Mediaportal Knowledge Test 2016
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- 1.
Can I embed images into my media release?
- A.
Yes
- B.
No
Correct Answer
A. YesExplanation
The correct answer is "Yes" because embedding images into a media release is a common practice that can enhance the visual appeal and effectiveness of the release. Including relevant images can help to grab the attention of the audience and provide additional context or visual representation of the information being shared.Rate this question:
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- 2.
What are the benefits of using Isentia Professional Lists?
- A.
Professional Lists are updated daily by the Media Directory Research Team. The media contact information is guaranteed to be up to date.
- B.
Using Professional Lists takes the stress out of sending a media release because they are pre-prepared and ready to go – you don’t need to waste time choosing who to send a release to.
- C.
Professional Lists can help you target the right media contacts for your message – either by geography or topic.
- D.
All of the above
Correct Answer
D. All of the aboveExplanation
Isentia Professional Lists offer several benefits. Firstly, they are updated daily by the Media Directory Research Team, ensuring that the media contact information is always up to date. Secondly, using these lists saves time and stress in sending media releases as they are pre-prepared and ready to use. Lastly, Professional Lists help in targeting the right media contacts based on geography or topic. Therefore, all of the above benefits are provided by Isentia Professional Lists.Rate this question:
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- 3.
Private Contacts are automatically visible to all other Mediaportal users in your organisation.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Private Contacts are not automatically visible to all other Mediaportal users in your organisation. This means that the contacts marked as private will only be accessible to the user who owns them and they will not be visible to other users within the organisation.Rate this question:
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- 4.
You have just sent a media release using Connect to 200 media contacts. How do you check if there were any opt-outs, bouncebacks or out of office messages for those contacts?
- A.
It's not possible. You will need to call the journalists to check this information.
- B.
Click on the release tile in Your Releases and then check the Distribution Report. You can also include this information in your Release Report.
- C.
To access this information you need to add a monitoring folder to your sent release.
- D.
You can request this information from the Media Directory Research Team.
Correct Answer
B. Click on the release tile in Your Releases and then check the Distribution Report. You can also include this information in your Release Report.Explanation
To check for opt-outs, bouncebacks, or out of office messages for the media contacts, you need to click on the release tile in Your Releases and then check the Distribution Report. Additionally, you can include this information in your Release Report.Rate this question:
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- 5.
What is the largest file size you can attach to a media release?
- A.
You can't add attachments to media releases.
- B.
2MB
- C.
3MB
- D.
There is no file size limit for attachments.
Correct Answer
C. 3MBExplanation
The correct answer is 3MB because it states that there is no file size limit for attachments. This means that you can attach files of any size to a media release, including files larger than 3MB.Rate this question:
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- 6.
In Connect, a ________ is a group of journalists that match your search criteria. Mediaportal will automatically update this for you.
Correct Answer
Saved Search, Saved SearchesExplanation
In Connect, a "Saved Search" refers to a group of journalists that match the user's search criteria. Mediaportal automatically updates this feature for the user. This allows the user to easily access and stay updated on the journalists that are relevant to their search criteria without having to manually search for them every time. The term "Saved Searches" is used to refer to multiple instances of these saved search groups.Rate this question:
- 7.
Your client has just signed up for Connect. She tells you that she only wants three staff members to have access to send media releases. Is this possible?
- A.
No. If your client purchases Connect all Mediaportal users for that organisation will be able to send media releases.
- B.
Yes. The Connect permission is turned on per individual Pro login in MP User.
Correct Answer
B. Yes. The Connect permission is turned on per individual Pro login in MP User.Explanation
Yes, it is possible for only three staff members to have access to send media releases. The Connect permission can be turned on per individual Pro login in MP User, allowing the client to select which staff members have the ability to send media releases.Rate this question:
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- 8.
How do you track media coverage generated by your media release?
- A.
By clicking ‘add a new monitoring folder’ after you have sent your release
- B.
Click on the release tile in Your Releases, and then click ‘add a new monitoring folder’
- C.
Either of the above
Correct Answer
C. Either of the aboveExplanation
The correct answer is either of the above. Both options involve adding a new monitoring folder to track media coverage generated by the media release. Whether you choose to add the monitoring folder after sending the release or by clicking on the release tile in Your Releases, the end result is the same - you will be able to track the media coverage.Rate this question:
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- 9.
You notice that a well-known journalist in the Media Directory has an incorrect Twitter handle on their profile page. What do you do?
- A.
Nothing. The Isentia Media Directory Research team will get to it soon.
- B.
Call the journalist and ask her to update her Twitter handle.
- C.
Email the Isentia Media Directory Research team and ask them to update the information.
- D.
Email Service Desk.
Correct Answer
C. Email the Isentia Media Directory Research team and ask them to update the information.Explanation
The correct answer is to email the Isentia Media Directory Research team and ask them to update the information. This is the most appropriate action to take as it directly addresses the issue and involves the team responsible for maintaining the Media Directory. Calling the journalist may not be effective as they may not be aware of the incorrect information or have the ability to update it themselves. Contacting the Service Desk may not be the best option as they may not have the specific knowledge or authority to handle this issue.Rate this question:
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- 10.
Which button do you click on to add a hyperlink to your media release?
- A.
Option 1
- B.
Option 2
- C.
Option 3
Correct Answer
C. Option 3Explanation
Option 3 is the correct answer because typically, in most software or platforms, the button to add a hyperlink is represented by an icon that looks like a chain link. Therefore, clicking on Option 3 would likely lead to the button that allows users to insert a hyperlink in a media release.Rate this question:
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- 11.
Your client calls and he asks if there is a quick and easy way to share one magazine item with his boss via email, using Mediaportal. You tell him:
- A.
Add the magazine item to Report Builder, and then build an email report. Your client can then forward this email report to his boss
- B.
Tick the magazine item and then export to Excel. Your client can then attach this Excel export to an email to send to his boss.
- C.
The quickest way to share one item is to click the ‘Share’ button – your client can then enter his boss’s email address and send the item to him via Mediaportal.
- D.
Save the Compiled Articles file for that day on the Your Coverage landing page. Your client can then attach this via email.
Correct Answer
C. The quickest way to share one item is to click the ‘Share’ button – your client can then enter his boss’s email address and send the item to him via Mediaportal.Explanation
The 'Share' button allows the client to quickly share one magazine item with his boss via email using Mediaportal. By clicking the button, the client can enter his boss's email address and send the item directly through Mediaportal. This eliminates the need for additional steps such as adding the item to Report Builder or exporting to Excel.Rate this question:
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- 12.
How can a client change the client logo that appears in Mediaportal?
- A.
Admin Users can do this - hover over the logo and click to upload a new logo
- B.
It isn’t possible for clients to change the client logo that appears in Mediaportal – they will need to call their Account Management team and ask this to be changed.
Correct Answer
A. Admin Users can do this - hover over the logo and click to upload a new logoExplanation
Admin Users have the ability to change the client logo in Mediaportal by hovering over the logo and clicking to upload a new logo. This suggests that there is a feature within the Mediaportal platform that allows Admin Users to easily update the client logo. Therefore, clients do not need to rely on their Account Management team to make this change for them.Rate this question:
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- 13.
Do you spell it...
- A.
Mediaportal
- B.
Media Portal
- C.
MediaPortal
- D.
All of the above spellings are fine
Correct Answer
A. MediaportalExplanation
The correct answer is "Mediaportal" because it is a single word with the first letter capitalized. "Media Portal" and "MediaPortal" are incorrect as they either separate the word into two or combine it without a space, which is not the correct spelling. Therefore, only "Mediaportal" is the correct spelling for this term.Rate this question:
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- 14.
Select all of the formats below that are currently available for reports using Mediaportal Report Builder.
- A.
PDF
- B.
Email
- C.
Powerpoint
- D.
Microsoft Word
- E.
Excel
- F.
Plain text
- G.
USB
Correct Answer(s)
A. PDF
B. Email
E. Excel
F. Plain textExplanation
The formats currently available for reports using Mediaportal Report Builder are PDF, Email, Excel, and Plain text. These formats allow users to generate reports in different file types depending on their needs. PDF is a widely used format for sharing and printing documents, while Email allows for easy distribution of reports via email. Excel is useful for data analysis and manipulation, and Plain text provides a simple, unformatted version of the report.Rate this question:
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- 15.
How do you hide or show the All Coverage Chart and panel?
- A.
Via Mediaportal Settings
- B.
This is a permission that the Account Management Team needs to change in MP User
- C.
Navigate to Coverage Options under the Monitor tab. You can choose whether to show or hide the All Coverage Panel under Display
Correct Answer
C. Navigate to Coverage Options under the Monitor tab. You can choose whether to show or hide the All Coverage Panel under DisplayExplanation
To hide or show the All Coverage Chart and panel, you need to navigate to the Coverage Options under the Monitor tab. From there, you can select whether you want to display or hide the All Coverage Panel under the Display settings. This allows you to customize the visibility of the chart and panel based on your preferences.Rate this question:
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- 16.
You’re at a client meeting with DiGi and your contact mentions that at the end of each month she compiles a report on her CEO, Albern Murty. What advice do you give her to make this task easier using Mediaportal?
- A.
Suggest that she sets up a personal folder automatically capturing all mentions of ‘Albern Murty’ – at the end of the month this content will be ready to add to Report Builder.
- B.
Suggest that she manually adds all mentions of ‘Albern Murty’ to a personal folder – at the end of the month all the content she has manually added will be ready to add to Report Builder.
- C.
Suggest that she saves all her Mediaportal Alerts so she can easily locate these items at the end of the month.
- D.
Suggest that she exports all mentions of ‘Albern Murty’ to Excel so she can easily locate the Item IDs at the end of the month.
Correct Answer
A. Suggest that she sets up a personal folder automatically capturing all mentions of ‘Albern Murty’ – at the end of the month this content will be ready to add to Report Builder.Explanation
The best advice would be to suggest setting up a personal folder in Mediaportal that automatically captures all mentions of 'Albern Murty'. By doing this, at the end of each month, she will have all the relevant content ready to add to Report Builder, making the task of compiling the report much easier and more efficient.Rate this question:
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- 17.
Why would a client click on this hyperlinked Item ID?
- A.
A client would click the Item ID add this item to Report Builder.
- B.
A client would click the Item ID to automatically delete the item from Mediaportal.
- C.
A client would click the Item ID notify their Account Management team of an issue with an item, and request the item be removed from Mediaportal if necessary.
- D.
A client would click the Item ID to view translated data.
- E.
A client would click the Item ID to do all of the above.
Correct Answer
C. A client would click the Item ID notify their Account Management team of an issue with an item, and request the item be removed from Mediaportal if necessary.Explanation
A client would click the Item ID to notify their Account Management team of an issue with an item, and request the item be removed from Mediaportal if necessary. This suggests that the client is using the Item ID as a means of reporting problems with an item and requesting its removal. By clicking on the Item ID, the client can easily communicate their concerns to the Account Management team and take appropriate action.Rate this question:
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- 18.
You are having a coffee with a client and they ask if they can group and sort the items in their Mediaportal Alert by Folder. You tell them:
- A.
Not yet, but this will be available in a few months when we launch a new Mediaportal redesign.
- B.
No. This will never be introduced to Mediaportal Alerts.
Correct Answer
A. Not yet, but this will be available in a few months when we launch a new Mediaportal redesign.Explanation
The correct answer is "Not yet, but this will be available in a few months when we launch a new Mediaportal redesign." This answer suggests that the feature of grouping and sorting items in Mediaportal Alert by Folder is not currently available but will be introduced in the future with the launch of a new Mediaportal redesign. This implies that the client's request will be fulfilled, but they will have to wait for a few months to access this functionality.Rate this question:
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- 19.
Clients can login to MP User to update their own Mediaportal login details.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Clients cannot login to MP User to update their own Mediaportal login details.Rate this question:
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- 20.
Your client emails to check that he can use Search Coverage in Mediaportal using Thai characters. You explain that:
- A.
Mediaportal can display media items in languages other than English but it is only possible to search in English.
- B.
It is possible to search Mediaportal using Thai characters, as well as Chinese, English, Filipino, Hindi, Indonesian, Japanese, Malay, Tamil and Vietnamese
- C.
The ability to search in languages other than English will only be available a future release of Mediaportal.
Correct Answer
B. It is possible to search Mediaportal using Thai characters, as well as Chinese, English, Filipino, Hindi, Indonesian, Japanese, Malay, Tamil and VietnameseExplanation
Mediaportal allows users to search using Thai characters, along with several other languages such as Chinese, English, Filipino, Hindi, Indonesian, Japanese, Malay, Tamil, and Vietnamese. Therefore, the client can use Search Coverage in Mediaportal using Thai characters without any issue.Rate this question:
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- 21.
How do I change the currency for Ad Value?
- A.
This is an option in Mediaportal Settings
- B.
This is a permission that the Account Management Team needs to change in MP User
- C.
This can be changed via Coverage Options under the Monitor tab
Correct Answer
A. This is an option in Mediaportal SettingsExplanation
The correct answer is that changing the currency for Ad Value is an option in Mediaportal Settings. This means that users can go to the settings section of Mediaportal and select the desired currency for Ad Value.Rate this question:
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- 22.
How many charts can you include on your Analytics dashboard?
- A.
5
- B.
10
- C.
15
- D.
20
Correct Answer
B. 10Explanation
The correct answer is 10. This means that you can include a maximum of 10 charts on your Analytics dashboard. This limit is likely set to ensure that the dashboard remains organized and easy to navigate, preventing it from becoming cluttered with too much information. By limiting the number of charts, users can focus on the most important data and insights without feeling overwhelmed.Rate this question:
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- 23.
How do I create a Dashboard Report?
- A.
Click on the Analytics dropdown menu and then select ‘Dashboard Report’
- B.
Click on the Analytics dropdown menu and navigate to ‘Your Reports’, and then select Dashboard Report
- C.
Click on the Options button next to Your Dashboard, and then select Dashboard Report
- D.
Dashboard Reports will be available in the SuperReports Mediaportal release.
Correct Answer
C. Click on the Options button next to Your Dashboard, and then select Dashboard ReportExplanation
To create a Dashboard Report, you need to click on the Options button next to Your Dashboard and then select Dashboard Report. This option allows you to generate a report specifically for your dashboard, providing you with the necessary data and insights.Rate this question:
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- 24.
Analytics charts automatically include information about sentiment and tone.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Analytics charts do not automatically include information about sentiment and tone. Sentiment and tone are subjective aspects that require analysis and interpretation of data, which cannot be automatically included in charts. Therefore, the correct answer is False.Rate this question:
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- 25.
How do you rename an Analytics chart?
- A.
By clicking on the title of the chart, then typing to rename
- B.
It is not possible to rename Analytics charts
- C.
You can only rename charts in a Dashboard report.
Correct Answer
A. By clicking on the title of the chart, then typing to renameExplanation
To rename an Analytics chart, you need to click on the title of the chart and then type the new name. This action allows you to customize the chart's name according to your preference. Renaming the chart helps in better organization and identification of the chart when analyzing data.Rate this question:
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- 26.
Your client calls and says she would like to use Analytics to compare the amount of media coverage received by her competitors, in a round/donut chart. You recommend:
- A.
Setting up a personal folder for each competitor, and then using these folders to build a Folder Breakdown chart
- B.
Setting up a personal folder for each competitor, and then using these folders to build a Folder Comparison chart
- C.
Setting up a personal folder for each competitor, and then using these folders to build a Media Type Breakdown chart
- D.
Setting up a personal folder for each competitor, and then using these folders to build a Top Media Types chart
Correct Answer
A. Setting up a personal folder for each competitor, and then using these folders to build a Folder Breakdown chartExplanation
The recommended option is to set up a personal folder for each competitor and then use these folders to build a Folder Breakdown chart. This option allows the client to compare the amount of media coverage received by each competitor. By organizing the media coverage into separate folders for each competitor, the client can easily analyze and compare the data in a visual format using the Folder Breakdown chart. This chart will provide a clear breakdown of the media coverage for each competitor, enabling the client to make informed decisions based on the comparison.Rate this question:
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- 27.
You are at a client meeting demonstrating Analytics, and your client asks if the charts in the Dashboard automatically update or if he will need to build new charts each month. You tell him:
- A.
Yes, you will need to build your charts fresh each month.
- B.
Charts will automatically update when the date range on your dashboard is adjusted – that means you can re-use the same charts each month for consistency in internal reporting.
- C.
You can control whether charts automatically update using Settings.
Correct Answer
B. Charts will automatically update when the date range on your dashboard is adjusted – that means you can re-use the same charts each month for consistency in internal reporting.Explanation
The charts in the Dashboard will automatically update when the date range is adjusted. This means that the client can use the same charts each month for consistency in internal reporting. The client can also control whether the charts automatically update using the Settings.Rate this question:
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- 28.
Your client is building a Powerpoint Presentation, and she asks you how to save an Analytics chart as an image. You tell her:
- A.
Build a dashboard report, and then screenshot the image of the chart.
- B.
Click the options button in the right hand corner of the chart, and then click ‘download as image’
- C.
Right click the chart image, and then select ‘download as image’
Correct Answer
B. Click the options button in the right hand corner of the chart, and then click ‘download as image’Explanation
To save an Analytics chart as an image in Powerpoint, the client should click the options button located in the right-hand corner of the chart and then select 'download as image'.Rate this question:
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- 29.
What is this type of chart called?
- A.
A Media Type Trends chart
- B.
A Media Type Breakdown chart
Correct Answer
A. A Media Type Trends chartExplanation
This type of chart is called a Media Type Trends chart because it visually represents the trends or patterns of different media types over a period of time. It allows for a comparison and analysis of the performance or popularity of various media types, such as television, radio, print, and digital media, by displaying their respective trends on the chart.Rate this question:
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- 30.
It is possible to build reports in all areas of Mediaportal: Connect, Monitor and Analytics.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Reports can be built in all areas of Mediaportal, including Connect, Monitor, and Analytics. This means that users can generate reports and gather data from various aspects of Mediaportal, such as connecting with clients, monitoring performance, and analyzing data. Therefore, the statement "It is possible to build reports in all areas of Mediaportal: Connect, Monitor, and Analytics" is true.Rate this question:
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