Case: Quilts Of Denmark

If the retailing price for a single quilt in Europe exceeds Euro 300, sales rapidly drop. This means that customers are not willing to pay more than Euro 300 for a quilt, and if the price exceeds this amount, they are likely to look for alternative options or not make a purchase at all. This could be due to various factors such as affordability, perceived value, or competition in the market.

The Airbon Bed was considered as an important stepping stone for Quilts of Denmark to achieving direct contact with the end customers and strengthening the TempraKON brand.

Good Job.

The founders' innovation of creating a mattress top with coolers and sensors was not successful in achieving its intended purpose of controlling temperature while sleeping. This suggests that despite their efforts and ideas, the product did not meet the desired functionality.

The correct answer is Scandinavian Bedding Industries. This answer is supported by the fact that the question asks for the name of the first business started by the founders of Quilts of Denmark. Scandinavian Bedding Industries aligns with the concept of a business involved in the bedding industry, making it the most logical choice among the given options.

Before 1990, the main competitive focus in the Danish market was on price. This means that companies primarily competed with each other by offering lower prices for their products or services. Price was a key factor in attracting customers and gaining a competitive edge in the market. Companies would often engage in price wars and discounts to attract customers and increase market share. This emphasis on price as a competitive strategy was prevalent in the Danish market before 1990.

Good Effort

The given statement suggests that the typical buyers of quilts and pillows in Denmark were females. This implies that a majority of the customers who purchased these products were women. This could be due to various reasons such as women being more interested in home decor and comfort, or the products being marketed towards women specifically. Overall, the statement indicates that females were the primary consumers of quilts and pillows in Denmark.

The statement suggests that the company, Quilts of Denmark, had knowledge about the exact size and potential of the New Generation TempraKON. However, the correct answer is false, indicating that the company did not have such knowledge.

Temperature is the most important factor that influences the quality of sleep. The body's temperature naturally decreases during sleep, and a cooler room temperature helps facilitate this process. When the room is too hot or too cold, it can disrupt the sleep cycle and lead to discomfort, restlessness, and difficulty falling asleep or staying asleep. Maintaining a comfortable temperature in the bedroom promotes better sleep quality, allowing the body to rest and rejuvenate effectively.

The correct answer is "Old Generation Tempra KON." This suggests that the specific product from Quilts of Denmark that is currently available in the market is the Old Generation Tempra KON.

The given statement suggests that the new vision of Quilts of Denmark is Experience-Based to Product-Based. However, the correct answer is False, indicating that the statement is incorrect. Therefore, the new vision of Quilts of Denmark is not Experience-Based to Product-Based.