Quiz: The Fundamentals Of Business And Management

31 Questions | Total Attempts: 179

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Quiz: The Fundamentals Of Business And Management

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Questions and Answers
  • 1. 
    Traditional marketing techniques often involved targeting the customers you wanted to reach by advertising in the magazines they read and TV shows they watch. Although these are certainly still commonplace, there are a variety of new tactics associated with the internet and the digital age. Which of the following concepts is NOT associated with new digital marketing tactics?
    • A. 

      Extreme personalization

    • B. 

      Interactive media

    • C. 

      Social media

    • D. 

      Ecosystem of media

    • E. 

      All of the above

  • 2. 
    Traditionally, accounting was performed through paper-based and spreadsheet ledgers. Data across these ledgers needed to be manually reconciled and this was time-consuming, prone to error, and required that people wait for their data. Now with business systems such as ERP (enterprise resource planning) systems, accounting data is:
    • A. 

      Integrated and available “real-time” across an organization

    • B. 

      In faster, more efficient spreadsheets

    • C. 

      No longer important to modern accounting

    • D. 

      Leading the transition from MS Windows to Mac OS

  • 3. 
    Which of the following is NOT a type of model that IS professional would typically work with to understand and improve systems?
    • A. 

      Process model

    • B. 

      Business model

    • C. 

      Promotional model

    • D. 

      Data model

  • 4. 
    On the Business Model Canvas, which component describes the cash a company generates for each customer segment?
    • A. 

      Channels

    • B. 

      Customer relationships

    • C. 

      Revenue Streams

    • D. 

      Value Propositions

    • E. 

      None of the above

  • 5. 
    Which of the following is/are a true statement about the business model canvas?
    • A. 

      Customer groups represent a distinct segment if we give them a distinct offer or we serve them through different channels

    • B. 

      The channel component describes how we will deliver or reach our customers wiith the value proposition

    • C. 

      The right side of the canvas is generally related to revenue generation, while the left side of the canvas is generally related to costs

    • D. 

      All are true

    • E. 

      All are false

  • 6. 
    Which of the following is something students should think about when applying for an internship or job, according to Abdul Savage from Apple?
    • A. 

      Students should think about what the experience with a company can provide for them in the longer horizon- such as skills and a good reputation

    • B. 

      Students should really focus on getting the highest hourly pay early in their caareers

    • C. 

      Students should keep in mind that the companies they work for early in their career will likely be the same companies they work for early in their career will likely be the same companies they work for decades later

    • D. 

      None of the above.

  • 7. 
    Which of the following would be considered a project?
    • A. 

      A nurse checking in a patient in the hospital’s emergency center

    • B. 

      A ford F150 pickup truck moving through the assembly line in Kansas city

    • C. 

      The development of the next version of Google’s Chrome web browser

    • D. 

      All of the above

    • E. 

      None of the above

  • 8. 
    A work breakdown structure (WBS) is a:
    • A. 

      Control chart designed to facilitate stakeholder analysis and implementation

    • B. 

      Date-based schedule that identifies a critical path through the project

    • C. 

      Description of tasks, numbered and arranged in layers of detail

    • D. 

      A form of Gantt chart used to display the critical path of a project

    • E. 

      All of the above

  • 9. 
    Which of the following is a problem where the scope of a project increases dramatically at some point in the project?
    • A. 

      Scope creep

    • B. 

      Scope grope

    • C. 

      Scope leap

    • D. 

      All of the above

    • E. 

      None of the above

  • 10. 
    Which of the following is true about project management?
    • A. 

      Project Management is a fairly new discipline (about 10 years old)

    • B. 

      As with other professions, project managers are supported by professional organization (called the PMI)

    • C. 

      Project managers are generally concerned with supporting ongoing business processes

    • D. 

      All are true

    • E. 

      All are false

  • 11. 
    Which of the foollowing models or documents would be useful in the conceptualization and initialization phase of a project?
    • A. 

      Business model

    • B. 

      Project charter

    • C. 

      WBS

    • D. 

      Gantt chart

    • E. 

      Project schedule

    • F. 

      Project schedule

  • 12. 
    The system development life cycle (SDLC) method for leading IT-enabled change to work systems would typically take place in which stage of the project?
    • A. 

      Conceptualization & initialization

    • B. 

      Project planning

    • C. 

      Project execution & control

    • D. 

      Project evaluation

  • 13. 
    As illustrated by the tower game, which of the following would be a “best practice” for achieving project success?
    • A. 

      A good development process can be as impoortant as a good design

    • B. 

      Do not focus too much on one of the triple constraints at the expense of the others without good reason

    • C. 

      Complex projects need a manager who can see the big project picture and guide project activities

    • D. 

      All of the above

    • E. 

      None of the above

  • 14. 
    Which of the following is NOT one of the triple constraints of project management?
    • A. 

      Time

    • B. 

      Resources

    • C. 

      Information

    • D. 

      Scope

    • E. 

      All are part of the triple constraints

  • 15. 
    Which of the following is the best definition of “project management”?
    • A. 

      The supervision of people in a manufacturing process of service delivery

    • B. 

      A system of people, processes, data, and technologies integrated together for a particular purpose

    • C. 

      The application of knowledge, skills, tools, and techniques to project activities to meet project requirements

    • D. 

      None of the above

  • 16. 
    Which of the following is a TRUE statement about the shift from “old” ways ofmarketing to the “new” that are digitally and socially enabled?
    • A. 

      Companies are attempting to push their message rather than engage in conversation with the customers

    • B. 

      Because of user-generated content, content, companies have less control of the message about their product

    • C. 

      Information systems have little to no role in the shift in customer relationship management

    • D. 

      The focus has shifted from the experience with the product to the productitself

    • E. 

      None of the above

  • 17. 
    Customer Relationship Management (CRM) system is:
    • A. 

      A system that automates the back-office processes of an organization witha focus on areas in the organization such as financial and production activities

    • B. 

      A system that helps us use information to increase revenue and profitability through better marketing campaign effectiveness, improved customer-facing processes, and improved sales and customer service

    • C. 

      A system that help IT professionals develop business, data, and process models

    • D. 

      All of the above

    • E. 

      None of the above

  • 18. 
    What are the 3 fundamental elements of a data model?
    • A. 

      Events, activities, gateways

    • B. 

      Goals, actor, steps

    • C. 

      Entities, attributes, relationships

    • D. 

      Customer segment, value proposition, revenue stream

  • 19. 
    Which of the following is NOT true about use cases?
    • A. 

      A use case lists the steps that an actor using a system takes to reach a goal

    • B. 

      Each use case can have no more than one type of actor

    • C. 

      Each use case can have multiple alternative outcomes

    • D. 

      Each use case can have only one goal

    • E. 

      All of the above are true

  • 20. 
    A process model that illustrates the current state of a business process is known as the _____________________ model.
    • A. 

      As-is

    • B. 

      It-is

    • C. 

      Present-state

    • D. 

      To-be

    • E. 

      None of the above

  • 21. 
    According to the presentation on new modes of marketing which is the “new” way of thinking about customer relationships?
    • A. 

      “C’s”: Cost, Customer, Convenience, Communication

    • B. 

      "P’s”: Price, Product, Place, Promotion

    • C. 

      “T’s”: Time, Tastes, Trade, Telekinetics

    • D. 

      Social Metrics: Volume, Tone, Coverage, Authoritativeness

  • 22. 
    According to the video on visualization, which of the following is NOT TRUE?
    • A. 

      Visual Models promote a common understanding

    • B. 

      Only 30% of writing gets read, so graphical visualization is often a superior alternative

    • C. 

      When collaborating in a meeting, it is easier to deal with primarily text-based reports

    • D. 

      People readily engage with visual models, and these models facilitate conversations

  • 23. 
    According to our class discussion of business processes, which of the following is emerging as the standard for modeling business processes?
    • A. 

      Sequence of diagrams

    • B. 

      Event-driven process chains (EPCs)

    • C. 

      Flow Charts

    • D. 

      BPMN

    • E. 

      None of the above

  • 24. 
    According to the in-class video, which of the following is a reason why the U.S. government is moving to cloud computing?
    • A. 

      Cloud computing offers the most robust architecture for federal privacy concerns

    • B. 

      Cloud computing is the strongest option for national security

    • C. 

      Cloud computing is viewed as the “green” computing option

    • D. 

      Cloud computing offers a client-server architecture with a mainframe back-end

  • 25. 
    Cloud Computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (ex: networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.
    • A. 

      True

    • B. 

      False

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