Social Media Marketing Strategy Quiz Questions

Creating an effective social media marketing strategy requires a combined assessment of your target audience, social marketing objectives, and the skills/culture of your internal organization. The following tool is designed to provide a basic level of insight into the optimum social media strategy for your company or organization. This assessment will identify one of four potential social media marketing strategies for your company or organization based upon your input. The intent of the assessment is to provide you with early insights and "thinking points" as a first step in developing your marketing initiatives. The Four Strategies: TRADITIONAL - low Read morereliance/comfort with online or social media. Continuation with traditional marketing media recommended. READER - Use of basic online marketing tools to complement traditional or print media, e. G. Website, email, newsletters and a focus on SEO INTERACTOR - Employ selected social media applications and interactive tools (polls, surveys, blog, discussion, etc) to engage customers/members and provide feedback. COLLABORATOR - Utilize advanced social media tools (communities, facebook, linkedin, etc. ) to provide customers/members the opportunity to collaborate on programs, products, strategies, etc.