Multi-media Stradegies - Module 5 Quiz

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| By Catherine Halcomb
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Catherine Halcomb
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Multi-media Stradegies - Module 5 Quiz - Quiz

Now that you have completed Module 5 of the Multi-Media StrADegies course, take this short quiz to test your comprehension of the terminology and practices covered.


Questions and Answers
  • 1. 

    "Flighting" is alternating an advertising schedule by mixing media and/or skipping weeks during campaigns. This is often used to ____________.

    • A.

      Make the customer feel comfortable and not overloaded with too many ads in a schedule.

    • B.

      Maximize and extend an advertising budget.

    • C.

      Coincide with your ad order entry team to help when placing the orders.

    • D.

      None of the above.

    Correct Answer
    B. Maximize and extend an advertising budget.
    Explanation
    Flighting is a strategy used to maximize and extend an advertising budget. By alternating the advertising schedule, mixing media, and skipping weeks during campaigns, companies can effectively reach their target audience while minimizing costs. This approach helps to ensure that the budget is used efficiently and that the advertising campaign lasts longer, allowing for a greater impact and potential return on investment.

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  • 2. 

    Clients extend their trust to you when they provide their budget. In turn, it is vital you maintain that trust by __________.

    • A.

      Preparing a proposal that has an increase of 10% over the budget they gave you because that's what they expect.

    • B.

      Presenting a proposal that has a budget that is lower than what they provided you because it will be perceived in a positive light.

    • C.

      Preparing an effective strategy that fits within their budget.

    Correct Answer
    C. Preparing an effective strategy that fits within their budget.
    Explanation
    When clients provide their budget, it is important to maintain their trust by preparing an effective strategy that fits within their budget. This shows that you respect their financial limitations and are committed to delivering results within those constraints. By doing so, you demonstrate your professionalism and understanding of their needs, which helps to strengthen the trust they have placed in you.

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  • 3. 

    True or False? It is not critical to obtain a client's advertising budget.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Obtaining a client's advertising budget is critical because it helps in determining the scope and feasibility of the advertising campaign. Knowing the budget allows the advertising team to plan and allocate resources accordingly, ensuring that the campaign meets the client's objectives and delivers the desired results within the allocated budget. Without this information, it would be challenging to create an effective and efficient advertising strategy. Therefore, it is incorrect to say that it is not critical to obtain a client's advertising budget.

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  • 4. 

    True or False? The key to success in closing sales is developing a presentation that allows buyers to understand how your products can assist their businesses in achieving its goals.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    The key to success in closing sales is indeed developing a presentation that allows buyers to understand how your products can assist their businesses in achieving its goals. By showcasing the value and benefits of your products in relation to the buyer's specific needs and goals, you can effectively persuade them to make a purchase. This approach demonstrates a customer-centric mindset and helps build trust and confidence in your offerings, increasing the chances of closing the sale successfully.

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  • 5. 

    True or False? The sales process does not end at the successful completion of the presentation with a prospect becoming a customer. Other strategies such as asking your customer to track the results of the campaign are vital to determine if the campaign produced the desired outcome.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    The statement is true because the sales process does not end at the successful completion of the presentation with a prospect becoming a customer. It is important to ask the customer to track the results of the campaign to determine if the desired outcome was achieved. This allows for evaluation and analysis of the effectiveness of the campaign, and helps in making necessary adjustments or improvements for future sales strategies.

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  • Current Version
  • Mar 19, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • May 01, 2015
    Quiz Created by
    Catherine Halcomb
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