesting quiz for you.