Marketing Writing Bootcamp: Class 4 Quiz

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Quizzes Created: 9 | Total Attempts: 6,500

Questions: 10 | Attempts: 45 | Updated: Apr 27, 2023

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Marketing Writing Bootcamp: Class 4 Quiz - Quiz

Building Blogs for B2B--Discovering Content and Doing Business with Humans with Erika Napoletano
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Questions and Answers

1.

If you aren’t regularly reading blogs, you shouldn’t write a blog.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
Blogging is an ecosystem in which you’re expected to give as much as you take. Don’t expect others to take the time to read your content if you’re not taking the time to read theirs.

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2.

The key difference between a personal blog and a company blog is:
- A.
  
  The time requirement
- B.
  
  The tone
- C.
  
  The frequency
- D.
  
  The audience
Correct Answer
D. The audience

Explanation
The main difference is whom you’re trying to reach and what their expectations are for your blog content.

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3.

According to Erika, what does the best writing provoke?
- A.
  
  Anger
- B.
  
  Desires
- C.
  
  Opinions
- D.
  
  Questions
Correct Answer
C. Opinions

Explanation
Take a stand on something that gets people thinking and involved.

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4.

Commenting on other blogs is a good tactic for building an audience for your blog.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
People really do read comments and click-though on user profiles.

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5.

It’s okay to ask colleagues to post comments on a new blog.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
Sure, why not! We all need a little help getting things going in the beginning.

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6.

It’s your blog – write what you want to write.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
For your blog to be successful, it has to always be about your readers and what they want to read.

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7.

You can’t "force" readers into coming to your blog each time to read your content.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
Give them options to access your content in the ways they prefer. If your content is inspirational enough, they’ll come to your blog on their own to comment.

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8.

It’s better for companies with insufficient resources and/or those operating in highly regulated industries to disable reader comments on their blogs.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Blogging is not a broadcast-only outlet. Always enable reader comments, or consider publishing in a different format.

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9.

Which of the following is the best inspiration for blogging:
- A.
  
  Reading
- B.
  
  Running
- C.
  
  Eating
- D.
  
  Sleeping
Correct Answer
A. Reading

Explanation
Reading other people’s takes on a topic can help you define your own.

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10.

What’s the one thing Erika says you should do every day on your blog:
- A.
  
  Upload a 300-500 word post
- B.
  
  Review traffic reports
- C.
  
  Post a call to action
- D.
  
  Say ‘thank you’ to your audience
Correct Answer
D. Say ‘thank you’ to your audience

Explanation
Find some way to show your appreciation each day.

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Current Version
Apr 27, 2023

Quiz Edited by
ProProfs Editorial Team
May 10, 2012

Quiz Created by
Marketingprofs

Marketing Writing Bootcamp: Class 4 Quiz

If you aren’t regularly reading blogs, you shouldn’t write a blog.

The key difference between a personal blog and a company blog is:

According to Erika, what does the best writing provoke?

Commenting on other blogs is a good tactic for building an audience for your blog.

It’s okay to ask colleagues to post comments on a new blog.

It’s your blog – write what you want to write.

You can’t "force" readers into coming to your blog each time to read your content.

It’s better for companies with insufficient resources and/or those operating in highly regulated industries to disable reader comments on their blogs.

Which of the following is the best inspiration for blogging:

What’s the one thing Erika says you should do every day on your blog: