Analyzing Consumer Behavior: How People Make Buying Decisions

11 Questions | Total Attempts: 1530

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Consumer Behavior Quizzes & Trivia

This test will assess your applied understanding of the consumer purchasing process and the factors that affect it. In addition, you are required to complete constructed response questions found on the class website.


Questions and Answers
  • 1. 
    BONUS:  Define the term routine response behavior.
  • 2. 
    When consumers realize there is a difference between their current state and their desired state, they have entered the ______ stage of the buying process.
    • A. 

      Need recognition

    • B. 

      Search for information

    • C. 

      Product evaluation

    • D. 

      Product purchase

    • E. 

      Post-purchase evaluation

  • 3. 
    Consumer Reports and Epinions.com aid consumers engaged in what step of the buying process?
    • A. 

      Need recognition

    • B. 

      Search for information

    • C. 

      Product evaluation

    • D. 

      Product purchase

    • E. 

      Both b and c

  • 4. 
    Roger offers a money-back guaranteee on his new salsa flavor to try to prevent ____________.
    • A. 

      Extended problem solving

    • B. 

      Impluse buying

    • C. 

      Buyer's remorse

    • D. 

      Post-pruchase pleasure

    • E. 

      Habitual decision making

  • 5. 
    Purchasing a product with no planning or forethought is called ____________.
    • A. 

      High-involvement purchasing

    • B. 

      Post-purchase dissonance

    • C. 

      Impulse buying

    • D. 

      Extended problem solving

  • 6. 
    Buyer's remorse is known as _________.
    • A. 

      Unfulfilled need recognition

    • B. 

      Product purchase neglect

    • C. 

      Post-purchase dissonance

    • D. 

      Purchase condolences

  • 7. 
    ________ are temporary conditions that affect how buyers behave.
    • A. 

      Situational influences

    • B. 

      Subliminal advertisements

    • C. 

      Opinions

    • D. 

      Mental positions

  • 8. 
    Al, the grocery store manager, puts the bread in aisle #1 and the milk next to aisle #10. He is controlling his store's ____ to increase the time his customers spend in the store, which will hopefully translate into increase sales.
    • A. 

      Motivation

    • B. 

      Atmospherics

    • C. 

      Mood

    • D. 

      Time sensitive situation

  • 9. 
    Situational factors that affect people's buying behavior include all of the following EXCEPT _________.
    • A. 

      The consumer's lifestyle

    • B. 

      The consumer's mood

    • C. 

      The reason for the consumer's purchase

    • D. 

      The consumer's social situation

    • E. 

      The consumer's physical situation

  • 10. 
    A person's self concept is ________.
    • A. 

      An individual's motivation

    • B. 

      How a person would like to view himself

    • C. 

      How a person sees himself

    • D. 

      An individual's disposition as other people see it

  • 11. 
    A person's ideal self is ___________
    • A. 

      An individual's motivation

    • B. 

      How a person would like to view himself

    • C. 

      How a person sees himself

    • D. 

      An individual's dispositoin as other people see it

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