E-mail And Memos Quiz Questions

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  • 1/84 Questions

    "By the time you finish reading this letter, you will know how your company can save up to $10,000 each year," is an example of using a promise to gain your readers attention.

    • True
    • False
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About This Quiz

This quiz assesses knowledge on effective e-mail and memo communication in a business environment. It covers direct and indirect writing styles, appropriate communication channels, and professional e-mail usage, essential for workplace efficiency and security.

E-mail And Memos Quiz Questions - Quiz

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  • 2. 

    Well written memos and e-mail messages can enhance the writer's image within the organization.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Well-written memos and email messages can enhance the writer's image within the organization because they demonstrate professionalism, clear communication skills, and attention to detail. When a memo or email is well-written, it shows that the writer values their work and takes the time to craft a clear and concise message. This can help to build trust and credibility with colleagues and superiors, as they will see the writer as someone who is reliable and competent. Additionally, well-written memos and emails can also contribute to a positive organizational culture, as clear and effective communication is essential for collaboration and productivity.

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  • 3. 

    E-mail messages and memos should use bullets, lists, headings, and white space to improve readability.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    E-mail messages and memos should use bullets, lists, headings, and white space to improve readability. This is because these formatting elements help break up the content into smaller, organized sections, making it easier for the reader to scan and understand the information. Bullets and lists can highlight key points or action items, while headings can provide a clear structure to the document. Additionally, white space helps create visual breathing room and prevents the text from appearing cluttered or overwhelming. Overall, using these formatting elements can greatly enhance the readability and comprehension of e-mail messages and memos.

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  • 4. 

    A successful persuasive message will typically take more space than a direct message.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    A successful persuasive message typically takes more space than a direct message because it needs to provide more information, evidence, and reasoning to convince the audience. Persuasive messages aim to change the audience's beliefs, attitudes, or behaviors, which requires a more thorough and detailed approach. In contrast, direct messages are usually brief and to the point, providing only essential information without the need for persuasion. Therefore, it is true that a successful persuasive message will typically take more space than a direct message.

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  • 5. 

    Although companies send routine letters to suppliers, government agencies, and other businesses, the most important letters go to customers

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The given statement suggests that while companies do send routine letters to suppliers, government agencies, and other businesses, the most important letters are sent to customers. This implies that customer communication is prioritized and considered crucial for businesses. Therefore, the correct answer is true.

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  • 6. 

    Writing letters of appreciation to customers who complain can be a smart business strategy.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Writing letters of appreciation to customers who complain can be a smart business strategy because it shows that the company values their feedback and is willing to address their concerns. This can help in building customer loyalty and improving customer satisfaction. Additionally, it provides an opportunity for the company to turn a negative experience into a positive one, potentially leading to increased customer retention and positive word-of-mouth referrals.

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  • 7. 

    The opening of a sales letter is one of its most critical elements.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The opening of a sales letter is indeed one of its most critical elements. This is because the opening sets the tone for the entire letter and determines whether the reader will continue reading or not. A strong and attention-grabbing opening can captivate the reader's interest, establish credibility, and create a desire to learn more about the product or service being offered. On the other hand, a weak or uninteresting opening can lead to the reader losing interest and disregarding the rest of the letter. Therefore, it is crucial for sales letters to have a compelling and persuasive opening.

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  • 8. 

    If you attach a file to an e-mail message, tell your reader about it in the body of your e-mail message.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    When you attach a file to an email message, it is important to inform the recipient about it in the body of the email. This allows the recipient to know that there is an attachment and to look for it when they open the email. Without mentioning the attachment in the email, the recipient may overlook it and not realize that there is a file attached. Therefore, it is necessary to include a notification about the attachment in the body of the email.

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  • 9. 

    Although you may exchange very short instant messages, most of your writing tasks on the job will probably involve preparing e-mail messages and interoffice memos.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The given statement suggests that while short instant messages may be exchanged, the majority of writing tasks in a job will likely involve preparing email messages and interoffice memos. This implies that written communication in the workplace is primarily done through these mediums, indicating that the statement is true.

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  • 10. 

    When explaining compliance in the body of an adjustment letter, you should avoid words such as regret, misunderstanding, and unfortunately.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    When explaining compliance in an adjustment letter, it is important to maintain a professional and positive tone. Using words such as "regret," "misunderstanding," and "unfortunately" can convey a negative message and may not be well-received by the recipient. By avoiding these words, the writer can focus on providing a clear and concise explanation of how the issue has been addressed and resolved, leaving a more positive impression on the reader.

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  • 11. 

    The most important goal of the closing of a sales letter is stimulating the reader to act.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The closing of a sales letter serves the purpose of motivating the reader to take action, such as making a purchase, signing up for a service, or contacting the company. By creating a sense of urgency, offering incentives, or providing clear instructions, the closing aims to stimulate the reader's interest and prompt them to act. Therefore, the statement that the most important goal of the closing of a sales letter is stimulating the reader to act is true.

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  • 12. 

    The opening of a sales letter is one of its most critical elements

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The opening of a sales letter is indeed one of its most critical elements. This is because the opening sets the tone for the rest of the letter and determines whether the reader will continue reading or not. A strong and attention-grabbing opening can captivate the reader's interest, pique their curiosity, and make them more receptive to the sales message. On the other hand, a weak or uninteresting opening may cause the reader to lose interest and disregard the rest of the letter. Therefore, it is crucial to carefully craft the opening of a sales letter to maximize its impact and effectiveness.

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  • 13. 

    The most important goal of the closing of a sales letter is stimulating the reader to act.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The closing of a sales letter aims to motivate the reader to take action, such as making a purchase, signing up for a service, or contacting the company. This is typically achieved by using persuasive language, providing a clear call to action, and highlighting the benefits or urgency of the offer. By stimulating the reader to act, the closing of a sales letter increases the chances of converting them into a customer and achieving the desired outcome.

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  • 14. 

    When y ou must refuse a request, it is sometimes possible to offer an alternative, substitute, or compromise.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    When faced with a situation where you have to decline a request, it is indeed possible to provide an alternative, substitute, or compromise. This can be done in order to accommodate the needs or preferences of the person making the request, even though the original request cannot be fulfilled. By offering an alternative solution, it shows a willingness to find a middle ground and maintain a positive relationship with the requester.

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  • 15. 

    Headings in a memo or e-mail message are useful for grouping together similar information.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Headings in a memo or email message are useful for grouping together similar information. This is because headings provide a clear and organized structure to the content, allowing readers to easily locate and understand specific sections. By grouping similar information under headings, it becomes easier for recipients to navigate through the message and find the specific information they need. Additionally, headings also help in improving the overall readability and comprehension of the memo or email, making it more effective in conveying the intended message.

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  • 16. 

    In a simple claim request, telling the reader immediately what action you would like taken is considered businesslike and efficient.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Telling the reader immediately what action you would like taken in a simple claim request is considered businesslike and efficient because it allows the reader to understand the purpose of the request right away. This approach saves time and ensures clear communication between the parties involved. By stating the desired action upfront, the reader can promptly address the claim and take appropriate steps to resolve the issue. This direct approach is commonly preferred in business communication to streamline processes and avoid any confusion or delays.

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  • 17. 

    Effective e-mail messages and memos generally discuss only one topic. 

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Effective e-mail messages and memos generally discuss only one topic because focusing on a single topic helps to ensure clarity and avoid confusion. By discussing only one topic, the message or memo can be more concise and easier to understand for the recipient. Additionally, discussing only one topic allows for better organization and easier reference in the future.

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  • 18. 

    A personally written message will have much more impact on  your reader than a ready-made card.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    A personally written message is likely to have a greater impact on the reader because it shows thoughtfulness, effort, and a personal connection. It allows the sender to express their emotions, sentiments, and individuality in a way that a ready-made card cannot. The personal touch in a message can make the reader feel special and appreciated, enhancing the impact of the communication.

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  • 19. 

    The key to ethical commmunication lies in the motives of  the sender.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Ethical communication is based on the motives of the sender. The intentions behind the message play a crucial role in determining whether the communication is ethical or not. When the sender's motives are honest, transparent, and focused on the well-being and respect of others, the communication is more likely to be ethical. On the other hand, if the sender's motives are selfish, manipulative, or intended to deceive, the communication is unethical. Therefore, the statement "The key to ethical communication lies in the motives of the sender" is true.

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  • 20. 

    One tip for successful online sales messages is to provide a means for option out.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Providing a means for opting out in online sales messages is indeed a tip for success. This means giving recipients the option to unsubscribe or opt out of receiving further messages. By offering this choice, online sellers can respect the preferences and privacy of their customers, which can enhance their reputation and build trust. Additionally, it helps to comply with legal requirements related to email marketing and ensures that recipients only receive messages they are interested in, leading to more effective communication and potentially higher conversion rates.

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  • 21. 

    Typing your name at the bottom of an e-mail message is unnecessary. 

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Typing your name at the bottom of an e-mail message is unnecessary because the sender's name is already displayed in the "From" field of the email. Additionally, most email clients automatically include the sender's name in the email signature, eliminating the need to manually type it at the end of each message.

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  • 22. 

    Which of the following situations is most appropriate for sending an e-mail message?

    • Ashley found a great political joke she wants to share with he colleagues.

    • Melissa must send the monthly sales data to her department.

    • Aidan needs to vent his frustrations about working conditions to his shift supervisor.

    • Matthew is angry with one of his colleagues and wants to let her know exactly how he feels.

    Correct Answer
    A. Melissa must send the monthly sales data to her department.
    Explanation
    Sending an email message is most appropriate when there is a need to share important information or data with a specific group of people. In this case, Melissa needs to send the monthly sales data to her department, which is a professional communication that requires sharing important business information. Sharing a political joke, venting frustrations, or expressing anger towards a colleague are not appropriate situations for sending an email message as they involve personal or non-professional matters.

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  • 23. 

    For which of the following situations should a letter be sent instead of an e-mail message.

    • You are asking members of the community to contribute to a fundraising effort for a local charity.

    • You are reminding employees about an upcoming holiday

    • You are scheduling a task force meeting.

    • You are letting employees know about a training opportunity.

    Correct Answer
    A. You are asking members of the community to contribute to a fundraising effort for a local charity.
    Explanation
    A letter should be sent instead of an email message when asking members of the community to contribute to a fundraising effort for a local charity because it is a more personal and formal way of communication. Sending a physical letter shows that the request is important and requires the recipient's attention. It also allows for the inclusion of additional materials such as brochures or donation forms, which may be more effective in persuading people to contribute. Additionally, a letter can be kept as a physical reminder and reference, whereas an email may easily get lost or overlooked in a crowded inbox.

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  • 24. 

    Kevin wants to make sure that he is demonstrating good netiquette when using e-mail. What should he do?

    • Ask permission before forwarding messages

    • Write his messages in all capital letters to make them look important and professional.

    • He should do all of these.

    • Document every business decision and action with an electronic paper trail.

    Correct Answer
    A. Ask permission before forwarding messages
    Explanation
    Kevin should ask permission before forwarding messages to ensure that he is demonstrating good netiquette when using e-mail. This shows respect for the privacy and preferences of others, as well as helps to avoid any potential misunderstandings or unintended consequences that may arise from forwarding messages without consent. It is important to obtain permission before sharing someone else's communication to maintain trust and professionalism in online interactions.

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  • 25. 

    Most e-mails and memos should be written indirectly to show respect for readers.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Indirect writing is not necessarily used to show respect for readers in most e-mails and memos. The choice of writing style depends on the context and purpose of the communication. In some cases, direct writing may be more appropriate and efficient. Therefore, the statement is false.

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  • 26. 

    Which of the following is the best opening for a note expressing thanks for a gift?

    • Thanks for the gift!

    • Thanks, William, for the lovely watch you and your staff gave to me to commemorate my twentieth anniversary with the company.

    • I can't believe I've been with the company for twenty years.

    • A lot has changes over the past twenty years.

    Correct Answer
    A. Thanks, William, for the lovely watch you and your staff gave to me to commemorate my twentieth anniversary with the company.
    Explanation
    The given answer is the best opening for a note expressing thanks for a gift because it specifically mentions the recipient's name, acknowledges the gift received, expresses gratitude, and provides context by mentioning the occasion of the recipient's twentieth anniversary with the company. This opening is personal, thoughtful, and shows appreciation for the gift and the relationship with the giver.

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  • 27. 

    When abusive language that harms a person's reputation is spoken, it is called

    • Libel

    • Slander

    • Legal liability

    • Sexual harassment

    Correct Answer
    A. Slander
    Explanation
    Slander is the correct answer because it refers to the act of making false spoken statements that harm a person's reputation. Unlike libel, which involves written or printed defamatory statements, slander specifically pertains to spoken defamation. Legal liability and sexual harassment are not directly related to the act of harming someone's reputation through false spoken statements.

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  • 28. 

    Although e-mail is increibly seccessful for both internal and external communication, you should still use letters when

    • Formality and sensitivity are essential

    • You need immediate feedback.

    • You have too little time to proofread

    • The message must reach your reader very quickly

    Correct Answer
    A. Formality and sensitivity are essential
    Explanation
    When formality and sensitivity are essential, it is better to use letters instead of email. This is because letters are considered more formal and can convey a sense of importance and seriousness. Additionally, letters allow for a more personal touch and can be tailored to the specific needs and sensitivities of the recipient. In contrast, email can sometimes come across as less formal and may not be suitable for conveying sensitive or confidential information. Therefore, when dealing with matters that require a high level of formality and sensitivity, it is advisable to use letters.

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  • 29. 

    Claims made by telephone or e-mail are just as effective as claims made in writing.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Claims made by telephone or e-mail are not as effective as claims made in writing because written claims provide a tangible record of the communication and can be easily referenced or presented as evidence if needed. On the other hand, claims made over the phone or through e-mail can be easily disputed or forgotten, and there may not be any concrete proof of the claim being made. Therefore, it is generally advisable to make claims in writing to ensure their effectiveness and validity.

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  • 30. 

    Tha ability to persuade is a trait important only for those who want to become managers and executives.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The given statement suggests that the ability to persuade is only important for individuals aspiring to become managers and executives. However, this is not true. The ability to persuade is valuable in various aspects of life, not just limited to managerial roles. Persuasion skills are essential for effective communication, negotiation, and influencing others, which can be beneficial in personal relationships, sales, marketing, politics, and many other fields. Therefore, the statement is false.

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  • 31. 

    You are setting up a system for your tech support employees to communicate with customers to solve problems they are experiencing. What is the best electronic communication channel for this purpose.

    • Blog

    • Instant message (IM)

    • Podcast

    • Email

    Correct Answer
    A. Instant message (IM)
    Explanation
    Instant message (IM) is the best electronic communication channel for tech support employees to communicate with customers and solve problems they are experiencing. IM allows for real-time, immediate communication, which is crucial when dealing with technical issues that require quick solutions. It enables back-and-forth conversation, allowing for clarifications, instructions, and troubleshooting in a more interactive and efficient manner compared to other channels like blogs, podcasts, or emails. Additionally, IM often supports file sharing and screen sharing features, which can further aid in problem-solving.

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  • 32. 

    In business messages, try to avoid careless language because careless language 

    • Uses the direct approach for all business messages.

    • Includes statements that could be damaging or misinterpreted.

    • Clarifies the message and prevents misunderstandings.

    • Defines the organization's policies.

    Correct Answer
    A. Includes statements that could be damaging or misinterpreted.
    Explanation
    Careless language in business messages should be avoided because it includes statements that could be damaging or misinterpreted. This means that using careless language can lead to negative consequences such as misunderstandings or harm to the reputation of the organization. It is important to use clear and precise language in business messages to ensure effective communication and avoid any potential negative outcomes.

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  • 33. 

    Which of the following are considered routine business letters?

    • Information responses

    • Simple claim requests

    • Action requests

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    All of the options listed, including information responses, simple claim requests, and action requests, are considered routine business letters. Routine business letters are typically used for common and regular business communications, such as providing information, making simple claims, and requesting action. These types of letters are often standardized and follow a specific format, making them routine in nature.

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  • 34. 

    Using the indirect pattern to prepare the reader in a bad-news message

    • Shows insensitivity to your reader.

    • Enables you to keep the reader's attention until you have been able to explain the reasons for the bad news.

    • Demonstrates your ability to vary your strategies.

    • Creates enough lengthy explanation to confuse or distract the reader.

    Correct Answer
    A. Enables you to keep the reader's attention until you have been able to explain the reasons for the bad news.
    Explanation
    The correct answer is "enables you to keep the reader's attention until you have been able to explain the reasons for the bad news." Using the indirect pattern in a bad-news message involves starting with a neutral or positive statement before delivering the bad news. This approach helps to capture the reader's attention and maintain their interest, allowing them to be more receptive to the explanation of the reasons behind the bad news. By delaying the delivery of the bad news, it helps to soften the impact and allows the reader to better understand the rationale behind it.

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  • 35. 

    Dashes(--) are usually used to introduce lists.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Dashes are not usually used to introduce lists. Instead, dashes are typically used to indicate a break or interruption in a sentence or to emphasize a particular point. Lists are usually introduced using bullet points or numbers. Therefore, the correct answer is false.

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  • 36. 

    Which of the following would be the most effective closing statement in a routine action request letter?

    • "Because we must have the software installed by the beginning of the spring semester, please sent the academic version by December 30"

    • "Thanking you in advance for sending the academic version of the software by December 30"

    • "I would appreciate receiving the academic version of the software as soon as possible."

    • "We hope to receive the academic version of the software by December 30."

    Correct Answer
    A. "Because we must have the software installed by the beginning of the spring semester, please sent the academic version by December 30"
    Explanation
    The most effective closing statement in a routine action request letter is "Because we must have the software installed by the beginning of the spring semester, please sent the academic version by December 30." This statement clearly states the urgency and importance of receiving the software by a specific date, emphasizing the need for timely action. It also provides a specific deadline for the recipient to follow, ensuring that the request is clear and actionable.

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  • 37. 

    Because e-mail is the preferred communication channel in most businesses today, most people know how to use it smartly, safely, and professionally.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement suggests that because email is the preferred communication channel in most businesses today, most people know how to use it smartly, safely, and professionally. However, this statement is false. While email is widely used, it does not guarantee that everyone knows how to use it effectively and professionally. Many individuals may still struggle with email etiquette, security measures, and appropriate communication practices. Therefore, the statement is not accurate.

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  • 38. 

    In order to be actionable (likely to result in a lawsuit), abusive language must be in writing.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Abusive language does not necessarily have to be in writing to be actionable and result in a lawsuit. Verbal abuse or spoken words can also be considered actionable if they meet the legal criteria for defamation, harassment, or other forms of verbal abuse. Therefore, the statement that abusive language must be in writing to be actionable is false.

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  • 39. 

    What is the best advice for writing goodwill messages?

    • Send a goodwill message only to show appreciation for a gift or monetary award.

    • Send a goodwill message promptly.

    • Make a good impression by giving a ready-made card instead of writing your own message.

    • Focus the message solely on the sender.

    Correct Answer
    A. Send a goodwill message promptly.
    Explanation
    Sending a goodwill message promptly is the best advice for writing goodwill messages because it shows that you value and appreciate the gesture or gift in a timely manner. It conveys sincerity and gratitude, making the recipient feel acknowledged and valued. Delaying the message may give the impression of indifference or lack of appreciation.

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  • 40. 

    When writing a letter of congratulations, you should try to add something about yourself to show that you can relate to the situation.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    When writing a letter of congratulations, it is important to focus on the person or event being celebrated rather than diverting the attention to oneself. Adding something about oneself can potentially detract from the purpose of the letter and come across as self-centered. The main goal of a letter of congratulations is to express genuine happiness and support for the recipient, so it is best to keep the focus on them and their achievement.

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  • 41. 

    When requesting a favor or action, you should discuss only the direct benefits to the reader because indirect benefits are not persuasive.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    When requesting a favor or action, it is important to discuss both direct and indirect benefits to the reader. While direct benefits directly affect the reader and are more persuasive, indirect benefits can also be influential. Discussing indirect benefits helps to create a comprehensive and persuasive argument by highlighting the potential positive outcomes that may not be immediately apparent to the reader. Therefore, the statement that only direct benefits are persuasive is false.

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  • 42. 

    Letters that convery good wishes, warm feelings, and sincere thoughts are not directly related to business and are, therefore, unimportant in business communications.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The given statement is false because letters that convey good wishes, warm feelings, and sincere thoughts can actually play a significant role in business communications. Building and maintaining positive relationships with clients, colleagues, and partners is crucial in business, and expressing good wishes and warm feelings can help foster these relationships. Additionally, showing sincerity and genuine care in business communications can enhance trust and credibility, leading to better outcomes in business interactions. Therefore, such letters are important in business communications.

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  • 43. 

    Shannon is writing a direct reply letter to a potential client. In the body of the letter, she will be answering several questions and wants her responses to be logical and readable. What should she do?

    • Place the answers in a numbered list

    • Avoid clarifying statements, which could create legal trouble.

    • Place her answers in complete sentences in paragraph form.

    • Place the answers on a separate page and attach it to the letter.

    Correct Answer
    A. Place the answers in a numbered list
    Explanation
    Shannon should place the answers in a numbered list. This will make it easier for the potential client to read and understand her responses. By using a numbered list, Shannon can provide a clear and organized structure to her answers, making them logical and easily digestible for the reader. Additionally, a numbered list will help the potential client locate specific answers quickly, without having to search through a lengthy paragraph.

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  • 44. 

    WHat steps should a writer take  to prepare to write a memo or e-mail message that responds?

    • Make a brief outline of what will be covered in the message.

    • Organize his or her thoughts.

    • Collect any information that is necessary.

    • All of the above.

    Correct Answer
    A. All of the above.
    Explanation
    To prepare to write a memo or email message that responds, a writer should take the following steps: make a brief outline of what will be covered in the message, organize their thoughts, and collect any necessary information. These steps are essential in ensuring that the message is clear, organized, and includes all the relevant information needed to respond effectively. By following these steps, the writer can ensure that their memo or email message is well-prepared and addresses the intended response appropriately.

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  • 45. 

    Your e-mail messages and memos should have high skim value, which means

    • You write the message quickly and efficiently

    • All paragraphs contain 5 or fewer lines

    • Information presented is easy to read and comprehend.

    • All sentences contain 10 or fewer words.

    Correct Answer
    A. Information presented is easy to read and comprehend.
    Explanation
    The explanation for the given correct answer is that in order for your e-mail messages and memos to have high skim value, the information presented should be easy to read and comprehend. This means that the content should be clear, concise, and easily understandable for the reader. By ensuring that the information is presented in a straightforward and accessible manner, the reader can quickly skim through the message and easily grasp the main points without having to spend a lot of time or effort.

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  • 46. 

    A buffer is a statement that implies the bad news so that the reader is ready when it is announced.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    A buffer is a statement that implies the good news so that the reader is prepared when the bad news is announced.

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  • 47. 

    To compose effective sales letters, you should

    • Analyze the market.

    • Develop an effective mailing list.

    • Study the product.

    • All of the above.

    Correct Answer
    A. All of the above.
    Explanation
    To compose effective sales letters, it is important to analyze the market in order to understand the target audience, their needs, and preferences. Developing an effective mailing list is crucial as it ensures that the sales letter reaches the right people who are more likely to be interested in the product or service. Studying the product is essential to have a deep understanding of its features, benefits, and unique selling points, which can be effectively communicated in the sales letter. Therefore, all of these factors are important in composing effective sales letters.

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  • 48. 

    Which of the following is the most appropriate closing for an e-mail message or memo?

    • It's been great talking with you.

    • Please let me know if I may be of further assistance.

    • Please submit your report by August 1st so that the information can be presented at the seminar.

    • Thank you in advance for answering my questions.

    Correct Answer
    A. Please submit your report by August 1st so that the information can be presented at the seminar.
    Explanation
    The most appropriate closing for an email or memo would be "Please submit your report by August 1st so that the information can be presented at the seminar." This closing is specific and direct, clearly stating the action that is expected from the recipient. It also conveys a sense of urgency and importance, indicating that the report is needed for a specific purpose.

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  • 49. 

    The "Bcc" line is used in an e-mail message when you want to send a "Blanket Carbon Copy" to everyone in your organization.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The "Bcc" line is not used in an e-mail message when you want to send a "Blanket Carbon Copy" to everyone in your organization. The Bcc (Blind Carbon Copy) line is used when you want to send a copy of the email to someone without the other recipients knowing about it. It is commonly used to maintain privacy and confidentiality in email communications.

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Quiz Review Timeline (Updated): Mar 22, 2023 +

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  • Current Version
  • Mar 22, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Apr 24, 2012
    Quiz Created by
    Sbrown87

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