Social Media Marketing Strategy Quiz Questions

10 Questions | Total Attempts: 338

Social Media Marketing Quizzes & Trivia

Creating an effective social media marketing strategy requires a combined assessment of your target audience, social marketing objectives, and the skills/culture of your internal organization. The following tool is designed to provide a basic level of insight into the optimum social media strategy for your company or organization. This assessment will identify one of four potential social media marketing strategies for your company or organization based upon your input. The intent of the assessment is to provide you with early insights and "thinking points" as a first step in developing your marketing initiatives. The Four Strategies: TRADITIONAL - low reliance/comfort with online or social media. Continuation with traditional marketing media recommended. READER - U


Questions and Answers
  • 1. 
    What is the primary goal of Social Networking for your company or organization?
    • A. 

      Provide information to target audience

    • B. 

      Reduce marketing/advertising costs

    • C. 

      Involve target audience in conversation with opinions, surveys, discussion, etc

    • D. 

      Get feedback/response

  • 2. 
    What is the age demographic of your primary target audience?
    • A. 

      60+

    • B. 

      45+

    • C. 

      30+

    • D. 

      16+

  • 3. 
    What is the current online technology expertise/usage of your target audience?
    • A. 

      Low

    • B. 

      Moderate

    • C. 

      Strong

    • D. 

      Very Strong

  • 4. 
    Which of these would be most likely to be viewed/used by your target audience?
    • A. 

      Printed Flyer/Advertisement

    • B. 

      Survey, Poll, Video Tour

    • C. 

      Private Social Network

    • D. 

      Website/Email/Newsletter

  • 5. 
    Which of these describes your social media value proposition?
    • A. 

      We're here if you need us!

    • B. 

      Share your ideas with us!

    • C. 

      Look what we can offer you!

    • D. 

      Tell us how we're doing!

  • 6. 
    What is the style of your current marketing message?
    • A. 

      Aggressively business-oriented

    • B. 

      Very conservative/traditional

    • C. 

      Hip and Leading Edge

    • D. 

      Somewhat conservative or traditional

  • 7. 
    Which describes your current online or social media presence?
    • A. 

      Website + some social media (facebook, twitter...)

    • B. 

      Basic static website

    • C. 

      Extensive web 2.0 + advanced social media

    • D. 

      None

  • 8. 
    What is your main reason today for using social networking in your company or organization?
    • A. 

      Gain better feedback from customers/members

    • B. 

      Gain a lead or advantage over competitors/others

    • C. 

      Keep up with current trends and competitors/others

    • D. 

      Develop deeper customer/member relationships

  • 9. 
    What level of technical expertise do you have in-house?
    • A. 

      Advanced social networking

    • B. 

      Minimal

    • C. 

      Basic: website, email, etc.

    • D. 

      Basic social networking (facebook, twitter...)

  • 10. 
    What is the technical level of your senior marketing team?
    • A. 

      Basic - website, email

    • B. 

      Minimal

    • C. 

      Basic social networking users

    • D. 

      Advanced social networking users

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