Chapter 7: The Mass Media And The Political Agenda

10 Questions | Total Attempts: 453

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Mass Media Quizzes & Trivia

Questions and Answers
  • 1. 
    Which of these was NOT part of the Reagan White House’s strategies for news management?
    • A. 

      Allow the press unlimited access to the president

    • B. 

      Plan ahead

    • C. 

      Stay on the offensive

    • D. 

      Repeat the same message many times

    • E. 

      Speak in one voice

  • 2. 
    Which president held one thousand press conferences, far more than any other?
    • A. 

      John F. Kennedy b. c. d. e.

    • B. 

      Richard Nixon

    • C. 

      Ronald Reagan

    • D. 

      Franklin Roosevelt

    • E. 

      Bill Clinton

  • 3. 
     One president who was particularly successful in playing to the media was
    • A. 

      George H. W. Bush

    • B. 

      Ronald Reagan

    • C. 

      Richard Nixon

    • D. 

      Jimmy Carter

    • E. 

      Thomas Jefferson

  • 4. 
    The cozy relationship between politicians and the press in the twentieth century lasted until
    • A. 

      The Iranian Hostage Crisis

    • B. 

      World War II

    • C. 

      The commercialization of television

    • D. 

      The beginning of Franklin Roosevelt's presidency

    • E. 

      The Vietnam War and Watergate

  • 5. 
    The use of detective-like reporting methods to unearth scandals is known as
    • A. 

      Yellow journalism

    • B. 

      Trial balloons

    • C. 

      Scientific journalism

    • D. 

      Investigative journalism

    • E. 

      Print journalism

  • 6. 
    The nation's most influential newspaper and its unofficial "newspaper of record" is
    • A. 

      USA Today

    • B. 

      The New York Times

    • C. 

      The Wall Street Journal

    • D. 

      Congressional Quarterly

    • E. 

      The Washington Post

  • 7. 
    In a famous, televised speech in 1952 to save his vice presidential candidacy, ________ denied having received illegal gifts and payments, and declared that the family dog, Checkers, though a gift, would not be returned.
    • A. 

      John Sparkman

    • B. 

      Richard Nixon

    • C. 

      Lyndon Johnson

    • D. 

      Spiro Agnew

    • E. 

      Dwight Eisenhower

  • 8. 
    Following the first Nixon-Kennedy presidential debate of 1960, opinion polls showed that
    • A. 

      Those who watched on television thought Nixon had won, while those who listened overthe radio thought Kennedy won.

    • B. 

      Those who watched on television and listened over the radio both thought Kennedy had won.

    • C. 

      Those who listened over radio thought it was a draw, while those who watched television thought Kennedy did better

    • D. 

      Those who watched on television and listened over the radio both thought Nixon had won.

    • E. 

      Those who watched on television thought Kennedy had won, while those who listened over the radio thought Nixon won.

  • 9. 
    In 1934, Congress created the ______________ to regulate the use of the airwaves
    • A. 

      Federal Trade Commission

    • B. 

      Equal Opportunity Commission

    • C. 

      Federal Communications Commission

    • D. 

      Department of the Interior

    • E. 

      Department of Media Communications

  • 10. 
    An intentional news leak for the purpose of assessing the political reaction to that news is called
    • A. 

      A talking head

    • B. 

      A press conference.

    • C. 

      A media event

    • D. 

      A trial balloon

    • E. 

      Investigative journalism

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