How Well Do You Know About Marketing Ethics? Trivia Quiz
How well do you know about marketing ethics? There is a way in which someone may approach you that you would not even consider buying what they are offering or even listening to them and the quiz below is perfect to see if you do follow the marketing ethics that govern the profession. Give it a try and see if you should change some things.
- 1.Which of the following is not a category of marketing ethical issues?
- A.
Infringement of consumer rights.
- B.
Morality of the marketing director.
- C.
Over-pricing.
- D.
Price collusion amongst large producers.
- 2.Which of the following is not a common source of criticism against marketing?
- A.
World Trade Organization.
- B.
United Nations.
- C.
Individuals.
- D.
Society.
- 3.The marketing concept holds that customers will remain loyal if:
- A.
The customers' needs are met at a price that represents value for money.
- B.
The company's marketing activities are persuasive enough.
- C.
A company offers numerous 'specials'.
- D.
The company produces a product with enough features to satisfy everybody.
- 4.Select the correct definition of a market.
- A.
A market is a mechanism that determines the price of products and services.
- B.
A market is a collection of buyers and sellers willing to exchange a product.
- C.
A market is a collection of people who actually or potentially want or need a product, and are able to exchange in order to acquire it.
- 5.The characteristics of customers is part of the:
- A.
Demographics.
- B.
Marketing mix.
- C.
Market audit.
- D.
Target market.
- 6.The ______________ is essentially a projected profit and loss statement.
- A.
Executive summary
- B.
Budget
- C.
Action program
- D.
Current marketing situation
- 7.Promotions are part of the:
- A.
Micro-environment.
- B.
Target market.
- C.
Company environment.
- D.
Marketing mix.
- E.
Macro-environment.
- 8.On the product/market expansion grid, where would you recommend first for growth opportunities?
- A.
Existing products - new markets.
- B.
Existing product - existing markets.
- C.
New products - existing markets.
- D.
New products - new markets.
- 9.If market penetration is no longer an option, which growth strategy would you advise a company to consider next?
- A.
Diversification.
- B.
Market development.
- C.
Market segmentation.
- D.
Product development.
- 10.The _______________ is an examination of whether the company's basic strategies match its opportunities and strengths.
- A.
Operating control
- B.
Strategic control
- C.
Marketing audit
- D.
SWOT analysis
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