Behavioural Learning Theories Quiz

7 Questions | Total Attempts: 4330

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Behavioural Learning Theories Quiz

There are different frameworks that are used to understand how one absorbs, processes and retains knowledge when it comes to a given subject. The quiz below on behavioral learning theories is designed to test out how well you understood that topic and expounds more on what you learnt. Give it a try!


Questions and Answers
  • 1. 
    Who was classical conditioning developed by?
    • A. 

      Csikszentmihalyi

    • B. 

      Petty and Cacioppo

    • C. 

      Skinner

    • D. 

      Pavlov

  • 2. 
    Operant conditioning...
    • A. 

      Uses 'paired stimuli' to make products and/or services more desirable

    • B. 

      Uses positive and negative reinforcement to change attitudes and behaviour

    • C. 

      Measures attitudes towards a certain subject

    • D. 

      Changes beliefs

  • 3. 
    Operant conditioning forms an association between a behavior and a consequence. The consequences are:
    • A. 

      Something Good can start or be presented; Something Good can end or be taken away; Something Bad can start or be presented; Something Bad can end or be taken away.

    • B. 

      Constant reinforcement

  • 4. 
    In Pavlov's Dog's, which of these is the conditioned stimuli?
    • A. 

      Bell

    • B. 

      Food

  • 5. 
    Classical conditioning can be applied within marketing. For example Coke’s polar bear ad campaign. The bears (US) generate positive feelings (UR), and Coke (CS) is associated with the positive feelings that have then become the __
  • 6. 
    Businesses can use operant conditioning to continuously reward consumers for patronage via:
    • A. 

      Reward cards

    • B. 

      Constant low prices

    • C. 

      Sales promotions

    • D. 

      Special competitions

    • E. 

      One off's

  • 7. 
    Operant conditioning: Drive, Cue, Response, ________
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