Test Your Knowledge Of SEO

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  • 1/33 Questions

    Web mining is exactly the same as Web analytics: the analysis of Web site usage data.

    • True
    • False
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About This Quiz


How well do you know SEO? Search engine optimization improves the amount of website traffic rather than direct traffic or paid. Unpaid traffic may be derived from different searches, including video images and academic searches, for example. SEO is significant to marketing. It is a major part of digital marketing because of the amount of traffic revenue it generates. This See morequiz will upgrade your SEO skills. Good luck with this quiz.

Test Your Knowledge Of SEO - Quiz

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  • 2. 

    Web crawlers or spiders collect information from Web pages in an automated or semi-automated way. Only the text of Web pages is collected by crawlers.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Web crawlers or spiders collect information from Web pages in an automated or semi-automated way. However, it is not true that only the text of Web pages is collected by crawlers. In addition to text, crawlers also collect other types of information such as images, videos, links, metadata, and more. Crawlers are designed to gather as much relevant data as possible from web pages to index and organize it for search engines or other purposes.

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  • 3. 

    Generally, making a search engine more efficient makes it less effective.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Making a search engine more efficient often involves streamlining the search process and reducing the time it takes to retrieve results. However, this can sometimes lead to sacrificing the accuracy and relevance of the search results. By prioritizing efficiency, the search engine may overlook certain relevant information or deliver less precise results. Therefore, while efficiency is important, it can come at the cost of effectiveness in terms of delivering the most relevant and accurate search results.

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  • 4. 

    The main purpose of frequent recrawling of some Web sites is to prevent search users from retrieving stale search results. 

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Frequent recrawling of some websites helps in preventing search users from retrieving stale search results. This means that by regularly crawling these websites, search engines can ensure that the information displayed in search results is up-to-date and relevant. This is important to provide users with accurate and current information, improving their search experience. Therefore, the statement "The main purpose of frequent recrawling of some websites is to prevent search users from retrieving stale search results" is true.

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  • 5. 

    Search engine optimization (SEO) techniques play a minor role in a Web site's search ranking because of only well-written content matters.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The given answer is false because search engine optimization (SEO) techniques actually play a significant role in a website's search ranking. While well-written content is important, it is not the only factor that determines a website's ranking. SEO techniques such as keyword optimization, meta tags, backlinking, and site structure all contribute to improving a website's visibility and ranking in search engine results.

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  • 6. 

    Clickstream analysis does not need users to enter their perceptions of the Web site or other feedback directly to be useful in determining their preferences.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Clickstream analysis is a method of tracking and analyzing the paths that users take while navigating a website. It collects data on user behavior, such as the pages they visit, the links they click, and the time spent on each page. This data can be analyzed to gain insights into user preferences and behavior patterns. Unlike other methods that rely on direct feedback or surveys, clickstream analysis does not require users to enter their perceptions or feedback directly. Instead, it uses objective data to understand user preferences, making it a useful tool in determining user preferences. Therefore, the statement is true.

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  • 7. 

    Having more web traffic coming from organic search than other types of search is the goal of most companies.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Having more web traffic coming from organic search is indeed the goal of most companies. Organic search refers to the traffic that comes to a website through unpaid search engine results. This means that when a user searches for a specific keyword or phrase on a search engine like Google, and clicks on a website that appears in the organic search results, it is considered organic traffic. Companies strive to increase their organic search traffic as it indicates that their website is ranking well in search engine results, which can lead to higher visibility, brand awareness, and potential customer conversions.

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  • 8. 

    Many Web analytics tools are free to download and use, including Google Web Analytics.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The statement is stating that many web analytics tools, including Google Web Analytics, are free to download and use. This implies that the answer is true, as it is stating a fact about the availability of free web analytics tools.

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  • 9. 

    Social network analysis can help companies divide their customers into market segments by analyzing their interconnections.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Social network analysis is a valuable tool for companies to understand the relationships and connections between their customers. By analyzing these interconnections, companies can identify patterns and group customers into market segments based on their similarities and interactions. This allows companies to tailor their marketing strategies and offerings to specific customer segments, improving their overall effectiveness and customer satisfaction. Therefore, the statement that social network analysis can help companies divide their customers into market segments is true.

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  • 10. 

    Decentralization, the need for specialized skills, and immediacy of output are all attributes of Web publishing when compared to industrial publishing. 

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement is false because decentralization, the need for specialized skills, and immediacy of output are not attributes of Web publishing when compared to industrial publishing. In fact, industrial publishing often requires specialized skills and expertise, while Web publishing allows for more decentralization and immediate output due to its digital nature.

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  • 11. 

    Consistent high quality, higher publishing frequency, and longer time lag are all attributes of industrial publishing when compared to Web publishing. 

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement is false because industrial publishing is typically associated with lower publishing frequency and longer time lag compared to web publishing. Industrial publishing focuses on producing high-quality content that goes through a rigorous editing and review process, resulting in a slower publication timeline. In contrast, web publishing allows for more frequent updates and immediate dissemination of information.

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  • 12. 

    Web site visitors who critique and create content are more engaged than those who join networks and spectate.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The statement suggests that web site visitors who actively critique and create content are more engaged compared to those who passively join networks and spectate. This implies that individuals who actively participate and contribute to the website's content are more involved and invested in the platform. Therefore, the statement is true.

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  • 13. 

    Descriptive analytics for social media feature such items as your followers as well as the content in online conversations that help you to identify themes and sentiments.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Descriptive analytics for social media does not include features such as identifying themes and sentiments in online conversations. It primarily focuses on analyzing data related to your followers and the content they engage with. Therefore, the given statement is false.

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  • 14. 

    Companies understand that when their product goes "viral," the content of the online conversations about their product does not matter, only the volume of conversations. 

    • True

    • False

    Correct Answer
    A. False
    Explanation
    This statement is false. While it is true that companies often desire their products to go viral, the content of the online conversations about their product does matter. Positive conversations can lead to increased brand awareness, customer engagement, and ultimately, sales. Negative conversations, on the other hand, can harm the company's reputation and deter potential customers. Therefore, it is not just the volume of conversations that matters, but also the sentiment and content of those conversations.

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  • 15. 

    Social media analytics companies provide integrated support that is helpful to many parts of a business, not only the Sales and Marketing functions.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Social media analytics companies offer integrated support that extends beyond just the Sales and Marketing functions. They provide valuable insights and data analysis that can be utilized by various departments within a business, such as customer service, product development, and even human resources. By leveraging social media analytics, companies can gain a deeper understanding of their target audience, monitor brand reputation, identify market trends, and make informed business decisions. Therefore, the statement that social media analytics companies are helpful to many parts of a business is true.

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  • 16. 

    What does Web content mining involve

    • analyzing the universal resource locator in Web pages

    • analyzing the pattern of visits to a Web site

    • analyzing the unstructured content of Web pages

    • analyzing the PageRank and other metadata of a Web page

    Correct Answer
    A. analyzing the unstructured content of Web pages
    Explanation
    Web content mining involves analyzing the unstructured content of web pages. This means extracting useful information and knowledge from the text, images, and other multimedia elements present on web pages. It involves techniques such as natural language processing, text mining, and information retrieval to understand and extract relevant information from the web content. This analysis helps in various applications such as sentiment analysis, recommendation systems, search engines, and data mining.

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  • 17. 

    What does Web structure mining involve? 

    • analyzing the pattern of visits to a Web site

    • analyzing the universal resource locators in Web pages

    • analyzing the PageRank and other metadata of a Web page

    • analyzing the unstructured content of Web pag

    Correct Answer
    A. analyzing the universal resource locators in Web pages
    Explanation
    Web structure mining involves analyzing the universal resource locators (URLs) in web pages. This process involves examining the structure and organization of a website by analyzing the URLs used to access different pages. By analyzing the URLs, patterns and relationships between pages can be identified, allowing for a better understanding of the website's structure and navigation. This information can be used for various purposes such as improving website design, optimizing search engine rankings, and enhancing user experience.

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  • 18. 

    Search engines do not search the entire Web every time a user makes a search request, for all the following reasons EXCEPT 

    • it would take longer than the user could wait

    • it is more efficient to use pre-stored search results.

    • Most users are not interested in searching the entire Web.

    • the Web is too complex to be searched each time.

    Correct Answer
    A. Most users are not interested in searching the entire Web.
    Explanation
    Search engines do not search the entire Web every time a user makes a search request for several reasons. It would take longer than the user could wait, as the Web is vast and constantly growing. It is more efficient to use pre-stored search results, as search engines regularly crawl and index web pages to provide faster search results. The Web is too complex to be searched each time, as it contains billions of web pages with various formats and languages. However, the statement that most users are not interested in searching the entire Web is not a valid reason for search engines not to search the entire Web.

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  • 19. 

    Breaking up a Web page into its components to identify worthy words/terms and indexing them using a set of rules is called 

    • Parsing the documents.

    • document analysis

    • creating the term-by-document matrix.

    • the Web is too complex to be searched each time

    Correct Answer
    A. Parsing the documents.
    Explanation
    Parsing the documents refers to the process of breaking up a web page into its components and identifying worthy words/terms. This is done by applying a set of rules to index these components. The other options mentioned in the question, such as document analysis and creating the term-by-document matrix, are not accurate descriptions of this process. Additionally, the statement about the web being too complex to be searched each time does not relate to the concept of parsing the documents.

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  • 20. 

    PageRank for Webpages is useful to Web developers for which of the following reasons

    • They uniquely identify the Web page developer for greater accountability.

    • It gives developers insight into Web user behavior

    • Developing many Web pages with low PageRank can help a Web site attract users

    • It is used in citation analysis for scholarly papers.

    Correct Answer
    A. It gives developers insight into Web user behavior
    Explanation
    PageRank for Webpages is useful to Web developers because it gives them insight into Web user behavior. By analyzing the PageRank of their webpages, developers can understand how users are interacting with their content and make informed decisions on how to improve user experience and engagement. This information can help developers optimize their websites, create more relevant and engaging content, and ultimately attract more users.

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  • 21. 

    Search engine optimization (SEO) is a means by which 

    • Web site developers can negotiate better deals for paid ads

    • Web site developers can increase Web site search rankings

    • Web site developers optimize the artistic features of their Web sites

    • Web site developers index their Web sites for search engines.

    Correct Answer
    A. Web site developers can increase Web site search rankings
    Explanation
    Search engine optimization (SEO) is a process that involves various techniques and strategies to improve the visibility and ranking of a website in search engine results pages. By implementing SEO practices, website developers can optimize their websites in a way that search engines can easily understand and index their content. This, in turn, helps in increasing the search rankings of the website, making it more likely to be found by users when they search for relevant keywords or phrases.

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  • 22. 

    In general, what is the best kind of Web traffic to a Web site? 

    • European Web traffic

    • organic Web traffic

    • paid Web traffic

    • Bot-generated traffic

    Correct Answer
    A. organic Web traffic
    Explanation
    Organic web traffic refers to the visitors who come to a website through unpaid search engine results. This type of traffic is considered the best because it indicates that users are actively searching for relevant information and are more likely to engage with the website's content. It also suggests that the website has good search engine optimization and is ranking well in search engine results pages. In contrast, European web traffic, paid web traffic, and bot-generated traffic may not be as valuable as they could be less targeted, less likely to convert, or even artificially generated.

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  • 23. 

    Clickstream analysis is most likely to be used for all the following types of applications EXCEPT 

    • predicting user behavior.

    • hiring new functional area managers.

    • Designing cross-marketing strategies across products.

    • determining the lifetime value of clients

    Correct Answer
    A. hiring new functional area managers.
    Explanation
    Clickstream analysis is a method used to analyze the data of users' online behavior, such as the websites they visit, the links they click, and the actions they take. It is commonly used for predicting user behavior, designing cross-marketing strategies, and determining the lifetime value of clients. However, it is unlikely to be used for hiring new functional area managers as it does not provide information about an individual's qualifications, skills, or experience.

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  • 24. 

     What are the two main types of Web analytics?

    • off-site and on-site Web analytics

    • data-based and subjective Web analytics

    • old-school and new-school Web analytics

    • Bing and Google Web analytics

    Correct Answer
    A. off-site and on-site Web analytics
    Explanation
    Off-site and on-site Web analytics are the two main types of Web analytics. Off-site Web analytics refers to the measurement and analysis of a website's performance and user behavior outside of the website itself, such as through social media platforms or other websites. On-site Web analytics, on the other hand, focuses on the measurement and analysis of a website's performance and user behavior within the website itself, including metrics like page views, bounce rate, and conversion rate. These two types of analytics provide valuable insights into a website's effectiveness and help inform decision-making for improving its performance and user experience.

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  • 25. 

    Web site usability may be rated poor if 

    • users fail to click on all pages equally.

    • Web site visitors download few of your offered PDFs and videos.

    • The time spent on your Web site is long

    • the average number of page views on your Web site is large

    Correct Answer
    A. Web site visitors download few of your offered PDFs and videos.
    Explanation
    If website visitors are downloading few of the offered PDFs and videos, it suggests that they are not finding the content valuable or engaging enough to explore further. This indicates poor usability as users are not fully utilizing the resources provided on the website.

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  • 26. 

    Common sources of traffic to your Web site include all of the following EXCEPT 

    • Direct links.

    • Referral Web sites

    • accidental visitors

    • paid search from search engines.

    Correct Answer
    A. accidental visitors
    Explanation
    Accidental visitors are not a common source of traffic to a website. Common sources of traffic include direct links, referral websites, and paid search from search engines. Accidental visitors refer to those who stumble upon a website by mistake or through unrelated searches, and they are not intentionally seeking out the website's content. Therefore, accidental visitors are not considered a common source of traffic.

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  • 27. 

    Understanding which keywords your users enter to reach your Web site through a search engine can help you understand 

    • the hardware your Web site is running on.

    • How well visitors understand your products.

    • the type of Web browser being used by your Web site visitors

    • most of your Web site visitors' wants and needs.

    Correct Answer
    A. How well visitors understand your products.
    Explanation
    Understanding which keywords your users enter to reach your Web site through a search engine can help you understand how well visitors understand your products. By analyzing the keywords used by visitors, you can gain insights into their search intent and the level of understanding they have about your products. This information can be used to optimize your website content and improve the user experience, ensuring that visitors can easily find the information they are looking for and understand your products better.

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  • 28. 

    A voice of customer (VOC) strategy involves all of the following EXCEPT 

    • Capturing both unstructured Web data and enterprise data as a starting point.

    • Connecting captured insights to unstructured data in order to take action

    • taking actions related to your market, customers and services

    • analyzing unstructured data with minimal effort on the user's part.

    Correct Answer
    A. Connecting captured insights to unstructured data in order to take action
    Explanation
    A voice of customer (VOC) strategy involves capturing both unstructured Web data and enterprise data as a starting point, taking actions related to your market, customers, and services, and analyzing unstructured data with minimal effort on the user's part. However, it does not involve connecting captured insights to unstructured data in order to take action.

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  • 29. 

    All of the following statements about social networks are true EXCEPT

    • Companies should invest equally to retain all members of a group

    • it is possible to gain insights into how products go viral.

    • a group with all interconnected individuals is called a clique.

    • Members of a group are affected by the behavior of others in the group.

    Correct Answer
    A. Companies should invest equally to retain all members of a group
    Explanation
    This statement is not true because companies should not necessarily invest equally to retain all members of a group. Different members may have different levels of engagement, value, or potential for growth, so it may be more strategic for companies to allocate their resources accordingly.

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  • 30. 

    What is one major way that Web-based social media is the same as publishing media? 

    • They can both reach a global audience.

    • They cost the same to publish

    • They require the same skill and training to publish.

    • They have the same immediacy of updates

    Correct Answer
    A. They can both reach a global audience.
    Explanation
    Web-based social media and publishing media both have the ability to reach a global audience. With the internet, social media platforms have made it possible for individuals and organizations to share content with people from all over the world. Similarly, publishing media, such as books, newspapers, and magazines, can also be distributed globally, allowing information and ideas to be accessed by people in different countries. This global reach is a major similarity between the two forms of media.

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  • 31. 

    What is one major way in which Web-based social media differs from traditional publishing media? 

    • Web-based media have a narrower range of quality

    • They use different languages of publication.

    • They have different costs to own and operate.

    • Most Web-based media are operated by the government and large

    Correct Answer
    A. They have different costs to own and operate.
    Explanation
    Web-based social media differs from traditional publishing media in terms of costs to own and operate. Unlike traditional publishing media, which often require significant financial investment for printing, distribution, and physical infrastructure, web-based social media platforms can be set up and operated at relatively lower costs. This is because web-based media primarily rely on digital platforms, which eliminate the need for physical production and distribution. Additionally, web-based media can leverage user-generated content, reducing the need for hiring professional writers and journalists. Overall, the lower costs associated with web-based social media make it more accessible to a wider range of individuals and organizations.

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  • 32. 

    What does descriptive analytics for social media do? 

    • It examines the content of online conversations.

    • It helps identify your followers.

    • It identifies links between groups.

    • It identifies the biggest sources of influence online

    Correct Answer
    A. It helps identify your followers.
    Explanation
    Descriptive analytics for social media helps identify your followers by analyzing the data and information available on social media platforms. This includes examining the content of online conversations, identifying links between groups, and identifying the biggest sources of influence online. By understanding your followers, you can gain insights into their preferences, behaviors, and demographics, which can be valuable for targeted marketing strategies and audience engagement.

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  • 33. 

    What does advanced analytics for social media do? 

    • It helps identify your followers.

    • T identifies the biggest sources of influence online

    • It identifies links between groups.

    • It examines the content of online conversations.

    Correct Answer
    A. It examines the content of online conversations.
    Explanation
    Advanced analytics for social media examines the content of online conversations. This means that it analyzes the text, language, and context of the conversations happening on social media platforms. By doing so, it can provide insights into the topics, sentiments, and trends being discussed, allowing businesses to understand their audience better, identify potential opportunities or threats, and make data-driven decisions. It goes beyond just identifying followers, sources of influence, or links between groups, and focuses on the actual content being shared and discussed online.

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Quiz Review Timeline (Updated): Nov 16, 2023 +

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  • Current Version
  • Nov 16, 2023
    Quiz Edited by
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  • May 14, 2016
    Quiz Created by
    Zozetsweet

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