Diffusion Of Innovation Quiz Questions

1. Roger's has proposed a classification of adopters. The five adopter categories as per sequence are:

Innovators, early adopters, early majority, late majority, and laggards.

Innovators, early majority, early adopters, late majority, and laggards

Innovators, early majority, late majority, early adopters, and laggards

None of the above.

innovators, early adopters, early majority, late majority, and laggards.

Explanation

innovators, early adopters, early majority, late majority, and laggards.

2. In 'Diffusion of Innovations' Rogers describes five attributes of innovations which determine its rate of adoption in a system. Which of the following is NOT one of the attributes listed?

Trialability

Affordability

Compatibility

Observability

The 5 attributes of innovation that influence adoption are:
Trialability
Compatibility
Observability
Relative Advantage
Complexity

Explanation

The 5 attributes of innovation that influence adoption are:
Trialability
Compatibility
Observability
Relative Advantage
Complexity

3. Which describes the characteristics of "Early Majority" the best?

Traditional

Skeptical

Deliberate

Venturesome

Early Majority: Deliberate- adopt to new ideas just prior to the average time; seldom hold leadership positions deliberate for some time before adopting

Explanation

Early Majority: Deliberate- adopt to new ideas just prior to the average time; seldom hold leadership positions deliberate for some time before adopting

4. Innovators are "generic"; they are "not specific" to a product and service type. True or False

True

False

False. Innovators are not "generic" or "not specific" to a product and service type. Innovators are individuals or organizations who introduce new ideas, products, or services to the market. They are often at the forefront of change and are known for their ability to create and implement innovative solutions in various industries and sectors.

Explanation

False. Innovators are not "generic" or "not specific" to a product and service type. Innovators are individuals or organizations who introduce new ideas, products, or services to the market. They are often at the forefront of change and are known for their ability to create and implement innovative solutions in various industries and sectors.

5. Amidst the varying perspectives and orientations, the approach(es) that receives wide attention are the _____ and the consumer-oriented approaches to studying "innovation"

The explanation for the correct answer "Market-oriented" is that among the different perspectives and orientations in studying "innovation," the approach that garners significant attention is the market-oriented approach. This approach focuses on understanding innovation from the perspective of the market and consumers. It emphasizes the importance of market research, consumer preferences, and market dynamics in driving and shaping innovation. By adopting a market-oriented approach, researchers and practitioners aim to develop innovative products and services that meet the needs and desires of consumers, ultimately leading to success in the marketplace.

Explanation

The explanation for the correct answer "Market-oriented" is that among the different perspectives and orientations in studying "innovation," the approach that garners significant attention is the market-oriented approach. This approach focuses on understanding innovation from the perspective of the market and consumers. It emphasizes the importance of market research, consumer preferences, and market dynamics in driving and shaping innovation. By adopting a market-oriented approach, researchers and practitioners aim to develop innovative products and services that meet the needs and desires of consumers, ultimately leading to success in the marketplace.

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6. As per the product-oriented approach, innovations can be classified into three categories, continuous innovations, _____ innovations, and _____ innovations.

According to the product-oriented approach, innovations can be classified into three categories: continuous innovations, dynamically continuous innovations, and discontinuous innovations. Continuous innovations refer to minor improvements or modifications made to existing products or services. Dynamically continuous innovations involve more significant changes that may require some adjustment from consumers but do not completely disrupt their existing habits or behaviors. Discontinuous innovations, on the other hand, introduce entirely new products or services that require consumers to adopt new behaviors or ways of doing things.

Explanation

According to the product-oriented approach, innovations can be classified into three categories: continuous innovations, dynamically continuous innovations, and discontinuous innovations. Continuous innovations refer to minor improvements or modifications made to existing products or services. Dynamically continuous innovations involve more significant changes that may require some adjustment from consumers but do not completely disrupt their existing habits or behaviors. Discontinuous innovations, on the other hand, introduce entirely new products or services that require consumers to adopt new behaviors or ways of doing things.

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