This test will assess your applied understanding of the consumer purchasing process and the factors that affect it. In addition, you are required to complete constructed response questions found on the class website.
Situational influences
Subliminal advertisements
Opinions
Mental positions
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An individual's motivation
How a person would like to view himself
How a person sees himself
An individual's dispositoin as other people see it
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Unfulfilled need recognition
Product purchase neglect
Post-purchase dissonance
Purchase condolences
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Motivation
Atmospherics
Mood
Time sensitive situation
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Extended problem solving
Impluse buying
Buyer's remorse
Post-pruchase pleasure
Habitual decision making
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Need recognition
Search for information
Product evaluation
Product purchase
Post-purchase evaluation
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An individual's motivation
How a person would like to view himself
How a person sees himself
An individual's disposition as other people see it
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Need recognition
Search for information
Product evaluation
Product purchase
Both b and c
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The consumer's lifestyle
The consumer's mood
The reason for the consumer's purchase
The consumer's social situation
The consumer's physical situation
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