Betty Crocker's Picture Cookbook

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| By Meredithbrowne
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Meredithbrowne
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Quizzes Created: 4 | Total Attempts: 2,922
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Betty Crockers Picture Cookbook - Quiz


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Questions and Answers
  • 1. 

    Betty Crocker's Picture Cookbook cost 

    • A.

      $1

    • B.

      $10

    • C.

      About $4

    • D.

      A little less than $30

    Correct Answer
    C. About $4
    Explanation
    It was $3.95 and a Do It Yourself house was about $3500. It would cost about $40-50 today.

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  • 2. 

    Betty Crocker's Picture Cookbook was

    • A.

      The first book to use instructional photographs to help people learn

    • B.

      A popular gift for brides-to-be

    • C.

      Mostly illustrated in colour

    • D.

      All of the above

    Correct Answer
    B. A popular gift for brides-to-be
    Explanation
    Only 36 of the hundreds of photos in the book were in colour (it was still expensive), but that did not stop it from being a popular gift at bridal showers

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  • 3. 

    General Mills was the company behind Betty Crocker and it mostly made flour

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    This is why there were way more desserts in the book than meat or vegetable dishes

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  • 4. 

    Betty Crocker

    • A.

      Was one of many influential women, like Lela Booher, working to sell food products

    • B.

      Was much less visible when television launched, for a number of reasons

    • C.

      Was the only applicant out of 48 women to get the job as spokesperson for General Mills

    • D.

      Underwent a number of facelifts to better represent the brand, despite the dangers involved

    Correct Answer
    B. Was much less visible when television launched, for a number of reasons
    Explanation
    Given that Betty was fictional creation, it was hard to have her do a cooking show!

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  • 5. 

    Who was Betty Crocker replacing in the lives of young suburban women? (one or two words)

    Correct Answer
    mom, Mom, maternal influence, maternal, motherly, Mother, mother, their mother, Their Mother, mothers, moms, Mothers, Moms substitute mother, mohter, nother, mothre, a substitute mother, motheer,
    Explanation
    Because of the social disruptions of WWII many women never learned to cook from their own mothers. When they moved to the suburbs their was often no one to teach them to cook. So Betty Crocker was a "substitute mother to a generation of motherless exurbanites" (Marling 209).

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  • 6. 

    What did psychologist Dr. Ernest Dichter claim?

    • A.

      Americans liked Betty Crocker because she seemed like an individual in age of big corporations

    • B.

      Baking gave women powerful emotional satisfaction

    • C.

      Cakes were a "gift of love" and a "talisman of fecundity" 

    • D.

      Women buy cake mixes because of fear of failure

    • E.

      Cakes were essentially feminine because of their "lightness, delicacy and grace"

    • F.

      All of the above

    Correct Answer
    F. All of the above
    Explanation
    All of these are true! Dichter had a lot to say about cake. He is sometimes credited with suggesting that women be told to add "one fresh egg" to the mix to make it feel more like they were creating something. (They could have easily skipped this step and just put powdered egg in the mix.)

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  • 7. 

    By the mid  1950s colour dominated the retail field

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    The statement suggests that by the mid-1950s, color became the dominant factor in the retail industry. This implies that retailers started focusing more on incorporating color into their products and marketing strategies, possibly due to the increasing demand for vibrant and visually appealing items. This shift towards color could have been influenced by various factors such as advancements in printing technology, changing consumer preferences, and the rise of visual media. Overall, the statement indicates that color played a significant role in shaping the retail landscape during this time period.

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  • 8. 

    One of the "ultramodern" foods was 

    • A.

      Chips and dip

    • B.

      Cake

    • C.

      T.V. dinners

    • D.

      A and c

    • E.

      All of the above

    Correct Answer
    D. A and c
    Explanation
    Lipton's Onion Soup Mix was used to make a sour cream based dip, that was seen as part of the new casual "California" style entertaining. Dips were often called "dunks" in early recipes.

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  • 9. 

    This cookbook showed that home-baking was almost as easy as using a cake mix

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    To quote Marling. "The Picture Cook Book was the best possible advertisement for the brightly coloured boxes of cake mix stacked high on the grocers' shelves."

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  • 10. 

    Give an example of a non-food-related product that "capitulated to the craze" for colour.

    Correct Answer
    soap, Dial Soap, Kleenex, kleenex, dial, Dial, dial soap, toilet tissue, toilet paper, fridges, refridgerators, fridge,
    Explanation
    The given answer provides a list of non-food-related products that "capitulated to the craze" for color. It includes examples such as soap (specifically Dial Soap), Kleenex, toilet tissue/paper, and refrigerators. These products likely introduced colorful variations or designs in response to the trend of consumers seeking vibrant and visually appealing options in non-food items.

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  • 11. 

    Which on of these was a real recipe from the 1950s? 

    • A.

      Fake steak made out of ground beef, cereal and a carrot

    • B.

      Fake duck made of gelatin

    • C.

      Fake Mother's Day cake made of pink kleenex

    • D.

      None of the above

    Correct Answer
    A. Fake steak made out of ground beef, cereal and a carrot
    Explanation
    Check out pages 222-3 for more about this!

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  • 12. 

    Colour was

    • A.

      A symbol of status and futuristic technology at work

    • B.

      Not so bright and crazy in real life, it was exaggerated in the magazine pictures

    • C.

      Very natural looking in ads for food

    • D.

      None of the above

    Correct Answer
    A. A symbol of status and futuristic technology at work
    Explanation
    The correct answer is that color was a symbol of status and futuristic technology at work. This suggests that in the context being discussed, color was used to represent wealth, power, and cutting-edge advancements. It implies that color was associated with a sense of prestige and innovation in the depicted setting.

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  • 13. 

    The original TV Dinner from Swanson

    • A.

      Was turkey with all the trimmings, because that was seen as a labour-intensive meal

    • B.

      Was a complete turkey dinner because the brightly-coloured foods looked good in the tray

    • C.

      Was put in a box that made it look like the dinner was on a colour T.V. set!

    • D.

      A and b

    • E.

      All of the above

    Correct Answer
    E. All of the above
    Explanation
    At a time when most people did not have colour TV, the packaging sold the fantasy of this colourful meal.

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  • 14. 

    Decorative cooking 

    • A.

      Prioritized taste over looks

    • B.

      Resulted in dishes like Chicken à la King which resembled a Jackson Pollock painting

    • C.

      Was embraced by food writers and critics as the way of the future

    • D.

      None of the above

    Correct Answer
    B. Resulted in dishes like Chicken à la King which resembled a Jackson Pollock painting
    Explanation
    Interestingly, the idea came from a 19th Century movement to elevate women's work from "just" making food to a science or an art! "The artfulness of table presentations... stimulated the salivary glands and thus aided digestion" (Marling 222).

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  • 15. 

    Just for fun! Which of these words does Marling NOT use in her article? 

    • A.

      Jiffy

    • B.

      Cakeishness

    • C.

      Razzle-dazzle

    • D.

      Nifty

    Correct Answer
    D. Nifty
    Explanation
    :) Although people certainly used "nifty" in the 1950s!

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  • 16. 

    The US government set up supermarkets at World Fairs in other countries to show off!

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Yes! It was a propaganda move. It showed off the abundance and variety of foods available under capitalism, and the bright packaging made it all seem very advanced and modern. Especially in Europe where people lived with rationing and shortages for a decade after the war.

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  • 17. 

    The colours in food ads were distorted in the printing process to make them unrealistic

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Marling says you might think that, but she points out that that maraschino cherries are just as bright today! It was just the fashion.

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Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Dec 26, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Mar 25, 2020
    Quiz Created by
    Meredithbrowne
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