Media factors in today's competitive environment.
Marketing, Features, Advertising, Credit, Trends, Online, Revenue.
Media Mix, Frequency, Audience, Creative, Timing, Offer (or Message), Reach.
Price, Place, Promotion, Product, People.
Principles, Purchase, Persistence, Primary Goals and Performance.
None of the above.
Finding the right budget for an advertiser to advertise as much as possible.
Analyzing, allocating and implementing successful, multi-media promotional strategies.
Recommend products my newspaper offers regardless of the clients goals.
Target Audience, Advertising Goals, Budget (TAB)
Target Audience, Incentive (to advertise), Base (goals) (TIM)
Timing, Ads, Revenue (TAR)