Quiz: Test Your Knowledge Of SEO

33 Questions | Total Attempts: 204

SettingsSettingsSettings
Please wait...
Quiz: Test Your Knowledge Of SEO

How well do you know SEO? Search engine optimization improves the amount of website traffic rather than direct traffic or paid. Unpaid traffic may be derived from different searches, including video images and academic searches, for example. SEO is significant to marketing. It is a major part of digital marketing because of the amount of traffic revenue it generates. This quiz will upgrade your SEO skills. Good luck with this quiz.


Questions and Answers
  • 1. 
    Web mining is exactly the same as Web analytics: the analysis of Web site usage data.
    • A. 

      True

    • B. 

      False

  • 2. 
    Web crawlers or spiders collect information from Web pages in an automated or semi-automated way. Only the text of Web pages is collected by crawlers.
    • A. 

      True

    • B. 

      False

  • 3. 
    Generally, making a search engine more efficient makes it less effective.
    • A. 

      True

    • B. 

      False

  • 4. 
    The main purpose of frequent recrawling of some Web sites is to prevent search users from retrieving stale search results. 
    • A. 

      True

    • B. 

      False

  • 5. 
    Search engine optimization (SEO) techniques play a minor role in a Web site's search ranking because of only well-written content matters.
    • A. 

      True

    • B. 

      False

  • 6. 
    Clickstream analysis does not need users to enter their perceptions of the Web site or other feedback directly to be useful in determining their preferences.
    • A. 

      True

    • B. 

      False

  • 7. 
    Having more web traffic coming from organic search than other types of search is the goal of most companies.
    • A. 

      True

    • B. 

      False

  • 8. 
    Many Web analytics tools are free to download and use, including Google Web Analytics.
    • A. 

      True

    • B. 

      False

  • 9. 
    Social network analysis can help companies divide their customers into market segments by analyzing their interconnections.
    • A. 

      True

    • B. 

      False

  • 10. 
    Decentralization, the need for specialized skills, and immediacy of output are all attributes of Web publishing when compared to industrial publishing. 
    • A. 

      True

    • B. 

      False

  • 11. 
    Consistent high quality, higher publishing frequency, and longer time lag are all attributes of industrial publishing when compared to Web publishing. 
    • A. 

      True

    • B. 

      False

  • 12. 
    Web site visitors who critique and create content are more engaged than those who join networks and spectate.
    • A. 

      True

    • B. 

      False

  • 13. 
    Descriptive analytics for social media feature such items as your followers as well as the content in online conversations that help you to identify themes and sentiments.
    • A. 

      True

    • B. 

      False

  • 14. 
    Companies understand that when their product goes "viral," the content of the online conversations about their product does not matter, only the volume of conversations. 
    • A. 

      True

    • B. 

      False

  • 15. 
    Social media analytics companies provide integrated support that is helpful to many parts of a business, not only the Sales and Marketing functions.
    • A. 

      True

    • B. 

      False

  • 16. 
    What does Web content mining involve
    • A. 

      analyzing the universal resource locator in Web pages

    • B. 

      analyzing the pattern of visits to a Web site

    • C. 

      analyzing the unstructured content of Web pages

    • D. 

      analyzing the PageRank and other metadata of a Web page

  • 17. 
    What does Web structure mining involve? 
    • A. 

      analyzing the pattern of visits to a Web site

    • B. 

      analyzing the universal resource locators in Web pages

    • C. 

      analyzing the PageRank and other metadata of a Web page

    • D. 

      analyzing the unstructured content of Web pag

  • 18. 
    Search engines do not search the entire Web every time a user makes a search request, for all the following reasons EXCEPT 
    • A. 

      it would take longer than the user could wait

    • B. 

      it is more efficient to use pre-stored search results.

    • C. 

      Most users are not interested in searching the entire Web.

    • D. 

      the Web is too complex to be searched each time.

  • 19. 
    Breaking up a Web page into its components to identify worthy words/terms and indexing them using a set of rules is called 
    • A. 

      Parsing the documents.

    • B. 

      document analysis

    • C. 

      creating the term-by-document matrix.

    • D. 

      the Web is too complex to be searched each time

  • 20. 
    PageRank for Webpages is useful to Web developers for which of the following reasons
    • A. 

      They uniquely identify the Web page developer for greater accountability.

    • B. 

      It gives developers insight into Web user behavior

    • C. 

      Developing many Web pages with low PageRank can help a Web site attract users

    • D. 

      It is used in citation analysis for scholarly papers.

  • 21. 
    Search engine optimization (SEO) is a means by which 
    • A. 

      Web site developers can negotiate better deals for paid ads

    • B. 

      Web site developers can increase Web site search rankings

    • C. 

      Web site developers optimize the artistic features of their Web sites

    • D. 

      Web site developers index their Web sites for search engines.

  • 22. 
    In general, what is the best kind of Web traffic to a Web site? 
    • A. 

      European Web traffic

    • B. 

      organic Web traffic

    • C. 

      paid Web traffic

    • D. 

      Bot-generated traffic

  • 23. 
    Clickstream analysis is most likely to be used for all the following types of applications EXCEPT 
    • A. 

      predicting user behavior.

    • B. 

      hiring new functional area managers.

    • C. 

      Designing cross-marketing strategies across products.

    • D. 

      determining the lifetime value of clients

  • 24. 
     What are the two main types of Web analytics?
    • A. 

      off-site and on-site Web analytics

    • B. 

      data-based and subjective Web analytics

    • C. 

      old-school and new-school Web analytics

    • D. 

      Bing and Google Web analytics

  • 25. 
    Web site usability may be rated poor if 
    • A. 

      users fail to click on all pages equally.

    • B. 

      Web site visitors download few of your offered PDFs and videos.

    • C. 

      The time spent on your Web site is long

    • D. 

      the average number of page views on your Web site is large

Back to Top Back to top