Creating an effective social media marketing strategy requires a combined assessment of your target audience, social marketing objectives, and the skills/culture of your internal organization. The following tool is designed to provide a basic level of insight into the optimum social media strategy for your company or organization. This assessment will identify one of four potential social media marketing strategies for your company or organization based upon your input. The intent of the assessment is to provide you with early insights and "thinking points" as a first step in developing your marketing initiatives. The Four Strategies: TRADITIONAL - low Read morereliance/comfort with online or social media. Continuation with traditional marketing media recommended. READER - Use of basic online marketing tools to complement traditional or print media, e. G. Website, email, newsletters and a focus on SEO INTERACTOR - Employ selected social media applications and interactive tools (polls, surveys, blog, discussion, etc) to engage customers/members and provide feedback. COLLABORATOR - Utilize advanced social media tools (communities, facebook, linkedin, etc. ) to provide customers/members the opportunity to collaborate on programs, products, strategies, etc.
Provide information to target audience
Reduce marketing/advertising costs
Involve target audience in conversation with opinions, surveys, discussion, etc
Get feedback/response
60+
45+
30+
16+
Low
Moderate
Strong
Very Strong
Printed Flyer/Advertisement
Survey, Poll, Video Tour
Private Social Network
Website/Email/Newsletter
We're here if you need us!
Share your ideas with us!
Look what we can offer you!
Tell us how we're doing!
Aggressively business-oriented
Very conservative/traditional
Hip and Leading Edge
Somewhat conservative or traditional
Website + some social media (facebook, twitter...)
Basic static website
Extensive web 2.0 + advanced social media
None
Gain better feedback from customers/members
Gain a lead or advantage over competitors/others
Keep up with current trends and competitors/others
Develop deeper customer/member relationships
Advanced social networking
Minimal
Basic: website, email, etc.
Basic social networking (facebook, twitter...)
Basic - website, email
Minimal
Basic social networking users
Advanced social networking users
Wait!
Here's an interesting quiz for you.