Did you know that your favorite brand has probably grouped you in a certain customer segment without you knowing it? All successful companies practice customer segmentation, if you're curious to find out which you fall under then take this quick quiz!
You May Get
Brand Lover
Routine Loyalist
Peacock – flamboyant, likes to be the centre of attention
Owl – homely, tranquil and wise
Magpie – quirky and attracted to shiny new things
Rome - Plenty of good food and shopping
Vienna - Culture and history
Reykjavik - Exploring the unknown
"I like having nice things. My possessions are part of who I am, and help me keep pace with my friends and colleagues"
"I've got hundreds of CDs, I started collecting them when I was younger - they mean a lot to me as they represent different points and experiences in my life"
“I like having the latest things, I’ve got a friendship group where we’re always trying to outdo each other”
Option 1
Option 2
Option 3
Walking, shopping, spending time with family
Volunteering, having the family round for a meal, going to the cinema
Trying out a new restaurant, visiting a gallery
Social, lots of hobbies, loyal, follower of trends
Practical, organised, content, creature of habit, love experiences
Ahead of the trend, extroverted, busy, ambitious, individual
I buy well-known brands because I trust their quality
I’m more interested in quality than brand names
I like exploring new/niche brands
I like to shop in different stores but I want to be able to trust the retailers that I use
I tend to use stores that I know and trust
I prefer stores to curate their ranges for me!
White Company, Heals, M&S, John Lewis
Markets/local stores, John Lewis, Boots
Apple, Next, Zara, Selfridge’s, Other Stories, Urban Outfitters, Asos
I want to feel like I’ve made the right choice
Quality that will last
Uniqueness
Wait!
Here's an interesting quiz for you.