Quiz: Data Collection Methods Questions!

15 Questions | Attempts: 9282

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Quiz: Data Collection Methods Questions! - Quiz

Data collection is a process that has various methods and techniques used in various scenarios. In this quiz, we have amazing data collection methods questions for you to test your knowledge. The quiz is created for MKTG323 based on pages 137-147 of Basic Marketing Research Using Microsoft Excel Data Analysis Second Edition by Burns & Bush. Let's see how well you score with your knowledge about this. Best of luck to you!


Questions and Answers
  • 1. 
    What is secondary data?
    • A. 

      Data that isn't as good

    • B. 

      Data that is collected first-hand

    • C. 

      Data expressed through interpretive dance.

    • D. 

      Data that already exists

  • 2. 
    Secondary data can be used for both broad and specific uses.
    • A. 

      True

    • B. 

      False

  • 3. 
    Internal Secondary Data can include
    • A. 

      Lamps, desks, chairs

    • B. 

      Sales records, invoices, purchase records.

    • C. 

      Books, magazines, encyclopedias

    • D. 

      Wikipedia, Google, Facebook

  • 4. 
    The three sources of External Secondary Data are:
    • A. 

      Syndicated services, sales records, published.

    • B. 

      What's in the fridge at work, published, bus drivers

    • C. 

      Databases, syndicated services, James Sprenger

    • D. 

      Published, syndicated services and databases.

  • 5. 
    Books are an example of published sources.
    • A. 

      True

    • B. 

      False

  • 6. 
    It's always risky to go with secondary data.
    • A. 

      True

    • B. 

      False

  • 7. 
    Secondary data is inexpensive to collect compared to Primary data.
    • A. 

      True

    • B. 

      False

  • 8. 
    Secondary data saves time.
    • A. 

      True

    • B. 

      False

  • 9. 
    Secondary data is completely reliable.
    • A. 

      True

    • B. 

      False

  • 10. 
    Secondary data can be obtained quicker than Primary data.
    • A. 

      True

    • B. 

      False

  • 11. 
    Which of the following are data collection methods?
    • A. 

      Survey

    • B. 

      Watching T.V.

    • C. 

      Searching on Google

    • D. 

      Observation

  • 12. 
    You have to prevent yourself from self-selection during a study. True or False?
    • A. 

      True

    • B. 

      False

  • 13. 
    Which group do the people who reply to your study fall into?
    • A. 

      Population

    • B. 

      Sample frame

    • C. 

      Sample unit

    • D. 

      None

  • 14. 
    There are total 3 Data collection methods that are generally known. True or false?
    • A. 

      True

    • B. 

      False

  • 15. 
    Which of these should be the first step for data collection?
    • A. 

      Tell the results

    • B. 

      Tally the results

    • C. 

      Create questions

    • D. 

      Ask questions

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