Diffusion Of Innovation Quiz Questions

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| By Sashajazzabelle7
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Sashajazzabelle7
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Quizzes Created: 1 | Total Attempts: 1,749
Questions: 6 | Attempts: 1,749

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Diffusion Of Innovation Quiz Questions - Quiz


Questions and Answers
  • 1. 

    In ‘Diffusion of Innovations’ Rogers describes five attributes of innovations which determine its rate of adoption in a system. Which of the following is NOT one of the attributes listed?

    • A.

      Trialability

    • B.

      Affordability

    • C.

      Compatibility

    • D.

      Observability

    Correct Answer
    B. Affordability
    Explanation
    The 5 attributes of innovation that influence adoption are:
    Trialability
    Compatibility
    Observability
    Relative Advantage
    Complexity

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  • 2. 

    Which describes the characteristics of "Early Majority" the best?

    • A.

      Traditional

    • B.

      Skeptical

    • C.

      Deliberate

    • D.

      Venturesome

    Correct Answer
    C. Deliberate
    Explanation
    Early Majority: Deliberate- adopt to new ideas just prior to the average time; seldom hold leadership positions deliberate for some time before adopting

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  • 3. 

    Roger’s has proposed a classification of adopters. The five adopter categories as per sequence are: 

    • A.

      Innovators, early adopters, early majority, late majority, and laggards.

    • B.

      Innovators, early majority, early adopters, late majority, and laggards

    • C.

      Innovators, early majority, late majority, early adopters, and laggards

    • D.

      None of the above.

    Correct Answer
    A. Innovators, early adopters, early majority, late majority, and laggards.
    Explanation
    innovators, early adopters, early majority, late majority, and laggards.

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  • 4. 

    As per the product-oriented approach, innovations can be classified into three categories, continuous innovations, ________ innovations, and ________ innovations. 

    Correct Answer
    Dynamically continuous
    Discontinuous
    Explanation
    According to the product-oriented approach, innovations can be classified into three categories: continuous innovations, dynamically continuous innovations, and discontinuous innovations. Continuous innovations refer to minor improvements or modifications made to existing products or services. Dynamically continuous innovations involve more significant changes that may require some adjustment from consumers but do not completely disrupt their existing habits or behaviors. Discontinuous innovations, on the other hand, introduce entirely new products or services that require consumers to adopt new behaviors or ways of doing things.

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  • 5. 

    Amidst the varying perspectives and orientations, the approach(es) that receives wide attention are the ________ and the consumer-oriented approaches to studying “innovation”

    Correct Answer
    Market-oriented
    Explanation
    The explanation for the correct answer "Market-oriented" is that among the different perspectives and orientations in studying "innovation," the approach that garners significant attention is the market-oriented approach. This approach focuses on understanding innovation from the perspective of the market and consumers. It emphasizes the importance of market research, consumer preferences, and market dynamics in driving and shaping innovation. By adopting a market-oriented approach, researchers and practitioners aim to develop innovative products and services that meet the needs and desires of consumers, ultimately leading to success in the marketplace.

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  • 6. 

    Innovators are “generic”; they are “not specific” to a product and service type. True or False

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    False. Innovators are not "generic" or "not specific" to a product and service type. Innovators are individuals or organizations who introduce new ideas, products, or services to the market. They are often at the forefront of change and are known for their ability to create and implement innovative solutions in various industries and sectors.

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  • Current Version
  • Aug 19, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Nov 14, 2016
    Quiz Created by
    Sashajazzabelle7
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