There Are Many Customer Segments, Which Do You Fall Under?

10 Questions | By Bendovey | Updated: Mar 21, 2022 | Attempts: 733

There Are Many Customer Segments, Which Do You Fall Under? - Quiz

Did you know that your favorite brand has probably grouped you in a certain customer segment without you knowing it? All successful companies practice customer segmentation, if you're curious to find out which you fall under then take this quick quiz!

You May Get

Brand Lover

You are a friendly and social person with an up-beat and positive outlook on life.Your family is a big priority but it’s important to balance your family's needs with finding time for your friends and other interests too.You are helpful, fair and loyal by nature, and invest time in your relationships with people. Once you've got a good relationship with someone, you’ll stick with them for a long time.It’s important for you to have good quality things in your home. You like to stay up-to-date and you'd hate people to think you were behind the times!(To find out more about each of the Customer Groups, go to http://www.johnlewisportraits.com/ and type password "revealed" for some in-depth insights into how our customers like to live and shop.)

Routine Loyalist

You are happy, content and comfortable with where you've got to in life. You're a people person - your friends and family mean everything to you and are your number one priority.For you, it’s important to build strong and trusting relationships with those around you.Gaining experiences and creating memories are both really important to you – success for you is defined by what you have done, not what you own.Some of your friends say that you are a creature of habit, as you tend to have routines that you're happy with and so you stick to them. You know your own mind!

& many more results.
Start this quiz to find your result.

Questions and Answers

1.

Which bird best represents you?
- A.
  
  Peacock – flamboyant, likes to be the centre of attention
- B.
  
  Owl – homely, tranquil and wise
- C.
  
  Magpie – quirky and attracted to shiny new things
2.

Where would you most like to go for your next holiday?
- A.
  
  Rome - Plenty of good food and shopping
- B.
  
  Vienna - Culture and history
- C.
  
  Reykjavik - Exploring the unknown
3.

Which are you most likely to be overheard saying?
- A.
  
  "I like having nice things. My possessions are part of who I am, and help me keep pace with my friends and colleagues"
- B.
  
  "I've got hundreds of CDs, I started collecting them when I was younger - they mean a lot to me as they represent different points and experiences in my life"
- C.
  
  “I like having the latest things, I’ve got a friendship group where we’re always trying to outdo each other”
4.

Which picture in the following options do you most want your home to look like?
- A.
  
  Option 1
- B.
  
  Option 2
- C.
  
  Option 3
5.

What do you get up to at the weekends?
- A.
  
  Walking, shopping, spending time with family
- B.
  
  Volunteering, having the family round for a meal, going to the cinema
- C.
  
  Trying out a new restaurant, visiting a gallery
6.

Which sounds most like you?
- A.
  
  Social, lots of hobbies, loyal, follower of trends
- B.
  
  Practical, organised, content, creature of habit, love experiences
- C.
  
  Ahead of the trend, extroverted, busy, ambitious, individual
7.

What’s is your purchasing behaviour like when selecting brands?
- A.
  
  I buy well-known brands because I trust their quality
- B.
  
  I’m more interested in quality than brand names
- C.
  
  I like exploring new/niche brands
8.

How do you feel about shopping?
- A.
  
  I like to shop in different stores but I want to be able to trust the retailers that I use
- B.
  
  I tend to use stores that I know and trust
- C.
  
  I prefer stores to curate their ranges for me!
9.

What store(s) are you most likely to shop in?
- A.
  
  White Company, Heals, M&S, John Lewis
- B.
  
  Markets/local stores, John Lewis, Boots
- C.
  
  Apple, Next, Zara, Selfridge’s, Other Stories, Urban Outfitters, Asos
10.

What is most important to you (when you make a purchase)?
- A.
  
  I want to feel like I’ve made the right choice
- B.
  
  Quality that will last
- C.
  
  Uniqueness