Advertising Design Quiz Based On Rory Sutherland's Perspective Is Everything

11 Questions | Total Attempts: 53

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Advertising Quizzes & Trivia

Rory Sutherland is a world-famous Advertising Executive. He is an expert in branding, identities, designing, and cutting edge design. You need to watch his Ted Talk "Perspective Is Everything" before continjing with this quiz. This test is to assess your understanding of Advertising Design and Advertising Business. Choose the best possible answer from each of the choices. Please answer all questions, do not skip!


Questions and Answers
  • 1. 
    In the video Mr. Sutherland talks about a train that goes from London to Paris. The problem was given to the engineers by the leaders of both countries. It was, "How do we make the journey from London to Paris better. The engineers came up with one solution. Which solution did the engineers come up with.
    • A. 

      Build completely new tracks, and taking 4 1/2 minutes off the trip. Cost 6,000 pounds

    • B. 

      Rip the train tracks apart and install a new air port

    • C. 

      Turn the tracks into a road

  • 2. 
    Mr. Sutherland proposes a new solution which includes which of the following?
    • A. 

      Make a new airport

    • B. 

      Employ beautiful people to serve champagne to make the journey more pleasant

    • C. 

      Add smoking cars

  • 3. 
    Mr. Sutherland says that most problems are problems in "perception" not money. Check the examples that are correct according to the video.
    • A. 

      Using placebos in studies instead of actual pills

    • B. 

      Tinker with perception instead of reality

    • C. 

      Change the way people think about a given problem

  • 4. 
    One of the kings of 18th century in Germany had a problem with people starving in his kingdom. The only vegetable available to the people was potatoes. People would not eat the potatoes because they perceived them as uneatable, "They were disgusting looking!" How did the king change the way the people thought about the potatoes?
    • A. 

      Tell the people they were required to eat the potatoes

    • B. 

      Make the potatoes cheap

    • C. 

      Name the potato the "royal vegetable" and create a value to the potato

    • D. 

      Give out free seeds

  • 5. 
    The King of Prussia wanted to discourage the wearing of the veil. How did the King of Prussia change the perception of the wearing of the veil in his country?
    • A. 

      Tell women not to wear it

    • B. 

      Make the men wear the veil

    • C. 

      Make it compulsory for prostitutes to wear the veil

  • 6. 
    All value is subjective.
    • A. 

      True

    • B. 

      False

  • 7. 
    Persuasion is often better than making something compulsory.
    • A. 

      True

    • B. 

      False

  • 8. 
    How did the speeding problem get solved?
  • 9. 
    What is "loss aversion" and how is it used in Italy to change the behavior of drivers?
  • 10. 
    Explain how Hunter Somerville, a comedian, changed the perception of Shreddies in Canada? How did he revolutionize the image of the product. How did he change the perception of the product without actually changing the product?
  • 11. 
    Poetry is when you make new things familiar and make:
    • A. 

      Old things ugly

    • B. 

      New shoes old

    • C. 

      Familiar things new

    • D. 

      Red things blue

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