The Mass Media And The Political Agenda Quiz

45 Questions | Total Attempts: 1841

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  • 1. 
    The American political system has entered a new period of high-tech politics
    • A. 

      True

    • B. 

      False

  • 2. 
    Television, radio, newspapers, and other means of popular communication are called
    • A. 

      Chains

    • B. 

      High-tech politics

    • C. 

      Mass media

    • D. 

      Public relations

  • 3. 
    • A. 

      True

    • B. 

      False

  • 4. 
    Media events are spontaneous circumstances that get the media's attention
    • A. 

      True

    • B. 

      False

  • 5. 
    • A. 

      George H.W. Bush

    • B. 

      Ronal Reagan

    • C. 

      Richard Nixon

    • D. 

      Jimmy Carter

  • 6. 
    News management in the Reagan White House operated on each of the following principles EXCEPT
    • A. 

      Staying on the offensive

    • B. 

      Controlling the flow of information

    • C. 

      Speaking in one voice

    • D. 

      Spontaneity

  • 7. 
    Today, for a president to ignore the power of image and the media would be perilous.
    • A. 

      True

    • B. 

      False

  • 8. 
    • A. 

      Herbert Hoover

    • B. 

      Franklin D. Roosevelt

    • C. 

      Lyndon Johnson

    • D. 

      Richard Nixon†

  • 9. 
    The President who held numerous press conferences and practically created media politics was
    • A. 

      Herbert Hoover

    • B. 

      Franklin Roosevelt

    • C. 

      John F. Kennedy

    • D. 

      Ronald Reagan

  • 10. 
    Prior to the 1960s, the relationship between politicians and the press was one of skepticism and distrust.
    • A. 

      True

    • B. 

      False

  • 11. 
    The press soured on government as a result of the events of the
    • A. 

      Vietnam War

    • B. 

      Watergate Scandal

    • C. 

      Korean War

    • D. 

      Both a and b

  • 12. 
    News coverage of presidential candidates has become increasingly 
    • A. 

      Focused on the issues

    • B. 

      Limited

    • C. 

      Favorable

    • D. 

      Less favorable

  • 13. 
    Ever since the rise of TV news, newspaper circulation rates have been declining
    • A. 

      True

    • B. 

      False

  • 14. 
    Who said "four hostile newspapers are more to be feared than a thousand bayonets?"
    • A. 

      Richard Nixon

    • B. 

      Lyndon Johnson

    • C. 

      Walter Cronkite

    • D. 

      Napoleon

  • 15. 
    Gradually, the broadcast media have replaced the print media as our principal source of news and information.
    • A. 

      True

    • B. 

      False

  • 16. 
    The political career of Richard Nixon was made and unmade by television
    • A. 

      True

    • B. 

      False

  • 17. 
    Richard Nixon's experiences during the 1960 presidential campaign illustrate the
    • A. 

      Power of television in American politics

    • B. 

      Insignificance of presidential debates

    • C. 

      Greater importance of print media

    • D. 

      Friendly relationship between the media and political candidates

  • 18. 
    Using the broadcast media, Lyndon Johnson was successful in persuading the public that America was winning the war in Vietnam.
    • A. 

      True

    • B. 

      False

  • 19. 
    • A. 

      Newspapers are the main source of news for Americans

    • B. 

      Most of the news originates from correspondents

    • C. 

      In-depth analyses of policy issues are common in the media.

    • D. 

      Cable news and the Internet have supplanted the nightly news shows.

  • 20. 
    The use of airwaves is regulated by the
    • A. 

      States

    • B. 

      Federal Trade Commission

    • C. 

      Federal Communication Commission

    • D. 

      Federal Broadcasting System

  • 21. 
    News on cable TV and the Internet
    • A. 

      Is not available to most people

    • B. 

      Focuses on a narrow particular interest

    • C. 

      Appeals to a general audience

    • D. 

      Is rarely used by most young adults

  • 22. 
    Newspaper chains 
    • A. 

      Are organizations loosely linked by the wire services

    • B. 

      Are controlled by conglomerates that often control broadcast media as well

    • C. 

      Began to disappear with the advent of television

    • D. 

      Are local papers owned by fearless local editors

  • 23. 
    The news media avoid odd events in favor of reporting only objective conditions.
    • A. 

      True

    • B. 

      False

  • 24. 
    The bottom line that shapes how journalists define news, where they get news, and how they present news is
    • A. 

      Objectivity

    • B. 

      Truth

    • C. 

      Profits

    • D. 

      Comprehensiveness

  • 25. 
    Most news organizations assign their best reporters to particular beats.
    • A. 

      True

    • B. 

      False

  • 26. 
    Trial balloons are used by politicians to 
    • A. 

      Put issues on the policy agenda

    • B. 

      See their constituents

    • C. 

      Test political reactions

    • D. 

      Take public polls

  • 27. 
    If you had to pick a single word to describe news coverage by the print and broadcast media, it would be
    • A. 

      Comprehensive

    • B. 

      Biased

    • C. 

      Misleading

    • D. 

      Superficial

  • 28. 
    Which of the following statements is FALSE?
    • A. 

      Television analysis of news events rarely lasts more than a minute.

    • B. 

      In-depth attention to the issues is given only during presidential campaigns

    • C. 

      Newspapers rarely reprint the entire text of important political speeches

    • D. 

      Snappy sound bites of 10 seconds or less are more common than full speeches on television

  • 29. 
    Studies on bias in the news have found that the news media tends to 
    • A. 

      Favor the Democratic Party

    • B. 

      Be politically conservative

    • C. 

      Be politically neutral

    • D. 

      Favor the Republican Party

  • 30. 
    • A. 

      Most reporters strongly believe in journalistic objectivity.

    • B. 

      Most news stories are presented in a "point/counterpoint" format.

    • C. 

      The news media do not want to lose their audience by appearing biased.

    • D. 

      Most studies have shown the the media is systematically biased toward a conservative ideology.

  • 31. 
    The news media tends to do all of the following EXCEPT
    • A. 

      Mirror reality

    • B. 

      Show more bad news than good news

    • C. 

      Focus on stories that generate good pictures

    • D. 

      Overemphasize dramatic events

  • 32. 
    A "talking head" is a media term referring to a shot of a person's face talking directly to the camera
    • A. 

      True

    • B. 

      False

  • 33. 
    Studies have shown that the news media
    • A. 

      Have only a marginal effect on public opinion

    • B. 

      Directly affect how people vote

    • C. 

      Affect what american think about

    • D. 

      Can conceal problems that actually exist

  • 34. 
    By increasing public attention to specific problems, television news can influence the criteria by which the public evaluates political leaders.
    • A. 

      True

    • B. 

      False

  • 35. 
    Issues on the policy agenda are always defined by government officials, but not be people outside of government.
    • A. 

      True

    • B. 

      False

  • 36. 
    Which of the following characteristics is NOT common among policy entrepreneurs?
    • A. 

      Commitment to a single policy issue

    • B. 

      Investment of personal political capital

    • C. 

      Avoidance of the media

    • D. 

      Concern about government's priorities

  • 37. 
    The media acts as a key linkage institutions between the people and the policymakers, having a profound impact on the policy agenda.
    • A. 

      True

    • B. 

      False

  • 38. 
    The watchdog function of the media
    • A. 

      Contributes to the growth of government

    • B. 

      Can be characterized as reformist

    • C. 

      Has a liberal political orientation

    • D. 

      Is no longer a central concern of the media.

  • 39. 
    When the media focuses on injustice in society, they inevitably help keep government small.
    • A. 

      True

    • B. 

      False

  • 40. 
    The American Institutional agenda has changed dramatically because television finds it easier to focus on groups than on individuals.
    • A. 

      True

    • B. 

      False

  • 41. 
    • A. 

      The media are at their best when reporting stories about complex, high-tech issues

    • B. 

      The amount of information available through the news media has decreased

    • C. 

      The rise of the information society has brought about a rise in the informed society

    • D. 

      The media attempts to appeal to the maximum number of people

  • 42. 
    The news media's defense for being superficial is to say that this is what the people want.
    • A. 

      True

    • B. 

      False

  • 43. 
    • A. 

      The impact of the Internet on politics has thus far been revolutionary

    • B. 

      Most Americans utilize the internet widely for detailed information on politics

    • C. 

      The Internet is limited to sound bites and summaries of political events

    • D. 

      The Internet has not been found to be useful for political campaigns.

  • 44. 
    Research indicates that public opinions remain constant even when news coverage changes.
    • A. 

      True

    • B. 

      False

  • 45. 
    Which of the following people would NOT qualify to be a policy entrepreneur?
    • A. 

      An elected official

    • B. 

      An interest group leader

    • C. 

      An academic researcher

    • D. 

      All of the above