Marketing Writing Bootcamp: Class 4 Quiz

10 Questions | Total Attempts: 32

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Marketing Writing Bootcamp: Class 4 Quiz

Building Blogs for B2B--Discovering Content and Doing Business with Humans with Erika Napoletano Try this quick quiz for fun! See what you've learned. When you're finished, we will email you a brief score summary. But your answers will NOT be stored for future access through our website, so please be sure to print the report at the end, it you would like to hold onto it.


Questions and Answers
  • 1. 
    If you aren’t regularly reading blogs, you shouldn’t write a blog.
    • A. 

      True

    • B. 

      False

  • 2. 
    The key difference between a personal blog and a company blog is:
    • A. 

      The time requirement

    • B. 

      The tone

    • C. 

      The frequency

    • D. 

      The audience

  • 3. 
    According to Erika, what does the best writing provoke?
    • A. 

      Anger

    • B. 

      Desires

    • C. 

      Opinions

    • D. 

      Questions

  • 4. 
    Commenting on other blogs is a good tactic for building an audience for your blog.
    • A. 

      True

    • B. 

      False

  • 5. 
    It’s okay to ask colleagues to post comments on a new blog.
    • A. 

      True

    • B. 

      False

  • 6. 
    It’s your blog – write what you want to write.
    • A. 

      True

    • B. 

      False

  • 7. 
    You can’t "force" readers into coming to your blog each time to read your content.
    • A. 

      True

    • B. 

      False

  • 8. 
    It’s better for companies with insufficient resources and/or those operating in highly regulated industries to disable reader comments on their blogs.
    • A. 

      True

    • B. 

      False

  • 9. 
    Which of the following is the best inspiration for blogging:
    • A. 

      Reading

    • B. 

      Running

    • C. 

      Eating

    • D. 

      Sleeping

  • 10. 
    What’s the one thing Erika says you should do every day on your blog:
    • A. 

      Upload a 300-500 word post

    • B. 

      Review traffic reports

    • C. 

      Post a call to action

    • D. 

      Say ‘thank you’ to your audience

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