Quiz: Introduction To Business 101 Part #2

23 Questions | Total Attempts: 49

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Introduction To Business Quizzes & Trivia

Questions and Answers
  • 1. 
    All the individuals and organizations that want goods and services to use in producing other goods and services or to sell, rent, supply goods to others:
    • A. 

      Consumer market

    • B. 

      Marketing

    • C. 

      Business to business market

    • D. 

      Market concept

  • 2. 
    Developing products and promotions to please large groups of people:
    • A. 

      Relationship marketing

    • B. 

      Test marketing

    • C. 

      Niche marketing

    • D. 

      Mass marketing

  • 3. 
    What is the marketing mix?
    • A. 

      Price place power product

    • B. 

      Product price place promotion

  • 4. 
    The process of planning and executing the conception pricing promotion and distribution of goods and services to facilitate exchanges that satisfy individual and organizational objectives:
    • A. 

      One to one marketing

    • B. 

      Marketing research

    • C. 

      Marketing

    • D. 

      Target marketing

  • 5. 
    Developing a unique mix of goods and services for each individual customer:
    • A. 

      Tarket marketing

    • B. 

      One to one marketing

    • C. 

      Marketing

    • D. 

      Marketing research

  • 6. 
    The process of learning as much as possible about customers and doing everything you can to satisfy them:
    • A. 

      Customer relationship management

    • B. 

      Focus group

    • C. 

      Marketing concept

    • D. 

      Consumer market

  • 7. 
    The analysis of markets to determine opportunities and challenges and to find the information needed to make good decisions:
    • A. 

      Marketing

    • B. 

      Marketing research

    • C. 

      Target marketing

    • D. 

      One to one marketing

  • 8. 
    The process of testing products among potential users:
    • A. 

      Relationship marketing

    • B. 

      Test marketing

    • C. 

      Niche marketing

    • D. 

      Mass marketing

  • 9. 
    Marketing strategy with the goal of keeping individual customers over time by offering them products that meet their needs:
    • A. 

      Mass marketing

    • B. 

      Relationship marketing

    • C. 

      Test marketing

    • D. 

      Niche marketing

  • 10. 
    Information that has already been complied by others and published in journals books made available online:
    • A. 

      Product

    • B. 

      Secondary data

    • C. 

      Primary data

    • D. 

      Environmental scanning

  • 11. 
    Data that you gather yourself (not from secondary sources such as books and magazines):
    • A. 

      Product

    • B. 

      Secondary data

    • C. 

      Primary data

    • D. 

      Environmental scanning

  • 12. 
    The process of identifying the factors that can affect marketing success:
    • A. 

      Product

    • B. 

      Secondary data

    • C. 

      Primary data

    • D. 

      Environmental scanning

  • 13. 
    The process of finding small but profitable market segments and designing or finding products for them:
    • A. 

      Relationship marketing

    • B. 

      Test marketing

    • C. 

      Niche marketing

    • D. 

      Mass marketing

  • 14. 
    Dividing the market by geographic area:
    • A. 

      Psychographic segmentation

    • B. 

      Geographic segmentation

    • C. 

      Market segmentation

  • 15. 
    Marketing directed toward those groups (market segments) an organization decides it can serve profitably:
    • A. 

      Marketing

    • B. 

      One to one marketing

    • C. 

      Marketing research

    • D. 

      Target marketing

  • 16. 
    A small group of people who meet under the direction of a discussion leader to communicate their opinions about an organization its products or other given issues:
    • A. 

      Marketing concept

    • B. 

      Customer relationship management

    • C. 

      Consumer market

    • D. 

      Focus group

  • 17. 
    All the individuals or households that want goods and services for personal consumption or use:
    • A. 

      Focus group

    • B. 

      Marketing concept

    • C. 

      Customer relationship management

    • D. 

      Consumer market

  • 18. 
    The process of dividing the total market into groups whose members have similar characteristics:
    • A. 

      Geographic segmentation

    • B. 

      Psychographic segmentation

    • C. 

      Market segmentation

  • 19. 
    Dividing the market by determining which benefits of the product to talk about:
    • A. 

      Demographic segmentation

    • B. 

      Benefit segmentation

    • C. 

      Volume or usage segmentation

  • 20. 
    Dividing the market by age income and education level:
    • A. 

      Demographic segmentation

    • B. 

      Benefit segmentation

    • C. 

      Volume or usage segmentation

  • 21. 
    Dividing the market by usage:
    • A. 

      Demographic segmentation

    • B. 

      Benefit segmentation

    • C. 

      Voulme or usage segmentation

  • 22. 
    Any physical good service or idea that satisfies a want or need plus anything that would enhance the production in the eyes of consumers such as the brand:
    • A. 

      Product

    • B. 

      Secondary data

    • C. 

      Primary data

    • D. 

      Environmental scanning

  • 23. 
    Dividing the market using the groups values attitudes and investments:
    • A. 

      Psychographic segmentation

    • B. 

      Geographic segmentation

    • C. 

      Market segmentation

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