Quiz: Data Collection Methods Questions!
8 Questions
| Total Attempts: 4815
A quiz created for MKTG323 based on pages 137-147 of Basic Marketing Research Using Microsoft Excel Data Analysis Second Edition by Burns & Bush.
Questions and Answers
- 1.What is secondary data?
- A.
Data that isn't as good
- B.
Data that is collected first hand
- C.
Data expressed through interpretive dance
- D.
Data that already exists
- 2.Secondary data can be used for both broad and specific uses
- A.
True
- B.
False
- 3.Internal Secondary Data can include
- A.
Lamps, desks, chairs
- B.
Sales records, invoices, purchase records
- C.
Books, magazines, encyclopedias
- D.
Wikipedia, Google, Facebook
- 4.The three sources of External Secondary Data are:
- A.
Syndicated services, sales records, published
- B.
What's in the fridge at work, published, bus drivers
- C.
Databases, syndicated services, James Sprenger
- D.
Published, syndicated services and databases
- 5.Books are an example of published sources
- A.
True
- B.
False
- 6.Secondary data is inexpensive to collect compared to Primary data
- A.
True
- B.
False
- 7.Secondary data is completely reliable.
- A.
True
- B.
False
- 8.Secondary data can be obtained quicker than Primary data.
- A.
True
- B.
False
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