User Experience & Why IT Matters

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| By Wjlarsen
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Quizzes Created: 3 | Total Attempts: 1,328
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User Experience & Why IT Matters - Quiz

This quiz is based on the first chapter of The Elements of User Experience by Jesse James Garrett.


Questions and Answers
  • 1. 

    According to J.J. Garrett, the term user experience is…

    • A.

      "The feeling a product gives you when you use it for important tasks."

    • B.

      "The experience a product creates for people who use it in the real world."

    • C.

      "The sensory enjoyment a product provides in terms of aesthetic appeal and function."

    • D.

      The way we use products to be more efficient in our daily lives.

    • E.

      (all of the above)

    • F.

      (none of the above)

    Correct Answer
    B. "The experience a product creates for people who use it in the real world."
    Explanation
    The correct answer is "The experience a product creates for people who use it in the real world." This answer aligns with J.J. Garrett's definition of user experience, which focuses on the overall experience that a product provides to its users in real-world situations. It encompasses the emotional, practical, and functional aspects of using a product, taking into consideration the user's needs, goals, and context. This definition goes beyond just the feeling or sensory enjoyment of a product and emphasizes the holistic experience that it offers.

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  • 2. 

    In user experience design, "form follows function".

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    "Form follows function" is a principle in design that suggests that the form or appearance of a product or system should be determined by its intended function or purpose. However, in user experience design, this principle is often reversed, meaning that the function should be determined by the form. This approach prioritizes the user's experience and the design aesthetics over the strict adherence to functionality. Therefore, the correct answer is False.

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  • 3. 

    In user experience design, the design of a product is dictated by the…

    • A.

      Concerns for functionality

    • B.

      Psychology and behavior of the user

    • C.

      Need to create exciting forms that capture attention

    • D.

      Process of iteration and improvement

    • E.

      (all of the above)

    • F.

      (none of the above)

    Correct Answer
    B. Psychology and behavior of the user
    Explanation
    The design of a product in user experience design is dictated by the psychology and behavior of the user. This means that the design should take into consideration how users think, feel, and behave when interacting with the product. By understanding the user's needs, motivations, and preferences, designers can create a product that is intuitive, enjoyable, and meets the user's expectations. This approach ensures that the product is user-centered and enhances the overall user experience.

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  • 4. 

    A type of question a UX designer would ask is…

    • A.

      "Is the button too small for such an important task?"

    • B.

      "Is the grip of this drill too sticky for humid weather?"

    • C.

      "Are there too many features in this coffee maker?"

    • D.

      "Is there anyway to make this product smaller?"

    • E.

      (all of the above)

    • F.

      (none of the above)

    Correct Answer
    A. "Is the button too small for such an important task?"
    Explanation
    The given correct answer is "Is the button too small for such an important task?" because it aligns with the role and responsibilities of a UX designer. UX designers are concerned with creating user-friendly and intuitive interfaces, so they would ask questions related to the usability and effectiveness of design elements like buttons. This question specifically addresses the size of a button in relation to its importance, indicating that the UX designer is considering the user's ability to interact with the button and complete the task successfully.

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  • 5. 

    According to Garrett, when users have a hard time using complicated pieces of technology they…

    • A.

      Switch to a competing product.

    • B.

      Feel apathetic but keep trying.

    • C.

      Get angry and want to give up.

    • D.

      Blame themselves and feel stupid.

    • E.

      (all of the above)

    • F.

      (none of the above)

    Correct Answer
    D. Blame themselves and feel stupid.
    Explanation
    When users have a hard time using complicated pieces of technology, according to Garrett, they tend to blame themselves and feel stupid. This suggests that users may internalize the difficulty they are experiencing and attribute it to their own lack of skill or intelligence. This can lead to feelings of frustration and self-doubt.

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  • 6. 

    When thought is put into user experience…

    • A.

      It provides an essential, sustainable competitive advantage for a company

    • B.

      It gains the attention of market forces who care about innovation

    • C.

      People think more about their future goals related to the product

    • D.

      It helps reduce the time a product is in development

    • E.

      (all of the above)

    Correct Answer
    A. It provides an essential, sustainable competitive advantage for a company
    Explanation
    When thought is put into user experience, it provides an essential, sustainable competitive advantage for a company. This means that by considering the needs and preferences of users, a company can create a better user experience and differentiate itself from competitors. This can lead to increased customer satisfaction, loyalty, and ultimately, business success.

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  • 7. 

    User experience is important for companies because it…

    • A.

      Forms the customer's impression of a company's offerings

    • B.

      Differentiates itself from the competition

    • C.

      Determines whether a customer will come back

    • D.

      (all of the above)

    • E.

      (none of the above)

    Correct Answer
    D. (all of the above)
    Explanation
    User experience is important for companies because it forms the customer's impression of a company's offerings. This means that the way customers interact with a company's products or services directly influences their perception of the company as a whole. Additionally, user experience differentiates a company from its competition by providing a unique and enjoyable experience for customers. Lastly, a positive user experience is crucial for customer retention as it determines whether a customer will come back or choose to switch to a competitor. Therefore, all of these reasons make user experience important for companies.

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  • 8. 

    Websites fall into one of these two categories (sometimes a blend of both)…

    • A.

      Content | functional

    • B.

      Interactive | non-interactive

    • C.

      Visual based | text based

    • D.

      User-centered | customer-centered

    Correct Answer
    A. Content | functional
    Explanation
    Websites can be categorized into two types: content-based and functional-based. Content-based websites focus on providing information and engaging content to the users. These websites may include blogs, news sites, or educational platforms. On the other hand, functional-based websites prioritize functionality and user interactions. These websites often have features like e-commerce platforms, online banking, or social media sites. Some websites may have a combination of both content and functionality, depending on their purpose and target audience.

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  • 9. 

    ROI stands for…

    • A.

      Revenue only instance

    • B.

      Return on investment

    • C.

      Rare occurrence information

    • D.

      Ready on inventory

    • E.

      (none of the above)

    Correct Answer
    B. Return on investment
    Explanation
    ROI stands for "return on investment." It is a financial metric that is used to evaluate the profitability and efficiency of an investment. ROI measures the return or profit generated from an investment relative to its cost. It is expressed as a percentage and is commonly used by investors and businesses to assess the success of their investments and make informed decisions about future investments.

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  • 10. 

    When a business has a lot of information to organize and present to customers, the first person to begin grouping, tagging and categorizing the content is the…

    • A.

      UI Designer

    • B.

      UX Designer

    • C.

      Information Architect

    • D.

      Interaction Developer

    • E.

      (none of the above)

    Correct Answer
    C. Information Architect
    Explanation
    An Information Architect is responsible for organizing and categorizing content in a way that is logical and user-friendly. They create the structure and navigation of a website or application, ensuring that users can easily find the information they need. This role involves understanding user needs, business goals, and content requirements to create an effective information hierarchy. Therefore, when a business has a lot of information to organize and present to customers, the first person to begin grouping, tagging, and categorizing the content would be an Information Architect.

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  • 11. 

    "Any user experience effort aims to improve efficiency. This basically comes in two key forms: helping people work harder and helping them make important decisions."

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The statement suggests that any user experience effort aims to improve efficiency by helping people work harder and make important decisions. However, this statement is not entirely accurate. While improving efficiency is often a goal of user experience efforts, it is not the sole purpose. User experience also focuses on enhancing usability, satisfaction, and overall experience for users. Therefore, the statement is false.

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  • 12. 

    "User-centered design" is…

    • A.

      Thinking about what functionality users want in your product design.

    • B.

      Taking the user into account every step of the way as you design a product.

    • C.

      Wanting to help users appreciate the nuance in your products.

    • D.

      Helping users to accomplish their ideals as they relate to your product.

    Correct Answer
    B. Taking the user into account every step of the way as you design a product.
    Explanation
    "User-centered design" refers to the approach of considering the user at every stage of the product design process. It involves understanding the needs, preferences, and behaviors of the users and incorporating them into the design decisions. This approach ensures that the final product is tailored to meet the specific requirements and expectations of the users, resulting in a more effective and user-friendly design.

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  • 13. 

    A common way to measure ROI is looking at the…

    • A.

      Generic numbers for accounts

    • B.

      MLP forms

    • C.

      Conversion rate

    • D.

      Static issuance of users

    Correct Answer
    C. Conversion rate
    Explanation
    Conversion rate is a common way to measure ROI because it reflects the effectiveness of a marketing campaign or strategy in converting potential customers into actual paying customers. It measures the percentage of website visitors or leads that take the desired action, such as making a purchase or filling out a form. A higher conversion rate indicates that the marketing efforts are successful in driving customer engagement and generating revenue.

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  • Current Version
  • Sep 03, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jan 30, 2012
    Quiz Created by
    Wjlarsen

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