Google DFP Ad Server Questions! Trivia Quiz

The statement suggests that there is no need to recreate ad tags that target sites or zones created before the upgrade. This means that the existing ad tags will continue to work even after the upgrade, eliminating the need for any additional effort to recreate them. Therefore, the answer "True" indicates that the statement is correct.

In DFP Premium, the use of 'Master/Companion ads' has been discontinued and replaced with a 'Roadblock' which is now represented as a single line item. This means that the previous concept of having a master ad and companion ads has been replaced with a roadblock, simplifying the process and making it more efficient.

The correct answer is True. This means that there is no need to change ad tags that were created before the upgrade. Ads will still deliver to those tags and users will still be able to take advantage of many of the upgrade features such as optimization, forecasting, and the new UI.

*Note that you can use your browsers back button in the new DFP.

Clicking on "View competing line items" allows you to see the impact that booking prospective line items would have on the already booked line items. This feature helps in evaluating the potential conflicts or overlaps between the prospective and booked line items, enabling better decision-making and optimization of the advertising campaign.

If the progress on a line item's delivery bar indicates a risk of under delivery, running a forecast can help determine if inventory will become available at a later date. Additionally, checking for changes to settings or targeting can help increase availability. This implies that the statement is true.

Both of these options are correct because when adding creatives to line items, you can either upload a new creative or use a creative that has already been uploaded into DoubleClick for Publishers. This allows for flexibility and convenience in managing and utilizing creatives for line items.

The explanation for the given correct answer is that in single request mode, the browser sends one request to the server, notifying it of all the ad units on the page. This allows for guaranteed road blocking, meaning that multiple ads from the same advertiser can be blocked from showing on the same page. Additionally, using single request mode improves the page load time as it reduces the number of requests that need to be made to the server. Therefore, the statement is true.

*To traffic a DoubleClick tag, copy and paste the Doubleclick tag into the Redirect URL box. Click Test to ensure an active creative exists.

*You can reuse creatives for the same advertiser which can be a great time-saver.

*All of your new ad tags will contain the letter "N" (network).

The explanation for the given correct answer is that users will be able to sign in to the new DFP Premium using the same Google Account that they used with their DART for Publisher's account. They can also use the same username and password as before.

When trafficking a third-party creative, it is necessary to paste the third-party tag into the code snippet box. This is because the third-party tag contains the code that allows the creative to be displayed correctly on the publisher's website. By pasting the tag into the code snippet box, the publisher ensures that the creative will be properly integrated and displayed for the audience. Therefore, the statement "You should paste the 3rd party tag into the code snippet box when trafficking a 3rd party creative" is true.

You can run a forecast from within a line item to check if there are still enough impressions for the line item to reach its goal by the end date. This allows you to assess the performance and make any necessary adjustments to ensure the goal is met.

The statement is true because forecasting is indeed designed to ensure that directly sold line items, which are premium ads that are sold directly to advertisers, reach their impression goals. However, Google does not provide forecasting for non-guaranteed line items such as bulk or network ads. This means that advertisers cannot rely on forecasting data for these types of ads.

This statement is true because checking the availability of existing line items allows you to monitor the delivery progress and identify any potential underdelivery. By clicking on the line item and accessing the availability tab, you can gather information about the status of the line item and ensure that it is being delivered as expected. This feature is useful for tracking the performance of your advertising campaigns and making any necessary adjustments to optimize delivery.

Reusing creative allows advertisers to avoid making mistakes and enables them to quickly make changes to orders. This is because if an advertiser wants to replace or remove the content of a line item, they can simply reuse the creative rather than creating new content from scratch. By doing so, they can save time and effort while ensuring that any changes are implemented smoothly. Therefore, the statement is true.

The explanation for the correct answer "True" is that Google Publisher Tag (GPT) and DART are indeed the two main types of tags used in online advertising. GPT is a tag management system developed by Google that allows publishers to easily manage and deploy various ad tags on their websites. DART (Doubleclick for Publishers) is a similar ad serving platform also developed by Google. Both GPT and DART are widely used in the industry to deliver and track online advertisements effectively.

The statement is suggesting that a third-party should offer guidance and support for their third-party creatives. This means that when a third-party is working with other individuals or companies to create content, they should provide assistance and direction to ensure the desired outcome is achieved. This helps to ensure that the creative work aligns with the objectives and expectations of the third-party. Therefore, the answer is true.

All changes to an order/proposal should be made in DSM. This statement implies that any modifications or updates to an order or proposal should be made using the DSM (Digital Service Management) system. This system likely provides a centralized platform for managing and tracking orders/proposals, ensuring that all changes are properly documented and communicated. By using DSM, it is easier to maintain a clear audit trail of changes and ensure that all stakeholders have access to the most up-to-date information. Therefore, the correct answer is True.

*USE WITH CAUTION!!

The given answer is true because the line item priorities are listed from highest to lowest. The priorities are assigned numerical values, with lower numbers indicating higher priority. Therefore, Sponsorship has the highest priority with a value of 4, followed by Standard (High) with a value of 6, Standard (Normal) with a value of 8, and so on. The line items with the same priority are listed together, such as Network, Bulk, and Price Priority, all having a priority value of 12. Finally, House has the lowest priority with a value of 16.

Underdelivery occurs when there is a shortage of available impressions for a line item. This means that the line item is not able to reach its intended target audience or achieve the desired number of impressions. This can happen due to various reasons such as high demand for impressions, limited inventory, or targeting restrictions. In such cases, the line item may not be able to deliver the expected results and may fall short of its goals.

When managing underdelivery, it is advised not to change the line item type. Changing the line item type may result in altering the targeting or delivery settings, which can further impact the performance and effectiveness of the campaign. Similarly, changing the deliver impressions setting to "as fast as possible" can lead to an uneven distribution of impressions and can negatively affect the pacing and delivery of the campaign. Therefore, it is recommended to avoid making these changes when managing underdelivery.

*You might select Goal if, for example, an advertiser asks you if there are 1,000,000 available impressions available for a campaign it’s contemplating booking with you. You could then view the competing line items screen to gauge how running the campaign for 1,000,000 impressions would affect booked inventory, and vice versa.

*Special ad units, which are marked with an asterisk (*), require that you explicitly target them. Any line items that aren’t explicitly targeting the ad unit will stop delivering to that ad unit. However, if you exclude a top-level ad unit that has special ad units beneath it, everything within that top-level ad unit will still be excluded, even special ad units. If a line item is targeting a placement that contains a special ad unit but is not explicitly targeting the special ad unit, the line item will not deliver to the special ad unit.

If a line item has multiple creatives of the same size and the optimized rotation option is selected, DoubleClick for Publishers will allocate approximately 75% of the impressions to the creative with the highest Click Through Rate (CTR). The remaining 25% of impressions will be distributed among the other creatives. This means that the creative with the highest CTR will receive the majority of impressions, while the other creatives will receive a smaller portion. Therefore, the statement is true.

The given statement is true. To traffic a Third Party tag, the code provided by the advertiser or agency is copied and pasted into the Third Party tag code snippet box in DFP (DoubleClick for Publishers). If DFP recognizes the tag, the status message will indicate this, confirming that the tag has been successfully trafficked.

The explanation for the given correct answer is that when previewing a creative, you can verify if the click tracking macros are correctly inserted by clicking on the previewed creative. If the click tracking macro is properly inserted, you will receive a message confirming that clicks will be recorded by Google. Therefore, the statement is true.

The ad server prioritizes ads within one priority level based on the goal type. This means that ads with a percentage-based goal will be given priority over ads with an impression-based or unlimited goal, regardless of their priority level. Therefore, the statement "The ad server prioritizes by goal type" is true.

In the old DART system, the term used for "Key Values" is "Custom Targeting" in DFP. This means that the two systems use different terminology to refer to the same concept. Therefore, the statement is true.

*Captures granular detail from ad requests, and estimates available inventory based on sample data.

*Be careful when scheduling sponsorships if you are contractually obligated to serve 100% of available impressions.

If the progress on the delivery bar is less than 100%, it indicates that a line item is underdelivering in DFP (DoubleClick for Publishers). This means that the line item is not meeting its expected delivery goals or targets.

The explanation for the given correct answer is that once a proposal has been pushed to DFP (DoubleClick for Publishers), the next steps involve approving the order in DFP and then adding a creative to line items by clicking on the "Add a creative link". This implies that the statement "Once a proposal has been pushed to DFP, the next steps are to Approve the order in DFP then add creatively to line items by clicking on the 'Add a creative link'" is true.

The correct answer is "Special Ad Unit" because it refers to a specific type of advertising unit that is designed for a particular purpose or audience. This term implies that there are other types of ad units available, but the "special" ad unit is specifically tailored for a specific target or objective.

This question is asking which delivery reports can be generated. The correct answer is Advertiser, Orders, Line Items, and Creatives. These reports provide information on the performance and delivery of advertisements for each specific category. Advertiser reports show the overall performance of ads for each advertiser. Orders reports provide data on ad performance for each order placed. Line Items reports give insights into ad performance for each line item. Creatives reports provide information on the performance of individual creatives used in the ads.

*Log in to the new DFP at "google.com/dfp"

*It is incredibly important that all changes are made in DSM and re-reserved. If a change has to be made in DFP, make sure you perform sync before the end of your billing cycle. DSM is your System of Record if the proposal is left un-synced your billing data will be incorrect.

*A fall back image is highly-recommended in case the Flash creative cannot be displayed (i.e. on an iPhone or iPad).

*You may not edit reports set up by another user.

*The option to generate tabs is located under the INVENTORY tab.

*If you would prefer to send us a direct report, send the report as an attachment.