Multi-media Stradegies - Module 5 Quiz

5 Questions | Total Attempts: 1136

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Multi-media Stradegies - Module 5 Quiz

Now that you have completed Module 5 of the Multi-Media StrADegies course, take this short quiz to test your comprehension of the terminology and practices covered.


Questions and Answers
  • 1. 
    "Flighting" is alternating an advertising schedule by mixing media and/or skipping weeks during campaigns. This is often used to ____________.
    • A. 

      Make the customer feel comfortable and not overloaded with too many ads in a schedule.

    • B. 

      Maximize and extend an advertising budget.

    • C. 

      Coincide with your ad order entry team to help when placing the orders.

    • D. 

      None of the above.

  • 2. 
    Clients extend their trust to you when they provide their budget. In turn, it is vital you maintain that trust by __________.
    • A. 

      Preparing a proposal that has an increase of 10% over the budget they gave you because that's what they expect.

    • B. 

      Presenting a proposal that has a budget that is lower than what they provided you because it will be perceived in a positive light.

    • C. 

      Preparing an effective strategy that fits within their budget.

  • 3. 
    True or False? It is not critical to obtain a client's advertising budget.
    • A. 

      True

    • B. 

      False

  • 4. 
    True or False? The key to success in closing sales is developing a presentation that allows buyers to understand how your products can assist their businesses in achieving its goals.
    • A. 

      True

    • B. 

      False

  • 5. 
    True or False? The sales process does not end at the successful completion of the presentation with a prospect becoming a customer. Other strategies such as asking your customer to track the results of the campaign are vital to determine if the campaign produced the desired outcome.
    • A. 

      True

    • B. 

      False