Google DFP Ad Trivia Questions: Quiz!

32 Questions | Total Attempts: 534

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Google DFP Ad Trivia Questions: Quiz!

Have you ever heard of Google DFP? This quiz is about DoubleClick for Publishers. DoubleClick for publishers is an ad management tool that permits publishers to sell, schedule, deliver and manage their ad inventory. Google has now rebranded DFP as Google Ad Manager, which is a unified platform to oversee all ads in one area. This quiz will tell you everything you must know about Google DFP. Remember to take your certificate at the end of the quiz.


Questions and Answers
  • 1. 
    DFP stands for DART for publishers.
    • A. 

      True

    • B. 

      False

  • 2. 
    DFP is an Ad Server.
    • A. 

      True

    • B. 

      False

  • 3. 
    With DFP you can traffic ads on google home page.
    • A. 

      True

    • B. 

      False

  • 4. 
    DFP owns Google Inc.
    • A. 

      True

    • B. 

      False

  • 5. 
    DFP is used for trafficking ads onto web sites.
    • A. 

      True

    • B. 

      False

  • 6. 
    The person who traffics ads using DFP is usually called Ad Trafficker or Campaign Manager, or Online Ad specialist.
    • A. 

      True

    • B. 

      False

  • 7. 
    It is possible to know how many ads have been running on a given website.
    • A. 

      True

    • B. 

      False

  • 8. 
    It is well known that an Ad trafficker is doing the same job as a sales planner.
    • A. 

      True

    • B. 

      False

  • 9. 
    Ad Traffickers interact a lot with Sales Department especially Sales Planners.
    • A. 

      True

    • B. 

      False

  • 10. 
    DFP is a 3rd party ad provider.
    • A. 

      True

    • B. 

      False

  • 11. 
    DFA is a 3rd party Ad provider.
    • A. 

      True

    • B. 

      False

  • 12. 
    DFA and DFP are the same.
    • A. 

      True

    • B. 

      False

  • 13. 
    Atlas , Pointroll, Eyeblaster, Eyewonder are 3rd party ad providers.
    • A. 

      True

    • B. 

      False

  • 14. 
    A normal and accepted discrepancy between DFP and 3rd party ad providers numbers is 50%.
    • A. 

      True

    • B. 

      False

  • 15. 
    The normal and accepted discrepancy between DFP and 3rd party ad providers numbers is 10%. 
    • A. 

      True

    • B. 

      False

  • 16. 
    This is a typical click tracker http://ad.doubleclick.net/ad/N4518.mywebsite/B1264573.3;sz=1x1 
    • A. 

      True

    • B. 

      False

  • 17. 
    This is a typical impression tracker   http://ad.doubleclick.net/ad/N4518.mywebsite/B1264573.3;sz=1x1 
    • A. 

      True

    • B. 

      False

  • 18. 
    This is a typical click tracker http://ad.doubleclick.net/clk;238840464;61482535;p
    • A. 

      True

    • B. 

      False

  • 19. 
    This is a typical impression tracker http://ad.doubleclick.net/clk;238840464;68982535;p
    • A. 

      True

    • B. 

      False

  • 20. 
    Display Advertising  includes all forms of visual banner/button/tower ads that may be any mix of images, video, sound, text and interactivity.
    • A. 

      True

    • B. 

      False

  • 21. 
    Display Advertising – includes displays in Shopping Malls and banners online.
    • A. 

      True

    • B. 

      False

  • 22. 
    Ad Code is the code placed on a Site page by the Publisher who owns the Site that allows Ads to display in a specific layout and format.
    • A. 

      True

    • B. 

      False

  • 23. 
    Ad Code is the special code you dial for connecting an AT&T customer.
    • A. 

      True

    • B. 

      False

  • 24. 
    CPM means , cost per money.
    • A. 

      True

    • B. 

      False

  • 25. 
    CPM is cost per Million impressions.
    • A. 

      True

    • B. 

      False