Provide information to target audience
Reduce marketing/advertising costs
Involve target audience in conversation with opinions, surveys, discussion, etc
Survey, Poll, Video Tour
Private Social Network
We're here if you need us!
Share your ideas with us!
Look what we can offer you!
Tell us how we're doing!
Hip and Leading Edge
Somewhat conservative or traditional
Website + some social media (facebook, twitter...)
Basic static website
Extensive web 2.0 + advanced social media
Gain better feedback from customers/members
Gain a lead or advantage over competitors/others
Keep up with current trends and competitors/others
Develop deeper customer/member relationships
Advanced social networking
Basic: website, email, etc.
Basic social networking (facebook, twitter...)
Basic - website, email
Basic social networking users
Advanced social networking users