Advertising Design Quiz Based On Rory Sutherland's Perspective Is Everything

1. Poetry is when you make new things familiar and make:

Old things ugly

New shoes old

Familiar things new

Red things blue

In poetry, the writer has the ability to take familiar things and present them in a new and fresh way. By using creative language and unique perspectives, the poet can make ordinary objects or concepts feel exciting and different. This allows the reader to see familiar things in a new light and gain a deeper appreciation for them.

Explanation

In poetry, the writer has the ability to take familiar things and present them in a new and fresh way. By using creative language and unique perspectives, the poet can make ordinary objects or concepts feel exciting and different. This allows the reader to see familiar things in a new light and gain a deeper appreciation for them.

2. One of the kings of 18th century in Germany had a problem with people starving in his kingdom. The only vegetable available to the people was potatoes. People would not eat the potatoes because they perceived them as uneatable, "They were disgusting looking!" How did the king change the way the people thought about the potatoes?

Tell the people they were required to eat the potatoes

Make the potatoes cheap

Name the potato the "royal vegetable" and create a value to the potato

Give out free seeds

The king changed the way people thought about potatoes by naming them the "royal vegetable" and creating a value to the potato. By associating the potatoes with royalty, the king elevated their status and made them more desirable to the people. This change in perception helped overcome the initial aversion towards potatoes and encouraged people to start eating them, addressing the problem of starvation in the kingdom.

Explanation

The king changed the way people thought about potatoes by naming them the "royal vegetable" and creating a value to the potato. By associating the potatoes with royalty, the king elevated their status and made them more desirable to the people. This change in perception helped overcome the initial aversion towards potatoes and encouraged people to start eating them, addressing the problem of starvation in the kingdom.

3. In the video Mr. Sutherland talks about a train that goes from London to Paris. The problem was given to the engineers by the leaders of both countries. It was, "How do we make the journey from London to Paris better. The engineers came up with one solution. Which solution did the engineers come up with.

Build completely new tracks, and taking 4 1/2 minutes off the trip. Cost 6,000 pounds

Rip the train tracks apart and install a new air port

Turn the tracks into a road

The engineers came up with the solution of building completely new tracks and reducing the trip time by 4 1/2 minutes at a cost of 6,000 pounds.

Explanation

The engineers came up with the solution of building completely new tracks and reducing the trip time by 4 1/2 minutes at a cost of 6,000 pounds.

4. The King of Prussia wanted to discourage the wearing of the veil. How did the King of Prussia change the perception of the wearing of the veil in his country?

Tell women not to wear it

Make the men wear the veil

Make it compulsory for prostitutes to wear the veil

The King of Prussia changed the perception of wearing the veil by making it compulsory for prostitutes to wear it. This decision likely aimed to stigmatize the veil and associate it with a negative connotation, as prostitutes were often looked down upon in society. By doing so, the King of Prussia discouraged other women from wearing the veil, as they would not want to be associated with the same garment worn by prostitutes.

Explanation

The King of Prussia changed the perception of wearing the veil by making it compulsory for prostitutes to wear it. This decision likely aimed to stigmatize the veil and associate it with a negative connotation, as prostitutes were often looked down upon in society. By doing so, the King of Prussia discouraged other women from wearing the veil, as they would not want to be associated with the same garment worn by prostitutes.

5. Mr. Sutherland proposes a new solution which includes which of the following?

Make a new airport

Employ beautiful people to serve champagne to make the journey more pleasant

Add smoking cars

Mr. Sutherland's proposed solution includes employing beautiful people to serve champagne in order to make the journey more pleasant. This suggests that he believes enhancing the experience of passengers by providing luxury services like champagne and attractive staff will improve the overall journey. The option of making a new airport or adding smoking cars is not mentioned in his proposal.

Explanation

Mr. Sutherland's proposed solution includes employing beautiful people to serve champagne in order to make the journey more pleasant. This suggests that he believes enhancing the experience of passengers by providing luxury services like champagne and attractive staff will improve the overall journey. The option of making a new airport or adding smoking cars is not mentioned in his proposal.

6. All value is subjective.

True

False

This statement suggests that the concept of value is subjective and can vary from person to person. It implies that what one person considers valuable may not hold the same value for someone else. This aligns with the idea that individuals have different preferences, beliefs, and priorities, which influence their perception of value. Therefore, the statement is true as it acknowledges the subjectivity of value.

Explanation

This statement suggests that the concept of value is subjective and can vary from person to person. It implies that what one person considers valuable may not hold the same value for someone else. This aligns with the idea that individuals have different preferences, beliefs, and priorities, which influence their perception of value. Therefore, the statement is true as it acknowledges the subjectivity of value.

7. Persuasion is often better than making something compulsory.

True

False

Persuasion is often better than making something compulsory because it allows individuals to make their own choices and feel a sense of autonomy. When people are persuaded, they are more likely to be motivated and committed to the task at hand. Compulsion, on the other hand, can lead to resistance, resentment, and a lack of genuine engagement. Persuasion also allows for flexibility and adaptation, as it takes into account individual differences and preferences. Ultimately, persuasion promotes a more positive and cooperative environment compared to compulsion.

Explanation

Persuasion is often better than making something compulsory because it allows individuals to make their own choices and feel a sense of autonomy. When people are persuaded, they are more likely to be motivated and committed to the task at hand. Compulsion, on the other hand, can lead to resistance, resentment, and a lack of genuine engagement. Persuasion also allows for flexibility and adaptation, as it takes into account individual differences and preferences. Ultimately, persuasion promotes a more positive and cooperative environment compared to compulsion.

8. Mr. Sutherland says that most problems are problems in "perception" not money. Check the examples that are correct according to the video.

Using placebos in studies instead of actual pills

Tinker with perception instead of reality

Change the way people think about a given problem

According to Mr. Sutherland, most problems are problems in "perception" rather than money. The examples provided in the video that align with this statement are: using placebos in studies instead of actual pills, tinkering with perception instead of reality, and changing the way people think about a given problem. These examples demonstrate how manipulating perception can be a more effective solution to problems than solely focusing on financial aspects.

Explanation

According to Mr. Sutherland, most problems are problems in "perception" rather than money. The examples provided in the video that align with this statement are: using placebos in studies instead of actual pills, tinkering with perception instead of reality, and changing the way people think about a given problem. These examples demonstrate how manipulating perception can be a more effective solution to problems than solely focusing on financial aspects.

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