There Are Many Customer Segments, Which Do You Fall Under?

10 Questions

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There Are Many Customer Segments, Which Do You Fall Under?

Did you know that your favorite brand has probably grouped you in a certain customer segment without you knowing it? All successful companies practice customer segmentation, if you're curious to find out which you fall under then take this quick quiz!


Questions and Answers
  • 1. 
     Which bird best represents you? 
    • A. 

      Peacock – flamboyant, likes to be the centre of attention

    • B. 

      Owl – homely, tranquil and wise

    • C. 

      Magpie – quirky and attracted to shiny new things

  • 2. 
     Where would you most like to go for your next holiday?
    • A. 

      Rome - Plenty of good food and shopping

    • B. 

      Vienna - Culture and history

    • C. 

      Reykjavik - Exploring the unknown

  • 3. 
    Which are you most likely to be overheard saying?
    • A. 

      "I like having nice things. My possessions are part of who I am, and help me keep pace with my friends and colleagues"

    • B. 

      "I've got hundreds of CDs, I started collecting them when I was younger - they mean a lot to me as they represent different points and experiences in my life"

    • C. 

      “I like having the latest things, I’ve got a friendship group where we’re always trying to outdo each other”

  • 4. 
    Which picture in the following options do you most want your home to look like?
    • A. 

      Option 1

    • B. 

      Option 2

    • C. 

      Option 3

  • 5. 
    What do you get up to at the weekends?
    • A. 

      Walking, shopping, spending time with family

    • B. 

      Volunteering, having the family round for a meal, going to the cinema

    • C. 

      Trying out a new restaurant, visiting a gallery

  • 6. 
    Which sounds most like you?
    • A. 

      Social, lots of hobbies, loyal, follower of trends

    • B. 

      Practical, organised, content, creature of habit, love experiences

    • C. 

      Ahead of the trend, extroverted, busy, ambitious, individual

  • 7. 
    What’s is your purchasing behaviour like when selecting brands?
    • A. 

      I buy well-known brands because I trust their quality

    • B. 

      I’m more interested in quality than brand names

    • C. 

      I like exploring new/niche brands

  • 8. 
    How do you feel about shopping?
    • A. 

      I like to shop in different stores but I want to be able to trust the retailers that I use

    • B. 

      I tend to use stores that I know and trust

    • C. 

      I prefer stores to curate their ranges for me!

  • 9. 
    What store(s) are you most likely to shop in?
    • A. 

      White Company, Heals, M&S, John Lewis

    • B. 

      Markets/local stores, John Lewis, Boots

    • C. 

      Apple, Next, Zara, Selfridge’s, Other Stories, Urban Outfitters, Asos

  • 10. 
    What is most important to you (when you make a purchase)?
    • A. 

      I want to feel like I’ve made the right choice

    • B. 

      Quality that will last

    • C. 

      Uniqueness