George H.W. Bush
Staying on the offensive
Controlling the flow of information
Speaking in one voice
Franklin D. Roosevelt
John F. Kennedy
Both a and b
Focused on the issues
Power of television in American politics
Insignificance of presidential debates
Greater importance of print media
Friendly relationship between the media and political candidates
Newspapers are the main source of news for Americans
Most of the news originates from correspondents
In-depth analyses of policy issues are common in the media.
Cable news and the Internet have supplanted the nightly news shows.
Federal Trade Commission
Federal Communication Commission
Federal Broadcasting System
Is not available to most people
Focuses on a narrow particular interest
Appeals to a general audience
Is rarely used by most young adults
Are organizations loosely linked by the wire services
Are controlled by conglomerates that often control broadcast media as well
Began to disappear with the advent of television
Are local papers owned by fearless local editors
Put issues on the policy agenda
See their constituents
Test political reactions
Take public polls
Television analysis of news events rarely lasts more than a minute.
In-depth attention to the issues is given only during presidential campaigns
Newspapers rarely reprint the entire text of important political speeches
Snappy sound bites of 10 seconds or less are more common than full speeches on television
Favor the Democratic Party
Be politically conservative
Be politically neutral
Favor the Republican Party
Most reporters strongly believe in journalistic objectivity.
Most news stories are presented in a "point/counterpoint" format.
The news media do not want to lose their audience by appearing biased.
Most studies have shown the the media is systematically biased toward a conservative ideology.
Show more bad news than good news
Focus on stories that generate good pictures
Overemphasize dramatic events
Have only a marginal effect on public opinion
Directly affect how people vote
Affect what american think about
Can conceal problems that actually exist
Commitment to a single policy issue
Investment of personal political capital
Avoidance of the media
Concern about government's priorities
Contributes to the growth of government
Can be characterized as reformist
Has a liberal political orientation
Is no longer a central concern of the media.
The media are at their best when reporting stories about complex, high-tech issues
The amount of information available through the news media has decreased
The rise of the information society has brought about a rise in the informed society
The media attempts to appeal to the maximum number of people
The impact of the Internet on politics has thus far been revolutionary
Most Americans utilize the internet widely for detailed information on politics
The Internet is limited to sound bites and summaries of political events
The Internet has not been found to be useful for political campaigns.
An elected official
An interest group leader
An academic researcher
All of the above