Marketing Writing Bootcamp: Class 4 Quiz

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Marketing Writing Bootcamp: Class 4 Quiz - Quiz


Building Blogs for B2B--Discovering Content and Doing Business with Humans with Erika Napoletano
Try this quick quiz for fun! See what you've learned. When you're finished, we will email you a brief score summary. But your answers will NOT be stored for future access through our website, so please be sure to print the report at the end, it you would like to hold onto it.


Questions and Answers
  • 1. 

    If you aren’t regularly reading blogs, you shouldn’t write a blog.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Blogging is an ecosystem in which you’re expected to give as much as you take. Don’t expect others to take the time to read your content if you’re not taking the time to read theirs.

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  • 2. 

    The key difference between a personal blog and a company blog is:

    • A.

      The time requirement

    • B.

      The tone

    • C.

      The frequency

    • D.

      The audience

    Correct Answer
    D. The audience
    Explanation
    The main difference is whom you’re trying to reach and what their expectations are for your blog content.

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  • 3. 

    According to Erika, what does the best writing provoke?

    • A.

      Anger

    • B.

      Desires

    • C.

      Opinions

    • D.

      Questions

    Correct Answer
    C. Opinions
    Explanation
    Take a stand on something that gets people thinking and involved.

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  • 4. 

    Commenting on other blogs is a good tactic for building an audience for your blog.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    People really do read comments and click-though on user profiles.

    Rate this question:

  • 5. 

    It’s okay to ask colleagues to post comments on a new blog.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Sure, why not! We all need a little help getting things going in the beginning.

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  • 6. 

    It’s your blog – write what you want to write.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    For your blog to be successful, it has to always be about your readers and what they want to read.

    Rate this question:

  • 7. 

    You can’t "force" readers into coming to your blog each time to read your content.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    Give them options to access your content in the ways they prefer. If your content is inspirational enough, they’ll come to your blog on their own to comment.

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  • 8. 

    It’s better for companies with insufficient resources and/or those operating in highly regulated industries to disable reader comments on their blogs.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Blogging is not a broadcast-only outlet. Always enable reader comments, or consider publishing in a different format.

    Rate this question:

  • 9. 

    Which of the following is the best inspiration for blogging:

    • A.

      Reading

    • B.

      Running

    • C.

      Eating

    • D.

      Sleeping

    Correct Answer
    A. Reading
    Explanation
    Reading other people’s takes on a topic can help you define your own.

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  • 10. 

    What’s the one thing Erika says you should do every day on your blog:

    • A.

      Upload a 300-500 word post

    • B.

      Review traffic reports

    • C.

      Post a call to action

    • D.

      Say ‘thank you’ to your audience

    Correct Answer
    D. Say ‘thank you’ to your audience
    Explanation
    Find some way to show your appreciation each day.

    Rate this question:

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