Advertising Design Quiz Based On Rory Sutherland's Perspective Is Everything

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Quizzes Created: 5 | Total Attempts: 610

Questions: 11 | Attempts: 100 | Updated: Feb 18, 2024

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Advertising Design Quiz Based On Rory Sutherlands Perspective Is Everything - Quiz

Rory Sutherland is a world-famous Advertising Executive. He is an expert in branding, identities, designing, and cutting edge design. You need to watch his Ted Talk "Perspective Is Everything" before continjing with this quiz. This test is to assess your understanding of Advertising Design and Advertising Business. Choose the best possible answer from each of the choices. Please answer all questions, do not skip!

Questions and Answers

1.

How did the speeding problem get solved?
2.

What is "loss aversion" and how is it used in Italy to change the behavior of drivers?
3.

Explain how Hunter Somerville, a comedian, changed the perception of Shreddies in Canada? How did he revolutionize the image of the product. How did he change the perception of the product without actually changing the product?
4.

In the video Mr. Sutherland talks about a train that goes from London to Paris. The problem was given to the engineers by the leaders of both countries. It was, "How do we make the journey from London to Paris better. The engineers came up with one solution. Which solution did the engineers come up with.
- A.
  
  Build completely new tracks, and taking 4 1/2 minutes off the trip. Cost 6,000 pounds
- B.
  
  Rip the train tracks apart and install a new air port
- C.
  
  Turn the tracks into a road
Correct Answer
A. Build completely new tracks, and taking 4 1/2 minutes off the trip. Cost 6,000 pounds

Explanation
The engineers came up with the solution of building completely new tracks and reducing the trip time by 4 1/2 minutes at a cost of 6,000 pounds.

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5.

Mr. Sutherland proposes a new solution which includes which of the following?
- A.
  
  Make a new airport
- B.
  
  Employ beautiful people to serve champagne to make the journey more pleasant
- C.
  
  Add smoking cars
Correct Answer
B. Employ beautiful people to serve champagne to make the journey more pleasant

Explanation
Mr. Sutherland's proposed solution includes employing beautiful people to serve champagne in order to make the journey more pleasant. This suggests that he believes enhancing the experience of passengers by providing luxury services like champagne and attractive staff will improve the overall journey. The option of making a new airport or adding smoking cars is not mentioned in his proposal.

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6.

Mr. Sutherland says that most problems are problems in "perception" not money. Check the examples that are correct according to the video.
- A.
  
  Using placebos in studies instead of actual pills
- B.
  
  Tinker with perception instead of reality
- C.
  
  Change the way people think about a given problem
Correct Answer(s)
A. Using placebos in studies instead of actual pills
B. Tinker with perception instead of reality
C. Change the way people think about a given problem

Explanation
According to Mr. Sutherland, most problems are problems in "perception" rather than money. The examples provided in the video that align with this statement are: using placebos in studies instead of actual pills, tinkering with perception instead of reality, and changing the way people think about a given problem. These examples demonstrate how manipulating perception can be a more effective solution to problems than solely focusing on financial aspects.

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7.

One of the kings of 18th century in Germany had a problem with people starving in his kingdom. The only vegetable available to the people was potatoes. People would not eat the potatoes because they perceived them as uneatable, "They were disgusting looking!" How did the king change the way the people thought about the potatoes?
- A.
  
  Tell the people they were required to eat the potatoes
- B.
  
  Make the potatoes cheap
- C.
  
  Name the potato the "royal vegetable" and create a value to the potato
- D.
  
  Give out free seeds
Correct Answer
C. Name the potato the "royal vegetable" and create a value to the potato

Explanation
The king changed the way people thought about potatoes by naming them the "royal vegetable" and creating a value to the potato. By associating the potatoes with royalty, the king elevated their status and made them more desirable to the people. This change in perception helped overcome the initial aversion towards potatoes and encouraged people to start eating them, addressing the problem of starvation in the kingdom.

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8.

The King of Prussia wanted to discourage the wearing of the veil. How did the King of Prussia change the perception of the wearing of the veil in his country?
- A.
  
  Tell women not to wear it
- B.
  
  Make the men wear the veil
- C.
  
  Make it compulsory for prostitutes to wear the veil
Correct Answer
C. Make it compulsory for prostitutes to wear the veil

Explanation
The King of Prussia changed the perception of wearing the veil by making it compulsory for prostitutes to wear it. This decision likely aimed to stigmatize the veil and associate it with a negative connotation, as prostitutes were often looked down upon in society. By doing so, the King of Prussia discouraged other women from wearing the veil, as they would not want to be associated with the same garment worn by prostitutes.

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9.

All value is subjective.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
This statement suggests that the concept of value is subjective and can vary from person to person. It implies that what one person considers valuable may not hold the same value for someone else. This aligns with the idea that individuals have different preferences, beliefs, and priorities, which influence their perception of value. Therefore, the statement is true as it acknowledges the subjectivity of value.

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10.

Persuasion is often better than making something compulsory.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
Persuasion is often better than making something compulsory because it allows individuals to make their own choices and feel a sense of autonomy. When people are persuaded, they are more likely to be motivated and committed to the task at hand. Compulsion, on the other hand, can lead to resistance, resentment, and a lack of genuine engagement. Persuasion also allows for flexibility and adaptation, as it takes into account individual differences and preferences. Ultimately, persuasion promotes a more positive and cooperative environment compared to compulsion.

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11.

Poetry is when you make new things familiar and make:
- A.
  
  Old things ugly
- B.
  
  New shoes old
- C.
  
  Familiar things new
- D.
  
  Red things blue
Correct Answer
C. Familiar things new

Explanation
In poetry, the writer has the ability to take familiar things and present them in a new and fresh way. By using creative language and unique perspectives, the poet can make ordinary objects or concepts feel exciting and different. This allows the reader to see familiar things in a new light and gain a deeper appreciation for them.

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Current Version
Feb 18, 2024

Quiz Edited by
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Aug 23, 2012

Quiz Created by
Edifazio

Advertising Design Quiz Based On Rory Sutherland's Perspective Is Everything

How did the speeding problem get solved?

What is "loss aversion" and how is it used in Italy to change the behavior of drivers?

Explain how Hunter Somerville, a comedian, changed the perception of Shreddies in Canada? How did he revolutionize the image of the product. How did he change the perception of the product without actually changing the product?

Mr. Sutherland proposes a new solution which includes which of the following?

Mr. Sutherland says that most problems are problems in "perception" not money. Check the examples that are correct according to the video.

The King of Prussia wanted to discourage the wearing of the veil. How did the King of Prussia change the perception of the wearing of the veil in his country?

All value is subjective.

Persuasion is often better than making something compulsory.

Poetry is when you make new things familiar and make: