Hootcamp Positioning And Product Exam

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Quizzes Created: 4 | Total Attempts: 319
Questions: 20 | Attempts: 54

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Hootcamp Positioning And Product Exam - Quiz


You've already flown past the first exam and well on your way to becoming a wise owl. Good luck and rock this exam!


Questions and Answers
  • 1. 

    HootSuite is a social media  ______________ that allows organizations to combine all their social networks in one place.

    Correct Answer
    dashboard
    management tool
    Explanation
    HootSuite is a social media management tool that allows organizations to combine all their social networks in one place. It serves as a dashboard where users can manage and monitor their social media accounts, schedule posts, engage with their audience, and analyze the performance of their social media campaigns. With HootSuite, organizations can streamline their social media efforts and save time by accessing and managing all their social networks from a single platform.

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  • 2. 

    Which platform is not supported by HootSuite?

    • A.

      IPad/iPhone

    • B.

      Keitai (Japan)

    • C.

      Android

    • D.

      Blackberry

    • E.

      No way! HootSuite supports all of these along with our web and desktop applications.

    Correct Answer
    E. No way! HootSuite supports all of these along with our web and desktop applications.
    Explanation
    The given answer states that HootSuite supports all the mentioned platforms (iPad/iPhone, Keitai (Japan), Android, and Blackberry) along with web and desktop applications. This implies that there is no platform that is not supported by HootSuite.

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  • 3. 

    The four pillars of functionality (in order) are: Engagement, ____________, ____________, and _____________. (answer in the following format: X, X, and X)

    Correct Answer
    collaboration, analytics and security
    Collaboration, Analytics, and Security
    Collaboration, Analytics and Security
    Team Collaboration, Analytics and Security
    collaboration, analytics, and security
    team collaboration, analytics and security
    collaboration, analytics, security
    Explanation
    The correct answer is collaboration, analytics, and security. The four pillars of functionality, in order, are collaboration, analytics, and security.

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  • 4. 

    HootSuite has revolutionized social communication by allowing the world's largest _________ to communicate through the world's largest social __________.

    • A.

      Business, computers

    • B.

      Brands, networks

    • C.

      Companies, media

    • D.

      Owls, scenes

    Correct Answer
    B. Brands, networks
    Explanation
    HootSuite has revolutionized social communication by allowing the world's largest brands to communicate through the world's largest social networks. This means that HootSuite has provided a platform for major brands to effectively engage with their audience and promote their products or services on popular social media platforms. By connecting brands with social networks, HootSuite has facilitated seamless communication and marketing strategies, ultimately transforming the way businesses interact with their customers online.

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  • 5. 

    HootSuite went from a bootstrapped startup in 2008 to having over 120 owls in the nest, and over _____________ users in January 2012.

    • A.

      500,000

    • B.

      2 million

    • C.

      1 million

    • D.

      3 million

    Correct Answer
    D. 3 million
    Explanation
    HootSuite experienced significant growth from its humble beginnings as a bootstrapped startup in 2008. By January 2012, they had amassed a large user base, surpassing the milestone of 3 million users. This growth demonstrates the success and popularity of HootSuite's services, attracting a substantial number of users to their platform.

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  • 6. 

    HootSuite has partner relationships with the world's largest social networks including:

    • A.

      Hi5, Pinterest, Summify, and Yammer.

    • B.

      LinkedIn, Twitter, Facebook, and Google.

    • C.

      Myspace, Napster, YouTube, and Namesake.

    • D.

      That's a lie. HootSuite was never a developer partner.

    Correct Answer
    B. LinkedIn, Twitter, Facebook, and Google.
    Explanation
    HootSuite has partner relationships with LinkedIn, Twitter, Facebook, and Google. This means that HootSuite has established collaborations and integrations with these social networks, allowing users to manage and schedule their social media content across these platforms using the HootSuite platform.

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  • 7. 

    In recognition of innovation and being best of breed, HootSuite has won many awards.  All of these except for _________ represent some of the accolades given to HootSuite.

    • A.

      Mashable Awards - Best Social Media Management Tool

    • B.

      Mashable Awards - Best Twitter App

    • C.

      Shorty Awards - Best Application

    • D.

      Indianopolis 500 - Runner-up

    Correct Answer
    D. Indianopolis 500 - Runner-up
    Explanation
    HootSuite has won all of these except the Indianapolis 500. Aside from these, HootSuite was won many other accolades including Digi awards, B2B Best Twitter App, awards from BC Business Magazine, and many more.

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  • 8. 

    True or False: HootSuite Enterprise provides each account with tier one support, a dedicated account manager, personalized setup, 10 seats in HootSuite Universtiy, access to limited permission and secured profiles, as well as, other professional services.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    HootSuite Enterprise provides various benefits to each account, including tier one support, a dedicated account manager, personalized setup, 10 seats in HootSuite University, access to limited permission and secured profiles, and other professional services.

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  • 9. 

    HootSuite University is a fully stocked self-serve portal that offers: (more than one may apply)

    • A.

      HootSuite training videos

    • B.

      Social Media training modules and quizzes

    • C.

      Foot and back rubs

    • D.

      Certification upon graduation

    • E.

      Higher Education Program (currently in closed beta with Syracuse University)

    Correct Answer(s)
    A. HootSuite training videos
    B. Social Media training modules and quizzes
    D. Certification upon graduation
    E. Higher Education Program (currently in closed beta with Syracuse University)
    Explanation
    HootSuite University is a self-serve portal that offers various resources and services. These include HootSuite training videos, which provide instructional content on how to effectively use the HootSuite platform. It also offers social media training modules and quizzes, which help users enhance their knowledge and skills in social media management. Additionally, HootSuite University provides certification upon graduation, allowing individuals to showcase their expertise in social media marketing. Lastly, it has a Higher Education Program, which is currently in closed beta with Syracuse University, offering a more comprehensive and advanced education in social media management.

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  • 10. 

    In 300 characters or less, describe how HootSuite is an innovative company or tool.

  • 11. 

    Which of the following permission levels is an Enterprise only security feature?

    • A.

      Advanced permission

    • B.

      Basic permission

    • C.

      Limited permission

    • D.

      Unlimited permission

    Correct Answer
    C. Limited permission
    Explanation
    Limited permission is an Enterprise only security feature because it restricts the level of access and control that a user has within the system. This permission level is typically used for users who need limited access to specific features or data, ensuring that they cannot make unauthorized changes or access sensitive information. It helps maintain security and control within an enterprise environment, making it an exclusive feature for enterprise users.

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  • 12. 

    _______ is a score from 0 to 100 that measures a user's ability to cause others to take action.

    • A.

      Kred

    • B.

      Klout

    • C.

      EdgeRank

    • D.

      Awesomness

    Correct Answer
    B. Klout
    Explanation
    Klout is a score from 0 to 100 that measures a user's ability to cause others to take action. Klout measures a user's influence on social media platforms by analyzing their engagement, reach, and overall impact. It takes into account factors such as the number of followers, likes, shares, and retweets to determine a user's Klout score. This score is used to gauge the effectiveness and influence of an individual's online presence and their ability to drive others to take action.

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  • 13. 

    HootSuite has over ___ different analytic modules to choose from.

    • A.

      10

    • B.

      25

    • C.

      40

    • D.

      75

    Correct Answer
    C. 40
    Explanation
    HootSuite offers a wide range of analytic modules for users to choose from. These modules help users analyze and track various aspects of their social media performance. With over 40 different analytic modules, HootSuite provides users with a comprehensive set of tools to measure and improve their social media strategies.

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  • 14. 

    What security feature allows organizations to avoid PR disasters by prompting team members to confirn or cancel a message before publishing?

    • A.

      Social Security

    • B.

      Secure Profiles

    • C.

      Spiral Security

    • D.

      Lockdown

    Correct Answer
    B. Secure Profiles
    Explanation
    Secure Profiles is the correct answer because it refers to a security feature that allows organizations to avoid PR disasters. By prompting team members to confirm or cancel a message before publishing, secure profiles ensure that only authorized and approved content is shared, preventing any potential mistakes or inappropriate information from being released to the public. This feature adds an extra layer of security and control, reducing the risk of PR disasters and maintaining the organization's reputation.

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  • 15. 

    An organization worried about not having a centrally coordinated social media strategy should know about _______________.

    • A.

      Custom analytics reports

    • B.

      Team collaboration

    • C.

      Security

    • D.

      Engagement

    Correct Answer
    B. Team collaboration
    Explanation
    An organization worried about not having a centrally coordinated social media strategy should know about team collaboration. This is important because without effective collaboration among team members, it becomes difficult to align efforts, share ideas, and ensure consistency in messaging across different social media platforms. By promoting collaboration, the organization can enhance communication, streamline processes, and ultimately develop a more cohesive and coordinated social media strategy.

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  • 16. 

    An organization having difficulty campaigning in different languages and different countries should know about _____________________.  

    • A.

      Geo-targeting

    • B.

      Team permission levels

    • C.

      Limited permissions

    • D.

      Klout filter

    Correct Answer
    A. Geo-targeting
    Explanation
    An organization that is struggling with campaigning in multiple languages and countries should be aware of geo-targeting. Geo-targeting allows the organization to tailor their campaigns and advertisements to specific geographic locations, ensuring that they reach the intended audience in each country. By using geo-targeting, the organization can optimize their messaging and content to resonate with different cultures and languages, increasing the effectiveness of their campaigns.

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  • 17. 

    Enterprise customers have _____ seats in HootSuite University and have the option to purchase more.

    • A.

      0

    • B.

      5

    • C.

      10

    • D.

      50

    Correct Answer
    C. 10
    Explanation
    Enterprise customers have the option to purchase more seats in HootSuite University, indicating that they already have a certain number of seats. The correct answer, 10, suggests that enterprise customers initially have 10 seats in HootSuite University and can increase that number if needed.

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  • 18. 

    You are speaking with a propspect who brings in the CMO who is concerned about ROI of her social media program as she has to justify it to the CRO. You should focus the demonstration on ______________.

    • A.

      Engagement

    • B.

      Analytics

    • C.

      Security

    • D.

      Team collaboration

    Correct Answer
    B. Analytics
    Explanation
    In this scenario, the CMO is concerned about the ROI of her social media program and needs to justify it to the CRO. Therefore, focusing the demonstration on analytics would be the most appropriate choice. Analytics can provide valuable insights into the performance and effectiveness of the social media program, such as measuring engagement, reach, conversions, and overall return on investment. By showcasing the analytics capabilities, the prospect can demonstrate the ability to track and measure the success of their social media efforts, which can help alleviate the CMO's concerns and provide the necessary data to justify the program to the CRO.

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  • 19. 

    Which is NOT a feature of team collaboration?  

    • A.

      Assign messages

    • B.

      Team permissions

    • C.

      Shared streams

    • D.

      Brand Sentiment

    Correct Answer
    D. Brand Sentiment
    Explanation
    Brand Sentiment is not a feature of team collaboration. Team collaboration typically involves tasks such as assigning messages, managing team permissions, and sharing streams of information. Brand sentiment, on the other hand, refers to the overall perception and feelings that customers have towards a particular brand or product, and it is not directly related to the collaborative efforts of a team.

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  • 20. 

    HootSuite allows Enterprise users the ability to create streams of archived tweets.Customers get 100,000 archived tweets and have the option to buy more.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    HootSuite allows Enterprise users to create streams of archived tweets, providing them with access to 100,000 archived tweets. Additionally, customers have the option to purchase more archived tweets if needed. Therefore, the statement "HootSuite allows Enterprise users the ability to create streams of archived tweets" is true.

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Quiz Review Timeline +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • May 09, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jan 28, 2012
    Quiz Created by
    Hootsuite

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