Multi-media Stradegies - Module 5 Quiz
5 Questions
| Total Attempts: 1136
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Now that you have completed Module 5 of the Multi-Media StrADegies course, take this short quiz to test your comprehension of the terminology and practices covered.
Questions and Answers
- 1."Flighting" is alternating an advertising schedule by mixing media and/or skipping weeks during campaigns. This is often used to ____________.
- A.
Make the customer feel comfortable and not overloaded with too many ads in a schedule.
- B.
Maximize and extend an advertising budget.
- C.
Coincide with your ad order entry team to help when placing the orders.
- D.
None of the above.
- 2.Clients extend their trust to you when they provide their budget. In turn, it is vital you maintain that trust by __________.
- A.
Preparing a proposal that has an increase of 10% over the budget they gave you because that's what they expect.
- B.
Presenting a proposal that has a budget that is lower than what they provided you because it will be perceived in a positive light.
- C.
Preparing an effective strategy that fits within their budget.
- 3.True or False? It is not critical to obtain a client's advertising budget.
- A.
True
- B.
False
- 4.True or False? The key to success in closing sales is developing a presentation that allows buyers to understand how your products can assist their businesses in achieving its goals.
- A.
True
- B.
False
- 5.True or False? The sales process does not end at the successful completion of the presentation with a prospect becoming a customer. Other strategies such as asking your customer to track the results of the campaign are vital to determine if the campaign produced the desired outcome.
- A.
True
- B.
False
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