Did you know that your favorite brand has probably grouped you in a certain customer segment without you knowing it? All successful companies practice customer segmentation, if you're curious to find out which you fall under then take this quick quiz!
Rome - Plenty of good food and shopping
Vienna - Culture and history
Reykjavik - Exploring the unknown
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"I like having nice things. My possessions are part of who I am, and help me keep pace with my friends and colleagues"
"I've got hundreds of CDs, I started collecting them when I was younger - they mean a lot to me as they represent different points and experiences in my life"
“I like having the latest things, I’ve got a friendship group where we’re always trying to outdo each other”
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Option 1
Option 2
Option 3
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Walking, shopping, spending time with family
Volunteering, having the family round for a meal, going to the cinema
Trying out a new restaurant, visiting a gallery
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Social, lots of hobbies, loyal, follower of trends
Practical, organised, content, creature of habit, love experiences
Ahead of the trend, extroverted, busy, ambitious, individual
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I buy well-known brands because I trust their quality
I’m more interested in quality than brand names
I like exploring new/niche brands
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I like to shop in different stores but I want to be able to trust the retailers that I use
I tend to use stores that I know and trust
I prefer stores to curate their ranges for me!
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White Company, Heals, M&S, John Lewis
Markets/local stores, John Lewis, Boots
Apple, Next, Zara, Selfridge’s, Other Stories, Urban Outfitters, Asos
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I want to feel like I’ve made the right choice
Quality that will last
Uniqueness
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