The Mass Media And The Political Agenda Quiz

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  • 1/45 Questions

    The American political system has entered a new period of high-tech politics

    • True
    • False
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About This Quiz

Explore the dynamic between mass media and political agenda in 'The Mass Media and The Political Agenda' quiz. Assess your understanding of high-tech politics, the role of mass media, media events, and strategic news management, particularly during the Reagan era.

The Mass Media And The Political Agenda Quiz - Quiz

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  • 2. 

    By increasing public attention to specific problems, television news can influence the criteria by which the public evaluates political leaders.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Television news has a significant impact on public opinion and can shape the way people evaluate political leaders. By highlighting specific problems and bringing them to the attention of the public, television news can influence the criteria by which individuals judge political leaders. This is because people often rely on the information and narratives presented in the news to form their opinions and make decisions. Therefore, the statement that television news can influence the criteria by which the public evaluates political leaders is true.

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  • 3. 

    The media acts as a key linkage institutions between the people and the policymakers, having a profound impact on the policy agenda.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The media plays a crucial role in connecting the general public with policymakers, making it a key linkage institution. Through various forms of media such as newspapers, television, and the internet, information about policies and government actions is disseminated to the public. This helps shape public opinion and can influence the policy agenda. The media's ability to highlight certain issues and prioritize them can have a profound impact on the policies that are discussed and implemented. Therefore, the statement that the media acts as a key linkage institution between the people and policymakers and has a profound impact on the policy agenda is true.

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  • 4. 

    Gradually, the broadcast media have replaced the print media as our principal source of news and information.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The given statement suggests that the broadcast media has become the main source of news and information, replacing the print media over time. This implies that people are relying more on television, radio, and online platforms for news consumption rather than traditional newspapers and magazines. The answer "True" indicates that the statement is correct and reflects the current trend in media consumption.

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  • 5. 

    Most news organizations assign their best reporters to particular beats.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    News organizations often assign their best reporters to particular beats to ensure that they have knowledgeable and experienced journalists covering specific topics. This helps to maintain the quality and accuracy of the news reporting, as beat reporters develop expertise in their assigned areas over time. By dedicating their top reporters to specific beats, news organizations can provide in-depth coverage and analysis on various subjects, enhancing the overall credibility and reputation of their news coverage.

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  • 6. 

    Today, for a president to ignore the power of image and the media would be perilous.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Ignoring the power of image and the media in today's society can be dangerous for a president. In the modern era, where information spreads quickly and widely through various media channels, the image and perception of a president can greatly impact public opinion and support. The media plays a crucial role in shaping public perception and can influence public opinion on important issues. Therefore, it is important for a president to understand and utilize the power of image and the media to effectively communicate with the public and maintain a positive image.

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  • 7. 

    The news media's defense for being superficial is to say that this is what the people want.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The given statement suggests that the news media justifies their superficiality by claiming that it is what the people desire. This implies that the news media believes they are catering to the preferences and demands of their audience by providing superficial content. Thus, the statement is true as it implies that the news media defends their superficiality by stating it aligns with public interest.

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  • 8. 

    The political career of Richard Nixon was made and unmade by television

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Richard Nixon's political career was significantly influenced by television. He first gained national attention during the 1952 vice presidential debate, where his performance impressed viewers. This televised exposure helped him secure the Republican nomination for president in 1960. However, during the 1960 presidential debates, Nixon's appearance and demeanor on television contrasted unfavorably with his opponent, John F. Kennedy, leading to his loss. In 1968, Nixon learned from his previous mistakes and effectively used television to his advantage, presenting himself as a strong leader and winning the presidency. However, television also played a role in his downfall during the Watergate scandal, as televised hearings and news coverage exposed the extent of his involvement.

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  • 9. 

    A "talking head" is a media term referring to a shot of a person's face talking directly to the camera

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The term "talking head" is commonly used in media to describe a shot where a person's face is shown directly speaking to the camera. This shot is often used in interviews, news broadcasts, or documentaries to emphasize the speaker's words and expressions. Therefore, the statement that a "talking head" refers to a shot of a person's face talking directly to the camera is true.

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  • 10. 

    Ever since the rise of TV news, newspaper circulation rates have been declining

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The statement suggests that the rise of TV news has had a negative impact on newspaper circulation rates. This implies that people are increasingly relying on television as a source of news, leading to a decline in the number of people who read newspapers. Therefore, the answer "True" indicates that the statement accurately reflects the relationship between the rise of TV news and declining newspaper circulation rates.

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  • 11. 

    Television, radio, newspapers, and other means of popular communication are called

    • Chains

    • High-tech politics

    • Mass media

    • Public relations

    Correct Answer
    A. Mass media
    Explanation
    Television, radio, newspapers, and other means of popular communication are commonly referred to as mass media. This term encompasses various forms of media that have a wide reach and are able to convey information to a large audience simultaneously. Mass media plays a crucial role in shaping public opinion, disseminating news, and influencing popular culture. It is an essential tool for communication and has a significant impact on society.

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  • 12. 

    The influence of the mass media is limited to the elites in the United states

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement that the influence of the mass media is limited to the elites in the United States is false. The mass media has a significant impact on society as a whole, reaching a wide range of individuals across different socioeconomic backgrounds. Through television, radio, newspapers, and the internet, the mass media shapes public opinion, disseminates information, and influences cultural norms and values. It is not limited to just the elites but rather has the power to shape the beliefs and behaviors of the general population.

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  • 13. 

    Richard Nixon's experiences during the 1960 presidential campaign illustrate the

    • Power of television in American politics

    • Insignificance of presidential debates

    • Greater importance of print media

    • Friendly relationship between the media and political candidates

    Correct Answer
    A. Power of television in American politics
    Explanation
    Richard Nixon's experiences during the 1960 presidential campaign highlight the power of television in American politics. This suggests that television played a significant role in shaping public opinion and influencing the outcome of the campaign. It implies that Nixon's performance on television, particularly in the televised debates against John F. Kennedy, had a profound impact on voters' perceptions of him and ultimately affected the election results. This explanation indicates that television had a strong influence on the political landscape during this time period.

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  • 14. 

    A president who was particularly successful in playing to the media was

    • George H.W. Bush

    • Ronal Reagan

    • Richard Nixon

    • Jimmy Carter

    Correct Answer
    A. Ronal Reagan
    Explanation
    Ronald Reagan is the correct answer because he was known for his exceptional media skills and ability to connect with the American public through television. As an actor before entering politics, Reagan had a natural charisma and charm that translated well on screen. He was able to effectively communicate his ideas and policies, using simple language and relatable anecdotes, which resonated with a wide audience. Reagan's media savvy was evident in his successful use of televised speeches and press conferences to shape public opinion and rally support for his administration's initiatives.

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  • 15. 

    The use of airwaves is regulated by the

    • States

    • Federal Trade Commission

    • Federal Communication Commission

    • Federal Broadcasting System

    Correct Answer
    A. Federal Communication Commission
    Explanation
    The use of airwaves is regulated by the Federal Communication Commission (FCC). The FCC is responsible for overseeing and regulating all forms of communication in the United States, including radio, television, internet, and telephone services. They ensure that the airwaves are used efficiently and fairly, granting licenses to broadcasters and enforcing rules and regulations to prevent interference and promote competition. The FCC also protects consumers by enforcing laws related to privacy, accessibility, and fairness in broadcasting.

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  • 16. 

    Issues on the policy agenda are always defined by government officials, but not be people outside of government.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    This statement is false because issues on the policy agenda can be defined by both government officials and people outside of government. While government officials play a significant role in setting the policy agenda, individuals and organizations outside of government, such as advocacy groups, interest groups, and citizens, can also influence and shape the policy agenda through various means, including public opinion, lobbying, and grassroots activism. Therefore, it is not solely the responsibility of government officials to define the issues on the policy agenda.

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  • 17. 

    Trial balloons are used by politicians to 

    • Put issues on the policy agenda

    • See their constituents

    • Test political reactions

    • Take public polls

    Correct Answer
    A. Test political reactions
    Explanation
    Politicians use trial balloons to gauge or assess the reactions of the public and other political actors to certain issues or proposals. By floating a trial balloon, politicians can test the waters and see how their ideas are received before committing to a particular policy or action. This allows them to adjust their strategies or positions based on the feedback they receive, ultimately helping them make more informed decisions.

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  • 18. 

    News management in the Reagan White House operated on each of the following principles EXCEPT

    • Staying on the offensive

    • Controlling the flow of information

    • Speaking in one voice

    • Spontaneity

    Correct Answer
    A. Spontaneity
    Explanation
    The Reagan White House operated on the principles of staying on the offensive, controlling the flow of information, and speaking in one voice. However, spontaneity was not one of the principles followed. This suggests that the Reagan administration did not prioritize or value spontaneous actions or statements when it came to news management.

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  • 19. 

    The President who held numerous press conferences and practically created media politics was

    • Herbert Hoover

    • Franklin Roosevelt

    • John F. Kennedy

    • Ronald Reagan

    Correct Answer
    A. Franklin Roosevelt
    Explanation
    Franklin Roosevelt is the correct answer because he was known for holding numerous press conferences and effectively utilizing media to communicate with the public. During his presidency, Roosevelt conducted over 1,000 press conferences, more than any other president before him. He understood the power of the media and used it to his advantage, using radio broadcasts, known as "fireside chats," to directly address the American people and explain his policies and initiatives. This approach revolutionized the relationship between the president and the media, establishing a new era of media politics.

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  • 20. 

    The press soured on government as a result of the events of the

    • Vietnam War

    • Watergate Scandal

    • Korean War

    • Both a and b

    Correct Answer
    A. Both a and b
    Explanation
    The press soured on government as a result of the events of the Vietnam War and the Watergate Scandal. The Vietnam War was a highly controversial conflict that lasted for many years and resulted in the loss of many American lives. The government's handling of the war, including the lack of transparency and misleading information, led to a loss of trust and credibility in the eyes of the press. Similarly, the Watergate Scandal, which involved illegal activities by the government, further eroded the press's confidence in the government's integrity and honesty. Both of these events contributed to the press's negative perception of the government.

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  • 21. 

    Prior to the 1960s, the relationship between politicians and the press was one of skepticism and distrust.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement suggests that prior to the 1960s, the relationship between politicians and the press was characterized by skepticism and distrust. However, this statement is not true. Historically, prior to the 1960s, the relationship between politicians and the press was generally more cooperative and cordial. It was during the 1960s and beyond that skepticism and distrust began to emerge between politicians and the press. This shift in the relationship can be attributed to various factors such as the Vietnam War and Watergate scandal.

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  • 22. 

    Newspaper chains 

    • Are organizations loosely linked by the wire services

    • Are controlled by conglomerates that often control broadcast media as well

    • Began to disappear with the advent of television

    • Are local papers owned by fearless local editors

    Correct Answer
    A. Are controlled by conglomerates that often control broadcast media as well
    Explanation
    Newspaper chains are controlled by conglomerates that often control broadcast media as well. This means that conglomerates, which are large corporations that own multiple businesses, have influence over both newspaper chains and broadcast media. This suggests that there is a concentration of power and ownership in the media industry, as conglomerates have control over various forms of media.

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  • 23. 

    Research indicates that public opinions remain constant even when news coverage changes.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement contradicts the findings of research. It suggests that public opinions remain constant regardless of changes in news coverage, which is not supported by research. Research has shown that public opinions can be influenced by news coverage, indicating that public opinions are not constant. Therefore, the correct answer is False.

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  • 24. 

    The news media avoid odd events in favor of reporting only objective conditions.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement is false because news media often report on odd events, as they are considered newsworthy and can attract attention from the audience. While objective conditions are also reported, odd events are frequently covered to provide variety and entertainment value to the news. Therefore, the news media does not solely focus on reporting objective conditions but also includes odd events in their coverage.

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  • 25. 

    When the media focuses on injustice in society, they inevitably help keep government small.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement suggests that when the media focuses on injustice in society, it helps keep government small. However, this is not necessarily true. The media's focus on injustice can actually lead to increased government intervention and regulation in order to address and correct the injustices. This can result in a larger government rather than a smaller one. Therefore, the statement is false.

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  • 26. 

    The news media tends to do all of the following EXCEPT

    • Mirror reality

    • Show more bad news than good news

    • Focus on stories that generate good pictures

    • Overemphasize dramatic events

    Correct Answer
    A. Mirror reality
    Explanation
    The news media tends to report on events and stories that are happening in the real world, but they do not necessarily mirror reality completely. News outlets often have their own biases, agendas, and limitations, which can affect the way they present information. They may choose to focus on certain aspects of reality while ignoring others. Therefore, while the news media plays a crucial role in informing the public, it cannot be said that they always mirror reality accurately.

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  • 27. 

    Which of the following characteristics is NOT common among policy entrepreneurs?

    • Commitment to a single policy issue

    • Investment of personal political capital

    • Avoidance of the media

    • Concern about government's priorities

    Correct Answer
    A. Avoidance of the media
    Explanation
    Policy entrepreneurs are individuals who actively promote and advocate for specific policy issues. They typically invest their personal political capital to gain support and influence decision-making. They are committed to a single policy issue and are concerned about the government's priorities. However, one characteristic that is NOT common among policy entrepreneurs is the avoidance of the media. Policy entrepreneurs often use the media as a tool to raise awareness and gain public support for their policy agenda. They understand the importance of media coverage in shaping public opinion and influencing policy outcomes.

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  • 28. 

    Media events are spontaneous circumstances that get the media's attention

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Media events are not spontaneous circumstances that get the media's attention. In fact, media events are carefully planned and orchestrated occasions that are specifically designed to attract the media's attention and coverage. These events are often organized by individuals, organizations, or companies with the intention of promoting a particular message, product, or cause. Therefore, the statement that media events are spontaneous is incorrect.

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  • 29. 

    Which of the following statements is FALSE?

    • Television analysis of news events rarely lasts more than a minute.

    • In-depth attention to the issues is given only during presidential campaigns

    • Newspapers rarely reprint the entire text of important political speeches

    • Snappy sound bites of 10 seconds or less are more common than full speeches on television

    Correct Answer
    A. In-depth attention to the issues is given only during presidential campaigns
    Explanation
    The given statement suggests that in-depth attention to the issues is given only during presidential campaigns. However, this statement is false because it implies that there is no in-depth attention to the issues outside of presidential campaigns, which is not true. In-depth analysis and coverage of various issues can occur at any time, not just during presidential campaigns.

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  • 30. 

    Studies on bias in the news have found that the news media tends to 

    • Favor the Democratic Party

    • Be politically conservative

    • Be politically neutral

    • Favor the Republican Party

    Correct Answer
    A. Favor the Democratic Party
    Explanation
    Studies on bias in the news have consistently shown that the news media tends to favor the Democratic Party. This bias can manifest in various ways, such as the selection of news stories, the framing of issues, and the portrayal of political figures. While it is important to note that not all news outlets exhibit this bias, the overall trend suggests a leaning towards the Democratic Party in the news media.

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  • 31. 

    News on cable TV and the Internet

    • Is not available to most people

    • Focuses on a narrow particular interest

    • Appeals to a general audience

    • Is rarely used by most young adults

    Correct Answer
    A. Focuses on a narrow particular interest
    Explanation
    The correct answer suggests that news on cable TV and the Internet tends to focus on a narrow particular interest. This means that the news coverage provided through these mediums often caters to a specific topic or subject matter, rather than providing a broad range of news stories. This implies that the information presented may not be comprehensive or diverse enough to cater to the interests and needs of all individuals.

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  • 32. 

    The bottom line that shapes how journalists define news, where they get news, and how they present news is

    • Objectivity

    • Truth

    • Profits

    • Comprehensiveness

    Correct Answer
    A. Profits
    Explanation
    The correct answer is "profits." This answer suggests that the financial aspect plays a significant role in shaping how journalists define news, where they obtain news from, and how they present news. It implies that media organizations may prioritize stories or angles that generate higher profits, potentially influencing the selection and presentation of news content.

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  • 33. 

    Who said, "The President of the United States will not stand and be questioned like a chicken thief by men whose names he does not even know"?

    • Herbert Hoover

    • Franklin D. Roosevelt

    • Lyndon Johnson

    • Richard Nixon†

    Correct Answer
    A. Herbert Hoover
    Explanation
    Herbert Hoover said, "The President of the United States will not stand and be questioned like a chicken thief by men whose names he does not even know." This statement suggests that Hoover believed the President should not be subjected to questioning by unknown individuals in a disrespectful manner.

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  • 34. 

    Using the broadcast media, Lyndon Johnson was successful in persuading the public that America was winning the war in Vietnam.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Lyndon Johnson was not successful in persuading the public that America was winning the war in Vietnam. Despite his efforts to use the broadcast media to shape public opinion, the reality of the war, including the high number of casualties and lack of progress, made it difficult to convince the public that America was winning. The war became increasingly unpopular, leading to protests and a decline in support for Johnson's administration.

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  • 35. 

    Which of the following statements is TRUE?

    • Newspapers are the main source of news for Americans

    • Most of the news originates from correspondents

    • In-depth analyses of policy issues are common in the media.

    • Cable news and the Internet have supplanted the nightly news shows.

    Correct Answer
    A. Cable news and the Internet have supplanted the nightly news shows.
    Explanation
    The statement "Cable news and the Internet have supplanted the nightly news shows" is true. This means that cable news and the Internet have replaced or taken over the traditional nightly news shows as the primary sources of news for many people.

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  • 36. 

    Studies have shown that the news media

    • Have only a marginal effect on public opinion

    • Directly affect how people vote

    • Affect what american think about

    • Can conceal problems that actually exist

    Correct Answer
    A. Affect what american think about
    Explanation
    The correct answer is "affect what American think about". This answer is supported by the statement in the question that studies have shown the news media's influence on public opinion. It implies that the news media has the power to shape or influence what Americans think about certain topics or issues.

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  • 37. 

    News coverage of presidential candidates has become increasingly 

    • Focused on the issues

    • Limited

    • Favorable

    • Less favorable

    Correct Answer
    A. Less favorable
    Explanation
    The correct answer is "less favorable." This suggests that the news coverage of presidential candidates has become increasingly negative or critical. This could be due to various factors such as increased scrutiny on candidates, a more polarized political climate, or a shift in media priorities towards highlighting controversies and scandals. The focus on less favorable aspects of candidates may impact public opinion and shape the narrative surrounding their campaigns.

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  • 38. 

    The watchdog function of the media

    • Contributes to the growth of government

    • Can be characterized as reformist

    • Has a liberal political orientation

    • Is no longer a central concern of the media.

    Correct Answer
    A. Can be characterized as reformist
    Explanation
    The watchdog function of the media refers to its role in monitoring and holding the government accountable for its actions. By characterizing this function as reformist, it suggests that the media aims to bring about positive changes and improvements in the government. This implies that the media sees its role as not just reporting on government activities, but also actively working towards promoting change and reform in the system.

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  • 39. 

    Which of the following statements is FALSE?

    • Most reporters strongly believe in journalistic objectivity.

    • Most news stories are presented in a "point/counterpoint" format.

    • The news media do not want to lose their audience by appearing biased.

    • Most studies have shown the the media is systematically biased toward a conservative ideology.

    Correct Answer
    A. Most studies have shown the the media is systematically biased toward a conservative ideology.
    Explanation
    Most studies have not shown that the media is systematically biased toward a conservative ideology.

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  • 40. 

    Which of the following people would NOT qualify to be a policy entrepreneur?

    • An elected official

    • An interest group leader

    • An academic researcher

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    All of the above would qualify to be a policy entrepreneur. An elected official can propose and advocate for new policies, an interest group leader can mobilize support and lobby for specific policies, and an academic researcher can provide evidence and expertise to inform policy decisions. Therefore, none of these individuals would be excluded from being policy entrepreneurs.

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  • 41. 

    The American Institutional agenda has changed dramatically because television finds it easier to focus on groups than on individuals.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Television actually finds it easier to focus on individuals rather than groups. This is because television is a visual medium and it is easier to capture and portray the actions and emotions of an individual rather than a group. Additionally, television often relies on personal stories and narratives to engage viewers, which is more effectively done through individual characters rather than groups. Therefore, the statement that television finds it easier to focus on groups is false.

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  • 42. 

    Which of the following statements regarding the impact of the Internet is FALSE?

    • The impact of the Internet on politics has thus far been revolutionary

    • Most Americans utilize the internet widely for detailed information on politics

    • The Internet is limited to sound bites and summaries of political events

    • The Internet has not been found to be useful for political campaigns.

    Correct Answer
    A. Most Americans utilize the internet widely for detailed information on politics
    Explanation
    The given statement that "Most Americans utilize the internet widely for detailed information on politics" is false. This is because the statement implies that the majority of Americans use the internet extensively to gather in-depth information about politics, which is not supported by evidence. While the internet has had a revolutionary impact on politics and has opened up avenues for political information, it is not true that most Americans rely on the internet for detailed political information.

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  • 43. 

    If you had to pick a single word to describe news coverage by the print and broadcast media, it would be

    • Comprehensive

    • Biased

    • Misleading

    • Superficial

    Correct Answer
    A. Superficial
    Explanation
    The correct answer is "superficial." This implies that news coverage by the print and broadcast media is shallow, lacking depth or thoroughness. It suggests that the media tends to focus more on surface-level information rather than providing in-depth analysis or investigation.

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  • 44. 

    Which of the following statements is TRUE?

    • The media are at their best when reporting stories about complex, high-tech issues

    • The amount of information available through the news media has decreased

    • The rise of the information society has brought about a rise in the informed society

    • The media attempts to appeal to the maximum number of people

    Correct Answer
    A. The amount of information available through the news media has decreased
    Explanation
    The statement "the amount of information available through the news media has decreased" is true. This implies that there has been a decrease in the quantity of information that is accessible to the public through news media sources. This could be due to various factors such as the rise of social media platforms, the decline of traditional news outlets, or changes in the way news is consumed and shared.

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  • 45. 

    Who said "four hostile newspapers are more to be feared than a thousand bayonets?"

    • Richard Nixon

    • Lyndon Johnson

    • Walter Cronkite

    • Napoleon

    Correct Answer
    A. Napoleon
    Explanation
    Napoleon said "four hostile newspapers are more to be feared than a thousand bayonets." This quote reflects Napoleon's understanding of the power and influence of the media. He believed that the negative portrayal of his actions in newspapers could have a greater impact on public opinion and pose a greater threat than physical force. This statement highlights the importance Napoleon placed on controlling public perception and the role of media in shaping public opinion.

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  • Current Version
  • Jul 08, 2024
    Quiz Edited by
    ProProfs Editorial Team
  • Feb 20, 2013
    Quiz Created by
    Taptapbritt2

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