What we have here is a global management strategy exam trivia questions quiz designed to help you review all that you know about how firms undertake a global marketing strategies, the factors that affect the right strategy and how to ensure that the strategy is effective. Think you are up for the challenge. Press start and give the answer you think is best and checkup the correct one in your notes once done. .
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Exploitive MNE
Responsive MNE
Transactional MNE
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Leverage different perspectives into what is best for the company
Be able to understand the needs at the local level
Articulate the vision and strategy of the firm
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Scan the environment for information that may be groundbreaking to the firm or industry
Take into account the Administrative Heritage of the firm
Shares information with the appropriate people within the firm
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Developing local resources
Developing effective marketing messages
Controlling expenses
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Global Business Manager
Global Account Manager
Worldwide Functional Manager
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Defining the market structure
Developing key relationships
Develop innovative ideas and capabilities
Defining customer needs
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Making decisions on where to locate key manufacturing plants
Understand the local culture and acting as the local expert of the market
Responding to the existing framework and investment that have already been made by past strategy
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Exploitive MNE
Responsive MNE
Transactional MNE
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Conferring with headquarters to advocate their view
Conferring with local experts to understand the market
Motivating team to achieve results
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Cross-border coordination of strategy
Cross-border coordination of marketing
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Analyzing the environment
Gathering intelligence on competitors
Deciding which market the firm should enter
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Enron
Heineken
Nike
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Exploitive MNE
Responsive MNE
Transformative MNE
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The Worldwide functional Manager
The Country Subsidiary
The Global account manager
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