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To make sure they receive marketing material
To keep a record of their details for yourself
Because they like to be spammed
To allow partners to get in touch with them
Advance
Outlook
Sophie’s desk
The intranet
I would leave the field blank
I would write “N/A”
His/her name
Kim Kardashian
Mrs K Manton
Mrs Kerry Manton
Mrs Manton Kerry
Lady Whatsherchops
Mr J Rodger
J Rodger Esq
Mr John Rodger
Jolly Rodger
Lord A Dublin
I would ask Sophie or Kerry
Lord Dublin Esq
Dublin Football Club FC
I would pick the partner depending on its sector of expertise
I would pick the partner I work with the most
I would pick the partner who was present when I met the contact
Toss a coin
Mailing sent elsewhere
No per partner
Contact regarding shopping trip
No per client
If the contact does not want to receive any information
I would never chose this option for contacts, this is only for clients
If I am unsure what mailing preference to pick
If I’m stuck for time
Your contact will never receive any marketing material
Your contact will be deleted from the database
Your contact will not receive anything marketing material for the first 3 months
Kerry and Sophie will cry
Ask a colleague
Ask Kerry or Sophie
Ask a partner
Give up
Your contact passed away
Your contact is now a client
Your contact has a new email address that you know
Your contact has a new email address that you don't know
If the contact has moved jobs and their new position does not make them a potential client/referral giver anymore
Never, zz is only for clients, contacts should be deleted
Your contact is now a client
If they have changed their first name