There Are Many Customer Segments, Which Do You Fall Under?
Did you know that your favorite brand has probably grouped you in a certain customer segment without you knowing it? All successful companies practice customer segmentation, if you're curious to find out which you fall under then take this quick quiz!
- 1.Which bird best represents you?
- A.
Peacock – flamboyant, likes to be the centre of attention
- B.
Owl – homely, tranquil and wise
- C.
Magpie – quirky and attracted to shiny new things
- 2.Where would you most like to go for your next holiday?
- A.
Rome - Plenty of good food and shopping
- B.
Vienna - Culture and history
- C.
Reykjavik - Exploring the unknown
- 3.Which are you most likely to be overheard saying?
- A.
"I like having nice things. My possessions are part of who I am, and help me keep pace with my friends and colleagues"
- B.
"I've got hundreds of CDs, I started collecting them when I was younger - they mean a lot to me as they represent different points and experiences in my life"
- C.
“I like having the latest things, I’ve got a friendship group where we’re always trying to outdo each other”
- 4.Which picture in the following options do you most want your home to look like?
- A.
Option 1
- B.
Option 2
- C.
Option 3
- 5.What do you get up to at the weekends?
- A.
Walking, shopping, spending time with family
- B.
Volunteering, having the family round for a meal, going to the cinema
- C.
Trying out a new restaurant, visiting a gallery
- 6.Which sounds most like you?
- A.
Social, lots of hobbies, loyal, follower of trends
- B.
Practical, organised, content, creature of habit, love experiences
- C.
Ahead of the trend, extroverted, busy, ambitious, individual
- 7.What’s is your purchasing behaviour like when selecting brands?
- A.
I buy well-known brands because I trust their quality
- B.
I’m more interested in quality than brand names
- C.
I like exploring new/niche brands
- 8.How do you feel about shopping?
- A.
I like to shop in different stores but I want to be able to trust the retailers that I use
- B.
I tend to use stores that I know and trust
- C.
I prefer stores to curate their ranges for me!
- 9.What store(s) are you most likely to shop in?
- A.
White Company, Heals, M&S, John Lewis
- B.
Markets/local stores, John Lewis, Boots
- C.
Apple, Next, Zara, Selfridge’s, Other Stories, Urban Outfitters, Asos
- 10.What is most important to you (when you make a purchase)?
- A.
I want to feel like I’ve made the right choice
- B.
Quality that will last
- C.
Uniqueness
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