Quiz: Data Collection Methods Questions!

8 Questions | Total Attempts: 2478

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Quiz: Data Collection Methods Questions!

A quiz created for MKTG323 based on pages 137-147 of Basic Marketing Research Using Microsoft Excel Data Analysis Second Edition by Burns & Bush.


Questions and Answers
  • 1. 
    What is secondary data?
    • A. 

      Data that isn't as good

    • B. 

      Data that is collected first hand

    • C. 

      Data expressed through interpretive dance

    • D. 

      Data that already exists

  • 2. 
    Secondary data can be used for both broad and specific uses
    • A. 

      True

    • B. 

      False

  • 3. 
    Internal Secondary Data can include
    • A. 

      Lamps, desks, chairs

    • B. 

      Sales records, invoices, purchase records

    • C. 

      Books, magazines, encyclopedias

    • D. 

      Wikipedia, Google, Facebook

  • 4. 
    The three sources of External Secondary Data are:
    • A. 

      Syndicated services, sales records, published

    • B. 

      What's in the fridge at work, published, bus drivers

    • C. 

      Databases, syndicated services, James Sprenger

    • D. 

      Published, syndicated services and databases

  • 5. 
    Books are an example of published sources
    • A. 

      True

    • B. 

      False

  • 6. 
    Secondary data is inexpensive to collect compared to Primary data
    • A. 

      True

    • B. 

      False

  • 7. 
    Secondary data is completely reliable.
    • A. 

      True

    • B. 

      False

  • 8. 
    Secondary data can be obtained quicker than Primary data.
    • A. 

      True

    • B. 

      False