Multi-media Stradegies - Module 1 Quiz

5 Questions | Total Attempts: 1215

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Multi-media Stradegies - Module 1 Quiz

Now that you have completed Module 1 of the Multi-Media StrADegies course, take this short quiz to test your comprehension of the terminology and practices covered.


Questions and Answers
  • 1. 
    The MFACTOR stands for what?
    • A. 

      Media factors in today's competitive environment.

    • B. 

      Marketing, Features, Advertising, Credit, Trends, Online, Revenue.

    • C. 

      Media Mix, Frequency, Audience, Creative, Timing, Offer (or Message), Reach.

  • 2. 
    What are the "5 Ps of Marketing"?
    • A. 

      Price, Place, Promotion, Product, People.

    • B. 

      Principles, Purchase, Persistence, Primary Goals and Performance.

    • C. 

      None of the above.

  • 3. 
    Complete this sentence: The role of a media consultant includes _______________.
    • A. 

      Finding the right budget for an advertiser to advertise as much as possible.

    • B. 

      Analyzing, allocating and implementing successful, multi-media promotional strategies.

    • C. 

      Recommend products my newspaper offers regardless of the clients goals.

  • 4. 
    What are the three things necessary for media planning?
    • A. 

      Target Audience, Advertising Goals, Budget (TAB)

    • B. 

      Target Audience, Incentive (to advertise), Base (goals) (TIM)

    • C. 

      Timing, Ads, Revenue (TAR)

  • 5. 
    True or False? How you sell is just as important as what you sell.
    • A. 

      True

    • B. 

      False

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