How well do you know about marketing ethics? There is a way in which someone may approach you that you would not even consider buying what they are offering or even listening to them and the quiz below is perfect to see if you do follow the marketing ethics that govern the profession. Give it a try and see if you should change some things.
Infringement of consumer rights.
Morality of the marketing director.
Over-pricing.
Price collusion amongst large producers.
World Trade Organization.
United Nations.
Individuals.
Society.
The customers' needs are met at a price that represents value for money.
The company's marketing activities are persuasive enough.
A company offers numerous 'specials'.
The company produces a product with enough features to satisfy everybody.
A market is a mechanism that determines the price of products and services.
A market is a collection of buyers and sellers willing to exchange a product.
A market is a collection of people who actually or potentially want or need a product, and are able to exchange in order to acquire it.
Demographics.
Marketing mix.
Market audit.
Target market.
Executive summary
Budget
Action program
Current marketing situation
Micro-environment.
Target market.
Company environment.
Marketing mix.
Macro-environment.
Existing products - new markets.
Existing product - existing markets.
New products - existing markets.
New products - new markets.
Diversification.
Market development.
Market segmentation.
Product development.
Operating control
Strategic control
Marketing audit
SWOT analysis