Allow the press unlimited access to the president
Stay on the offensive
Repeat the same message many times
Speak in one voice
John F. Kennedy b. c. d. e.
George H. W. Bush
The Iranian Hostage Crisis
World War II
The commercialization of television
The beginning of Franklin Roosevelt's presidency
The Vietnam War and Watergate
The New York Times
The Wall Street Journal
The Washington Post
Those who watched on television thought Nixon had won, while those who listened overthe radio thought Kennedy won.
Those who watched on television and listened over the radio both thought Kennedy had won.
Those who listened over radio thought it was a draw, while those who watched television thought Kennedy did better
Those who watched on television and listened over the radio both thought Nixon had won.
Those who watched on television thought Kennedy had won, while those who listened over the radio thought Nixon won.
Federal Trade Commission
Equal Opportunity Commission
Federal Communications Commission
Department of the Interior
Department of Media Communications
A talking head
A press conference.
A media event
A trial balloon