Hootcamp Positioning And Product Exam

20 Questions | Total Attempts: 30

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Media Quizzes & Trivia

You've already flown past the first exam and well on your way to becoming a wise owl. Good luck and rock this exam!


Questions and Answers
  • 1. 
    In 300 characters or less, describe how HootSuite is an innovative company or tool.
  • 2. 
    HootSuite is a social media  ______________ that allows organizations to combine all their social networks in one place.
  • 3. 
    Which platform is not supported by HootSuite?
    • A. 

      IPad/iPhone

    • B. 

      Keitai (Japan)

    • C. 

      Android

    • D. 

      Blackberry

    • E. 

      No way! HootSuite supports all of these along with our web and desktop applications.

  • 4. 
    The four pillars of functionality (in order) are: Engagement, ____________, ____________, and _____________. (answer in the following format: X, X, and X)
  • 5. 
    HootSuite has revolutionized social communication by allowing the world's largest _________ to communicate through the world's largest social __________.
    • A. 

      Business, computers

    • B. 

      Brands, networks

    • C. 

      Companies, media

    • D. 

      Owls, scenes

  • 6. 
    HootSuite went from a bootstrapped startup in 2008 to having over 120 owls in the nest, and over _____________ users in January 2012.
    • A. 

      500,000

    • B. 

      2 million

    • C. 

      1 million

    • D. 

      3 million

  • 7. 
    HootSuite has partner relationships with the world's largest social networks including:
    • A. 

      Hi5, Pinterest, Summify, and Yammer.

    • B. 

      LinkedIn, Twitter, Facebook, and Google.

    • C. 

      Myspace, Napster, YouTube, and Namesake.

    • D. 

      That's a lie. HootSuite was never a developer partner.

  • 8. 
    In recognition of innovation and being best of breed, HootSuite has won many awards.  All of these except for _________ represent some of the accolades given to HootSuite.
    • A. 

      Mashable Awards - Best Social Media Management Tool

    • B. 

      Mashable Awards - Best Twitter App

    • C. 

      Shorty Awards - Best Application

    • D. 

      Indianopolis 500 - Runner-up

  • 9. 
    True or False: HootSuite Enterprise provides each account with tier one support, a dedicated account manager, personalized setup, 10 seats in HootSuite Universtiy, access to limited permission and secured profiles, as well as, other professional services.
    • A. 

      True

    • B. 

      False

  • 10. 
    HootSuite University is a fully stocked self-serve portal that offers: (more than one may apply)
    • A. 

      HootSuite training videos

    • B. 

      Social Media training modules and quizzes

    • C. 

      Foot and back rubs

    • D. 

      Certification upon graduation

    • E. 

      Higher Education Program (currently in closed beta with Syracuse University)

  • 11. 
    Which of the following permission levels is an Enterprise only security feature?
    • A. 

      Advanced permission

    • B. 

      Basic permission

    • C. 

      Limited permission

    • D. 

      Unlimited permission

  • 12. 
    _______ is a score from 0 to 100 that measures a user's ability to cause others to take action.
    • A. 

      Kred

    • B. 

      Klout

    • C. 

      EdgeRank

    • D. 

      Awesomness

  • 13. 
    HootSuite has over ___ different analytic modules to choose from.
    • A. 

      10

    • B. 

      25

    • C. 

      40

    • D. 

      75

  • 14. 
    What security feature allows organizations to avoid PR disasters by prompting team members to confirn or cancel a message before publishing?
    • A. 

      Social Security

    • B. 

      Secure Profiles

    • C. 

      Spiral Security

    • D. 

      Lockdown

  • 15. 
    An organization worried about not having a centrally coordinated social media strategy should know about _______________.
    • A. 

      Custom analytics reports

    • B. 

      Team collaboration

    • C. 

      Security

    • D. 

      Engagement

  • 16. 
    An organization having difficulty campaigning in different languages and different countries should know about _____________________.  
    • A. 

      Geo-targeting

    • B. 

      Team permission levels

    • C. 

      Limited permissions

    • D. 

      Klout filter

  • 17. 
    Enterprise customers have _____ seats in HootSuite University and have the option to purchase more.
    • A. 

      0

    • B. 

      5

    • C. 

      10

    • D. 

      50

  • 18. 
    You are speaking with a propspect who brings in the CMO who is concerned about ROI of her social media program as she has to justify it to the CRO. You should focus the demonstration on ______________.
    • A. 

      Engagement

    • B. 

      Analytics

    • C. 

      Security

    • D. 

      Team collaboration

  • 19. 
    Which is NOT a feature of team collaboration?  
    • A. 

      Assign messages

    • B. 

      Team permissions

    • C. 

      Shared streams

    • D. 

      Brand Sentiment

  • 20. 
    HootSuite allows Enterprise users the ability to create streams of archived tweets.Customers get 100,000 archived tweets and have the option to buy more.
    • A. 

      True

    • B. 

      False

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