Advertising: Fact Or Opinion?

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Mrslaforgia
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Advertising Quizzes & Trivia

Comprehension quiz for Advertising: Fact or Opinion article.


Questions and Answers
  • 1. 

    Made up stories are ___________________.

    • A.

      Non-fiction

    • B.

      Filled with facts that are true

    • C.

      Have real life characters

    • D.

      Fiction

    Correct Answer
    D. Fiction
    Explanation
    Made up stories are referred to as fiction because they are not based on real events or facts. Fictional stories are created from the imagination of the author and can include imaginary characters, events, and settings. Unlike non-fiction, which is based on real-life events and facts, fiction allows for creativity and imagination to shape the story. Therefore, the correct answer is fiction.

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  • 2. 

    An example of a fiction book is ___________________.

    • A.

      Spiders, pigs and rats can talk

    • B.

      Spiders spin words into their webs

    • C.

      Little green men live on Mars

    • D.

      All of the above

    • E.

      None of the above

    Correct Answer
    D. All of the above
    Explanation
    The correct answer is "all of the above". This is because all of the given statements are examples of elements commonly found in fiction books. Fiction books often include imaginative and fantastical elements such as talking animals, spiders spinning words, and the existence of extraterrestrial beings. Therefore, all of these options can be considered examples of fiction books.

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  • 3. 

    What is a consumer?

    • A.

      Someone who sells goods or services

    • B.

      Someone who sends messages to get people to buy products

    • C.

      Someone who tries to convince you their product is best and you need it

    • D.

      Someone who buys goods or services

    • E.

      Someone who creates advertisments

    Correct Answer
    D. Someone who buys goods or services
    Explanation
    A consumer is someone who buys goods or services. This individual is the end user of a product or service and is responsible for purchasing and utilizing it for personal use or consumption. The other options mentioned in the question, such as someone who sells goods or services, someone who sends messages to get people to buy products, someone who tries to convince you their product is best and you need it, and someone who creates advertisements, are all related to marketing and advertising roles, but they do not accurately define the term "consumer."

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  • 4. 

    A billboard is an example of __________________.

    • A.

      A logo

    • B.

      And ad

    • C.

      A company

    • D.

      Awesomeness

    Correct Answer
    B. And ad
    Explanation
    A billboard is an example of an ad because it is a large outdoor advertising structure typically used to display advertisements. Billboards are designed to catch the attention of passersby and convey a message or promote a product or service. They are commonly seen alongside roads, highways, and in urban areas, making them an effective way for companies to reach a wide audience.

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  • 5. 

    The Nike swoosh is an example of ____________________?

    • A.

      A logo

    • B.

      An ad

    • C.

      A company

    • D.

      A billboard

    Correct Answer
    A. A logo
    Explanation
    The Nike swoosh is an example of a logo because it is a distinct and recognizable symbol that represents the Nike brand. Logos are commonly used by companies to establish their identity and promote brand recognition. In this case, the Nike swoosh serves as a visual representation of the company and its products.

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  • 6. 

    The sellers last chance to convince the consumer to buy something is _________________?

    • A.

      A billboard

    • B.

      A tv commercial

    • C.

      A magazine ad

    • D.

      Packaging

    • E.

      Free samples

    Correct Answer
    D. Packaging
    Explanation
    Packaging is the correct answer because it is the final opportunity for sellers to persuade consumers to make a purchase. Packaging plays a crucial role in attracting attention, conveying product information, and creating a positive impression. It can influence consumer perception, build brand identity, and differentiate the product from competitors. Effective packaging design can evoke emotions, highlight product features, and provide a sense of value, ultimately convincing the consumer to buy the product.

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  • 7. 

    Which statement is an opinion?

    • A.

      This hamburger is 100% beef

    • B.

      This hamburger is delicious

    • C.

      This hamburger has a quarter pound of meat

    • D.

      The hamburger only costs 99 cents

    Correct Answer
    B. This hamburger is delicious
    Explanation
    The statement "this hamburger is delicious" is an opinion because it expresses a personal preference or subjective judgment about the taste of the hamburger. Opinions can vary from person to person and cannot be proven as true or false.

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  • 8. 

    Which statement is a fact?

    • A.

      This hamburger is the best hamburger you will ever buy

    • B.

      This hamburger is better than hamburgers made by other companies

    • C.

      This hamburger is made form black angus beef

    • D.

      This hamburger will make you grow big and strong

    Correct Answer
    C. This hamburger is made form black angus beef
    Explanation
    The statement "this hamburger is made from black angus beef" is a fact because it can be objectively verified. It states a specific attribute of the hamburger, which is the type of beef used in its preparation. This can be confirmed by checking the ingredients or sourcing information provided by the company.

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  • 9. 

    Advertisements can  ___________________.

    • A.

      Be slanted to show the product in the best light

    • B.

      Talk only about good things

    • C.

      Ignore the negatives of what they are selling

    • D.

      Be misleading

    • E.

      All of the above

    Correct Answer
    E. All of the above
    Explanation
    Advertisements can be slanted to show the product in the best light, talk only about good things, ignore the negatives of what they are selling, and be misleading. This means that advertisements have the potential to manipulate information and present a biased or distorted view to consumers. They often focus on the positive aspects of a product or service while downplaying or omitting any negative aspects. As a result, consumers may be influenced by these advertisements without having access to the complete and accurate information about the product or service being advertised.

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  • 10. 

    You must be able to identify puffery in advertising.  What is puffery?

    • A.

      An opinion about a product

    • B.

      An exaggerated claim about a product

    • C.

      When the actor's shirt puffs up in an ad

    • D.

      A realistic view of a product

    • E.

      The true facts about a product

    Correct Answer
    B. An exaggerated claim about a product
    Explanation
    Puffery refers to an exaggerated claim about a product in advertising. It involves using subjective language or hyperbole to promote a product without making any concrete or verifiable statements. Puffery is often used to create a positive image or perception of a product, but it does not provide any specific or factual information about its qualities or benefits.

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