The Fundamentals Of Business And Management Quiz
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Traditional marketing techniques often involved targeting the customers you wanted to reach by advertising in the magazines they read and TV shows they watch. Although these are certainly still commonplace, there are a variety of new tactics associated with the internet and the digital age. Which of the following concepts is NOT associated with new digital marketing tactics?
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Extreme personalization
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Interactive media
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Social media
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Ecosystem of media
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All of the above
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Embark on a journey through the dynamic realm of business with our 'Business Essentials: Fundamentals Quiz.' This quiz is designed to test your knowledge of core principles in business and management, spanning topics like organizational structures, marketing strategies, and financial concepts. Whether you're a business student, entrepreneur, or someone eager to enhance their understanding of business fundamentals, these questions will See morechallenge your expertise and provide valuable insights into the foundational elements that drive successful enterprises. Immerse yourself in this quiz and explore the essential aspects that shape the world of business and management.
Quiz Preview
- 2.
Traditionally, accounting was performed through paper-based and spreadsheet ledgers. Data across these ledgers needed to be manually reconciled and this was time-consuming, prone to error, and required that people wait for their data. Now with business systems such as ERP (enterprise resource planning) systems, accounting data is:
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Integrated and available “real-time” across an organization
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In faster, more efficient spreadsheets
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No longer important to modern accounting
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Leading the transition from MS Windows to Mac OS
Correct Answer
A. Integrated and available “real-time” across an organizationExplanation
Accounting data is now integrated and available "real-time" across an organization due to the use of business systems like ERP systems. This means that data from different sources can be automatically reconciled, saving time and reducing the chances of errors. Additionally, this real-time availability allows for quicker decision-making and better financial management. The other options provided in the question are incorrect.Rate this question:
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- 3.
Which of the following is NOT a type of model that IS professional would typically work with to understand and improve systems?
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Process model
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Business model
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Promotional model
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Data model
Correct Answer
A. Promotional modelExplanation
A professional working to understand and improve systems would typically not work with a promotional model. Promotional models are typically used in marketing and advertising to represent a product or brand, and they are not directly related to understanding and improving systems. In contrast, process models, business models, and data models are commonly used by professionals to analyze, document, and optimize various aspects of systems and processes.Rate this question:
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- 4.
On the Business Model Canvas, which component describes the cash a company generates for each customer segment?
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Channels
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Customer relationships
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Revenue Streams
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Value Propositions
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None of the above
Correct Answer
A. Revenue StreamsExplanation
The correct answer is Revenue Streams. On the Business Model Canvas, the Revenue Streams component describes the cash a company generates for each customer segment. This component focuses on the different ways that a company can generate revenue from its customers, such as through product sales, subscriptions, licensing fees, or advertising. It helps businesses identify their main sources of income and allows them to strategize and optimize their revenue generation. Channels, Customer relationships, and Value Propositions are other components of the Business Model Canvas, but they do not specifically describe the cash generated for each customer segment.Rate this question:
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- 5.
Which of the following is/are a true statement about the business model canvas?
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Customer groups represent a distinct segment if we give them a distinct offer or we serve them through different channels
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The channel component describes how we will deliver or reach our customers wiith the value proposition
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The right side of the canvas is generally related to revenue generation, while the left side of the canvas is generally related to costs
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All are true
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All are false
Correct Answer
A. All are trueExplanation
The business model canvas includes customer groups that represent distinct segments if they are given a distinct offer or served through different channels. The channel component describes how the company will deliver or reach its customers with the value proposition. Additionally, the right side of the canvas is generally related to revenue generation, while the left side is generally related to costs. Therefore, all the statements provided are true.Rate this question:
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- 6.
Which of the following is something students should think about when applying for an internship or job, according to Abdul Savage from Apple?
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Students should think about what the experience with a company can provide for them in the longer horizon- such as skills and a good reputation
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Students should really focus on getting the highest hourly pay early in their caareers
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Students should keep in mind that the companies they work for early in their career will likely be the same companies they work for early in their career will likely be the same companies they work for decades later
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None of the above.
Correct Answer
A. Students should think about what the experience with a company can provide for them in the longer horizon- such as skills and a good reputationExplanation
According to Abdul Savage from Apple, students should consider what the experience with a company can provide for them in the longer term, such as skills and a good reputation. This suggests that students should prioritize gaining valuable experience and building a positive professional image rather than solely focusing on immediate financial gain or assuming that the companies they work for early in their career will be the same throughout their entire career.Rate this question:
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- 7.
Which of the following would be considered a project?
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A nurse checking in a patient in the hospital’s emergency center
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A ford F150 pickup truck moving through the assembly line in Kansas city
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The development of the next version of Google’s Chrome web browser
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All of the above
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None of the above
Correct Answer
A. The development of the next version of Google’s Chrome web browserExplanation
The development of the next version of Google's Chrome web browser would be considered a project because it is a temporary endeavor with a specific goal, which is the creation of the new version of the web browser. Projects are unique, time-bound activities that aim to achieve a desired outcome, and the development of a software product like a web browser fits this definition. The other options mentioned, a nurse checking in a patient and a Ford F150 pickup truck moving through an assembly line, are not projects as they are ongoing, routine activities that do not have a defined end date or a specific deliverable.Rate this question:
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- 8.
A work breakdown structure (WBS) is a:
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Control chart designed to facilitate stakeholder analysis and implementation
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Date-based schedule that identifies a critical path through the project
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Description of tasks, numbered and arranged in layers of detail
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A form of Gantt chart used to display the critical path of a project
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All of the above
Correct Answer
A. Description of tasks, numbered and arranged in layers of detailExplanation
A work breakdown structure (WBS) is a description of tasks, numbered and arranged in layers of detail. This means that it breaks down the project into smaller, more manageable tasks, and provides a hierarchical structure for organizing and understanding the work that needs to be done. The tasks are assigned numbers and arranged in layers, with the top layer representing the major deliverables and the lower layers representing the subtasks required to complete each deliverable. This allows for better planning, scheduling, and resource allocation throughout the project.Rate this question:
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- 9.
Which of the following is a problem where the scope of a project increases dramatically at some point in the project?
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Scope creep
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Scope grope
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Scope leap
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All of the above
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None of the above
Correct Answer
A. Scope leapExplanation
Scope leap refers to a problem in project management where the scope of a project significantly increases at a certain point in the project. This can occur due to various reasons such as changing requirements, lack of proper planning, or poor communication. It often leads to delays, budget overruns, and challenges in delivering the project within the agreed timeline.Rate this question:
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- 10.
Which of the following is true about project management?
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Project Management is a fairly new discipline (about 10 years old)
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As with other professions, project managers are supported by professional organization (called the PMI)
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Project managers are generally concerned with supporting ongoing business processes
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All are true
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All are false
Correct Answer
A. As with other professions, project managers are supported by professional organization (called the PMI)Explanation
Project management is a well-established discipline and not a new one. It has been practiced for more than 10 years. Like other professions, project managers are indeed supported by a professional organization called the PMI (Project Management Institute). This organization provides resources, certifications, and networking opportunities for project managers to enhance their skills and knowledge in the field. Therefore, the statement that project managers are supported by a professional organization is true.Rate this question:
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- 11.
Which of the foollowing models or documents would be useful in the conceptualization and initialization phase of a project?
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Business model
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Project charter
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WBS
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Gantt chart
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Project schedule
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Project schedule
Correct Answer
A. Business modelExplanation
A business model would be useful in the conceptualization and initialization phase of a project because it provides a framework for understanding how the project will create, deliver, and capture value. It helps to identify the key activities, resources, and partners needed for the project's success. Additionally, a business model helps to define the target customer segments and the revenue streams that will be generated. By having a clear understanding of the business model, the project team can align their efforts and make informed decisions during the early stages of the project.Rate this question:
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- 12.
The system development life cycle (SDLC) method for leading IT-enabled change to work systems would typically take place in which stage of the project?
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Conceptualization & initialization
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Project planning
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Project execution & control
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Project evaluation
Correct Answer
A. Project execution & controlExplanation
The system development life cycle (SDLC) is a method for managing and leading IT-enabled change to work systems. It consists of several stages, including conceptualization & initialization, project planning, project execution & control, and project evaluation. The correct answer for this question is project execution & control. This stage involves implementing the project plan, monitoring progress, and making necessary adjustments to ensure that the project is on track and meeting its objectives. It is a crucial stage in the SDLC as it allows for effective management and control of the project's execution.Rate this question:
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- 13.
As illustrated by the tower game, which of the following would be a “best practice” for achieving project success?
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A good development process can be as impoortant as a good design
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Do not focus too much on one of the triple constraints at the expense of the others without good reason
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Complex projects need a manager who can see the big project picture and guide project activities
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All of the above
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None of the above
Correct Answer
A. All of the aboveExplanation
The tower game illustrates that all of the given options are "best practices" for achieving project success. A good development process is important because it ensures that the project is executed efficiently and effectively. Not focusing too much on one constraint at the expense of others is important because all three constraints (time, cost, and scope) need to be balanced for a successful project. Lastly, complex projects require a manager who can see the big picture and guide project activities to ensure coordination and alignment. Therefore, all of the options mentioned contribute to project success.Rate this question:
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- 14.
Which of the following is NOT one of the triple constraints of project management?
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Time
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Resources
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Information
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Scope
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All are part of the triple constraints
Correct Answer
A. InformationExplanation
The triple constraints of project management refer to the three key elements that must be managed effectively in order to achieve project success. These constraints are time, resources, and scope. Information, on the other hand, is not considered one of the triple constraints. While information is certainly important for project management, it is not included in the traditional definition of the triple constraints.Rate this question:
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- 15.
Which of the following is the best definition of “project management”?
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The supervision of people in a manufacturing process of service delivery
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A system of people, processes, data, and technologies integrated together for a particular purpose
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The application of knowledge, skills, tools, and techniques to project activities to meet project requirements
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None of the above
Correct Answer
A. The application of knowledge, skills, tools, and techniques to project activities to meet project requirementsExplanation
The correct answer is the best definition of "project management" because it accurately describes the application of various elements such as knowledge, skills, tools, and techniques to effectively manage project activities and ensure that project requirements are met. This definition encompasses the core principles and practices of project management, highlighting the importance of utilizing resources and strategies to achieve project goals.Rate this question:
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- 16.
Which of the following is a TRUE statement about the shift from “old” ways ofmarketing to the “new” that are digitally and socially enabled?
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Companies are attempting to push their message rather than engage in conversation with the customers
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Because of user-generated content, content, companies have less control of the message about their product
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Information systems have little to no role in the shift in customer relationship management
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The focus has shifted from the experience with the product to the productitself
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None of the above
Correct Answer
A. Because of user-generated content, content, companies have less control of the message about their productExplanation
The answer states that because of user-generated content, companies have less control over the message about their product. This is a true statement about the shift from "old" ways of marketing to the "new" that are digitally and socially enabled. User-generated content refers to content that is created by consumers rather than the company itself. With the rise of social media and online platforms, consumers now have more power to share their opinions and experiences with a company's product or service. This shift means that companies have less control over the message being conveyed about their product, as it is influenced by the opinions and experiences of consumers.Rate this question:
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- 17.
Customer Relationship Management (CRM) system is:
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A system that automates the back-office processes of an organization witha focus on areas in the organization such as financial and production activities
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A system that helps us use information to increase revenue and profitability through better marketing campaign effectiveness, improved customer-facing processes, and improved sales and customer service
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A system that help IT professionals develop business, data, and process models
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All of the above
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None of the above
Correct Answer
A. A system that helps us use information to increase revenue and profitability through better marketing campaign effectiveness, improved customer-facing processes, and improved sales and customer serviceExplanation
A CRM system is a system that helps us use information to increase revenue and profitability through better marketing campaign effectiveness, improved customer-facing processes, and improved sales and customer service. This system focuses on utilizing data and information to enhance various aspects of the organization's operations, such as marketing, customer service, and sales. It aims to improve customer relationships and ultimately drive business growth and profitability.Rate this question:
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- 18.
What are the 3 fundamental elements of a data model?
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Events, activities, gateways
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Goals, actor, steps
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Entities, attributes, relationships
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Customer segment, value proposition, revenue stream
Correct Answer
A. Entities, attributes, relationshipsExplanation
The 3 fundamental elements of a data model are entities, attributes, and relationships. Entities represent the objects or things that the data model is designed to describe, such as customers, products, or employees. Attributes define the characteristics or properties of the entities, such as name, age, or address. Relationships describe the associations or connections between entities, indicating how they are related or interact with each other. These elements are crucial in organizing and representing data in a structured and meaningful way, allowing for efficient and effective data management and analysis.Rate this question:
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- 19.
Which of the following is NOT true about use cases?
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A use case lists the steps that an actor using a system takes to reach a goal
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Each use case can have no more than one type of actor
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Each use case can have multiple alternative outcomes
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Each use case can have only one goal
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All of the above are true
Correct Answer
A. All of the above are trueExplanation
All of the statements provided about use cases are true. A use case describes the steps that an actor (a user or system) takes to achieve a specific goal within a system. Each use case can have multiple alternative outcomes, meaning that different paths or scenarios can be followed to achieve the same goal. Additionally, a use case can involve multiple actors, each playing a different role in the process. Therefore, the given answer, "All of the above are true," is correct.Rate this question:
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- 20.
A process model that illustrates the current state of a business process is known as the _____________________ model.
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As-is
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It-is
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Present-state
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To-be
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None of the above
Correct Answer
A. As-isExplanation
The correct answer is "As-is" because this term refers to a process model that represents the current state of a business process. It is used to understand and analyze the existing process before making any improvements or changes. This model helps identify inefficiencies, bottlenecks, and areas for improvement in the current process.Rate this question:
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- 21.
According to the presentation on new modes of marketing which is the “new” way of thinking about customer relationships?
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“C’s”: Cost, Customer, Convenience, Communication
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"P’s”: Price, Product, Place, Promotion
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“T’s”: Time, Tastes, Trade, Telekinetics
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Social Metrics: Volume, Tone, Coverage, Authoritativeness
Correct Answer
A. “C’s”: Cost, Customer, Convenience, CommunicationExplanation
The correct answer is "C's": Cost, Customer, Convenience, Communication. This answer aligns with the concept of new modes of marketing that focus on these four elements. Cost refers to the pricing strategy and value proposition offered to customers. Customer emphasizes the importance of understanding and meeting the needs of the target audience. Convenience highlights the ease and accessibility of the product or service. Communication refers to the effective and targeted messaging used to engage with customers. These four C's are essential factors to consider when adopting new marketing approaches.Rate this question:
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- 22.
According to the video on visualization, which of the following is NOT TRUE?
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Visual Models promote a common understanding
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Only 30% of writing gets read, so graphical visualization is often a superior alternative
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When collaborating in a meeting, it is easier to deal with primarily text-based reports
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People readily engage with visual models, and these models facilitate conversations
Correct Answer
A. When collaborating in a meeting, it is easier to deal with primarily text-based reportsExplanation
The given statement that "When collaborating in a meeting, it is easier to deal with primarily text-based reports" is not true. The video on visualization emphasizes that visual models promote a common understanding and people readily engage with them, facilitating conversations. It also mentions that only 30% of writing gets read, making graphical visualization a superior alternative. Therefore, the statement contradicts the information provided in the video.Rate this question:
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- 23.
According to our class discussion of business processes, which of the following is emerging as the standard for modeling business processes?
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Sequence of diagrams
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Event-driven process chains (EPCs)
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Flow Charts
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BPMN
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None of the above
Correct Answer
A. BPMNExplanation
BPMN, or Business Process Model and Notation, is emerging as the standard for modeling business processes. It provides a standardized graphical notation that allows organizations to visualize, analyze, and communicate their business processes. BPMN diagrams are easy to understand and can be used by both technical and non-technical stakeholders. They provide a comprehensive view of how different activities, events, and decisions are interconnected within a business process. BPMN is widely adopted by organizations as it promotes consistency, clarity, and interoperability in process modeling.Rate this question:
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- 24.
According to the in-class video, which of the following is a reason why the U.S. government is moving to cloud computing?
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Cloud computing offers the most robust architecture for federal privacy concerns
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Cloud computing is the strongest option for national security
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Cloud computing is viewed as the “green” computing option
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Cloud computing offers a client-server architecture with a mainframe back-end
Correct Answer
A. Cloud computing is viewed as the “green” computing optionExplanation
Cloud computing is viewed as the "green" computing option because it allows for more efficient use of resources and reduces energy consumption. By moving to the cloud, the U.S. government can consolidate their data centers and reduce the number of physical servers, resulting in lower power consumption and a smaller carbon footprint. This aligns with the government's efforts to promote sustainability and environmental responsibility.Rate this question:
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- 25.
Cloud Computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (ex: networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.
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True
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False
Correct Answer
A. TrueExplanation
Cloud computing is a model that allows users to access computing resources, such as networks, servers, storage, applications, and services, over a network on-demand. These resources are shared among multiple users and can be easily provisioned and released with minimal effort. This model provides convenience and ubiquity as users can access the resources from anywhere at any time. Therefore, the statement that Cloud Computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources is true.Rate this question:
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- 26.
Which of the following is true about SOA and Cloud Computing?
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Both SOA and Cloud Computing depend on a robust network connecting consumers to producers
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Both cloud computing and SOA provide an organization with an opportunity to select common standards for network accessible capabilities
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Both cloud computing and SOA often require terms of contractual relationships called service level agreements (SLA’s) between service providers and service consumers
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All true
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All false
Correct Answer
A. All trueExplanation
Both SOA and Cloud Computing rely on a strong network connection between consumers and producers. Additionally, both cloud computing and SOA offer organizations the chance to choose common standards for network accessible capabilities. Lastly, both cloud computing and SOA frequently involve service level agreements (SLA's) between service providers and consumers.Rate this question:
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- 27.
As discussed in class and stated in the class slides, which of the following are NOT commonly cited benefits of cloud computing?
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Adaptability
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Efficiency
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Cost savings
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Scalability
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Reciprocity
Correct Answer
A. ReciprocityExplanation
Reciprocity is not commonly cited as a benefit of cloud computing. Cloud computing is known for its adaptability, efficiency, cost savings, and scalability. Adaptability refers to the ability of the cloud to accommodate changing needs and requirements. Efficiency refers to the streamlined processes and reduced resource wastage that cloud computing offers. Cost savings are a significant benefit as cloud computing eliminates the need for expensive hardware and infrastructure. Scalability allows businesses to easily scale their resources up or down as needed. However, reciprocity, which refers to the mutual exchange of services or benefits, is not typically mentioned as a benefit of cloud computing.Rate this question:
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- 28.
Google Docs is a Cloud service. Which of the following categories of cloud services would best describe Google Docs?
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Components as a service
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Platform as a service
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Software as a service
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Storage as a service
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None
Correct Answer
A. Software as a serviceExplanation
Google Docs is a web-based application that allows users to create, edit, and store documents online. It is accessed through a web browser and does not require any installation or local storage. This makes it a prime example of Software as a Service (SaaS), where the software is provided over the internet on a subscription basis. Users can access Google Docs from any device with an internet connection, making it a convenient and flexible cloud-based solution for document creation and collaboration.Rate this question:
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- 29.
Which of the following types of user-interface design wireframes shows how each page is structured and includes information about each button, field, and piece of content?
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Structural wireframe
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Functional wireframe
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Process wireframe
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Requirements wireframe
Correct Answer
A. Functional wireframeExplanation
A functional wireframe is a type of user-interface design wireframe that shows how each page is structured and includes information about each button, field, and piece of content. It focuses on the functionality and interactions of the user interface elements, providing a clear representation of how the user will navigate through the interface and interact with different elements. This type of wireframe helps in understanding the flow and functionality of the user interface design, making it an effective tool for communication and collaboration among designers, developers, and stakeholders.Rate this question:
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- 30.
Which of the following correctly lists the computing architectures in order from NEWEST to OLDEST?
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Cloud computing, Mainframe as Host, Client Service
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Cloud Computing, Client Server, Mainframe as Host
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Client Server, Mainframe as Host, Cloud Computing
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Client Server, Cloud Computing, Mainframe as Host
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None of the above
Correct Answer
A. Cloud Computing, Client Server, Mainframe as HostExplanation
The correct answer is Cloud Computing, Client Server, Mainframe as Host. This is because cloud computing is the newest architecture, followed by client-server architecture, and finally the oldest architecture is mainframe as a host.Rate this question:
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- 31.
“Software as a service” or web services, often require one computer program to make itself available to other computer programs. The set of functions that enable this type of integration between computer programs often takes the form of:
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An application programming interface (API)
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A mash
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An integrated server
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A dashboard
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A CRM system
Correct Answer
A. An application programming interface (API)Explanation
The correct answer is an application programming interface (API). APIs are a set of functions and protocols that allow different software programs to communicate with each other. They enable seamless integration between computer programs, allowing them to share data and functionality. APIs are commonly used in software as a service (SaaS) or web services to enable other programs to access and use their features. They provide a standardized way for different software components to interact and exchange information, making it easier for developers to build applications that can work together.Rate this question:
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Quiz Review Timeline (Updated): Nov 21, 2023 +
Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
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Current Version
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Nov 21, 2023Quiz Edited by
ProProfs Editorial Team -
Oct 06, 2014Quiz Created by
Emdeand8
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