A quiz created for MKTG323 based on pages 137-147 of Basic Marketing Research Using Microsoft Excel Data Analysis Second Edition by Burns & Bush.
Data that isn't as good
Data that is collected first hand
Data expressed through interpretive dance
Data that already exists
True
False
Lamps, desks, chairs
Sales records, invoices, purchase records
Books, magazines, encyclopedias
Wikipedia, Google, Facebook
Syndicated services, sales records, published
What's in the fridge at work, published, bus drivers
Databases, syndicated services, James Sprenger
Published, syndicated services and databases
True
False
True
False
True
False
True
False