Data collection is a process that has various methods and techniques used in various scenarios. In this quiz, we have amazing data collection methods questions for you to test your knowledge. The quiz is created for MKTG323 based on pages 137-147 of Basic Marketing Research Using Microsoft Excel Data Analysis Second Edition by Burns & Bush. Let's see how well you score with your knowledge about this. Best of luck to you!
Data that isn't as good
Data that is collected first-hand
Data expressed through interpretive dance.
Data that already exists
True
False
Lamps, desks, chairs
Sales records, invoices, purchase records.
Books, magazines, encyclopedias
Wikipedia, Google, Facebook
Syndicated services, sales records, published.
What's in the fridge at work, published, bus drivers
Databases, syndicated services, James Sprenger
Published, syndicated services and databases.
True
False
True
False
True
False
True
False
True
False
True
False
Survey
Watching T.V.
Searching on Google
Observation
True
False
Population
Sample frame
Sample unit
None
True
False
Tell the results
Tally the results
Create questions
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