Hot Brand Action Quiz

5 Questions | Total Attempts: 39

Hot Brand Action Quiz - Quiz

Take this quiz to find out whether you are ready for Hot Brand Action!


Questions and Answers
  • 1. 
    How well do you know your audience and clients?
    • A. 

      I have been in business for at least a couple years so I have a solid understanding of who my audience is and what I do for them.

    • B. 

      Figuring out my audience is like trying to hit a moving target- every time I think I know, something happens that shows me I still have a lot to understand.

    • C. 

      I am in the beginning stages of my business so I don’t know the people I serve quite yet.

  • 2. 
    How do you feel when you are asked what your business is?
    • A. 

      Stuck. I pause and have to think about the best way to articulate it in a way that is clear, appealing and concise. I know what I do but I struggle with expressing it in an effective way.

    • B. 

      Confused. I usually fumble around and touch on several kinds of things I’ve done in the past for my clients/customers, but overall, it’s indirect and all over the place.

    • C. 

      I tell people that I’m “figuring it out” and that I will be launching a business in no time.

  • 3. 
    Which best describes your Biography or About page on your website?
    • A. 

      It has the facts but isn’t saying much beyond that. It definitely doesn’t give any real sense of how awesome I am yet.

    • B. 

      It is confusing and unfocused- it’s a mish-mash of stories, facts about myself, my passions and what I’m good at.

    • C. 

      It is in progress/I don't have one yet.

  • 4. 
    What best describes how you feel about your visual brand?
    • A. 

      I don’t know how to connect my business to a visual brand because I’m still figuring out how to communicate my core brand message.

    • B. 

      I have a good idea of what it means to visually express my brand but my site and branding doesn’t feel like “me” yet.

    • C. 

      I don’t have a visual brand yet and I am not sure where to start.

  • 5. 
    Which best describes how you approach content with your brand?
    • A. 

      I understand the goal of content but I struggle with communicating my message in an engaging way.

    • B. 

      I understand the goal of content but I struggle with coming up with a focus. I want to write about so many different things!

    • C. 

      I need to understand why content is important for my brand.

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