Case: Quilts Of Denmark

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| By Baljinder Kaur
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Baljinder Kaur
Community Contributor
Quizzes Created: 1 | Total Attempts: 62
| Attempts: 62
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  • 1/15 Questions

    TempraKON quilts and pillows offers unique value that no bedding company has addressed before.

    • True
    • False
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About This Quiz

Explore the origins and strategies of Quilts of Denmark in this quiz. Assess your understanding of their innovative approaches in the bedding industry, focusing on product development and market competition.

Case: Quilts Of Denmark - Quiz

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  • 2. 

    ______________________ Innovation of the founders failed to result in a product which can control temperature while sleeping.

    Explanation
    The founders' innovation of creating a mattress top with coolers and sensors was not successful in achieving its intended purpose of controlling temperature while sleeping. This suggests that despite their efforts and ideas, the product did not meet the desired functionality.

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  • 3. 

    Sales rapidly drop , if the retailing price for a single quilt in Europe exceeds Euro  __________________.

    Explanation
    If the retailing price for a single quilt in Europe exceeds Euro 300, sales rapidly drop. This means that customers are not willing to pay more than Euro 300 for a quilt, and if the price exceeds this amount, they are likely to look for alternative options or not make a purchase at all. This could be due to various factors such as affordability, perceived value, or competition in the market.

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  • 4. 

    ________________ was considered as an important stepping stone for Quilts of Denmark to achieving direct contact with the end customers and strengthening the TempraKON brand.

    Explanation
    The Airbon Bed was considered as an important stepping stone for Quilts of Denmark to achieving direct contact with the end customers and strengthening the TempraKON brand.

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  • 5. 

    What was the name of the first business started by the founders of Quilts of Denmark?

    • Scandinavian Bedding Industries

    • Sleepwell

    • Bedding Solutions

    • My Bed

    Correct Answer
    A. Scandinavian Bedding Industries
    Explanation
    The correct answer is Scandinavian Bedding Industries. This answer is supported by the fact that the question asks for the name of the first business started by the founders of Quilts of Denmark. Scandinavian Bedding Industries aligns with the concept of a business involved in the bedding industry, making it the most logical choice among the given options.

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  • 6. 

    ______________ was the main competitive focus before 1990 in Danish market.

    Correct Answer
    Price
    Explanation
    Before 1990, the main competitive focus in the Danish market was on price. This means that companies primarily competed with each other by offering lower prices for their products or services. Price was a key factor in attracting customers and gaining a competitive edge in the market. Companies would often engage in price wars and discounts to attract customers and increase market share. This emphasis on price as a competitive strategy was prevalent in the Danish market before 1990.

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  • 7. 

    The founders of Quilts of Denmark are from_________________ background.

    Correct Answer
    Research and Development
    Explanation
    Good Effort

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  • 8. 

    Typical Buyers of Quilts and Pillows of Denmark were Females

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The given statement suggests that the typical buyers of quilts and pillows in Denmark were females. This implies that a majority of the customers who purchased these products were women. This could be due to various reasons such as women being more interested in home decor and comfort, or the products being marketed towards women specifically. Overall, the statement indicates that females were the primary consumers of quilts and pillows in Denmark.

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  • 9. 

    The company (Quilts of Denmark) knew the exact size and potential of the New Generation TempraKON.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement suggests that the company, Quilts of Denmark, had knowledge about the exact size and potential of the New Generation TempraKON. However, the correct answer is false, indicating that the company did not have such knowledge.

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  • 10. 

    While conducting research,which factor turned out to be the most important factor influenced the quality of Sleep?

    • Television

    • Internet

    • Temprature

    • Sleeping Habits

    Correct Answer
    A. Temprature
    Explanation
    Temperature is the most important factor that influences the quality of sleep. The body's temperature naturally decreases during sleep, and a cooler room temperature helps facilitate this process. When the room is too hot or too cold, it can disrupt the sleep cycle and lead to discomfort, restlessness, and difficulty falling asleep or staying asleep. Maintaining a comfortable temperature in the bedroom promotes better sleep quality, allowing the body to rest and rejuvenate effectively.

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  • 11. 

    _________________ product of Quilts of Denmark is currently in the market.

    Correct Answer
    Old Generation Tempra KON.
    Explanation
    The correct answer is "Old Generation Tempra KON." This suggests that the specific product from Quilts of Denmark that is currently available in the market is the Old Generation Tempra KON.

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  • 12. 

    The new vision of Quilts of Denmark is Experience-Based to Product-Based

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The given statement suggests that the new vision of Quilts of Denmark is Experience-Based to Product-Based. However, the correct answer is False, indicating that the statement is incorrect. Therefore, the new vision of Quilts of Denmark is not Experience-Based to Product-Based.

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  • 13. 

    Why the quilts Industry was not attractive to the investors in Denmark?

  • 14. 

    What do you know about Tempur-Pedic?

  • 15. 

    Name the World's First Intelligent quilts and pillows?

Quiz Review Timeline (Updated): Mar 16, 2023 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 16, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Nov 18, 2017
    Quiz Created by
    Baljinder Kaur
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