Diffusion Of Innovation Quiz Questions

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1/6 Questions

Roger’s has proposed a classification of adopters. The five adopter categories as per sequence are:
- Innovators, early adopters, early majority, late majority, and laggards.
- Innovators, early majority, early adopters, late majority, and laggards
- Innovators, early majority, late majority, early adopters, and laggards
- None of the above.

About This Quiz

Explore the dynamics of innovation adoption with our 'Diffusion of Innovation' quiz. It assesses understanding of Rogers' innovation attributes, adopter categories, and types of innovations. Essential for learners in management and innovation studies.

Diffusion Of Innovation Quiz Questions - Quiz

2.

In ‘Diffusion of Innovations’ Rogers describes five attributes of innovations which determine its rate of adoption in a system. Which of the following is NOT one of the attributes listed?
- Trialability
- Affordability
- Compatibility
- Observability
Correct Answer

A. Affordability

Explanation

The 5 attributes of innovation that influence adoption are:
Trialability
Compatibility
Observability
Relative Advantage
Complexity

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4
3.

Which describes the characteristics of "Early Majority" the best?
- Traditional
- Skeptical
- Deliberate
- Venturesome
Correct Answer

A. Deliberate

Explanation

Early Majority: Deliberate- adopt to new ideas just prior to the average time; seldom hold leadership positions deliberate for some time before adopting

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4.

Innovators are “generic”; they are “not specific” to a product and service type. True or False
- True
- False
Correct Answer

A. False

Explanation

False. Innovators are not "generic" or "not specific" to a product and service type. Innovators are individuals or organizations who introduce new ideas, products, or services to the market. They are often at the forefront of change and are known for their ability to create and implement innovative solutions in various industries and sectors.

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2
5.

Amidst the varying perspectives and orientations, the approach(es) that receives wide attention are the ________ and the consumer-oriented approaches to studying “innovation”

Correct Answer
Market-oriented

Explanation
The explanation for the correct answer "Market-oriented" is that among the different perspectives and orientations in studying "innovation," the approach that garners significant attention is the market-oriented approach. This approach focuses on understanding innovation from the perspective of the market and consumers. It emphasizes the importance of market research, consumer preferences, and market dynamics in driving and shaping innovation. By adopting a market-oriented approach, researchers and practitioners aim to develop innovative products and services that meet the needs and desires of consumers, ultimately leading to success in the marketplace.

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6.

As per the product-oriented approach, innovations can be classified into three categories, continuous innovations, ________ innovations, and ________ innovations.

Correct Answer
Dynamically continuous
Discontinuous

Explanation
According to the product-oriented approach, innovations can be classified into three categories: continuous innovations, dynamically continuous innovations, and discontinuous innovations. Continuous innovations refer to minor improvements or modifications made to existing products or services. Dynamically continuous innovations involve more significant changes that may require some adjustment from consumers but do not completely disrupt their existing habits or behaviors. Discontinuous innovations, on the other hand, introduce entirely new products or services that require consumers to adopt new behaviors or ways of doing things.

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3

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Quiz Edited by
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Nov 14, 2016

Quiz Created by
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Diffusion Of Innovation Quiz Questions

Roger’s has proposed a classification of adopters. The five adopter categories as per sequence are:

Quiz Preview

In ‘Diffusion of Innovations’ Rogers describes five attributes of innovations which determine its rate of adoption in a system. Which of the following is NOT one of the attributes listed?

Which describes the characteristics of "Early Majority" the best?

Innovators are “generic”; they are “not specific” to a product and service type. True or False

Amidst the varying perspectives and orientations, the approach(es) that receives wide attention are the ________ and the consumer-oriented approaches to studying “innovation”

As per the product-oriented approach, innovations can be classified into three categories, continuous innovations, innovations, and innovations.

Diffusion Of Innovation Quiz Questions

Roger’s has proposed a classification of adopters. The five adopter categories as per sequence are:

Quiz Preview

In ‘Diffusion of Innovations’ Rogers describes five attributes of innovations which determine its rate of adoption in a system. Which of the following is NOT one of the attributes listed?

Which describes the characteristics of "Early Majority" the best?

Innovators are “generic”; they are “not specific” to a product and service type. True or False

Amidst the varying perspectives and orientations, the approach(es) that receives wide attention are the ________ and the consumer-oriented approaches to studying “innovation”

As per the product-oriented approach, innovations can be classified into three categories, continuous innovations, ________ innovations, and ________ innovations.

As per the product-oriented approach, innovations can be classified into three categories, continuous innovations, innovations, and innovations.